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  • Nervar & Slater Tool

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    Zaved1982
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    • Nowadays, market orientation has been approached by two ways which have been commonly adopted. There are three components which are distinguished in the first approach: 1. organization-wide generation of market information about current and future customer needs, 2. dissemination of such information across departments and individuals within the market-oriented firm; and 3. an organization-wide responsiveness to the disseminated information (Jaworski and Kohli, 1990; 1993).

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    • Nowadays, market orientation has been approached by two ways which have been commonly adopted. There are three components which are distinguished in the first approach: 1. organization-wide generation of market information about current and future customer needs, 2. dissemination of such information across departments and individuals within the market-oriented firm; and 3. an organization-wide responsiveness to the disseminated information (Jaworski and Kohli, 1990; 1993).

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    © All Rights Reserved
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    7 views2 pages

    Nervar & Slater Tool

    Uploaded by

    Zaved1982
    • Nowadays, market orientation has been approached by two ways which have been commonly adopted. There are three components which are distinguished in the first approach: 1. organization-wide generation of market information about current and future customer needs, 2. dissemination of such information across departments and individuals within the market-oriented firm; and 3. an organization-wide responsiveness to the disseminated information (Jaworski and Kohli, 1990; 1993).

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    © All Rights Reserved
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