Professional Documents
Culture Documents
180
Colloquy
the defendant in the rape trial, nor any change in verdict or defendant
sentence following prolonged exposure to degrading pornography. (Ironically,
we were unable even to replicate the original injury effect among subjects in
the “slasher” film conditions.)
As Zillmann and Bryant also correctly point out, we did not report on the X-
rated nonviolent or the X-rated violent pornography conditions in our article
published soon after the 1984 Toronto conference ( 5 ) . The theoretical focus of
the article was on desensitization to violence and the after-effects of this
desensitization on decision making about a rape victim. We theorized that
subjects’ emotional responses to the films would become blunted with
continued exposure to the most graphic forms of violence against women and
that we would see this blunted emotionality manifest itself in sympathy and
injury judgments about a female victim in another context. The results of this
study supported this theoretical position. Subjects exposed to “slasher” films
show significant declines in anxiety and depression (our primary indices of
desensitization) with continued viewing. As we indicated in the article, subjects
exposed to either violent or nonviolent pornography do not show these
desensitization effects. We also noted in the introduction to that article that the
effectsof exposure to violent pornography may be due to subjects’ responding
to the message that women enjoy or are sexually aroused by rape. Since this
possibility had been extensively explored elsewhere (see 10 for a review), we
omitted from the article the discussion of subjects exposed to these materials.
181
Journal of Communication, Spring 1988
182
Colloquy
183
Journal of Communication, Spring 1988
evidence for their position as they are able to accumulate. But in accumulating
evidence for a certain point of view it is only fair to report the studies that
show results as well as the ones that fail to reject the hypothesis of no
difference between subjects exposed to pornography and no-exposure control
groups. So far, our research as well as that of other investigators leads us to fail
to reject the null hypothesis.
It is misguided to single out pornography because of its negative message
about women. This leaves the impression that if only we could eliminate
pornography we would eliminate that material that most harms women in our
society. Why limit ourselves to objecting to the demeaning depictions of
women that appear only in a sexually explicit context? Our research suggests
that you need not look any further than the family’s own television set to find
demeaning depictions of women available to far more viewers than
pornographic material.
References
1. Check, J. V. P. The Effects of Violent and Nonviolent Pornograpky. Ottawa: Department of Justice
for Canada, 1985.
2. Donnerstein, E., D. Linz, and S. Penrod. The Question of Pornograpby: Research Findings and
Policy Implications. New York: Free Press, 1987.
3. Intons-Peterson, M. J., B. Roskos-Ewoldsen, L. Thomas, M. Shirley, and D. Blut. “Will Educational
Materials Offset Negative Effects of Violent Pornography?” Unpublished manuscript, Indiana
University, 1987.
4. &&a, C., S. Penrod, and E. Donnerstein. “Sexually Explicit, Sexually Aggressive, and Violent
Media: The Effect of Naturalistic Exposure on Females.” Unpublished manuscript, Federal Judicial
Center, Washington, D.C., 1987.
5. Linz, D., E. Donnerstein, and S. Penrod. “The Effects of Multiple Exposures to Filmed Violence
Against Women.” Journal of Communication 34(3), Summer 1984, pp. 130-147.
6. Linz, D., E. Donnerstein, and S. Penrod. “The Effects of Long-Term Exposure to Violent and
Sexually Degrading Depictions of Women.” Unpublished manuscript, University of California, Los
Angeles, 1987.
7. Linz, D., E. Donnerstein, S. Penrod, and R. Collins. “Individual Differences in Hostility and
Psychoticism, Exposure to Sexual Violence and Reactions to a Victim of Sexual Violence.”
Unpublished manuscript, University of California, Los Angeles, 1985.
8. Malamuth, N. M. and J. Ceniti. “Repeated Exposure to Violent and Nonviolent Pornography:
Likelihood of Raping Ratings and Laboratory Aggression Against Women.” Aggressive Behavior 12,
1986, pp. 129-137.
9. Malamuth, N. M. and J. V. P. Check. “Sexual Arousal to Rape Depictions: Individual Differences.”
Journal ofAbnomzal Psychology 92, 1983, pp. 55-67.
10. Malamuth, N. M. and E. Donnerstein. “The Effects of Aggressive-Pornographic Mass Media
Stimuli.” In L. Berkowitz (Ed.), Advances in Eaperimental Social P ~ c h l o g yVolume
, 15. New
York: Academic Press, 1982.
11. Scott, D. (Ed.). Symposium on Media Violence and Pornography: Proceedings and Resource Book.
Toronto: Media Action Group, 1984.
12. Zillmann, Dolf and Jennings Bryant. “Pornography, Sexual Callousness, and the Trivialization of
Rape.” Journal of Communication 32(4), Autumn 1982, pp. 10-21.
184
Colloquy
It was gratifying to learn that we were not in error about the existence of
particular data. We hope that the clarification offered will settle this issue once
and for all.
It was equally gratifying to learn that we are not the only party dismayed by
the tone of the exchanges concerning pornography research. The controversy
over effects of violent and nonviolent pornography alike has been unnecessarily
harsh and laden with false accusations (e.g., 3, 11, 18). It has the emotional
overtones that characterize the defense of highly valued, precious commodities.
Sound judgment is compromised on occasion, if not most of the time. In this
debate, persuasive efforts tend to dominate educational objectives, and
arguments are all too often placed in the service of political objectives.
However, notwithstanding the challenge of rationality manifest in these
conditions, the assault on the merits of pornography research also has had its
benefits. It has revealed weaknesses in research procedures (e.g., 4, 21),
prompted clarifications, and corrected erroneous accusations (e.g., 2, 25). We
believe that it will ultimately lead to better research and more meaningful
discussions, and it is in that spirit that we shall take issue with some of the
points made in the statement by Linz and Donnerstein. But some of our
responses will go beyond this statement and address the issue in more general
terms.
We notice that “failures to replicate” loom large in the review of the effects
of nonviolent pornography but are very much left alone in that of the effects of
violent pornography (see also 9, 13). The one-sidedly applied argument being
made is essentially this: Earlier positive findings were not obtained at a later
time; hence, the earlier positive findings must be in error. Such reasoning gives
a degree of power to null findings that they have never before enjoyed in social
science research. The convention has been (and, we thought, still is) that null
findings are unacceptable disproof because they can be generated far too
easily; uncounted procedural ineptitudes will produce them. In light of this,
the seemingly triumphant use of null findings as evidence is, at the very least,
surprising.
185
Journal of Communication, Spring 1988
Given theory and prior findings, she would have been entitled to use a
directional test. Had she done so, she would have obtained significant results
and replicated earlier findings. Weaver (20) has provided a reanalysis of
Kraka’s findings and demonstrated the effect in question. Incidentally, this
investigator also integrated Linz’s data that Christensen (7) thought to be
nonexistent with the published data and reported parallel, significant effects for
violent and nonviolent pornography.
Elsewhere ( 2 2 ) we have proposed a number of explanations for the failure
to obtain positive results where such failure occurred (according to the
preceding statement by Linz and Donnerstein). All these explanations focus on
aspects of procedure. First, subjects rated each film of the exposure treatment
on numerous aspects of violence and sex, and they determined how
demeaning each film was to the one or the other gender. Such assignments
must have created a high degree of awareness about what the investigators
considered important media influences, and subjects may have guarded against
these influences. Second, in contrast to the earlier-used legal case in which
rape was brutal and never in doubt, the cases used later were highly
ambiguous. The rapist enjoyed mitigating circumstances. The initial issue was,
in fact, his guilt or nonguilt dependent on whether, in the subjects’ perception,
rape had or had not been committed. Such ambiguity can only increase error
variance and therefore must be considered to favor null effects. Third, prior to
rendering a verdict, the subjects had to respond to empathy questions
concerning rapist and victim. Subjects who initially may have felt little
sympathy for the victim may well have become sympathetic after responding to
such empathy requests. Any exposure effect may thus have been nullified by
procedurally induced affect.
186
Colloquy
Under these circumstances, the null results should be expected rather than
come as a surprise. Procedures that do not involve the subjects’ sensitization to
violence and suffering have, after all, consistently produced positive results (cf.
20, 2 2 ) .
Before the debate over pornography effects got out of hand, null findings
were treated as tentative, and investigators felt compelled to explore why
earlier positive findings were not obtained. Such proceeding proved very
productive in many cases. For instance, we failed repeatedly (28, 29) to
replicate the anger- and aggression-reducingeffect of mild erotica that Baron
(1) had observed. We succeeded eventually (17), however, and the reasons for
earlier failures became clear. Should we not seek to clarify null findings before
we treat them as ultimate proof?
Null findings have been used to urge caution and to call for clarifying
research (e.g., 9, p. 81). We have no argument with that. They have also been
used to declare, categorically, that nonviolent pornography is without
significant adverse effects (p. 85). We fail to see much caution in such
generalizations. They certainly don’t do justice to the available research
evidence. And they leave no doubt about the fact that null findings are treated
as evidence superior to that manifest in positive findings. Still, one might be
inclined to accept a stalemate-typeargument alleging inconsistent and, hence,
inconclusive evidence.
But our tolerance is stretched too far when we find that entirely
Merent criteria are applied in the consideration of violent
pornography and its effects. Is it prudent to come to firm conclusions here
and to project certainties (9)? Why, prior to admissions in the preceding
statement, is there no mention of failures to replicate? Why is the study by
Malamuth and Ceniti (14), whose null findings were used in efforts at
discrediting demonstrated effects of nonviolent pornography, not considered in
this context? The study dealt with violent pornography as well as with
nonviolent pornography, and it showed no effect for either type. And why were
the attempted replications of studies showing increased aggression against
women by men who had been exposed to violent pornography ignored (cf.
14)? The originally used procedures were closely adhered to by Fisher, but the
earlier observed effects (8) did not eventuate (cf. 10). The simple fact is that
failures to replicate can be found in the realm of both nonviolent and violent
pornography-as well as in virtually all other domains of effects research. Why,
then, are they used so eagerly to discredit research findings in one area but
deemed immaterial for those in an adjacent one? The partiality in this
reasoning is as unacceptable as it is obtrusive.
We also cannot help noticing that the debate over pornography effects got
uglier by involving a tactic describable as discreditation by insinuation. Accuse
first, and clarify later (or, if possible, not at all)! The recent exchange with
Brannigan ( 2 ; see also 3) is a case in point. Another is the insinuation that we
edited films to create “long series of sexually explicit images with no context
that could provide viewers with information about the characters’motivations,
187
Journal of Communication, Spring 1988
goals, and so forth” (9, p. 79). We wonder where our accusers get such ideas.
In the study in question we used intact films. These films were “state of the
art” at the time, and they left no doubt about the desires and motives of the
personnel featured in them. But even if we had used sequences of
“unmotivated” coital activities, the question remains as to how such a
circumstance would explain the findings that have been reported. The
insinuation implies that witnessing coition among unintroduced parties could
or would trivialize rape as a criminal offense, while the same action among
introduced parties could or would not. Why should introductions make a
difference?We are not told. Nonetheless, we are sure that a rationale could be
conjured up. But we are equally sure that we could come up with numerous
counter-rationales as well. The point is this: Although such insinuations prove
nothing to critical readers, they tend to be absorbed as damaging proof by the
casual, uncritical ones who are usually in the majority.
We were amazed to learn that insinuations are now applied to institutions
and subject populations. We know of no evidence that students who attended
Indiana University in the early eighties were sexually less active than students
elsewhere. What a desperate assumption to make-that they were! The effort at
discrediting our findings in these terms proves immaterial, however. The data
were collected at the University of Massachusetts. Our papers specify “a large
Eastern university” (23, p. 13; 24, p. 123), and Indiana University is obviously
not one.
188
Colloquy
judgments were finally rendered in a rush similar to that toward the end of
exhaustive faculty meetings, and the results show it.
Furthermore, given that each and every panel member who cared to speak
against a proposed statement had the power to veto it, it should not surprise
anyone that much of what is shown by the research is “conspicuouslyabsent”
in the consensus statements. The conspicuous absence is not restricted to
effects of nonviolent pornography, however. Violent pornography was also
deemed inconsequential for the real world. The noted exception was the
artificial environment of the experimental laboratory!As Linz, Donnerstein, and
Penrod (13) report: “What is conspicuously absent from the Surgeon General’s
summary is an endorsement of the view that exposure to sexually violent
material leads to aggressive or assaultive behavior outside the confines of the
laboratory” (p. 950).
Incidentally, we never cited, as alleged, the consensus statements in support
of any argument we may have made. We merely cited one of our papers in the
Surgeon General’s report.
189
Journal of Communication, Spring 1988
References
1. Baron, R. A. “The Aggression-Inhibiting Influence of Heightened Sexual Arousal.”Journal of
Personality and Social Psychology 30, 1974, pp. 318-322.
2. Brannigan, A. “Pornography and Behavior: Alternative Explanations.A Critique.” Journal of
Communication 37(3), Summer 1987, pp. 185-189.
3. Brannigan, A. and S. Goldenberg. “The Study of Aggressive Pornography: The Vicissitudes of
Relevance.” Critical Studies in h f m Communication 4,1987, pp. 262-283.
Colloquy
4. Byrne, D. and K. Kelley. “Basing Legislative Action on Research Data: Prejudice, Prudence, and
Empirical Limitations.” In D. Zillmann and J. Bryant (Eds.), Pornography; Recent Research,
Interpretations, and Policy Considerations. Hillsdale, NJ.: Lawrence Erlbaum, in press.
5. Ceniti, J. and N. M. Malamuth. “Effects of Repeated Exposure to Sexually Violent or Nonviolent
Stimuli on Sexual Arousal to Rape and Nonrape Descriptions.” Behaviour Research and Therapy
22, 1984, pp. 535-548.
6. Check, J. V. P. The Effects of Violent and Nonviolent Pornography. Ottawa: Department of Justice
for Canada, 1985.
7. Christensen, F. “Effects of Pornography: The Debate Continues. A Critique.” Journal of
Communication 37(1), Winter 1987, pp. 186-187.
8. Donnerstein, E. and L. Berkowitz. “Victim Reactions in Aggressive Erotic Films as a Factor in
Violence Against Women.”Journal of Personality and Social Psychology 41, 1981, pp. 710-724.
9. Donnerstein, E., D. Linz, and S. Penrod. The Question of Pornography: Research Findings and
Policy Implications. New York: Free Press, 1987.
10. Fisher, W. A. and A. Barak. “Sex Education as a Corrective: Immunizing Against Possible Effects of
Pornography.” In D. Zillmann and J. Bryant (Eds.), Pornography: Recent Research, Interpretations,
and Policy Considerations. Hillsdale, N.J.: Lawrence Erlbaum, in press.
11. Jarvie, I. “The Sociology of the Pornography Debate.” Philosophy ofthe Social Sciences 17(2),
1987, pp. 82-94.
12. &aka, C. “Sexually Explicit, Sexually Violent, and Violent Media: Effects of Multiple Naturalistic
Exposures and Debriefing on Female Viewers.” Unpublished Ph.D. dissertation, University of
Wisconsin-Madison, 1985.
13. Linz, D., E. Donnerstein, and S. Penrod. “The Findings and Recommendations of the Attorney
General’s Commission on Pornography: Do the Psychological ‘Facts’ Fit the Political Fury?”
American Psychologist 42, 1987, pp. 946-953.
14. Malamuth, N. M. and J. Ceniti. “Repeated Exposure to Violent and Nonviolent Pornography:
Likelihood of Raping Ratings and Laboratory Aggression Against Women.” Aggressive Behavior 12,
1986, pp. 129-137.
15. Mann, J., J. Sidman, and S. Starr. “Effects of Erotic Films on Sexual Behavior of Married Couples.”
In Technical Report of the Commission on Obscenity and Pornography, Volume 8. Washington,
D.C.: U.S. Government Printing Office, 1971, pp. 170-254.
16. Mohr, D. and M. P. Zanna. “Treating Women as Sexual Objects: Look to the (Gender Schematic)
Male Who Has Viewed Pornography,” Personality and Social Psychology Bulletin, in press.
17. Ramirez, J,, J. Bryant, and D. Zillmann. “Effects of Erotica on Retaliatory Behavior as a Function of
Level of Prior Provocation.”Journal of Personality and Social Psychology 43, 1982, pp. 971-978.
18. Soble, A. Pornography, New Haven, Conn.: Yale University Press, 1986.
19. U.S. Attorney General’s Commission on Pornography. Final Report. Washington, D.C.: U.S
Department of Justice, July 1986.
20. Weaver, J. B. “Effects of Portrayals of Female Sexuality and Violence Against Women on
Perceptions of Women.” Unpublished Ph.D. dissertation, Indiana University, 1987.
21. Williams, B. Report ofthe Committee on Obscenity and Film CensorshQ. London: Her Majesty‘s
Stationery Office, 1979.
22. Zillmann, D. ”Effects of Prolonged Consumption of Pornography.” In E. P. Mulvey and J. L.
Haugaard (Eds.), Report of the Surgeon General’s Workshop on Pornography and Public Health.
Washington, D.C.: U.S. Department of Health and Human Services, Office of the Surgeon General,
August 4, 1986.
191
Journal of Communication, Spring 1988
23. Zillmann, D. and J. Bryant. “Pornography, Sexual Callousness, and the Trivialization of Rape.”
Journal of Communication 32(4), Autumn 1982, pp. 10-21.
24. Zillmann, D. and J. Bryant. “Effects of Massive Exposure to Pornography.” In N. M. Malarnuth and
E. Donnerstein (Eds.), Pornography and Sexual Aggression. Orlando, Fla.: Academic Press, 1984,
pp. 115-138.
25. Zillmann, D. and J. Bryant. “Pornography and Behavior: Alternative Explanations. A Reply.” Journal
of Communication 37(3), Summer 1987, pp. 189-192.
26. Zillmann, D. and J. Bryant. “Effects of Prolonged Consumption of Pornography on Family Values.”
Journal of Family Issues, in press.
27. Zillmann, D. and J. Bryant. “Pornography’s Impact on Sexual Satisfaction.” Journal of Applied
Social Psychology, in press.
28. Zillmann, D., J. Bryant, P. W. Comisky, and N. J. Medoff. “Excitation and Hedonic Valence in the
Effect of Erotica on Motivated Intermale Aggression.” European Journal of Social Pgchology 11,
1981, pp. 233-252.
29. Zillmann, D. and B. S. Sapolsky. “What Mediates the Effect of Mild Erotica on Annoyance and
Hostile Behavior in Males?”Journal of Personality and Social Psychology 35, 1977, pp. 587-596.
Journal of
Communication
Please enter my subscription to Journal of Communication:
lyear 2 years 3 years
Individual 0 $25 0 $46 $63
Institutional 0 $50 0 $90 0 $135
Outside the US add $10.00per year for normal shipping, or $25.00per year for
air-expediteddelivery. Subscriptions start with Volume 38, Number 1,1988, and
include 4 issues per year. Single issues are $7.00 for individuals; $14.00 for
institutions.
Check enclosed, payable to Oxford University Press.
Please charge to my Mastercard 0VISA
Account No. Exp. Date
Signature
Name
Address
CityIStateRip
Send your order to Oxford University Press, Attn: Journals Department,
16-00 Pollitt Drive, Fair Lawn, NJ 07410
192