Professional Documents
Culture Documents
Telecommunications & Strategic Planning I.: Richard A. Gershon, Ph.D. School of Communication Western Michigan University
Telecommunications & Strategic Planning I.: Richard A. Gershon, Ph.D. School of Communication Western Michigan University
Strategic Planning
Strategic
1. Environmental Scanning
2. Strategy Formulation
3. Strategy Implementation
4. Evaluation and Control
I. Environmental Scanning
SWOT Model
Table 1.
Strengths, Weakness, Opportunities
and Threats (SWOT) Model
Internal
1. strengths
2. weaknesses
of the organization
of the organization
External
3. opportunities for the organization
4. threats to the organization
___________________________________________________
Western Michigan University
Triggering Event
The
1. Competitive Factors
2. Political/Legal Factors
3. Economic Factors
4. Technological Factors
5. Sociocultural Factors
Competitive Factors
Competitive factors are
the business strategies
and actions of ones
competitors.
The competition may have
designed a better product
or service. Examples:
Political/Legal Factors
Economic Factors
1. Spiraling inflation
2. Economic recession
3. Natural calamity
4. The availability of a
product substitute
Technological Factors
Technological factors
represent advancements in
new technologies that can
help or adversely affect
ones business.
4. Cable Modems
Sociocultural Factors
1. Core Competency
2. Organizational Decisionmaking
3. Organizational Culture
4. Management / Labor Relations
5. Operational Issues
Core Competency
Organizational Decisionmaking
To what
Organizational Culture
Operational Issues
1. Staffing levels
2. Employing talented people
3. Providing the proper equipment
and support services.
4. Good internal and external
communication
5. Quality Control
1. Employee Involvement
3. Benchmarking
4. Continuous Improvement
TQM in Action
Employee Involvement
TQM in Action
Benchmarking
Continuous Improvement
Six Sigma
Team Disney