BRAND PERSONALITY

Brand Personality is A set of human characteristics that are attributed to a brand name.
A brand personality is something to which the consumer can relate, and an effective brand will
increase its brand equity by having a consistent set of traits.
This is the added-value that a brand gains, aside from its functional benefits.There are
five main types of brand personalities : excitement, sincerity, ruggedness, competence and
sophistication.
Brand Personification is a Projective Technique that asks people to think about brands
as if they were people and to describe how the brands would think and feel .
Example product :

Product personality and gender is Its defined as Brand image or identity expressed in
terms of human characteristics. Distinguishing and identifiable characteristics which offer
consistent, enduring and predictable messages and perceptions.What people associate the brand
with.Brand personality is a setoff human characteristic associated with a brand.
-Gender
Often used for brand personalities Some product perceived as masculine (coffee and toothpaste)
while others as feminine (bath soap and shampoo)

Product personality and geography is Marketers learned long ago that certain products in the
minds of consumers, process astrong geographical association. Consequently, by employing geographical in the
products name, the products manufacturer creates a geographic personality for the product. geographic
personality can lead to geographic equity for the brand, meaning that in theconsumers memory the knowledge of
the brand reflects a strong geographic association.Aarong have 13 production centers in Baniachong, Gorpara,
Jamalpur, Jessore, Kushtia,Manikganj, Rajbari, Sherpur, and Pabna, Pollobi, Kurigram, Nilphamary, Jhenaidah
and653 subcentres spread across Bangladesh
Example Product

Personality and color is Consumers not only ascribe personality traits to products and services, but
they also tend toassociate personality factors with specific colors.
Example Product

And my favorite product is

And the favorite color is blue gray