Balanced score card:

Balanced score card consists of 4 perspectives financial, customer, internal business and
innovation and learning perspective.
Strategic
Objective

Measure

Increase
revenue

Revenue
growth

Initiative

Role Weight Target

s
Financial Perspective
Product
A(L) 25%
15%
innovation
B
Review pricing C
policies
by
competitive
benchmarking

Actua
l

Remarks

12%

75%

97%

Optimize
product
portfolio
Increase sales
Increase profit Gross margin Optimize chain
margin
partner
margins
to
increase
turnover
Cost
Restructuring
and
control
measures
Increase
Operating
Inventory
operating cash cash flow
optimization to
flow
increase
turnover
Review credit
and payment
policies
Increase
Return
on Focus
on
Return
on Assets
payment with
Assets
little useful life

D(L)
E

30%

10%

9.7%

F(L)
G

25%

250
0
crore

2600 104%
crore

20%

350

385

110%

5%

6%

120%

Interdivision
asset
management
Customer Perspective
Improved after Percentage
Local resource I(L)
45%
sales service
increase in utilization

quality
stations
Improved
responsivenes
s

Percentage
reduction in
time
to
rectify
a
problem

Customer
community
building

Percentage in
number
of
participant

Company
J
trained
L
supervisors
Realtime
M(L) 35%
feedback
N
integrated
information
system
Documentatio
n
Community
O
20%
expeditions
Motorbike
rallied
Internal Business Perspective

5%

50%

10%

8%

80%

Value Creating Supplier

Partnerships
Satisfaction
Index

20%

90%

70%

78%

Expand
manufacturing

Q(L)
R
S

40%

85%

90%

106%

20%

100%

85%

85%

20%

95%

90%

95%

12%

15%

125%

Productivity

Vendor
managed
inventory
Continuous
supplier
feedback
Increase in Greenfield
number
of manufacturing
Brownfield
factories
acquisition
Cycle time
Scrap
reduction
Automation

10%

Incentivisation
Quality

J.D.Power
IQS Score

First
time U(L)
acceptance rate V
Training
programs
Benchmarking

Innovation and Learning Perspective

Systematic
Innovation

Percent sales Heavy

W(L) 40%
from
new investment in
products
R&D

Acquisition of X
technology on
global
platform
Intellectually
Increase in Cross-platform Y
open
and employee
learning
dynamic
participation Social
activities
culture
Communicate
core values
Knowledge
Reduced
Continuous
Z
alignment
inconsistenc evaluation
y
in Feedback
initiatives of Communicate
structure and
departmene
vision

35%

60%

54%

90%

25%

100%

95%

95%

Balanced Score:
Perspective
Financial

Customer

Internal Business

Learning

Balanced Score

Weight
25%
30%
25%
20%
45%
35%
20%
20%
40%
20%
20%
45%
35%
20%

Score
76%
97%
104%
110%
120%
50%
80%
78%
106%
85%
95%
125%
90%
95%

Perspective Total
96.1

87.5

94

106.75

96.0875