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    Introduction of Thfums Up

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    Introduction of Thfums Up

    Uploaded by

    斌王
    15 views3 pages
    asffasfasfasadas

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    asffasfasfasadas

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    15 views3 pages

    Introduction of Thfums Up

    Uploaded by

    斌王
    asffasfasfasadas

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    INTRODUCTION OF THUMS UP

    Launched in 1977
    Ramesh Chauhan
    Traditional Indian brand
    Strong tasting cola
    Targeting at young adults
    Highest carbonation drinks
    Victory, Achievement and Celebration

    DILEMMA OF THUMS UP
    New free market policy
    Foreign competitors
    Set up plants and distribution network

    SWOT STRATEGY

    Taste
    Preference
    Strong Taste
    Market Share

    Lack of
    Capital
    Company
    Scale
    Brand
    Awareness

    Innovative
    Product
    Merger
    Diversification

    Profit Margin
    Market Share

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