DEALERS EXPECTATION ABOUT KCP CEMENTS

1. Years of experience in dealership?

a) 1-5

b) 6-10

c) 11-15

d) above 15

2. What are the current brands being dealt by you?

3. In your store Which brand is fast moving? Reason?
4. Which factor fascinated you to be the dealer of KCP cements?
a) Advertisement

b) service

c) Customer preference

d) Quality

5. Are you aware of the offers provided by KCP cements ?

a) Yes
b)No
6. If yes, is it up to your expectation?
a) Yes

b) No

7. If No, what are your expectations from KCP ?

8. Can you rank the additional benefits you expect from KCP?
9. How do you feel about pricing Strategy followed by KCP
cements?
a) In line with market
c) price commensurate with quality

b) overpriced
d) under price

11. What do you feel about the credit period given by KCP
CEMENTS?
b) Adequate

c) Not adequate

d) Not required

12. What type of promotional activities you would prefer to KCP

cements?
a) Advertising

b) personal selling

c) Direct marketing

d) publicity

13. Rate the Service of KCP cements?

a) Very good

b) good

c) normal

d) poor e) very poor

14. What type of business initiative you require from the company
side?

DEALERS EXPECTATION ABOUT KCP CEMENTS

a) Sales officer visit
b) Timely availability

c) improve promotional activity

d) improve credit policy

15. What factors pull back the sale of KCP cements?

a) Price b) quality c) packaging d) brand name
16. What are the post purchase service you expect from the
company?
a) Freight in accordance to market rate
complaint

c) quick response to

b) Discount
suggestion to use

d) technical

17. Specify the factor and brand that you would prefer for a
customer (rank below priority)?
a) Quality b) credit c) Service d) packaging
a) Acc cements b) Ultra tech c) Ambuja d) Birla e) KCP f) others
18. In your view what are the minus points of KCP cement?
19. Type of packing you prefer to handle?
a) HDPE bag b) Lamination bag c) paper bag
20. Rate the Relationship between company and dealer?
a) Very Good b) good c) normal d) poor e) very poor
21. Any suggestions to the company?