Have you ever purchased liril soap ?

Yes
No

your age(in years)

18-22
23-35
36-50
50 and above

Your occupation
Yours sex
Male
Female

Your marital status

Single
Married

What is your monthly houshold income?

5001-15000/Please tell me which of the following brands have you ever bought?

What is your preferred size of the soap?

75gms
135gms

Did you buy the soap on the basis of any promotional offering coming on the soap
Yes
No
Would you like to continue with the same brand of soap. If no, then why?
yes

Would you like to continue with the same brand of soap. If no, then why?
yes
Please indicate your monthly household expenditure on soap?
40-60
60-100
100-150
150-above
Who decides the buying of the soap in your family?
Father
Mother
Spouse
Children
What is your monthly household consumption of soaps in numbers.
2-4
4-6
7 or more

did you buy liril soap in last 3 months?

Yes
No

What factors made you buy the soap ?

High TFM rate
Fragrance
Colour
Packaging
Otherx

Rate liril soap ?

Highly satisfactory
Satisfactory
Fair
Dissatisfactory
Highly dissatisfactory

Which of the following can you relate liril with?

Lime fresh
Icey cool
Skin care

What will be reason for you switching to other soap brands ?

Impact of packaging
Price rise of current brands
Schemes of other brand
Advertisement impact
Your brand not locally available
To try new product