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2015 CLIO AWARDS NAMES DDB WORLDWIDES KEITH REINHARD

LIFETIME ACHIEVEMENT AWARD RECIPIENT
Legendary adman is behind iconic creative like McDonalds You Deserve a Break
Today and State Farms Like a Good Neighbor, State Farm Is There
New York, NYSeptember 9, 2015The CLIO Awards, the esteemed international
advertising, design and communications competition, today announced its 2015 Lifetime
Achievement Award recipient. DDB Chairman Emeritus Keith Reinhard, will accept this years
prestigious honor on September 30 at the American Museum of Natural History in New York
City. Matthew Weiner, director, producer, writer and creator of AMCs Mad Men, will present the
award to Reinhard.
The Lifetime Achievement Award recognizes a creative with unparalleled accomplishments and
contributions to the world of advertising. As a working creative director, Reinhard was
responsible for recognizable spots for McDonalds and State Farm, and led teams creating
award-winning campaigns for Anheuser-Busch, Volkswagen, PepsiCo and others.
Keiths legacy is one that not only includes iconic spots in advertising, but groundbreaking work
in shaping the creative industry as we know it today, said Nicole Purcell, president, CLIO. His
willingness to shake things up makes him a true pioneer and showcases a career we all want to
emulate.
In 1986 Reinhard was one of the architects of the advertising industrys first and only three-way
merger, creating Omnicom, which today ranks as one of the worlds largest advertising and
marketing services holding company. Concurrent with the creation of Omnicom, Reinhard
accomplished the merger of Doyle Dane Bernbach and Needham Harper Worldwide to create
DDB Worldwide, the agency he served as CEO for 16 years and which ranks among the worlds
largest and most creative advertising networks with 200 offices in 90 countries.
Many of the media and compensation concepts first enunciated by Reinhard are now common
practice in the industry. He was inducted into the Advertising Hall of Fame in 2007.
Because the CLIO Awards play such a key role in the industry I love, I feel especially honored
by this recognition, said Reinhard. And I am blessed to have been involved for a lifetime in the

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endlessly fascinating world of advertising. Given a chance, Id do it all over again.
From 2002 to 2010, Reinhard served as president of Business for Diplomatic Action, Inc. (BDA),
a not-for-profit effort he founded to enlist the U.S. business community in actions aimed at
improving the standing of America in the world. He contributes generously of his time and
talents to a broad range of initiatives, including Sesame Workshop and Jazz at Lincoln Center.
He is past chairman of Union Theological Seminary in New York and of the American
Association of Advertising Agencies. Reinhard is also on the faculty and board of advisors of the
Berlin School of Creative Leadership in Berlin, Germany, and a member of the steering
committee of the Association for a Better New York (ABNY). His collection of notes on
advertising and life, Any Wednesday, is available through Amazon.com.
Reinhard will join an illustrious list of previous Lifetime Achievement Award honorees, including
Tony Kaye (2001), David Abbott (2002), Neil French (2003), Lee Clow (2004), Sir John
Hegarty (2005), Bob Greenberg (2006), Bob Isherwood (2007), Marcello Serpa (2008), Dan
Wieden (2009), Jeff Goodby and Rich Silverstein (2010), Joe Pytka (2011), Piyush Pandey
(2012), George Lois (2013) and Washington Olivetto (2014).
Major milestones for 2015 include CLIO Healthcare (winners were announced September 8),
CLIO Music and CLIO Awards (September 30 gala) and CLIO Key Art Awards (October 22). For
more information, visit clioawards.com.
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About The CLIO Awards
The CLIOs is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate
high achievement in advertising, the CLIOs annually and throughout the year recognizes the work, the agencies and
the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that, in a variety of categories
and as judged by industry peers, push boundaries and establish new precedent.
About Mediabistro Holdings
Mediabistro Holdings is a group of industry-leading brands in the global media and creative landscape. It consists of
Adweek, The CLIO Awards, Mediabistro and FilmExpoGroup. Mediabistro Holdings remains a subsidiary of the
Prometheus Global Media platform, alongside sister brands The Hollywood Reporter and Billboard.
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Contact: Kaitlyn Kurosky

HIGH10 MEDIA
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kaitlyn@high10media.com