Summer 2013

Bachelor of Business Administration- BBA Semester 4

BBA 403 International marketing - 4 Credits
(Book ID: B1714)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Define international marketing. Explain the need and significance of international marketing.
(meaning- 4 marks, need- 3 marks, significance- 3 marks )

10 marks

Q2. Why should international marketer be concerned with culture? Briefly explain elements of
culture.
(Role of culture in international marketing - 5 marks, elements 5 marks)

10 marks

Q3. What is political risk? Briefly explain the types of political risks.
( political risk- 4 marks each, types- 6 marks)

10 marks

Q4. Why is market research important? List out the secondary sources of information while
pursuing market research.
( market research- 5 marks, secondary sources- 5 marks)

10 marks

Q5. What is meant by product diversification? Explain with examples.

(product diversification - 7 marks, examples- 3 marks)

10 marks

Q6. Internet has attached the firms across the globe and has its effect on marketing too. What is
e-marketing? List the benefits of global e-marketing.
( meaning- 5 marks, importance- 5 marks)
10 marks