On the Campaign Trail

Author: Anonymous
Publication info: Grocer 229. 7739 (Jan 28, 2006): 68-69.
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Abstract: [YOUNG]'s is back on TV with a new ad campaign. Entitled 'From Sea to Plate', it combines a new
version of the brand's iconic theme tune with stunning film shots of Young's suppliers around the world.
Full text: Headnote HEINEKEN GETS CLOSER TO RUGBY... FROM SEA TO PLATE WITH YOUNG'S...
STARLETS GETS DOWN WITH THE KIDS... CHINESE BANQUET WITH TIGER BEER...

HEINEKEN Budget undisclosed Manufacturer Heineken A new on-pack off-trade promotion for Heineken is
aimed at helping retailers take advantage of the growing interest in rugby among premium lager drinkers, with
the launch coinciding with the resumption of the Heineken Cup after Christmas.

YOUNG'S Budget 5m Manufacturer Young's Bluecrest Young's is back on TV with a new ad campaign.
Entitled 'From Sea to Plate', it combines a new version of the brand's iconic theme tune with stunning film shots
of Young's suppliers around the world.

STARLETS Budget undisclosed Manufacturer Haribo New Haribo sweets brand Starlets gets down with the
kids in TV advertising supporting the brand. Running in February and March, the campaign shows a crowd at a
rock concert whistling the Haribo jingle and eating Starlets.

TIGER BEER Budget undisclosed Manufacturer Tiger Beer Running now until the end of February, a new onpack promotion for Tiger Beer has been launched to coincide with Chinese New Year. Consumers can win a
Chinese banquet when they purchase four and six-packs of the beer.
Company / organization: Name: Heineken USA; NAICS: 422810
Publication title: Grocer
Volume: 229
Issue: 7739
Pages: 68-69
Number of pages: 2
Publication year: 2006
Publication date: Jan 28, 2006
Year: 2006

Section: Marketing: BRANDWATCH

Publisher: William Reed Publishing Ltd.
Place of publication: Crawley
Country of publication: United Kingdom
Publication subject: Food And Food Industries--Grocery Trade
ISSN: 00174351
Source type: Trade Journals
Language of publication: English
Document type: General Information
ProQuest document ID: 203446992
Document URL: http://search.proquest.com/docview/203446992?accountid=8107
Copyright: Copyright William Reed Publishing Ltd. Jan 28, 2006
Last updated: 2010-06-07
Database: ProQuest Central

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