Professional Documents
Culture Documents
THINK RETAIL.
2015
Highlights
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Fore ard
Chair an
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Knight Frank India t Ltd
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Retail Detail - A Ne
Understanding
contents
Introduction
India Retail
Bengaluru
Chennai
Hyderabad
Kolkata
Mumbai Metropolitan
Region (MMR)
National Capital
Region (NCR)
Pune
Crystal-Gazing
Indias Retail
Potential
Images used within the report are for indicative purposes only.
Introduction
The Indian retail landscape is among the most complex
across the globe, but it offers immense potential for the
enterprising business person. From the age-old kiranas or
mom-and-pop stores, traditional retail in India gave way to
modern retail formats, which elevated customer experience
to new levels. Now, with several catalysts' at play, as listed in
our E-tail chapter, e-tailing or the sale of products across
media such as the Internet, telephone and television, has
emerged as an idea whose time has come.
City Level
Analysis
Zone Level
Analysis
10
11
Pro uc c e or
cou r c e e
1
Apparel
Non-ethnic Menswear
Non-ethnic Womenswear
Ethnic wear
ids wear
The size of the brick and mortar modern retail market has
been calculated by taking in to account the shop size (as
mapped through our survey) and average trading density
(ATD) of different product categories at city/zone level. ATDs
have been collected by interactions with brands and Knight
Frank retail broking team. These brick and mortar modern
retail market projections are based on the change in
variables such as urbanisation, household income, price,
population and propensity to consume. While the base
numbers for E-tail market size, growth rate and city share
have been taken from the data announced by the E-tail
industry and various other sources, our analysis of consumer
behaviour has been utilised to calculate the zone-level
penetration of E-tail.
Accessories
Accessories
Footwear
Footwear
Sportswear
Sportswear
10
Personal Care
11
Eyewear
12
13
Foreign Retail store owned/operated by a foreign national, eg. McDonald's, KFC, Dominos
National Retail store present across India and owned/operated by an Indian national, eg. Caf Coffee Day, Haldiram's
Regional Retail store present in multiple cities in one of the regions in the country and owned/operated by an Indian national
Local Single retail store and owned/operated by an Indian national
14
Cosmetics
15
16
F&B Cafes
17
F&B SR
12
18
10
Hyper/Supermarkets
19
Hyper/Supermarkets
11
Department Stores
20
Department stores
12
Electronics
21
Electronics
13
Entertainment
22
23
Multiple es
Market sizing
a. Total retail spending modern retail spending + non-modern retail spending
b. Modern retail spending brick and mortar modern retail spending + E-tail spending
F&B QSR
QSR Food and beverage quick service restaurant
Shopping street
Connected stores with 40% or more retail and brand presence
13
INDIA ANALYSIS
Retail
Landscape
Chart 1
17%
81%
3,586
79%
238
74%
899
86%
1,037
82%
319
90%
319
80%
225
76%
549
Pune
2%
19%
NCR
3%
23%
Mumbai
1%
12%
olkata
16%
2%
Hyderabad
Delhi-NCR
9%
1%
Chennai
18%
2%
Bengaluru
21%
Kolkata
2%
E-tail
Non-modern retail
Mumbai
Pune
Hyderabad
Bengaluru
14
Chennai
15
Chart 2
Chart 3
Space in sq ft
Space in mn sq ft
Total retail
spending (` bn)
Top 7 cities
13%
11%
76%
7,650
74%
545
67%
1,919
Pune
14%
12%
NCR
18%
15%
City
Mumbai
9%
8%
83%
2,243
Bengaluru
Kolkata
13%
12%
75%
5%
Chennai
13%
88%
11%
Bengaluru
18%
Brick and mortar modern retail
77%
14%
E-tail
69%
Annual
Growth
Rate
(%)
Incremental
Average annual
space
incremental
requirement from requirement of
2014-2019
space
12.6
17.2
6.5%
4.6
0.9
Chennai
6.3
8.1
5.2%
1.8
0.4
Hyderabad
4.8
6.3
5.8%
1.6
0.3
Kolkata
5.6
6.9
4.5%
1.4
0.3
Mumbai
14.1
18.1
5.0%
3.6
0.7
NCR
21.5
28.5
5.8%
7.0
1.4
Pune
5.4
7.0
5.2%
1.5
0.3
Top 7 cities
70.3
92.1
5.6%
21.5
4.3
589
Hyderabad
7%
Occupied brick
and mortar retail
space in
2014
692
507
1,155
Non-modern retail
16
17
Chart 6
Chart 4
Chart 5
Space in sq ft
Space in sq ft
3,000
1500
80%
60%
55%
70%
60%
41%
43%
52%
60%
2,500
TOP 7
CITIES
1200
40%
2,000
1,500
40%
45%
30%
40%
59%
57%
48%
Bengaluru
Chennai
Hyderabad
Kolkata
Mumbai
NCR
Pune
20%
900
500
0%
600
Bengaluru
Chennai
Hyderabad
Kolkata
Mumbai
NCR
Pune
Top 7 cities
Malls
Shopping streets
300
Chart 7
18
14 22 13
Accessories
Sportswear
Footwear
Electronics
Personal Care
Hyper/Supermarkets
Entertainment
Apparel
Bengaluru
Chennai
Hyderabad
Kolkata
Mumbai
NCR
Pune
Top 7 cities
19
Chart 10
Chart 8
Electronics
Personal
Care
Books,
Gifts & Music
Watches &
Jewellery
7
Footwear
16 22
10 10
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/
Supermarkets
10
Entertainment
Entertainment
Home &
Lifestyle
22
Apparel
14
Apparel
Hyper/Supermarkets
Food &
Beverages
12
Department Stores
Sportswear
Accessories
Chart 9
15 19 11 13
11
Accessories
Chart 11
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
20
Department Stores
Food &
Beverages
Entertainment
Home &
Lifestyle
8
12
Electronics
Personal
Care
Books,
Gifts & Music
Apparel
Hyper/
Supermarkets
Watches &
Jewellery
12
7
Footwear
25
Sportswear
Accessories
21
Chart 12
Chart 14
15 14 14 13 12 11
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Accessories
Sportswear
Footwear
Personal Care
Electronics
14 18 15 15
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Chart 15
Chart 13
15 27 14
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Top 7 cities
Bengaluru
Mumbai
NCR
Foreign
29%
22%
40%
42%
6%
11%
34%
50%
22%
18%
9%
46%
35%
20%
18%
36%
30%
18%
Regional
10%
23%
18%
National
41%
10%
Local
22
31%
13%
11%
39%
32%
18%
Hyderabad
Kolkata
32%
17%
Chennai
Pune
18%
23
Chart 16
26%
Bengaluru
24%
Hyderabad
8%
62%
28%
Chennai
21%
Mumbai
22%
40%
11%
Pune
Regional
National
5%
58%
10%
60%
11%
4%
11%
4%
42%
22%
6%
21%
58%
29%
NCR
14%
8%
33%
Kolkata
Foreign
52%
87%
6%
10%
8%
26%
10%
25%
32%
19%
7%
13%
Chennai
9%
Hyderabad
12%
Kolkata
Mumbai
NCR
21%
8%
35%
National
Regional
11%
57%
13%
35%
Local
24
29%
1%
44%
8%
45%
National
Regional
46%
7%
26%
Local
Foreign
22%
11%
11%
31%
50%
37%
15%
Foreign
63%
10%
23%
10%
14%
16%
63%
20%
39%
24%
28%
12%
Pune
31%
22%
13%
25%
49%
32%
8%
43%
49%
11%
27%
31%
16%
38%
18%
Bengaluru
8%
64%
11%
5%
58%
29%
22%
9%
7%
25%
14%
1%
1%
52%
74%
Chart 17
26%
11%
12%
12%
Local
11%
50%
18%
64%
Top 7 cities
18%
15%
25%
25
Chart 19
12
35
5
Japan
8
Italy
USA
8
France
5
Germany
S itzerland
Chart 20
22
Size-wise
split of
occupied
modern
retail stores
in malls
Space in sq ft
100%
9%
8%
7%
2%
7%
6%
8%
19%
10%
10%
11%
9%
4%
4%
11%
9%
14%
18%
22%
27%
16%
30%
60%
26%
Others
40%
35%
40%
2%
4%
9%
80%
31%
6%
10%
Brands from more than 33 foreign countries are sold through modern
retail outlets in India. However, the top seven countries contribute
towards a majority of the share in this, at 78 per cent
USA contributes a massive 35 per cent of all foreign brands present in
India. This is followed by the United Kingdom, at 12 per cent
While Italian and French brands account for an 8 per cent share each,
Japanese, Swiss and German brands represent 5 per cent each
75%
38%
57%
61%
45%
20%
33%
27%
27%
10%
0%
Top 7 cities Bengaluru
0 500
500 1000
Chennai Hyderabad
1000 2000
Kolkata
2000 3000
Mumbai
NCR
Pune
>3000
Malls in Hyderabad have the largest proportion of shops below the size of
500 sq ft compared to rest of the seven cities in India. This is followed by
Pune and Chennai
Only 10 per cent of the total stores in NCRs malls are below the size of
500 sq ft, which is the lowest among all the cities. However, when it
comes to shop sizes above 3,000 sq ft, NCR ranks rst among all the
cities, with a 11 per cent share
Despite space constraints and high rentals, malls in Mumbai have more
than 50 per cent of their stores above the size of 500 sq ft
26
27
Chart 22
Chart 21
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
100%
4%
3%
5%
7%
14%
80%
18%
7%
4%
5%
3%
3%
5%
3%
4%
9%
10%
12%
5%
5%
6%
8%
14%
16%
3% 4%
10%
2% 6%
12%
2% 3%
31%
60%
43%
13%
38%
7%
30%
14%
25%
15%
7%
19%
2% 5%
36%
15%
31%
36%
10%
20%
42%
24%
41%
58%
62%
54%
56%
11%
12%
8%
6%
11%
29%
47%
73%
4% 4%
0%
Chennai Hyderabad
Kolkata
Mumbai
NCR
3%
1000 2000
2000 3000
34%
8%
5%
2%
46%
16%
7%
37%
40%
31%
59%
>3000
>3000
12%
11%
Pune
3% 5%
500 1000
11%
36%
34%
0 500
8%
54%
44%
7%
39%
5%
46%
50%
22%
40%
20%
24%
32%
25%
37%
Space in sq ft
58%
25%
21%
28%
25%
2000 3000
1000 2000
500 1000
0 500
28
29
ENGALURU
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
5,000
3000
4,000
3500
3,000
2,000
2000
1,000
0
Bengaluru West
South
ORR
North
East
Central
1500
1000
500
Bengaluru
West
South
ORR
North
East
Central
32
33
Chart 3
Chart 5
100%
73%
39%
94%
59%
71%
94%
40%
80%
60%
BENGALURU
CITY
SPLIT
40%
27%
20%
61%
41%
29%
60%
6%
0%
Central
Malls
East
North
ORR
South
West
Shopping streets
Department Stores
Food &
Beverages
18
Home &
Lifestyle
Hyper/
Supermarkets
16
4
11
Watches &
Jewellery
Books,
Gifts & Music
Apparel
Entertainment
Electronics
Personal
Care
20
Footwear
Sportswear
Accessories
Chart 4
36 10
10
10
Chart 6
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
34
Department Stores
Food &
Beverages
Home &
Lifestyle
Electronics
Personal
Care
Books,
Gifts & Music
Source: Knight Frank Research
19
Apparel
Entertainment
Hyper/
Supermarkets
Watches &
Jewellery
8
Footwear
23
Sportswear
Accessories
35
22 18
10
10
13
10 16
15 20 17
Central
11 10 10
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
10 19 16
ORR
17%
29%
5%
47%
21%
19%
31%
15%
39%
18%
Regional
7%
51%
44%
7%
National
49%
13%
24%
26%
Local
6%
53%
13%
West
Foreign
33%
22%
South
12%
East
North
Department Stores
Accessories
36
Chart 10
Chart 8
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Chart 9
Department Stores
Chart 7
37
Chart 13
Chart 11
FOREIGN BRANDS
20%
Central
26%
East
47%
2%
2%
Accessorize
6%
0%
Van Heusen
West
52%
19%
61%
31%
National
Regional
Fastrack
Hidesign
Addons
United Colors
of Benetton
Levis
Raymonds
Planet Fashion
7%
3%
5%
Hamleys
Landmark
Beanstalk
Oxford
book store
Archies
Lifestyle
Westside
Reliance
Trends
Shoppers
Stop
Pantaloons
Samsung
Reliance
Digital
Croma
E Zone
Univercell
Cinepolis
INOX
PVR
Cinemas
Amoeba
Cinemax
Local
Da Milano
39%
27%
22%
NATIONAL/REGIONAL BRANDS
8%
3%
71%
South
Foreign
3%
65%
12%
North
ORR
70%
CATEGORIES
Chart 12
KFC
McDonalds
Pizza Hut
Hush Puppies
Bata
Central
10%
ORR
11%
16%
Foreign
7%
National
Regional
14%
Liberty
Metro Shoes
38%
23%
13%
51%
26%
11%
52%
33%
26%
Reliance
Footprint
65%
34%
13%
South
West
7%
15%
East
North
19%
Dominos
13%
9%
Home Centre
Home
Town
Asian
Paints
Kurl On
Reliance
Living
Spar
Big
Bazaar
HyperCITY
Star Bazaar
D Mart
38%
59%
Local
Gold's Gym
Snap tness
Health
& Glow
Lakme Salon
Naturals salon
38
Nike
Puma
Reebok
Joyalukkas
Woodland
Wild Craft
Titan
Reliance
Jewels
Tanishq
Helios
39
Chart 13
Size-wise
split of
occupied
modern
retail stores
in malls
Space in sq ft
Chart 14
100%
7%
14%
6%
2%
7%
11%
6%
7%
7%
32%
10%
80%
7%
13%
18%
22%
28%
7%
60%
50%
Size-wise
split of
occupied
modern
retail stores in
shopping streets
Space in sq ft
7%
1%
4%
100%
6%
2%
6%
18%
15%
13%
7%
8%
10%
11%
1%
3%
15%
80%
21%
29%
27%
43%
60%
45%
35%
30%
40%
44%
38%
31%
44%
32%
40%
27%
20%
42%
39%
34%
30%
18%
36%
16%
20%
34%
27%
25%
30%
0%
28%
Central
East
North
ORR
South
West
14%
0%
Central
East
North
ORR
South
West
0 500
0 500
500 1000
1000 2000
2000 3000
>3000
Central and West Bengaluru have a relatively good mix of shop sizes
in malls, while 84 per cent of the shops in the north are skewed
towards the lower size range of less than 1,000 sq ft owing to the
location prole of the malls there
On the other hand, ORR has the highest share of shops with
average sizes larger than 3,000 sq ft, primarily due to the presence
of hyper/supermarkets in the malls that generally require largeformat stores
40
500 1000
1000 2000
2000 3000
>3000
41
Chart 15
50%
2% 5%
47%
Chart 17
Total retail
spending (` bn)
43%
18%
Chart 16
Bengaluru
Bengaluru
21%
28%
2%
77%
5%
9%
34%
49%
58%
13%
8%
1%
6%
12%
35%
29%
41%
23%
25%
89%
187
2%
77%
4%
63%
13%
3% 5%
19%
30%
17%
34%
48%
84%
9%
23%
37%
26%
2% 5%
31%
22%
45%
55%
8%
2%3%
40%
9%
25%
8%
2000 3000
1000 2000
500 1000
42
44
197
80%
33%
26%
41%
128
42%
43%
46
37%
20%
87
E-tail
Non-modern retail
E-tail
Non-modern retail
61%
0 500
11% 9%
>3000
51%
2%
26%
41%
22%
Central
6%
27%
60
Central
44%
329
70%
East
5%
52%
23%
93
East
40%
5%
12%
North
14% 2%
27%
18%
22
North
4%
371
85%
ORR
33%
10%
8% 7%
141
ORR
13%
1,155
68%
South
South
21%
6%
14%
West
10% 1%
20%
18%
549
West
3%
Total retail
spending (` bn)
43
Central Bengaluru
Zone Analysis
Chart 1
116
Non-ethnic Menswear
74
Non-ethnic Womenswear
151
563
Ethnic wear
Sportswear
48
20
Kids wear
Department Stores
162
F&B QSR
120
103
F&B Cafes
27
Eyewear
10
Cosmetics
23
20
18
17
Multiplexes
221
Hyper/Supermarkets
47
249
82
Electronics
31
Accessories
Watches & Jewellery
258
73
100
Footwear
0
100
200
300
400
500
600
44
Central Bengaluru has the highest availability of per capita modern retail space in ethnic wear due to the large number of
apparel stores located on its numerous shopping streets, although its share is minimal on the mall space front
Conversely, modern retail space for product categories such as department stores, hyper/supermarkets, multiplexes and
family entertainment centres is predominantly mall-centric, with minimal availability on shopping streets
Modern retail space for the footwear, watches & jewellery, and home & lifestyle categories has a larger availability per 1,000
persons on the shopping streets, while on the food & beverages front, malls have more space for the ne dining segment
45
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
100
87
90
80
24%
70
19
Non-ethnic Womenswear
Non-ethnic Unisex clothing
15
27
22
0
Ethnic wear
Sportswear
35
13
87
39
Eyewear
44
20
69
Multiplexes
Hyper/Supermarkets
50
92
100
33
28
37
32
30
11%
20
10
0
2014
< `300,000
> `1,000,000
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
41
50
40
15%
10
46
50%
29
18
60
21
23
85
30
Footwear
16
52
11
Accessories
18
45
Cosmetics
Electronics
23
Department Stores
F&B Cafes
12
5
95
Kids wear
F&B QSR
39
` bn
36
Non-ethnic Menswear
E-tail
47
Future trends
in Central Bengaluru
East Bengaluru
Zone Analysis
East Bengaluru map
48
49
Chart 1
Chart 2
Space in sq ft
Share in Percentage
115
Non-ethnic Menswear
54
Non-ethnic Womenswear
Non-ethnic Unisex clothing
109
130
Ethnic wear
Sportswear
66
38
Kids wear
Department Stores
549
F&B QSR
F&B Fine Dining
36
Eyewear
24
Ethnic wear
Cosmetics
28
Sportswear
63
76
51
Multiplexes
299
48
71
100
200
300
400
500
600
Department Stores
16
Owing to the profusion of large-format malls in the region, East Bengaluru has a plausible greater share of mall space
availability per 1,000 persons in most of the product categories
This supports the nding wherein this zone had scored the highest availability of per capita retail space in the city in terms of
malls
However, the per capita retail space available in ne dining options and home & lifestyle stores is considerably more on the
shopping streets than in the malls
54
81
34
8
5
35
36
38
10
56
35
55
47
0
32
28
95
Multiplexes
100
Hyper/Supermarkets
17
16
65
Kids wear
Footwear
31
Cosmetics
37
61
68
Eyewear
160
F&B Cafes
224
Electronics
33
Hyper/Supermarkets
Accessories
37
56
F&B QSR
66
60
46
Non-ethnic Womenswear
179
F&B Cafes
35
Non-ethnic Menswear
280
77
7
Accessories
14
15
35
26
Electronics
36
53
47
75
55
29
41
50
51
Chart 3
Chart 4
Future trends
in East Bengaluru
140
128
120
30%
100
80
` bn
46%
60
42
40
15%
33
20
9%
2014
< `300,000
> `1,000,000
52
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
Consequently, rental
values in the brick and
mortar space could
come under immense
pressure in the
forthcoming years.
53
North Bengaluru
Zone Analysis
Chart 1
32
Non-ethnic Menswear
20
Non-ethnic Womenswear
Non-ethnic Unisex clothing
32
93
Ethnic wear
Sportswear
14
Kids wear
13
Department Stores
28
F&B QSR
140
10
F&B Cafes
10
Eyewear
13
9
Cosmetics
Salons & Spas
47
45
Multiplexes
Hyper/Supermarkets
57
89
Electronics
89
9
Accessories
Watches & Jewellery
38
38
36
Footwear
0
30
60
90
120
150
54
North Bengaluru is characterised primarily by shopping streets and hence, the per capita mall space share in the total
modern retail space availability is minimal to the extent of being nil in most of the product categories
The F&B QSR segment leads the market, with the highest modern retail space availability of 140 sq ft per 1,000 persons, out
of which the mall space share is only 7 sq ft
However, despite the markets being relatively undeveloped in North Bengaluru, the total modern retail space availability per
1,000 persons is better than its western counterpart due to its lower household count
55
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
197
200
180
160
25%
140
67
0 7
Non-ethnic Womenswear
Non-ethnic Unisex clothing
47
0
Ethnic wear
Sportswear 92
Kids wear
12
32
1
18
0
F&B Cafes
Eyewear
Cosmetics
75
Multiplexes
Hyper/Supermarkets
100
80
14%
60
40
10%
17
20
22
2014
34
< `300,000
> `1,000,000
16
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
31
28
32
28
29
0
24
22
0
13
79
Accessories
Footwear
120
51%
E-tail
16
24
Electronics
99
4
10
8
Department Stores
F&B QSR
10
` bn
20
Non-ethnic Menswear
14
32
56
57
Future trends
in North Bengaluru
South Bengaluru
Zone Analysis
South Bengaluru map
58
59
Chart 1
Chart 2
Space in sq ft
Share in Percentage
57
Non-ethnic Menswear
30
Non-ethnic Womenswear
Non-ethnic Unisex clothing
54
105
Ethnic wear
Sportswear
24
13
Kids wear
Department Stores
140
F&B QSR
Non-ethnic Menswear
162
16
Eyewear
Sportswear
10
Cosmetics
Salons & Spas
41
51
146
Cosmetics
57
51
26
11
0
Multiplexes
50
100
150
200
Hyper/Supermarkets
Electronics
South Bengaluru is one of the most preferred destinations of the city, owing to its developed social infrastructure
In this zone, the Food & Beverages QSR segment has the highest modern retail space penetration of 162 sq ft per 1,000
persons, out of which 38 sq ft is mall space
Another important observation is the similar level of high per capita retail space availability in department stores,
hyper/supermarkets, Home & Lifestyle and electronics
The trend observed in these product categories depicts the increasing cosmopolitan character of the region, although their
share in mall space is lesser due to the medium-size formats of most malls
45
0
35
34
20
98
52
48
12
40
5
27
29
28
36
33
Accessories
50
17
10
40
81
75
16
Eyewear
11
F&B Cafes
142
Electronics
27
12
88
F&B QSR
Hyper/Supermarkets
Footwear
Department Stores
16
Accessories
35
Kids wear
26
48
46
Ethnic wear
12
72
8
Non-ethnic Womenswear
41
F&B Cafes
22
0
23
70
35
35
48
60
61
Chart 3
Chart 4
Future trends
in South Bengaluru
329
320
27%
280
48%
` bn
240
200
160
120
15%
80
58
10%
41
40
2014
< `300,000
> `1,000,000
2017
2018
2019
E-tail
62
2016
`300,001 `500,000
`500,001 `1,000,000
2015
63
West Bengaluru
Zone Analysis
Chart 1
26
Non-ethnic Menswear
16
Non-ethnic Womenswear
Non-ethnic Unisex clothing
29
90
Ethnic wear
Sportswear
14
3
Kids wear
Department Stores
133
F&B QSR
43
10
4
F&B Cafes
Eyewear
Cosmetics
6
8
15
Multiplexes
38
Hyper/Supermarkets
53
66
54
Electronics
8
Accessories
Watches & Jewellery
38
22
Footwear
27
0
30
60
90
120
150
64
West Bengaluru is another long-standing, established region of the city, with a large population and numerous shopping
streets
The region has witnessed the development of several large-format malls recently, thus bringing a balanced overview to the
per capita modern retail space penetration of both shopping streets and mall space
Department stores have a perceptible lead of mall space availability of 125 sq ft modern retail space per 1,000 persons,
while ethnic wear accounts for a modern retail space penetration of 72 sq ft per 1,000 persons in the shopping streets
65
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
400
371
360
320
22%
280
20
Non-ethnic Womenswear
18
73
23
30
40
Ethnic wear
Sportswear
84
16
13
Kids wear
Department Stores
F&B QSR
30
17
56
12
19
35
36
Multiplexes
Electronics
52
14%
160
120
80
11%
40
26 31
2014
< `300,000
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
94
100
36
38
34
200
> `1,000,000
66
21
65
33
36
34
53%
E-tail
45
Footwear
240
36
27
Accessories
54
Hyper/Supermarket
63
Eyewear
Cosmetics
60
37
19
` bn
Non-ethnic Menswear
45
66
67
Future trends
in West Bengaluru
68
69
Chart 1
Chart 2
Space in sq ft
Share in Percentage
35
Non-ethnic Menswear
20
Non-ethnic Womenswear
Non-ethnic Unisex clothing
156
69
Ethnic wear
Sportswear
34
Kids wear
32
Department Stores
183
F&B QSR
109
44
Cosmetics 2
Sportswear
9
19
291
Hyper/Supermarkets
320
382
133
Electronics
Accessories 2
Watches & Jewellery
27
Footwear
21
0
100
200
300
400
100
Outer Ring Road (ORR) is a relatively new market with modern retail space in the form of limited malls and underdeveloped
shopping streets
The region has provisions for large retail space, though it does not have substantial mall space, thus accounting for a number
of furniture shops along its shopping streets, taking up the per capita modern retail penetration of the home & lifestyle
category to 382 sq ft for every 1,000 persons
Conversely, mall space accounts for 208 sq ft out of 320 sq ft per 1,000 persons in the hyper/supermarket segment
Department Stores
4
26
0
F&B Cafes
Eyewear
Cosmetics
Multiplexes
Hyper/Supermarkets
45
96
23
100
50
55
100
27
3 11
33
12
Accessories
Footwear
11
0
Electronics
68
0
70
23
Kids wear
F&B QSR
Multiplexes
Ethnic wear
Non-ethnic Womenswear
Eyewear
23
F&B Cafes
Non-ethnic Menswear
38
12
33
0
23
70
71
Chart 3
Chart 4
Future trends
in ORR
Retail spending
in 2019 (` bn)
50
44
40
29%
` bn
30
48%
20
14%
12
10
10
9%
2014
< `300,000
> `1,000,000
2017
2018
2019
E-tail
72
2016
`300,001 `500,000
`500,001 `1,000,000
2015
73
C ENNAI
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
2,000
5,000
4,000
1,500
3,000
2,000
1,000
1,000
Chennai
West
North
Extened
South
Central
South
Central
500
0
Chennai
West
North
Extened
South
Central
South
Central
76
77
Chart 3
Chart 5
100%
66%
0%
57%
63%
28%
80%
60%
CHENNAI
SPLIT
40%
34%
20%
43%
100%
37%
72%
0%
Central
Malls
Central
South
Extened
South
North
West
Shopping streets
Department Stores
Food &
Beverages
15
Home &
Lifestyle
17
12
Hyper/
Supermarkets
Watches &
Jewellery
Books,
Gifts & Music
Apparel
Entertainment
Electronics
Personal
Care
13
Footwear
Sportswear
Accessories
Chart 4
16
21 11
6 18
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
78
Chart 6
Department Stores
Food &
Beverages
Home &
Lifestyle
Electronics
Personal
Care
Books,
Gifts & Music
18
Apparel
Entertainment
Hyper/
Supermarkets
Watches &
Jewellery
2
Footwear
71
Sportswear
Accessories
79
Chart 7
Chart 9
24 20
18
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
25%
26%
32%
Central-South
19%
38%
13%
31%
Extened South
7% 4% 5%
84%
North
4%
14%
37%
45%
West
26%
Foreign
45%
National
Regional
17%
11%
Local
Chart 10
Central
31%
38%
7% 4% 5%
16 20
28
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
49%
6%
10%
Extened South
Chart 8
3%
16%
21%
59%
West
30%
Foreign
52%
National
Regional
15%
2%
Local
35%
37%
Central-South
8%
84%
North
10%
21%
Central-South
34%
10%
29%
17%
46%
North
4%
13%
46%
37%
West
15%
29%
21%
35%
Note: Extended South is not represented in the chart above, as there are no major shopping streets in the zone
Foreign
National
Regional
Local
80
81
Chart 12
CATEGORIES
Durable
Bag
Fastrack
Claire's
Levi's
RMKV
Hamleys
Lifestyle
NATIONAL/REGIONAL BRANDS
Odyssey
Saravana
Stores
Calonge
Kay the
fashion bay
Raymond
Nalli Silk
Landmark
Max
Hidesign
Olympic
Cards
Archies
Saravana
Selvarathnam
Westside
Chart 13
Size-wise
split of
occupied
modern
retail stores
in malls
0 500
100%
5%
1%
6%
500 1000
6%
1%
6%
33%
2000 3000
>3000
8%
18%
0%
80%
1000 2000
2%
3%
8%
21%
26%
17%
7%
18%
60%
Space in sq ft
Samsung
Vasanth & Co
Reliance
Digital
Univercell
Croma
16%
31%
40%
Palazzo
IMAX
Fun City
Luxe IMAX
79%
66%
Escape
multiplex
IMAX
55%
20%
Dominos
KFC
Sarvana Bhavan
39%
27%
Pizza Corner
0%
Bata
Khadims
Woodpecker
Furniture
Saravana
Stores
Samsonite
Home Centre
Reliance
Footprint
Metro
Shoes
Central
Mochi
Pothys
Star Bazaar
Spencer
Plaza
Health &
Glow
Woodland
Nike
Adidas
Joyalukkas
Puma
Naturals
Apollo
Pharmacy
Extened
South
North
West
@ Home
Big Bazaar
Auchan
Central
South
GKB
Opticals
Konica
Photo
The presence of smaller shops in the Central and Central South zones
is understandably high due to steep rentals. However, the same logic
cannot be used for the North zone, where modern retail is still not well
established like the Central and Central South zones
The proportion of more than 2,000 sq ft-shops is higher for the West
and Extended South Chennai zones. This is primarily due to the
availability of large tracts of land and the anticipated ambitious growth
projection for these zones, which attract mall developers
Reebok
GRT
Jewellers
Tanishq
Pothys
Jewels
Saravana
Stores
82
83
Chart 15
Chart 14
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
0%
0%
0%
100%
9%
5%
3%
5%
5%
1%
3%
3%
11%
10%
26%
5% 3%
7%
74%
12%
1%
47%
34%
15%
49%
27%
15%
78%
80%
4%
11%
7% 0%
19%
4% 2%
27%
55%
53%
27%
Space in sq ft
28%
38%
31%
60%
10%
3%
3%
4%
40%
3%
7%
3%
19%
16%
31%
11%
13%
44%
24%
7%
16%
58%
15%
33%
37%
56%
46%
20%
24%
45%
39%
0%
1% 6%
0%
6%
0%
Central
0 500
500 1000
Central-South
1000 2000
2000 3000
North
West
10%
>3000
>3000
33%
24%
44%
11%
1000 2000
16%
69%
12%
4%
19%
22%
500 1000
38%
53%
0 500
2000 3000
7%
84
85
Chart 17
Chennai
18%
2%
Central
13% 11%
4%
58%
31%
12% 1%
65%
4% 0%
10
96%
79
60%
18%
65
9% 6%
85%
24
North
3% 2%
95%
172
West
88%
E-tail
53
8% 6%
Non-modern retail
86%
E-tail
123
Non-modern retail
86
123
E tended South
87%
West
11% 1%
22%
28
North
50%
Central South
4%
E tended South
23%
27%
55
Central South
507
76%
Central
38%
Chennai
225
80%
Central Chennai
Zone Analysis
87
Chart 1
Chart 2
95
Non-ethnic Menswear
Non-ethnic Womenwear
32
171
178
Ethnic wear
Sportswear
Share in Percentage
28
14
Kids wear
Department Stores
377
F&B QSR
134
95
17
F&B Cafes
Eyewear
22
15
Cosmetics
Salons & Spas
18
31
Hyper/Supermarkets
143
183
131
Electronics
409
74
50
88
23
9
0
100
150
200
250
300
350
400
450
13
Department Stores
18
61
25
17
F&B Cafes
0
36
19
0
13
Hyper/Supermarkets
0
41
100
58
6
26
Accessories
15
10
32
45
23
0
Footwear
63
Multiplexes
74
Electronics
17
27
32
Central Chennai is one of the most established retail markets of Chennai, and houses the most premium residential micromarket in the city. Premium retailers, including boutique designers, are present predominantly across the markets of
Nugambakkam, T. Nagar and Alwarpet. Hence, it can easily be term as the 'fashion hub of Chennai city'
Department stores under the apparel category have the highest modern retail space of 377 sq ft per 1,000 population. This is
second only to the watches and jewellery category, which has 409 sq ft per 1,000 population
Ethnic wear and non-ethnic unisex clothing under the apparel category rank next, after department stores. The presence of
premium boutique designers in this market leads to higher per capita space for this category. These product categories are
present more on the major shopping streets of Central Chennai as against malls. Our assertion can be emphasised further by
the low share of mall space for these categories
In the food & beverage (F&B) category, quick service restaurants (QSR) occupy the largest modern retail space in terms of
square feet per 1,000 population. Of the total QSR space, only 48 per cent are in the malls, implying, once again, that the
shopping streets of central Chennai are well established
Multiplexes and family entertainment centres are entirely mall phenomena. None of these are present on the shopping streets
Of the total cosmetics retail space in Central Chennai, almost 70 per cent has occupied space in malls
Watch & jewellery shops have the largest per capita modern retail space in this zone. However, they are found in abundance
on the shopping streets as compared to the malls
In contrast, the accessories, and books, and gifts & music product categories are present mostly in the malls, aiming mainly
at the urban populace
23
10
Kids wear
Cosmetics
Eyewear
53
Footwear
19
F&B QSR
19
Non-ethnic Womenswear
64
Sportswear 80
30
Accessories
22
Ethnic wear
66
Multiplexes
Non-ethnic Menswear
21
41
13
25
29
89
Chart 3
Chart 4
Future trends
in Central Chennai
140
122
120
24%
100
` bn
80
54%
60
13%
40
33
9%
28
20
2014
< `300,000
`500,001 `1,000,000
> `1,000,000
90
2015
2016
2017
2018
2019
`300,001 `500,000
Total retail spend
E-tail
The total retail spending in Central Chennai is projected to increase to `122 bn in 2019 from `55 bn in 2014, resulting in an
annual growth rate of 17 per cent
With the advent of e-commerce, the share of E-tail in the total retail segment is estimated to increase from 4 per cent in 2014
to 23 per cent in 2019. This increase in E-tail will eat into the share of brick and mortar modern retail, which is estimated to
fall from 38 per cent in 2014 to 27 per cent in 2019
With the decline in the share of brick and mortar and the unavailability of large land tracts,
we expect no major malls to come up in this zone. However, with the multi-fold rise in total
retail spending, the demand for brick and mortar space would be the highest from nonmodern retailers.
91
Central-South Chennai
Zone Analysis
78
Non-ethnic Menswear
18
Non-ethnic Womenswear
133
60
Ethnic wear
Sportswear
23
12
Kids wear
Department Stores
233
F&B QSR
151
95
12
F&B Cafes
Eyewear
22
17
Cosmetics
Salons & Spas
27
54
66
Multiplexes
144
Hyper/Supermarkets
122
105
145
Electronics
19
Accessories
Watches & Jewellery
103
67
59
Footwear
0
20
40
60
80
100
120
140
160
180
200
20
240
92
The per capita penetration of product categories that require large-format stores, such as department stores, multiplexes,
hyper/supermarkets and family entertainment centres, is very high in Central-South Chennai. This zone has three malls, and
since the preference for locating within a mall is very strong within these product categories, it is reected here with a high
per capita penetration
While categories like accessories, sportswear and cosmetics are present only within malls, ne dining, home & lifestyle and
other personal care are highly skewed towards shopping streets
F&B cafes have a very low presence in this zone, as only 12 sq ft per 1,000 population is available for this product category
93
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
70
65
60
23%
50
23
16
11
0
Ethnic wear
Sportswear
87
26
Department Stores
34
44
F&B QSR
53
28
12
27
Eyewear
13%
30
20
10%
15
12
10
2014
< `300,000
42
68
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
34
40
25
37
Cosmetics
54%
40
40
F&B Cafes
> `1,000,000
25
E-tail
Multiplexes
Hyper/Supermarkets
Electronics
Accessories
11
11
100
41
33
The total retail spending in Central-South Chennai is projected to increase to `65 bn in 2019 from `28 bn in 2014, resulting in
an annual growth rate of 19 per cent
While the share of E-tail in the total retail is estimated to increase from 4 per cent in 2014 to 18 per cent in 2019, this will lead
to a decrease in the share of brick and mortar modern retail, falling from 31 per cent to 22 per cent during the same period
53
27
0
41
63
29
17
Footwear
Kids wear
52
` bn
31
Non-ethnic Womenswear
73
16
Non-ethnic Menswear
28
35
94
95
Future trends
in Central-South Chennai
E tended South
Chennai Zone Analysis
E tended South Chennai map
As on date, this zone has only three signicant malls. Going forward with a 70 per cent
increase in brick and mortar retail over next ve years, we can expect more malls to come up
in this zone, though the rate of growth in mall space will be relatively slower compared to nonmodern retail space.
96
97
Chart 1
Chart 2
Space in sq ft
Non-ethnic Menswear
24
Non-ethnic Womenswear
Non-ethnic Unisex clothing
Ethnic wear
Sportswear
Kids wear
Non-ethnic Menswear
Department Stores
Non-ethnic Womenswear
Ethnic wear
Sportswear
F&B QSR
101
33
14
F&B Cafes
Eyewear
Kids wear
Cosmetics
Department Stores
12
F&B QSR
347
Multiplexes
226
Hyper/Supermarkets
14
5
18
Electronics
Accessories
9
-
Footwear
0
50
100
150
200
250
300
350
Note: Footwear, watches & jewellery, accessories, cosmetics, eyewear, department stores, kidswear, sportswear,
ethnic wear, non-ethnic unisex clothing and non-ethnic menswear have a negligible presence in this zone
Source: Knight Frank Research, Indicus Analytics
98
As many as 11 product categories like footwear, accessories, department stores and sportswear, among others, are missing
entirely from Extended-South Chennai, despite there being six malls in this zone
The per capita penetration of the home and lifestyle, books, gifts and music, salon and spas, and other personal care
categories is also signicantly low in this zone
The presence of a large number of QSRs on Old Mahabalipuram (OMR) Road has resulted in a relatively higher per capita
penetration of the F&B QSR category here
Multiplexes and family entertainment centres have a relatively higher per capita presence in Extended-South Chennai
45
12
F&B Cafes
Eyewear
Cosmetics
Multiplexes
Hyper/Supermarkets
Electronics
50
Accessories
Footwear
100
25
100
33
Note 1: Balance percentage in all the product categories
denotes the share of regional and local brand stores
Note 2: Footwear, watches & jewellery, accessories,
cosmetics, eyewear, department stores, kids wear,
sportswear, ethnic wear, non-ethnic unisex clothing
and non-ethnic menswear have a negligible presence
in this zone
Share of foreign brands
Share of national brands
99
Chart 3
Chart 4
30
Future trends in
E tended South Chennai
24
25
23%
54%
` bn
20
15
13%
10
10%
5
2
2
0
2014
< `300,000
> `1,000,000
100
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The Extended South zone is one of the growth corridors of Chennai, and its population is set to explode in the ensuing ve
years. Based on this premise, we expect total retail spending to increase from `10 bn in 2014 to `24 bn in 2019, thereby
registering the highest annual growth rate of 20 per cent among other zones
Though the share of E-tail in the total retail segment is estimated to increase six-fold over the next ve years, its actual
expenditure is quite miniscule at `2 bn by the end of 2019
Modern retail (including brick and mortar and Etail) will account for only 15 per cent of the total
retail in 2019, implying the dominance of nonmodern retailers in this zone.
101
North Chennai
Zone Analysis
Chart 1
Non-ethnic Menswear
3
Non-ethnic Womenswear
Non-ethnic Unisex clothing
14
17
Ethnic wear
Sportswear 1
Kids wear
Department Stores
49
F&B QSR
12
F&B Cafes
Eyewear
Cosmetics 0 1
Salons & Spas
5
2
10
Multiplexes
26
Hyper/Supermarkets
12
4
12
Electronics
1
Accessories
Watches & Jewellery
18
3
5
Footwear
0
10
20
30
40
50
102
The penetration of department stores is the highest in North Chennai, compared to the other apparel subcategories.
Saravana Stores in Purasawalkam High Road alone has resulted in such a skewed number in the department stores category
The sportswear category is absent in this zone. This is similar to the Extended-South Chennai zone, where it is non-existent
Since there are only three major malls in this zone, the share of malls in most of the categories is negligible
103
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
200
180
172
15%
160
140
Non-ethnic Womenswear
0
11
56
Ethnic wear
0 2
Sportswear
Kids wear
Department Stores
F&B QSR
15
0
100
10%
80
65%
60
40
20
4
Cosmetics
Multiplexes
Hyper/Supermarkets
0
14
0
0
6
2014
2015
2016
2017
2018
2019
24
< `300,000
70
`300,001 `500,000
`500,001 `1,000,000
15
> `1,000,000
E-tail
64
66
6
7
Accessories
65
0
Footwear
120
40
35
Eyewear
Electronics
32
24
10%
` bn
Non-ethnic Menswear
29
19
13
Being the largest populated zone, the total retail expenditure is the highest in this zone. We expect total retail spending to
increase from `79 bn in 2014 to `172 bn in 2019, registering a 17 per cent annual growth rate
As on date, E-tail has not caught the fancy of the people in this zone. However, we expect the E-tail share to increase from
less than 1 per cent in 2014 to 3 per cent in 2019
9
Share of foreign brands
Share of national brands
104
105
Future trends
in North Chennai
West Chennai
Zone Analysis
West Chennai map
106
107
Chart 1
Chart 2
Space in sq ft
24
Non-ethnic Menswear
4
Non-ethnic Womenswear
Non-ethnic Unisex clothing
21
82
Ethnic wear
Sportswear
Kids wear
Department Stores
F&B QSR
33
Cosmetics
Department Stores
Multiplexes
185
Hyper/Supermarkets
62
45
24
Eyewear
Hyper/Supermarkets
16
Footwear
100
150
200
Note: Family entertainment centres and cosmetics have a negligible presence in this zone
Source: Knight Frank Research, Indicus Analytics
Electronics
108
Except for multiplexes, department stores, ethnic wear and hyper/supermarkets, all the product categories have a very poor
penetration in this zone
The presence of brands like IMAX and INOX in Vadapalani has helped this zone report a highest per capita space for
multiplexes
Within apparel, department stores have the highest penetration. This is similar to North Chennai, as the demographics of
these zones are very similar
79
25
48
0
0
73
0
74
100
0
8
30
Accessories
0
0
0
38
50
36
Footwear
13
12
74
21
Multiplexes
0 4
F&B Cafes
18
43
29
Electronics
76
71
Cosmetics
10
Accessories
F&B QSR
9
19
Kids wear
19
Sportswear 100
Eyewear
38
Ethnic wear
20
F&B Cafes
0 0
Non-ethnic Womenswear
107
63
14
Non-ethnic Menswear
45
35
50
29
Share of foreign brands
Share of national brands
109
Chart 3
Chart 4
140
Future trends
in West Chennai
123
120
19%
100
` bn
80
14%
58%
60
40
9%
20
10
8
2014
< `300,000
> `1,000,000
110
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
Similar to the Extended South and North Chennai zones, non-modern retail dominates this
zone and it will continue to do so in 2019. Total modern retail (including brick and mortar and
E-tail) will increase slightly, from 12 per cent in 2014 to 15 per cent in 2019.
The West Chennai zone has the third lowest modern retail penetration (brick and mortar and E-tail combined). Going forward,
we expect this trend to continue in West Chennai despite the increase in total retail spending from `53 bn in 2014 to `123 bn
in 2019
The share of E-tail is expected to increase from 1 per cent in 2014 to 6 per cent in 2019, thereby eating into the modern retail
share, which will decrease from 11 per cent in 2014 to 8 per cent by 2019
111
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
3,000
1,600
2,500
1,400
2,000
1,200
1,500
1,000
1,000
500
800
0
Hyderabad
East
North
West
West
Central
600
400
200
0
Hyderabad
114
Extended
West
West
Central
East
115
Chart 3
Chart 5
100%
80%
48%
63%
60%
86%
98%
40%
37%
20%
52%
14%
0%
2%
Central
Malls
HYDERABAD
CITY SPLIT
West
North
West
East
With the lowest modern retail penetration among all the zones
in Hyderabad, the East zone is ranked 38th among the 42 zones
in terms of modern retail space per 1,000 population
Apparel stores claim the largest share in this zone, while
electronic stores take up 13 per cent of the area under modern
retail - the highest among all the zones
Food &
Beverages
Home &
Lifestyle
Personal
Care
12
Apparel
Books,
Gifts & Music
Hyper/
Supermarkets
Watches &
Jewellery
13
30
Entertainment
10
Electronics
Shopping streets
Department Stores
Footwear
Sportswear
Accessories
Chart 4
14 25
10
14
Chart 6
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Department Stores
Food &
Beverages
16
Home &
Lifestyle
15
Electronics
Personal
Care
Books,
Gifts & Music
Source: Knight Frank Research
116
13
Apparel
Entertainment
Hyper/
Supermarkets
6
Footwear
17
10
Watches &
Jewellery
Sportswear
Accessories
117
Central
37%
Accessories
Sportswear
Personal Care
Hyper/Supermarkets
Entertainment
Apparel
Footwear
Electronics
Chart 9
Department Stores
Chart 7
18
West
64%
24%
5% 7%
North West
40%
53%
5%2%
East
8%
23 20
2% 4%
57%
8%
79%
5%
1
Foreign
National
Regional
Local
Chart 10
28%
20%
31%
18%
37%
East
Chart 8
14%
37%
North West
6%
Central
39%
34%
21%
East
18%
32%
18%
32%
9%
37%
31%
West
17%
44%
13%
Foreign
26%
North West
National
Regional
23%
Local
46%
19%
11%
East
9%
38%
Foreign
National
Regional
31%
22%
Local
118
119
Chart 11
CATEGORIES
NATIONAL/REGIONAL BRANDS
Hidesign
Accessorize
Forever 21
Kalanikethan
Landmark
Lifestyle
Da Milano
Raymonds
Tirumala
Music
Samsung
Croma
Mebaz
R S Brothers
Himalaya
Book Depot
Brand
Factory
Central
Baggit
Fastrack
Archies
Walden
Reliance
Trends
Westside
Reliance
Digital
Bajaj
Electronics
Yes Mart
Chart 12
Size-wise
split of
occupied
modern
retail stores
in malls
0 500
Asian
Cinema
INOX
PVR Cinemas
6%
3%
4%
34%
80%
>3000
9%
11%
2%
2%
7%
25%
Space in sq ft
0%
12%
50%
Cinemax
19%
Paradise
KFC
2000 3000
0%
40%
McDonalds
1000 2000
100%
60%
Cinepolis
500 1000
78%
78%
Karachi Bakery
20%
Bata
Reliance
Foot Print
Centro
Footwear
Fantoosh
Mochi
Home Centre
Bantia
Furniture
@ Home
Reliance
Living
Furniture
World
Spar
Big Bazaar
D Mart
HyperCITY
35%
25%
0%
Central
Enersys
Docomo
Apollo
Pharmacy
Woodland
Reebok
Nike
Joy Alukhas
Puma
Spice
Lakme
Salon
Health
& Glow
North West
East
Reliance
Mart
Vodafone Store
West
Airtel
Lawrence
& Mayo
Malls in the West and North West of Hyderabad are dominated by shops
measuring less than 500 sq ft
A substantial 47 per cent of the shops in Central Hyderabad measure over
1,000 sq ft, despite the comparatively higher rentals commanded by them.
East Hyderabad is next, with 25 per cent in the same size range
Titan
Eye+
Adidas
Tanishq
Kalyan
Jewellers
Mangatrai
Jewels
GRT
Jewellery
120
121
Chart 14
Chart 13
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
100%
100%
6%
3%
7%
3%
4%
9%
9%
3%
80%
4% 3%
5%
5%
10%
11%
18%
17%
9%
3% 3%
18%
8%
67%
14%
72%
59%
15%
11%
9%
6%
19%
27%
6%
3% 5%
13%
73%
52%
60%
1%2%
Space in sq ft
3%
40%
65%
57%
60%
13%
5%
70%
11%
26%
35%
Central
West
North West
500 1000
1000 2000
2000 3000
7%
20%
35%
4%
84%
23%
74%
East
5% 2%
0 500
52%
14%
1% 3%
0%
19%
57%
21%
20%
2%
10%
27%
6%
6%
62%
19%
>3000
>3000
2000 3000
8%
1000 2000
64%
21%
500 1000
0 500
The most established shopping streets in the west zone like Banjara
Hills and Jubilee Hills have large format shops compared to the
other zones which is quite evident from the 27 per cent share taken
up by shops ranging between 5001,000 sq ft in size
22% of the stores in the North West zone and 21% of those in the
east are over 1,000 sq ft in size. Comparatively lower space
constraints and lower rentals encourage retailers to opt for larger
store sizes in zones
122
123
Chart 16
Total retail
spending (` bn)
East
4%0%
106
96%
North West
17%
2%
14% 10%
45
7% 1%
84%
92%
E-tail
12% 9%
51
117
Central
6%
4%
Non-modern retail
124
76%
96
79%
96
90%
E-tail
51
Non-modern retail
224
95%
West
2%
Central
Total retail
spending (` bn)
North West
81%
West
14%
East
3%
2%
Central Hyderabad
Zone Analysis
125
Chart 1
Chart 2
Space in sq ft
Non-ethnic Menswear
39
21
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
22
65
Ethnic wear
Sportswear
10
Non-ethnic Menswear
Kids wear
Department Stores
F&B QSR
29
Sportswear
Eyewear
F&B QSR
8
Multiplexes
8
33
59
57
Electronics
2
87
27
23
20
40
60
32
F&B Cafes
0
3
45
126
30
53
33
48
47
Multiplexes
100
54
36
26
25
100
Electronics
29
25
80
Accessories
Department stores take up the maximum share of the area in malls, at 34 sq ft per 1,000 population, and are followed by
hyper/supermarkets at 17 sq ft per 1,000 population
In the Central zone, Punjagutta, Begumpet and Somajiguda have many department stores, with national and foreign brands
like Central, Lifestyle, Max, Pantaloons and Shoppers Stop maintaining a strong presence
Department stores are second only to watches and jewellery as a category in terms of total modern retail space per 1,000
population
Due to little mall development in the Central zone, most of the product categories have a negligible presence in malls.
For instance, the personal care category has very little presence in malls located in this zone
There are very few accessories stores in the Central zone despite it having the highest proportion of households earning
more than `500,000
Footwear
36
10
68
Hyper/Supermarkets
25
Footwear
57
Cosmetics
20
0
Eyewear
Hyper/Supermarkets
Accessories
74
Department Stores
Cosmetics
18
0
Kids wear
26
Ethnic wear
F&B Cafes
Non-ethnic Womenswear
85
45
12
0
25
67
18
21
30
127
Chart 3
Chart 4
Future trends in
Central Hyderabad
Retail spending
in 2019 (` bn)
300
250
244
29%
200
50%
150
100
12%
9%
50
11
14
2014
< `300,000
> `1,000,000
128
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in the Central zone is forecasted to increase from `117 bn in 2014 to `244 bn in 2019 at a CAGR of
16 per cent - the least among all the zones
The share of spending on the brick and mortar modern retail format is expected to grow at 11 per cent in the ensuing ve
years, as this is already a densely-developed zone with limited potential for fresh building
The share of E-tail spending, however, will increase ve-fold, from 1 per cent to 5 per cent during the same period,
compensating for the limited growth in spending on the brick and mortar format of modern retail
There is little scope for any fresh development of malls and other large-format modern retail
brick and mortar shopping outlets in the Central zone. This zone will continue to be the bastion
of the famous but non-modern old city markets, which will never be replicated anywhere else
in the city.
129
East Hyderabad
Zone Analysis
Chart 1
Non-ethnic Menswear
16
5
Non-ethnic Womenswear
16
29
Ethnic wear
Sportswear
4
3
Kids wear
Department Stores
28
F&B QSR
11
F&B Cafes 0
Eyewear
Cosmetics 0
Salons & Spas
Multiplexes
14
Hyper/Supermarkets
19
24
31
Electronics
1
Accessories
Watches & Jewellery
Footwear
4
0
10
20
30
40
130
The East zone is underdeveloped as a retail destination, as the focus of residential and commercial development has
gravitated towards the West zone
This zone is dominated completely by shopping streets the modern retail landscape of this zone is led by the electronics,
department stores and ethnic wear product categories in terms of total modern retail space per 1,000 population
131
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
250
229
20%
200
Non-ethnic Menswear
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
20
21
0
Ethnic wear
Sportswear 100
17
0
Kids wear
Departmental Store
F&B QSR
F&B Cafes
Eyewear
Cosmetics
59
67
5
32
26
100
Multiplexes
Hyper/Super Market
3
18
59%
100
9%
50
2014
< `300,000
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
> `1,000,000
E-tail
100
33
50
96
The total retail spending in the East Zone is forecasted to increase from `106 bn in 2014 to `229 bn in 2019 at a CAGR of
17 per cent
The share of spending on brick and mortar modern retail format is expected to grow at a 12 per cent CAGR till 2019
The growth of spending on modern retail in this zone will be complemented largely by E-tailing, whose share is expected to
increase from 0.4 per cent in 2014 to 2.2 per cent in 2019
44
27
Accessories
0
58
12%
60
Electronics
150
58
13
Footwear
50
100
39
26
16
132
133
Future trends
in East Hyderabad
West Hyderabad
Zone Analysis
West Hyderabad map
Despite the availability of land and a sizeable residential catchment, this zone has been
comparatively neglected by mall developers and big brands, as locations in West Hyderabad
attracted most of the action. This situation is not expected to change much over the forecast
period, but an increase in traction will be seen towards the end of the decade, as the progress
in the construction of the metro and other transport infrastructure initiatives, coupled with
cheaper land prices, encourages accelerated real estate development.
134
135
Chart 1
Chart 2
Space in sq ft
Share in Percentage
39
Non-ethnic Menswear
41
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
35
71
Ethnic wear
Sportswear
21
13
Kids wear
Department Stores
156
F&B QSR
F&B Fine Dining
Sportswear
18
Kids wear
Department Stores
27
23
22
Multiplexes
19
62
0
Ethnic wear
15
Eyewear
51
43
36
114
62
23
76
Accessories
56
22
20
Footwear
15
27
F&B Cafes
13
29
Eyewear
11
50
100
150
5
0
Multiplexes
Hyper/Supermarkets
43
16
100
93
35
44
30
8
Accessories
Source: Knight Frank Research, Indicus Analytics
136
26
200
Department stores, home and lifestyle, and F&B QSR are the product categories with the highest modern retail space per
1,000 population
Most of these department stores are situated in City Centre, GVK One and Inorbit mall at Banjara Hills and HITEC City
On the other hand, almost all home and lifestyle retailers can be found on the shopping streets of Madhapur, Jubilee Hills
and Banjara Hills
Personal care products, especially salons and spas, and eyewear, have the highest presence in this zone
74
Electronics
Total modern retail space per 1,000 population
35
26
11
Cosmetics
173
Electronics
44
45
24
73
F&B QSR
Hyper/Supermarkets
53
Cosmetics
63
6
Non-ethnic Womenswear
126
F&B Cafes
23
Non-ethnic Menswear
Footwear
51
83
14
45
35
137
Chart 3
Chart 4
120
Future trends
in West Hyderabad
110
100
22%
80
55%
60
13%
40
10%
20
10
13
2014
< `300,000
> `1,000,000
138
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in the West zone is expected to increase from `51 bn in 2014 to `110 bn in 2019 at a CAGR of 17 per
cent, second only to North West Hyderabad
Modern retail spending is expected to grow at a rate of 23 per cent during the ve-year period ending 2019, bringing the share
of total modern retail spending as a proportion of total retail spending to 24 per cent in 2019 compared to 16 per cent in 2014
Locations like Banjara Hills, Jubilee Hills and HITEC City in the West zone represent the best of
the modern retail establishments in the Hyderabad market. The IT corridor, abundant Grade A
ofce spaces and premium residential locations in this zone ensure that the retail environment
in this zone will continue to grow in the coming years.
139
Chart 1
33
Non-ethnic Menswear
Non-ethnic Womenswear
56
58
72
Ethnic wear
Sportswear
13
6
Kids wear
Departmental Store
261
F&B QSR
51
10
4
F&B Cafes
Eyewear
10
Cosmetics 3
Salons & Spas
93
Hyper/Super Market
203
58
88
Electronics
6
Accessories
Watches & Jewellery
38
12
21
Footwear
0
50
100
150
200
250
300
Note: Family entertainment centres and cosmetics have a negligible presence in this zone
Source: Knight Frank Research, Indicus Analytics
140
The North West zone is the fastest developing retail market in Hyderabad. The abundant availability and low prices of land,
coupled with a fast-developing ofce and residential environment, makes it an attractive proposition for fresh, modern retail
development
Department stores and hyper/supermarkets are clearly the dominant product categories in the North West zone in terms of
total modern retail space per 1,000 population. Among all the retail zones in Hyderabad, the penetration of these two product
categories is also the highest in this zone
New mall developments, such as Manjeera Trinity and Forum, have induced major foreign hyper/supermarket retailers, such
as Spar and Hyper CITY, to take up bulk spaces in these zones
141
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
120
109
19%
100
80
Non-ethnic Menswear
47
17
57
Non-ethnic Womenswear
22
18
Ethnic wear
Sportswear
32
11
85
0
Kids wear
Departmental Store
43
73
20
F&B QSR
29
33
Eyewear
Cosmetics
20
11
52
`300,001 `500,000
`500,001 `1,000,000
> `1,000,000
2014
48
50
51
15
2015
2016
2017
2018
2019
E-tail
Multiplexes
65
18
43
56
28
Electronics
26
Accessories
23
22
40
39
Hyper/Super Market
10%
56
7
61%
60
< `300,000
25
F&B Cafes
10%
77
52
0
31
17
The total retail spending in the North West zone is forecasted to increase from `45 bn in 2014 to `109 bn in 2019 at a CAGR
of 19 per cent - the highest in Hyderabad
This massive growth in total retail spending will be spurred by market leading growth numbers in brick and mortar modern
retail, E-tail and non-modern retail spending, which we expect, will grow at a CAGR of 14 per cent, 64 per cent and 18 per
cent respectively
26
Share of foreign brands
Share of national brands
142
143
Future trends in
North West Hyderabad
The abundant availability of land and proximity to upmarket residential locations like Kukatpally
and the IT corridor have encouraged mall developers to expand in this zone, and this trend is
expected to strengthen in the coming years. The North West zone has a lot of development
potential because of its strong catchment and increased focus on transport infrastructure by
the government.
144
145
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
4,500
3,000
4,000
3,500
2,500
3,000
2,500
2,000
2,000
1,500
1,000
1,500
500
0
Kolkata
South
North
East
Central
1,000
500
0
Modern retail space per 1,000 population
Modern retail space per 1,000 population for
households earning > `300,000
148
South
North
East
Central
Kolkata
149
Chart 3
Chart 5
100%
70%
27%
87%
63%
80%
60%
40%
20%
30%
73%
OL ATA
CITY
SPLIT
37%
13%
0%
Central
Malls
East
North
South
Shopping Streets
Department Stores
Food &
Beverages
Home &
Lifestyle
Apparel
Entertainment
14
Books,
Gifts & Music
22
14
Hyper/
Supermarkets
Watches &
Jewellery
Electronics
Personal
Care
10
Footwear
Sportswear
Accessories
Chart 4
10
26 10
17
Chart 6
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
150
Department Stores
Food &
Beverages
Entertainment
Home &
Lifestyle
6
18
Electronics
Personal
Care
Books,
Gifts & Music
Source: Knight Frank Research
Apparel
Hyper/
Supermarkets
14
Watches &
Jewellery
10
6
Footwear
23
Sportswear
Accessories
151
11
11
Accessories
Sportswear
Footwear
Personal Care
Entertainment
Apparel
26
Electronics
Hyper/Supermarkets
Chart 9
Department Stores
Chart 7
Central
38%
54%
5%
3%
East
16%
50%
15%
19%
North
4%
94%
2%
South
19%
Foreign
National
69%
Regional
7%
5%
Local
Chart 8
Chart 10
Central
19%
27%
4%
50%
Central
East
12%
51%
14%
10%
23%
16%
4%
70%
East
North
7%
35%
9%
3%
49%
49%
14%
34%
North
South
12%
35%
8%
7%
45%
26%
10%
57%
South
Foreign
National
Regional
Local
8%
14%
9%
69%
152
National
Regional
Local
153
Chart 11
CATEGORIES
Gucci
Levis
NATIONAL/REGIONAL BRANDS
Hidesign
Accessorize
Raymonds
Max
Starmark
bookshop
Shoppers Stop
Westside
Chart 12
Prapti
Archies Landmark
Crossword
Lifestyle
Fastrack
M3 music
Pantaloons
Size-wise
split of
occupied
modern
retail stores
in malls
0 500
100%
3%
4%
8%
8%
80%
500 1000
1000 2000
>3000
12%
19%
27%
2000 3000
20%
57%
60%
Space in sq ft
Samsung
Reliance
Digital
Sony Center
LG
E Zone
40%
PVR
Cinemas
INOX
42%
Adventure
plex
Fun
Cinemas
Cinemax
29%
36%
29%
22%
20%
McDonalds
Pizza Hut
KFC
33%
Haldiram's
20%
14%
17%
0%
Bata
Reliance
Footprint
Clarks
Home
Town
Khadims
footwear
Metro Shoes
Estillo
furniture
Godrej
Interio
Mobel
(furniture)
Jagdish
Store
Central
Big Bazaar
VLCC
Woodland
Nike
Puma
Adidas
Vishal
Mega
Mart
GKB
Opticals
Spencers
Himalaya
Opticals
Food
Bazaar
More
The
Thai spa
Skysports
Senco
jewellers
Adrija jewel
East
North
South
South Kolkata emerges as the region with a fairly uniform share in the
mix of shop sizes in malls, as compared to the other zones
East Kolkata accounted for 69 per cent of the shops skewed towards
the lower size range of less than 1,000 sq ft, owing to the presence of
community malls like City Centre 1 and 2
On the other hand, North Kolkata has the highest share of shops with
sizes upwards of 3,000 sq ft. These large-size shops can be attributed
to hyper/supermarkets that require large areas to operate
Reebok
World
of Titan
Tanishq
154
155
Chart 14
Chart 13
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
3%
100%
3%
8%
6%
6%
1%
4%
1% 5%
3%
6%
7%
10%
3%
13%
28%
10%
59%
13%
6%
36%
8%
45%
35%
80%
47%
67%
27%
27%
21%
9%
11%
16%
13%
31%
12%
5%
35%
31%
75%
60%
5%
Space in sq ft
34%
40%
6%
23%
13%
2%
East
Central
8%
5%
0%
33%
51%
25%
500 1000
36%
36%
47%
0 500
8%
55%
18%
20%
24%
26%
7%
6%
60%
57%
12%
17%
1000 2000
2000 3000
North
South
1%
2%
>3000
>3000
12%
7%
5%
5%
40%
38%
40%
15%
1000 2000
21%
38%
10%
2000 3000
21%
7%
75%
500 1000
0 500
156
157
Chart 16
Total retail
spending (` bn)
olkata
16% 2%
South
13% 12%
85%
North
1%
6%
11% 10%
108
93%
141
East
4%
58%
North
4%
5%
6%
E-tail
45%
259
41%
28%
40%
35
Non-modern retail
64
37%
E-tail
23%
64
Non-modern retail
158
Central
49%
203
91%
31%
34
Central
79%
East
38%
589
75%
South
13% 2%
Total retail
spending (` bn)
olkata
319
82%
Central olkata
Zone Analysis
159
Chart 1
Chart 2
Space in sq ft
74
Non-ethnic Menswear
Non-ethnic Womenswear
55
55
139
Ethnic wear
Sportswear
22
Kids wear
23
Department Stores
F&B QSR
58
17
Cosmetics
18
13
118
33
233
76
52
Footwear
50
160
63
10
12
56
37
5
150
200
250
39
0
It has been observed that for most product categories, shopping streets in Central Kolkata score higher on the availability of
modern retail space per 1,000 persons compared to malls
The highest per capita modern retail space availability in Central Kolkata is for watches and jewellery due to the large number
of stores located on the numerous shopping streets, some of them specialising only in jewellery. However, this share is
minimal on the mall space front
Conversely, modern retail space for department stores is predominantly mall-centric, with lesser shopping street penetration.
On an interesting note, the non-ethnic apparel for women's and unisex clothing categories have an almost equal share in the
modern retail space availability per 1,000 persons on the shopping streets as well as in malls
19
0 5
100
Multiplexes
100
Hyper/Supermarkets
Electronics
Accessories
40
46
23
32
62
F&B QSR
Cosmetics
29
Eyewear
Accessories
14
51
Electronics
27
0
Department Stores
F&B Cafes
Multiplexes
Hyper/Supermarkets
15
Kids wear
30
67
Sportswear 100
13
Eyewear
14
Ethnic wear
67
49
26
Non-ethnic Womenswear
132
F&B Cafes
29
Non-ethnic Menswear
11
17
16
45
34
30
6 12
Footwear
18
29
19
161
Central
Chart 3
Chart 4
70
Future trends
in Central olkata
64
60
10%
50
9%
40
11%
30
26
70%
24
20
10
2014
< `300,000
> `1,000,000
162
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
163
East Kolkata
Zone Analysis
Chart 1
86
Non-ethnic Menswear
23
Non-ethnic Womenswear
Non-ethnic Unisex clothing
67
123
Ethnic wear
Sportswear
30
39
Kids wear
Department Stores
146
F&B QSR
93
35
7
F&B Cafes
Eyewear
11
4
Cosmetics
Salons & Spas
39
40
14
Multiplexes
193
Hyper/Supermarkets
42
207
111
Electronics
9
Accessories
Watches & Jewellery
98
52
43
Footwear
0
50
100
150
200
250
164
Owing to the profusion of large-format malls in this region, East Kolkata has a greater share of mall space availability per
1,000 persons in most of the product categories
This supports the nding wherein the zone had scored the highest availability of per capita retail space in the city in terms of
malls
However, the per capita retail space available in home & lifestyle stores is considerably more in the shopping streets than in
the malls
165
East
Chart 2
Chart 3
Chart 4
Share in Percentage
Total retail
spending in 2019 (` bn)
70
64
60
12%
50
10%
16
63
0
Ethnic wear
Sportswear 92
37
8
Kids wear
Department Stores
F&B QSR
39
0
F&B Cafes
Eyewear
72
86
7
91
61
Cosmetics
27
31
Multiplexes
Hyper/Supermarkets
Electronics
10
0
32
2014
< `300,000
41
> `1,000,000
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
34
Note: Balance percentage in all the product categories
denotes the share of regional and local brand stores
20
18
10
32
30
20
33
28
66%
12%
87
166
40
61
0
Accessories
100
26
Footwear
0 3
Non-ethnic Womenswear
Non-ethnic Unisex clothing
87
Non-ethnic Menswear
E-tail
167
East
Future trends
in East olkata
North olkata
Zone Analysis
North olkata map
168
169
Chart 1
Chart 2
Space in sq ft
Non-ethnic Menswear
11
Non-ethnic Womenswear
Non-ethnic Unisex clothing
1
28
Ethnic wear
Sportswear
F&B QSR
F&B QSR
4
Multiplexes
13
Hyper/Supermarkets
27
36
12
Electronics
3
19
5
Footwear
0
10
100
20
30
40
50
North Kolkata is characterised primarily by shopping streets and hence, the per capita mall space share in the total modern
retail space availability is minimal in most of the product categories
The ethnic wear and home & lifestyle categories lead the market, with the highest modern retail space availability of 36 sq ft
and 28 sq ft per 1,000 persons respectively, of which the mall space share is almost negligible
Overall, modern retail space in the shopping streets is relatively undeveloped in North Kolkata, and its availability per 1,000
persons is signicantly lower for most of the product categories
48
33
F&B Cafes
Eyewear
Cosmetics
Multiplexes
100
Hyper/Supermarkets
100
Electronics
19
35
30
0
0 4
Footwear
21
42
Accessories
16
170
0 7
Department Stores
71
12
Accessories
53
Kids wear
Cosmetics
Sportswear
Non-ethnic Womenswear
Ethnic wear
F&B Cafes -
Eyewear
Non-ethnic Menswear
16
17
28
171
North
Chart 3
Chart 4
280
Future trends
in North olkata
259
240
8%
10%
200
160
12%
120
80
70%
40
11 12
0
2014
< `300,000
> `1,000,000
2017
2018
2019
E-tail
172
2016
`300,001 `500,000
`500,001 `1,000,000
2015
As mentioned earlier,
North Kolkata will
continue to be led by
non-modern retail in the
coming years. The
dearth of brick and
mortar modern retail will
provide ample
opportunities for mall
space development in
the region.
The absence of
substantial mall space,
restraining product
categories such as
FECs and multiplexes
that are generally
housed in malls, offers
an opportunity for mall
developers and retailers
to exploit these
categories in the
forthcoming years.
173
South Kolkata
Zone Analysis
Chart 1
Non-ethnic Menswear
21
Non-ethnic Womenswear
21
16
66
Ethnic wear
Sportswear
Kids wear
Department Stores
41
F&B QSR
27
8
1
F&B Cafes
Eyewear
11
Cosmetics
8
10
Multiplexes
35
Hyper/Supermarkets
16
53
45
Electronics
5
Accessories
Watches & Jewellery
56
18
16
Footwear
0
10
20
30
40
50
60
70
174
South Kolkata has been the traditional residential destination of the city owing to its developed social infrastructure
The region has numerous shopping streets and houses a few malls as well
In this zone, product categories like ethnic wear, watches & jewellery, and home & lifestyle have a high modern retail space
penetration per 1,000 persons, primarily in the shopping streets
While the shopping streets' domination is more apparent, a higher volume of modern retail space penetration per 1,000
persons in mall space is observed in department stores and non-ethnic menswear
Another important observation is the fairly low level of per capita retail space availability in the F&B cafe segment, while it is
quite high in the QSR segment
175
South
Chart 2
Chart 3
Chart 4
Share in Percentage
Total retail
spending in 2019 (` bn)
220
203
200
11%
180
160
9%
Non-ethnic Menswear
21
Non-ethnic Womenswear
21
10
22
48
0
Ethnic wear
Sportswear 88
Kids wear
76
24
12
41
59
Department Stores
F&B QSR
F&B Cafes
Eyewear
74
10
22
81
25
12
Cosmetics
34
29
Multiplexes
100
Hyper/Supermarkets
94
41
10
34
19
20
22
2014
176
40
24
1 7
31
60
23
7
100
80
21
Footwear
12%
2015
2016
2017
2018
2019
`300,001 `500,000
Total retail spend
> `1,000,000
68%
`500,001 `1,000,000
Accessories
120
< `300,000
Electronics
140
29
E-tail
177
South
Future trends
in South olkata
178
179
U AI ETROPOLITAN
REGION ( R)
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
2,000
1,200
1,500
900
1,000
600
500
300
Island City
Andheri - Borivali
Peripheral Western
Suburbs
Central Suburbs
Navi Mumbai
Mumbai
Metropolitan region
Island City
Andheri - Borivali
Peripheral Western
Suburbs
Central Suburbs
Navi Mumbai
Mumbai
Metropolitan region
182
183
Chart 3
Chart 5
Chart 6
100%
45%
100%
59%
43%
7%
17%
31%
MUMBAI METROPOLITAN
REGION
80%
94%
60%
40%
55%
20%
41%
57%
93%
83%
69%
Navi Mumbai
Central Suburbs
Peripheral
Western Suburbs
Island City
Malls
Andheri - Borivali
0%
0%
Department
Stores
Food &
Beverages
22
Home &
Lifestyle
13
Hyper/
Supermarkets
Watches &
Jewellery
Electronics
Shopping streets
Apparel
Department
Stores
31
Entertainment
0
2
9
Food &
Beverages
17
Home &
Lifestyle
Electronics
16
Apparel
Entertainment
23
Hyper/
Supermarkets
Watches &
Jewellery
5
4
Personal
Care
Footwear
Sportswear
Personal
Care
Footwear
Sportswear
Chart 4
16 24 16
Books,
Gifts & Music
Accessories
Books,
Gifts & Music
Accessories
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
184
185
9 12
12 16 13 13
15 10
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
26%
35%
5%
33%
14%
22%
50%
Andheri - Borivali
7%
44%
13%
37%
4%
39%
14%
43%
Central Suburbs
4%
53%
28%
15%
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Accessories
Sportswear
Island City
Chart 9
18
Chart 11
14%
9 11
26 15
Chart 8
22 14 15 18
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Accessories
Sportswear
Footwear
Personal Care
Electronics
Entertainment
21 17 16
Hyper/Supermarkets
Chart 10
Department Stores
Chart 7
16%
Navi Mumbai
14%
Foreign
5%
59%
19%
53%
National
Regional
6%
26%
Local
186
187
Chart 11
Chart 14
CATEGORIES
NATIONAL/REGIONAL BRANDS
Island City
40%
1% 6%
53%
16%
4%
25%
48%
4%
39%
Central Suburbs
55%
29%
4%
12%
22%
3% 6%
Navi Mumbai
13%
66%
Foreign
National
Regional
4%
Rhysetta
Forever 21
Accessorize
United Colors
of Benetton
Hidesign
Esbeda
Vero Moda
Baggit
Raymonds
Ethnicity
Hamleys
Crossword
Landmark
Lifestyle
Shoppers
Stop
Central
Archies
Hobby
Ideas
Pantaloons
Westside
Vijay
Sales
E Zone
Arcee
electronics
Cinemax
Big
Cinemas
17%
Reliance
Digital
Local
Croma
INOX
Timezone
Chart 11
McDonald's
9%
13%
11%
67%
22%
14%
50%
Andheri - Borivali
11%
35%
8%
46%
27%
3%
48%
Central Suburbs
32%
15%
4%
13%
Mainland China
Reliance
Footprint
Metro Shoes
HyperCITY
Home
Stop
Big
Bazaar
Mochi
@ Home
Star
Bazaar
Easy Day
Tangent
Reliance
Mart
48%
Decathlon Sports
15%
Home
Town
Home Centre
Pavers England
Bata
Island City
Dominos
KFC
Talwalkars
Enrich Salon
Kaya
Skin Clinic
Parcos
66%
Navi Mumbai
17%
Foreign
25%
National
Regional
11%
47%
Nike
Woodland
Adidas
Puma
Reebok
Local
Tanishq
Titan
Tbz
Jewellers
World
Of Titan
Reliance
Jewels
188
189
Chart 15
Size-wise
split of
occupied
modern
retail stores
in malls
Chart 16
100%
10%
7%
7%
3%
14%
11%
5%
11%
7%
4%
14%
25%
19%
10%
2%
8%
80%
13%
10%
15%
18%
60%
25%
Space in sq ft
34%
31%
33%
40%
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
2%
1%
8%
100%
2%
6%
8%
7%
4%
13%
80%
3%
3%
13%
9%
1%
4%
7%
10%
5%
10%
20%
25%
20%
23%
15%
39%
22%
60%
22%
37%
Space in sq ft
58%
40%
58%
43%
20%
39%
64%
42%
25%
58%
64%
58%
46%
41%
20%
Note: Bandra - Vile Parle is not represented in the above chart as there are no malls within the zone
0 500
In Mumbai, the majority of the shops in malls have sizes below 1,000 sq ft
58 per cent of the shops in malls in AndheriBorivali and the Peripheral
Western Suburb zones are in the 0500 sq ft category. In contrast, only 25
per cent of the shops in the Island City zone are in this category on
account of the premium market positioning of the malls in this market
The AndheriBorivali zone, an established residential catchment, has the
highest number of malls. This is followed by Navi Mumbai, and Thane and
the Peripheral Central Suburbs
190
500 1000
1000 2000
2000 3000
Navi Mumbai
Central Suburbs
>3000
Peripheral
Western Suburbs
2000 3000
Island City
Central Suburbs
Peripheral
Western Suburbs
1000 2000
Andheri - Borivali
500 1000
0%
Bandra - Vile Parle
0 500
Andheri - Borivali
Island City
0%
Navi Mumbai
31%
>3000
Navi Mumbai has the most evenly distributed mix of shop sizes across the MMR
Island City zone and Central Suburbs zone have the highest concentration of
0500 sq ft-shops
191
Chart 17
Chart 18
Chart 19
0%
0%
3%
17%
2%
3%
5%
80%
13%
29%
54%
Total retail
spending (`bn)
MMR
3%
12%
24%
12% 1%
56%
84%
6%
5% 2%
4%
Na i Mumbai
24%
10%
8%
10%
20%
3%
1%
1%
65%
9%
6%
23%
4%
16%
73%
9%
16%
49%
41%
14%
34%
15%
Thane
83%
141
Central Suburbs
45%
2%
22%
15%
2%3%
7%
181
13%
4% 0%
2000 3000
10%
13%
69%
60%
32%
1000 2000
500 1000
145
11% 9%
80%
328
8% 7%
85%
385
96%
2%
24%
18%
2%
3% 2%
278
94%
251
80%
69
12% 10%
77%
536
75%
145
56%
Island City
>3000
67%
Central Suburbs
88%
0%
2%
15%
46%
63%
2%
1% 6%
18%
64
2243
83%
Na i Mumbai
3%
11% 1%
11%
9% 8%
52%
Thane
1%
1037
86%
Total retail
spending (`bn)
MMR
6% 1%
0 500
Island City
93%
203
5% 4%
92%
426
Non-modern retail
E-tail
Non-modern retail
192
E-tail
193
Island City
Zone
27
Non-ethnic Menswear
13
Non-ethnic Womenswear
16
26
Ethnic wear
Sportswear
6
4
Kids wear
Department Stores
57
F&B QSR
38
15
F&B Cafes
Eyewear
5
6
Cosmetics
Salons & Spas
26
Hyper/Supermarkets
17
19
13
Electronics
6
Accessories
Watches & Jewellery
22
16
15
Footwear
0
10
20
30
40
50
60
194
Department stores have the highest density of retail space in the Island City zone, with a 100 per cent dominance of malls.
Similarly, the multiplexes category is found only in malls
Food and beverage quick service restaurants (F&B QSR) is another category that has a relatively higher per capita modern
retail space however, the presence of this category is primarily in the shopping streets
Categories like family entertainment centres (FECs), kids wear, salons and spas, eyewear and other personal care are under
represented, with a modern retail space of not more than 5 sq ft/1,000 population in this zone
195
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
450
426
400
350
29%
11
Non-ethnic Menswear
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
21
16
27
63
23
Ethnic wear
Sportswear 96
Kids wear
Department Stores
0
77
0
57
F&B QSR
20
56
56
16 19
0
2014
21
< `300,000
28
100
Multiplexes
100
Hyper/Supermarkets
0
16
18
24
12
65
17
2016
2017
2018
2019
E-tail
The total retail spending in the Island City zone is projected to increase from `203 bn in 2014 to `426 bn in 2019, growing at
the rate of 16 per cent each year
At present, the modern retail spending in this zone is 7 per cent, which will go up to 8 per cent by 2019. E-tail will be the
largest contributor to this changing retail landscape
48
17
31
19
34
94
17
Electronics
> `1,000,000
53
2015
`300,001 `500,000
`500,001 `1,000,000
100
50
56
Footwear
150
16%
12%
200
14
0
Accessories
250
10
0
Eyewear
Cosmetics
43%
43
25
300
32
Share of foreign brands
Share of national brands
196
197
Future trends
in Island City
198
199
Chart 1
Chart 2
Space in sq ft
Share in Percentage
58
Non-ethnic Menswear
89
Non-ethnic Womenswear
68
103
Ethnic wear
Sportswear
12
5
Kids wear
Department Stores
55
F&B QSR
F&B Fine Dining
93
F&B Cafes
24
Eyewear
33
21
8
0
84
20
F&B Cafes
135
Cosmetics
95
9
28
Footwear
0
30
60
90
120
150
44
17
3
6
The BandraVile Parle zone, on the back of prominent high streets like Linking Road and S.V. Road, has more than
100 sq ft/1,000 population modern retail space in categories like ethnic wear, F&B QSR and home and lifestyle
Since the BandraVile Parle zone has no malls, the share of mall space analysis is not provided
71
10
27
Multiplexes
Hyper/Supermarkets
0
3
28
36
100
18
22
88
12
Footwear
26
29
13
Accessories
36
Electronics
22
37
100
33
Eyewear
60
Electronics
26
9
Hyper/Supermarkets
F&B QSR
Multiplexes -
Department Stores
16
Kids wear
21
Accessories
Non-ethnic Womenswear
Sportswear
41
Ethnic wear
19
Cosmetics
27
Non-ethnic Menswear
119
26
14
31
28
Share of foreign brands
Share of national brands
200
201
Chart 3
Chart 4
160
Future trends
in Bandra ile Parle
145
140
120
32%
41%
100
80
60
15%
40
12%
17
20
19
2014
< `300,000
`500,001 `1,000,000
> `1,000,000
202
2015
2016
2017
2018
2019
`300,001 `500,000
Total retail spend
E-tail
The total retail spending in Bandra-Vile Parle is projected to increase two fold to `145 bn in the next ve years
Even as the modern retail market will grow 2.65 times during the next ve years, the share of brick and mortar modern retail
will shrink in favour of E-tail
203
Andheri-Bori ali
Zone
Non-ethnic Menswear
32
Non-ethnic Womenswear
44
29
43
Ethnic wear
Andheri-Borivali map
Sportswear
Kids wear
Department Stores
77
F&B QSR
114
41
F&B Cafes
14
Eyewear
13
4
Cosmetics
Salons & Spas
30
32
25
Multiplexes
205
Hyper/Supermarkets
48
89
51
Electronics
8
Accessories
Watches & Jewellery
40
18
Footwear
19
0
50
100
150
200
250
204
With a fairly large number of malls, this zone is represented by stores from all 23 product categories
Multiplexes have the largest presence in the zone, followed by F&B QSR and department stores
205
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
600
536
500
27%
26
Non-ethnic Menswear
Non-ethnic Womenswear
34
24
17
0
Ethnic wear
Sportswear
Kids wear
19
44
24
F&B QSR
74
20
44%
300
13%
2014
29
48
< `300,000
44
4
11
Multiplexes
79
92
20
15
2017
2018
2019
E-tail
The total retail spending in this market is projected to increase from `251 bn in 2014 to `536 bn in 2019. The Andheri
Borivali zone is the largest market in the MMR, with a share of 24 per cent. This dominance will hold true even during the
next ve years
The zone witnessed consumer spending of `41 bn in 2014 through the brick and mortar modern retail format. In contrast,
the size of consumer spending through E-tailing was `5 bn
56
52
24
38
36
36
> `1,000,000
Electronics
2016
10
25
2015
`300,001 `500,000
`500,001 `1,000,000
22
Hyper/Supermarkets
66
44
100
22
200
16%
56
31
Eyewear
Footwear
400
13
13
F&B Cafes
Accessories
27
13
82
Department Stores
Cosmetics
51
34
Share of foreign brands
Share of national brands
206
207
Future trends
in Andheri Bori ali
Peripheral Western
Suburbs Zone
Peripheral Western Suburbs map
208
209
Chart 1
Chart 2
Space in sq ft
Share in Percentage
14
Non-ethnic Menswear
1
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
11
Ethnic wear
11
Sportswear
4
2
Kids wear
Department Stores
17
F&B QSR
29
F&B Cafes
Eyewear
1
28
Hyper/Supermarkets
17
10
22
Electronics
0
3
1
4
Footwear
0
10
20
30
40
50
This zone has the lowest modern retail density in comparison to all the 42 zones countrywide studied in the report. Despite
being a fast-growing residential catchment, the presence of few malls and major shopping streets in this zone has created
such a scenario
As many as seven retail product categories have a presence of 1sq ft/1,000 population or less in this zone. This clearly hints
at untapped opportunity
71
10
41
90
100
F&B Cafes
100
Eyewear
Cosmetics
Multiplexes
Hyper/Supermarkets
62
26
100
100
36
12
61
Accessories
Footwear
59
Electronics
Total modern retail space per 1,000 population
12
0
F&B QSR
19
0
Department Stores
61
23
Kids wear
Multiplexes
Accessories
Sportswear 100
Non-ethnic Womenswear
Ethnic wear
Cosmetics
Non-ethnic Menswear
38
33
12
Share of foreign brands
Share of national brands
210
211
Chart 3
Chart 4
278
Future trends
in Peripheral
Western Suburbs
250
18%
200
14%
150
55%
100
13%
50
7
0
< `300,000
`300,001 `500,000
`500,001 `1,000,000
> `1,000,000
212
2014
2015
2016
2017
2018
2019
E-tail
The total retail spending in this zone is projected to increase from `128 bn in 2014 to `278 bn in 2019, growing at a
compounded annual growth rate of 17 per cent
The brick and mortar modern retail spending is projected to grow from `5 bn in 2014 to `8 bn in 2019
213
Central Suburbs
Zone
27
Non-ethnic Menswear
Non-ethnic Womenswear
12
10
16
Ethnic wear
Sportswear
9
6
Kids wear
Department Stores
116
F&B QSR
46
26
F&B Cafes
Eyewear
Cosmetics
5
8
32
Multiplexes
60
Hyper/Supermarkets
45
18
Electronics
24
7
Accessories
Watches & Jewellery
13
8
15
Footwear
0
30
60
90
120
214
The Central Suburbs have 526 sq ft of modern retail space per 1,000 population. This zone has six malls, most of them lined
up at short distances on LBS Road
Among the 23 product categories studied in this report, the department stores category has the highest density they are
nestled predominantly in malls. The most under represented categories are eyewear, salons and spas and cosmetics
215
Chart 2
Chart 3
Chart 4
Share in Percentage
450
Retail spending
in 2019 (` bn)
400
24%
32
Non-ethnic Menswear
Non-ethnic Womenswear
48
47
39
60
34
Ethnic wear
Sportswear
16
78
19
Kids wear
Department Stores
69
44
F&B QSR
56
30
12
20
7
2
39
Hyper/Supermarkets
Footwear
< `300,000
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
> `1,000,000
E-tail
32
Source: Knight Frank Research, Indicus Analytics
56
97
The total retail spending in the Central Suburbs zone is projected to increase from `181 bn in 2014 to `385 bn in 2019,
growing at the rate of 16 per cent each year
The share of modern retail will grow from 12 per cent at present to 15 per cent in the next ve years
50
19
73
53
30
11
22
51
100
50
86
32
13%
150
2014
14
Accessories
200
26 31
10
Multiplexes
250
15%
43
Electronics
48%
39
43
300
44
Eyewear
350
41
18
F&B Cafes
Cosmetics
86
385
55
40
33
Share of foreign brands
Share of national brands
216
217
Future trends
in Central Suburbs
Thane Peripheral
Central Suburbs Zone
Thane & Peripheral Central Suburbs map
218
219
Chart 1
Chart 2
Space in sq ft
Share in Percentage
14
Non-ethnic Menswear
10
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
11
27
Ethnic wear
Sportswear
5
8
Kids wear
Department Stores
117
F&B QSR
29
10
2
Eyewear
40
F&B Cafes
Hyper/Supermarkets
81
43
94
Electronics
15
30
10
35
10
60
90
120
47
0
58
21
63
25
58
0
With a mix of shopping streets and nine malls, this zone has a vibrant retail catchment. However, it is concentrated
predominantly in Thane. The mall culture in this zone has not spread beyond Kalyan, which has only one mall
The share of malls is fairly large in most of the product categories; none are less than 30 per cent
59
16
Accessories
56
21
100
33
27
34
Electronics
40
35
Hyper/Supermarkets
30
33
65
Multiplexes
12
15
78
44
22
Cosmetics
20
20
6
Eyewear
22
Footwear
14
Multiplexes
50
F&B QSR
12
39
Department Stores
7
Accessories
Kids wear
4
35
Sportswear
Non-ethnic Womenswear
Ethnic wear
F&B Cafes
Cosmetics
18
Non-ethnic Menswear
36
24
50
42
22
Share of foreign brands
Share of national brands
220
221
Thane
Chart 3
Chart 4
350
328
300
19%
Future trends in
Thane and the
Peripheral Central
Suburbs
250
200
15%
53%
150
100
13%
50
37
29
0
2014
< `300,000
`500,001 `1,000,000
> `1,000,000
222
2015
2016
2017
2018
2019
`300,001 `500,000
Total retail spend
E-tail
The total retail spending in the Thane and the Peripheral Central Suburbs zone is projected to increase from `141 bn in 2014
to `328 bn in 2019, growing at the rate of 18 per cent CAGR, which is the fastest growth rate in the MMR
The share of modern retail will grow from the current 17 per cent to 20 per cent in the next ve years on account of a strong
E-tailing penetration
223
Na i Mumbai
Zone
54
Non-ethnic Menswear
15
Non-ethnic Womenswear
44
Ethnic wear
41
Sportswear
16
12
Kids wear
Department Stores
119
F&B QSR
83
34
F&B Cafes
13
Eyewear
5
6
Cosmetics
Salons & Spas
17
17
30
Multiplexes
96
Hyper/Supermarkets
153
63
101
Electronics
6
Accessories
Watches & Jewellery
36
26
Footwear
0
40
80
120
160
224
The zone has nine malls, most of which are in close proximity to each other in Vashi. Together with avenues of high street
shopping, this zone has a presence of all 23 product categories
A total of 15 out of the 23 product categories have more than half of their retail space in malls
225
226
227
Future trends
in Na i Mumbai
228
229
NATIONAL CAPITAL
REGION (NCR)
Retail
Landscape
The 10 zones of the National Capital Region (NCR) have their own distinct retail character. Some are
dominant in malls, while others contain a mix of shopping streets and malls. In NCR, 57 per cent of the
modern retail distribution is in malls, and the remaining 43 per cent, in shopping streets.
The agglomeration of NCR outshines other Indian cities in the available modern retail space per
thousand of the area's population.
Chart 1
Chart 2
Space in sq ft
Space in sq ft
10000
8000
9000
7000
8000
6000
7000
5000
6000
5000
4000
4000
3000
3000
2000
2000
1000
1000
Central Delhi
Central Delhi
East Delhi
North Delhi
South Delhi
West Delhi
Faridabad
Ghaziabad
Greater Noida
Gurgaon
Noida
0
NCR
East Delhi
North Delhi
South Delhi
West Delhi
Faridabad
Ghaziabad
Greater Noida
Gurgaon
Noida
NCR
232
233
Chart 3
Chart 5
100%
4%
29%
80%
62%
48%
49%
10%
49%
22%
27%
43%
60%
40%
20%
100%
71%
38%
52%
51%
90%
96%
51%
78%
73%
57%
Central
Delhi
East
Delhi
North
Delhi
South
Delhi
West
Delhi
Faridabad
Ghaziabad
Greater
Noida
Gurgaon
Noida
NCR
NCR
CITY
SPLIT
0%
Malls
Shopping streets
Approximately 59 per cent of the modern retail stores in NCR are on shopping streets. However, due to restricted store sizes,
the space occupied by modern retail stores in malls is much more, taking up 57 per cent of NCR's total modern retail space
The South and West Delhi zones show a better balance between shopping streets and malls. Around 48-49 per cent of modern
retail space in South and West Delhi is concentrated in shopping streets like South Extension, Greater Kailash, Shahpur Jat,
Sarojini Nagar Market, Defence Colony, Meherchand Market, Hauz Khas Village, Rajouri Garden Market and Janakpuri
The Central Delhi zone is almost entirely represented by shopping streets like Connaught Place, Chandni Chowk, Janpath and
Karol Bagh
More than 90 per cent of the modern retail space in Ghaziabad and Faridabad are concentrated in malls. Favourable
infrastructure and good customer experience have drawn modern retail formats to the malls in these zones
Food &
Beverages
Home &
Lifestyle
15
19
Electronics
Apparel
Entertainment
Personal
Care
Department Stores
Books,
Gifts & Music
Hyper/
Supermarkets
Watches &
Jewellery
22
20
Footwear
Sportswear
Accessories
Chart 6
Chart 4
48 12
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Department Stores
Food &
Beverages
Home &
Lifestyle
234
Electronics
Personal
Care
Note: 0% indicates negligible presence
10
Books,
Gifts & Music
16
Apparel
Entertainment
Hyper/
Supermarkets
Watches &
Jewellery
5
Footwear
40
Sportswear
Accessories
235
14
31 17
Accessories
Sportswear
Footwear
Personal Care
Electronics
Entertainment
Hyper/Supermarkets
Chart 9
Department Stores
Chart 7
Department Stores
Food &
Beverages
17
Home &
Lifestyle
Books,
Gifts & Music
17
Apparel
Entertainment
Hyper/
Supermarkets
15
Watches &
Jewellery
Electronics
Personal
Care
10
Footwear
Sportswear
Accessories
Chart 8
22 23 11
14
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
Chart 10
236
Department Stores
Food &
Beverages
15
Home &
Lifestyle
14
Electronics
Personal
Care
Books,
Gifts & Music
15
Entertainment
Hyper/
Supermarkets
Watches &
Jewellery
8
Footwear
20
Apparel
Sportswear
Accessories
237
37 18
10
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Chart 13
Department Stores
Chart 11
Department Stores
Home &
Lifestyle
Hyper/
Supermarkets
15
Watches &
Jewellery
Books,
Gifts & Music
Footwear
Sportswear
Accessories
11 25 10
12
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Chart 14
10%
20%
9%
61%
East Delhi
16%
34%
14%
36%
North Delhi
10%
28%
14%
48%
South Delhi
25%
31%
9%
34%
West Delhi
27%
31%
8%
34%
Faridabad
12%
47%
14%
27%
Ghaziabad
18%
47%
20%
15%
Greater Noida
16%
21%
1%
62%
Gurgaon
21%
38%
12%
29%
Entertainment
Chart 12
Central Delhi
47
Personal
Care
Apparel
Food &
Beverages
Electronics
Noida
28%
40%
9%
23%
Foreign
National
Regional
Local
238
239
Chart 15
Chart 17
Central Delhi
0%
East Delhi
19%
33%
17%
31%
North Delhi
12%
43%
17%
28%
South Delhi
38%
45%
7%
10%
West Delhi
51%
26%
8%
16%
Faridabad
13%
51%
15%
21%
Ghaziabad
19%
49%
17%
15%
Greater Noida
29%
0%
25%
45%
FOREIGN BRANDS
Accessorize
Claire's
Levi's
Forever 21
CATEGORIES
United Colors of
Benetton
Hidesign
Da Milano
Van Heusen
Hamleys
Lifestyle
NATIONAL/REGIONAL BRANDS
Chhabra 555
Archies
BG's
Central
Landmark
Shoppers
Stop
Om
Book Shop
Pantaloons
Kriti
Creations
Westside
Ritu
Wears
C&M
Gurgaon
23%
40%
12%
25%
Noida
Samsung
34%
46%
8%
Sony
12%
Foreign
Note: Central Delhi is not represented in the chart above as there are no major malls within this zone
National
Regional
Jumbo Electronics
Digitally
Wow
Reliance
Digital
Croma
Local
Fun City
PVR Cinemas
Blu O
Wave
Cinemas
DT Cinemas
Chart 16
McDonalds
Pizza Hut
KFC
Haldiram's
Central Delhi
10%
20%
9%
61%
East Delhi
8%
37%
6%
50%
North Delhi
9%
19%
12%
60%
South Delhi
12%
16%
61%
11%
West Delhi
3%
36%
8%
53%
Faridabad
8%
10%
5%
77%
Liberty
Bata
Home Centre
Samsonite
Red Tape
Stilettoes
Home Saaz
Spencer's
Looks
Salon
Body Shop
Ghaziabad
94%
Home
Town
Big
Bazaar
Reliance
Footprint
Easy Day
EVOK
Reliance
Mart
Afnity
Salon
More
New U
6%
Greater Noida
2%
18%
2%
Woodland
79%
Nike
Puma
Adidas
Reebok
Gurgaon
11%
31%
14%
44%
Noida
8%
11%
Titan
37%
22%
13%
17%
53%
38%
Foreign
National
Regional
Tanishq
PC
Jewellers
Gitanjali
Hazoorilal
Jewellers
Local
240
241
Chart 18
100%
9%
6%
14%
3%
12%
16%
14%
27%
32%
37%
60%
30%
35%
81%
40%
40%
77%
20%
50%
84%
36%
2%
Noida
10%
Gurgaon
6%
Greater Noida
Ghaziabad
Faridabad
3%
9%
0 500
A prominent 68 per cent of the stores in NCR malls are in the range of 500-2,000
sq ft, while only 10 per cent of the stores are less than 500 sq ft in size
A 15 per cent share of the modern retail formats in Ghaziabad are above 3,000
sq ft in size, justifying the fact that 46 per cent of the total modern retail space in
the city is taken up by department stores and hypermarkets/supermarkets
22%
17%
1%
500 1000
North Delhi
0%
6%
12%
28%
18%
242
11%
55%
39%
1000 2000
2000 3000
>3000
Note: Central Delhi is not represented in the chart above, as there are no major malls in this zone
Note: Central Delhi is not represented in the chart above, as there are no major malls in this zone
12%
33%
47%
32%
West Delhi
East Delhi
12%
9%
43%
62%
27%
South Delhi
Central Delhi
12%
6%
47%
46%
40%
North Delhi
8%
12%
32%
60%
20%
0%
19%
6%
21%
25%
31%
10%
4%
82%
65%
15%
4%
20%
40%
47%
11%
13%
80%
Space in sq ft
0%
15%
3%
6%
Gurgaon
24%
27%
10%
2%
1%
3%
Greater Noida
80%
15%
Size-wise
split of
occupied
modern
retail stores
in shopping
streets
3%
3%
Ghaziabad
8%
11%
6%
Faridabad
13%
7%
3%
100%
West Delhi
11%
12%
6%
>3000
South Delhi
10%
8%
2000 3000
Noida
1000 2000
500 1000
East Delhi
Space in sq ft
0 500
Central Delhi
Size-wise
split of
occupied
modern
retail stores
in malls
Chart 19
243
Chart 20
Chart 21
Chart 22
10%
22%
3% 7%
46%
21%
22%
42%
27%
Total retail
spending (` bn)
NCR
23%
4% 3%
19%
56%
18%
87%
7%
3%
1%
4% 1%
5%
64%
13%
40%
31%
68%
10%
4%
11%
48%
6%
46%
23%
14%
25%
24%
10%
10%
39%
47%
44%
3%4%
9%
20%
18%
20%
42%
33%
87%
Ghaziabad
36%
4%
59%
88%
West Delhi
20%
2%
23%
5%
>3000
2000 3000
20%
42%
78%
7
43
Ghaziabad
28%
61
Faridabad
8% 7%
126
West Delhi
15%
13%
179
South Delhi
23%
8%
8%
North Delhi
7%1%
93%
196
East Delhi
5%1%
95%
134
11%
1000 2000
31%
91%
33%
500 1000
46%
4%
66%
244
36%
16%
22%
96
50%
129
85%
269
72%
20%
172
17
85%
North Delhi
5%
4%
East Delhi
4%
3%
E-tail
42%
41%
52
Non-modern retail
380
57%
91%
414
93%
281
34%
E-tail
26%
108
Non-modern retail
6%
0 500
56
33%
Central Delhi
52%
8%
29%
48%
Greater Noida
9% 6%
Central Delhi
2% 4%
38%
76
South Delhi
30%
31%
1,919
67%
Gurgaon
7%
Faridabad
11% 1%
28%
28%
7%
5%
24
Gurgaon
Greater Noida
12% 1%
16%
15%
Noida
60%
10%
899
74%
Noida
Total retail
spending (` bn)
NCR
18%
245
Central Delhi
Zone Analysis
Chart 1
Non-ethnic Menswear
101
Non-ethnic Womenwear
419
102
Sportswear
36
7
Kids wear
Department Stores
143
F&B QSR
132
75
51
F&B Cafes
Eyewear
7
33
Cosmetics
Salons & Spas
25
29
Multiplexes
19
Hyper/Supermarkets
190
95
Electronics
7
Accessories
Watches & Jewellery
59
32
161
Footwear
0
100
200
300
400
500
246
Central Delhi does not have malls, but consists of shopping streets like Chandni Chowk, Connaught Place, Janpath, Khan
Market and Karol Bagh
This zone ranks the highest in NCR in the available modern retail space for women's non-ethnic wear, at 419 sq ft per 1,000
population
Central Delhi also boasts of the highest per square foot modern retail space for footwear in NCR, with 161 sq ft per 1,000
population
247
Chart 2
Chart 3
Chart 4
Share in Percentage
120
Retail spending
in 2019 (` bn)
108
100
21%
80
Non-ethnic Womenwear
Non-ethnic Unisex clothing
1
41
13
Sportswear 98
9
19
21
0
47
12
60
12%
56%
44
40
11%
37
20
2014
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
> `1,000,001
100
2015
E-tail
39
15
77
9
18
30
< `300,000
Hyper/Supermarkets
34
Eyewear
Accessories
21
F&B Cafes
69
32
Electronics
86
Department Stores
Cosmetics
Kids wear
F&B QSR
67
` bn
12
Non-ethnic Menswear
0
8
24
Growing annually at 22 per cent, spending on modern retail in Central Delhi is expected to increase from `30 bn in 2014 to
`80 bn by 2019
By 2019, 74 per cent of the total retail spending will be on modern retail, comprising both brick and mortar, and
E-tail, respectively
E-tail will form a major component of total retail spending in 2019 in Central Delhi, while the spending on brick and mortar
retail is expected to decline gradually to 41 per cent from the current 52 per cent
13
Share of foreign brands
Share of national brands
248
249
Future trends
in Central Delhi
East Delhi
Zone Analysis
East Delhi map
250
251
Chart 1
Chart 2
Space in sq ft
Non-ethnic Menswear
12
Share in Percentage
Non-ethnic Womenwear
Non-ethnic Unisex clothing
Ethnic wear
12
Sportswear
5
3
Kids wear
Department Stores
39
F&B QSR
19
11
1
F&B Cafes
Eyewear
Sportswear
Department Stores
Multiplexes
F&B QSR
Hyper/Supermarkets
Home & Lifestyle
45
14
Footwear
6
0
10
20
30
40
50
14
86
24
The East Delhi retail is overshadowed by that of Ghaziabad due to their uid boundaries. The actual available modern retail
space in East Delhi is 169 sq ft per 1,000 population, which increases signicantly if the modern retail space of Ghaziabad is
added to it. Since East Delhi's population shops in malls that adjoin both zones, such as East Delhi (EDM) Mall, Shipra Mall
and Pacic Mall, the share of its modern retail space is signicantly low across the product categories
Most of East Delhi's modern retail space is concentrated in malls like V3S Mall, since there are only a few good quality
shopping street options in this zone
While almost all the department stores in East Delhi are concentrated in malls, 75 per cent of the electronics space is
concentrated in shopping streets like Lakshmi Nagar
The modern retail space distribution of salons and spas is concentrated wholly in malls across East Delhi
In the watches and jewellery category, Gili and PC Jewellers are some of the leading national brands present in the shopping
streets here
19
25
18
50
36
100
Multiplexes
Hyper/Supermarkets
12
84
Accessories
3
9
62
29
13
Electronics
Footwear
27
252
Cosmetics
100
Eyewear
Accessories
23
F&B Cafes
Electronics
36
13
52
Kids wear
Non-ethnic Womenwear
83
Ethnic wear
Cosmetics
Non-ethnic Menswear
100
64
39
57
Share of foreign brands
Share of national brands
253
Chart 3
Chart 4
300
Future trends
in East Delhi
281
250
20%
` bn
200
150
13%
57%
100
10%
50
9 11
2014
< `300,000
> `1,000,001
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
East Delhi sees a 16 per cent increase in its total retail spending, increasing `134 bn in 2014 to `281 bn in 2019
Currently, 94 per cent of East Delhis retail spending in on non-modern retail, and this pattern is likely to continue in the next
ve years
However, E-tail is seen to alter the percentage share of brick and mortar retail spending in 2019 signicantly, increasing its
share from 10 per cent in 2014 to 46 per cent by 2019
254
255
North Delhi
Zone Analysis
Chart 1
Non-ethnic Menswear
12
Non-ethnic Womenswear
37
19
Ethnic wear
36
Sportswear
Kids wear
Department Stores
45
F&B QSR
19
F&B Cafes
Eyewear
1
5
Cosmetics
Salons & Spas
Multiplexes
Hyper/Supermarkets
17
Electronics
14
Accessories
13
Footwear
12
0
10
20
30
40
50
256
Around 16 per cent of North Delhi's modern retail space is concentrated in department stores, of which 75 per cent are
located on shopping streets. These include brands like Bindals, Ritu Wears, Stanmax, Pantaloons and C&M
Only 18 per cent of the overall footwear space in North Delhi is present in malls, while the rest is distributed on shopping
streets like Kamla Nagar
Eyewear and sportswear stores, and salons and spas have a negligible presence in North Delhi
It is observed that ne dining restaurants in North Delhi are concentrated mostly in malls
A prominent 90 per cent of the cosmetics stores in this zone are spread over the shopping streets of North Delhi
With very little space per 1,000 population, hypermarkets/supermarkets are concentrated only in malls
Watch and jewellery stores are located mainly on the shopping streets in North Delhi
The modern retail space for footwear across NCR is the lowest in North Delhi
257
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
450
414
400
21%
350
300
Non-ethnic Womenswear
61
5
23
20
16
Ethnic wear
Sportswear 96
4
18
Kids wear
Department Stores
F&B QSR
26
10
37
20
44
58
57%
10%
100
18
0
2014
< `300,000
> `1,000,001
Multiplexes
Hyper/Supermarkets
100
Electronics
Accessories
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
23
21
50
200
150
38
Cosmetics
250
12%
71
23
Eyewear
E-tail
With an increase in retail spending from `196 bn to `414 bn in 2019, the share of modern retail spending only sees a
marginal increase, from 7 per cent in 2014 to 9 per cent in 2019
It is to be noted that in the coming ve years, non-modern retail will continue to dominate the North Delhi zone
2
48
28
18
` bn
Non-ethnic Menswear
57
20
19
258
259
Future trends
in North Delhi
South Delhi
Zone Analysis
South Delhi map
260
More
hypermarkets/supermarkets
and discount-oriented
department stores are
expected to come up in Rohini
and Pitampura.
261
Chart 1
Chart 2
Space in sq ft
Share in Percentage
55
Non-ethnic Menswear
93
Non-ethnic Womenwear
Non-ethnic Unisex clothing
75
Ethnic wear
137
Sportswear
34
Kids wear
21
Department Stores
168
F&B QSR
92
Eyewear
Sportswear
Kids wear
34
11
Multiplexes
13
Hyper/Supermarkets
67
21
29
F&B QSR
20
26
F&B Cafes
20
36
50
100
150
200
262
33
3
18
60
82
0
57
Hyper/Supermarkets
Electronics
Source: Knight Frank Research, Indicus Analytics
16
53
87
25
Multiplexes
30
10
58
69
12
20
22
66
Cosmetics
37
Electronics
Footwear
78
Eyewear
102
Accessories
16
24
Department Stores
17
63
17
13
Ethnic wear
Cosmetics
28
42
Non-ethnic Womenwear
76
F&B Cafes
56
Non-ethnic Menswear
The modern retail distribution of ethnic wear stores in South Delhi indicates a preference for shopping streets, with 80 per
cent of the stores located on streets like Shahpur Jat and Mehar Chand Market, which house a mix of designers. On the
other hand, national designers targeting the luxury segment have conglomerated at DLF Emporio in Vasant Kunj
Department stores in South Delhi take up 168 sq ft of the modern retail space per 1,000 population. These stores are
concentrated in the mall format, with 79 per cent of them based in the malls of Saket and Vasant Kunj
Around 52 per cent of the F&B category in South Delhi is concentrated in malls. Brands like Pizza Hut, McDonald's, Sagar
Ratna, Domino's, Haldiram's and KFC dominate the F&B QSR category in this zone
Owing to good quality spaces and good infrastructure, the ne dining category prefers the malls in South Delhi
The shopping streets of Greater Kailash and Ghitorni contribute signicantly to the home and lifestyle category in South Delhi
Accessories
Footwear
28
34
47
12
37
10
21
29
45
40
17
263
Chart 3
Chart 4
Future trends
in South Delhi
Retail spending
in 2019 (` bn)
400
380
350
25%
300
` bn
250
200
53%
12%
150
100
89
10%
75
50
2014
< `300,000
> `1,000,001
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
In line with the zones vibrant retail landscape, total retail spending in South Delhi is projected to increase from `179 bn in 2014
to `380 bn in 2019
It is to be noted that South Delhis non-modern retail spending is much lower than other parts of Delhi, and this percentage is
expected to go down even further to 57 per cent in 2019 from the current 66 per cent
It is estimated that 43 per cent of South Delhis retail spending will be on modern retail by 2019, increasing from the current
share of 34 per cent
264
265
West Delhi
Zone Analysis
Chart 1
Non-ethnic Menswear
35
44
Non-ethnic Womenswear
Non-ethnic Unisex clothing
41
60
Ethnic wear
Sportswear
18
11
Kids wear
Department Stores
177
F&B QSR
56
26
9
F&B Cafes
Eyewear
3
10
Cosmetics
Salons & Spas
15
14
12
Multiplexes
20
Hyper/Supermarkets
64
115
31
Electronics
5
Accessories
Watches & Jewellery
27
Footwear
24
0
50
100
150
200
266
Department stores in West Delhi's modern retail space are fairly distributed across malls and shopping streets
The modern retail space distribution of ethnic wear is concentrated more on the shopping streets of Rajouri Garden Market in
West Delhi
Hypermarkets/supermarkets like Auchan, Big Bazaar and More are concentrated in malls like Moments Mall, Pacic Mall and
Westgate Mall
Kirti Nagar, the famous furniture market, contributes signicantly to the home and lifestyle category in West Delhi
Foreign footwear brands are located in the malls in West Delhi, while regional and national brands like Stilettoes, Roush,
Delco, Kins and Red Tape occupy the shopping streets
267
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
300
267
23%
28
Non-ethnic Womenswear
29
60
21
55
27
0
Ethnic wear
Sportswear 99
51
45
52
F&B QSR
19
33
13
19
18
Cosmetics
Multiplexes
15
200
150
100
10%
50
2014
< `300,000
38
25
2016
2017
2018
2019
> `1,000,001
E-tail
22 per cent of West Delhi retail spending in 2014 is on modern retail, of which the majority is on brick and mortar formats.
This pattern is likely to change moderately by 2019, with the share of modern retail spending increasing to 28 per cent
However, due to the growing popularity of electronic retailing, the share of retail spending in the brick and mortar formats in
West Delhi is expected to decline in the next ve years
36
48
2
20
34
2015
`300,001 `500,000
`500,001 `1,000,000
32
0 1
41
35
30
29
54%
13%
33
68
Footwear
51
55
Eyewear
17
0
F&B Cafes
Accessories
21
Department Stores
Electronics
31
1
Kids wear
Hyper/Supermarkets
` bn
Non-ethnic Menswear
250
41
12
268
269
Future trends
in West Delhi
Gurgaon
Zone Analysis
Gurgaon map
270
271
Chart 1
Chart 2
Space in sq ft
Share in Percentage
Non-ethnic Menswear
144
Non-ethnic Womenwear
144
174
Ethnic wear
125
Sportswear
78
Kids wear
Department Stores
Non-ethnic Womenwear
382
F&B QSR
363
F&B Cafes
148
580
231
178
100
272
27
38
46
18
37
23
49
5
12
8
6
8
48
15
300
400
500
600
Gurgaon ranks the highest among all the zones, with 3,775 sq ft of modern retail space per 1,000 population
With 22 malls and limited shopping street options, this zone is rightly called the 'Mall City of India'
Gurgaon has the highest per square foot of modern retail space in F&B in NCR, with 646 sq ft per 1,000 population in the form
of QSRs, ne dining options and cafes, among others. Cyber Hub and Sector 29 are the prominent F&B hubs in this zone,
along with Sohna Road, which has a number of QSR options coming up on it
Large hypermarkets like More, Spencer's and Auchan account for the 580 sq ft of hypermarket space per 1,000 population in
Gurgaon
75
18
Electronics
22
41
Footwear
9
31
29
Accessories
21
8
Hyper/Supermarkets
102
22
Multiplexes
121
72
28
31
Footwear
Cosmetics
30
210
Electronics
16
Eyewear
Hyper/Supermarkets
111
Multiplexes
31
F&B QSR
143
20
Department Stores
26
Accessories
12
57
Kids wear
18
Cosmetics
19
Sportswear 89
46
Eyewear
50
Ethnic wear
238
F&B Cafes
40
Non-ethnic Menswear
42
49
40
50
20
273
Chart 3
Chart 4
Future trends
in Gurgaon
Retail spending
in 2019 (` bn)
200
172
180
18%
160
140
10%
` bn
120
63%
100
82
80
9%
62
60
40
20
2014
< `300,000
> `1,000,001
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
By the year 2019, 84 per cent of the total retail spending in Gurgaon will be on modern retail, comprising both brick and mortar
and E-tail formats - the highest among all the zones
Brick and mortar retail in Gurgaon is projected to grow by 13 per cent annually, while the format will also see a decline in the
overall retail spending pie. Currently, 60 per cent of Gurgaons retail spending is served by brick and mortar formats, and the
share is expected to decrease to 48 per cent by 2019
The share of retail spending on E-tail in Gurgaon is expected to increase to 36 per cent in 2019 from the current share of 7 per
cent
However, to keep
vacancy levels in check,
the scale of malls will be
toned down to meet the
requirements of a
particular sector cluster,
while shopping street
retail will nd space in
ground oors of
upcoming commercial
developments.
Space-hungry
hypermarkets and
department stores will
continue to expand and
locate on newer
residential
developments.
With a cosmopolitan,
mix-culture feel to the
city, product categories
like food and beverage,
and ne dining in
particular, will continue
to nd patronage in this
ever-expanding zone.
274
275
Noida
Zone Analysis
Chart 1
Non-ethnic Menswear
89
26
Non-ethnic Womenswear
Non-ethnic Unisex clothing
Noida map
101
63
Ethnic wear
Sportswear
33
Kids wear
31
Department Stores
230
F&B QSR
122
82
26
F&B Cafes
Eyewear
8
5
Cosmetics
Salons & Spas
36
49
11
Multiplexes
65
Hyper/Supermarkets
106
223
127
Electronics
6
Accessories
Watches & Jewellery
52
27
36
Footwear
0
50
100
150
200
250
276
Ranking third, after Gurgaon and Ghaziabad, Noida has 230 sq ft of department store space per 1,000 population
A total of 93 per cent of the modern retail space in Noida is concentrated in malls
Unlike the other zones in NCR, the modern retail space occupied by the men's non-ethnic wear category is the highest in
Noida, with 89 sq ft per 1,000 population
QSRs in Noida offer 122 sq ft of modern retail space per 1,000 population. This makes Noida the third zone, after Gurgaon
and Central Delhi, to have such concentration of this category
277
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
70
10%
60
19
Non-ethnic Womenswear
18
74
29
39
28
0
Ethnic wear
Sportswear
91
29
Department Stores
75
45
F&B QSR
30
10
6
F&B Cafes
49
32
17
49
Eyewear
40
12%
50
40
11%
21
20
16
10
2014
< `300,000
Multiplexes
Hyper/Supermarkets
47
Electronics
51
12
6
39
20
0
95
47
Accessories
Watches & Jewellery
> `1,000,001
38
100
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
6 0
67%
30
33
67
Footwear
Kids wear
Cosmetics
` bn
Non-ethnic Menswear
56
E-tail
Growing at 23 per cent, modern retail spending in Noida is projected to increase from `13 bn in 2014 to `37 bn by 2019
In 2014, the share of E-tail in the total retail spending of Noida is a mere 6 per cent, which is projected to increase to 29 per
cent by 2019
In line with the current retail scenario, retail spending in the brick and mortar format is seen to decline from 48 per cent in
2014 to 38 per cent in 2019
30
33
29
278
279
Future trends
in Noida
Ghaziabad
Zone Analysis
Ghaziabad map
280
281
Chart 1
Chart 2
Space in sq ft
Share in Percentage
Non-ethnic Menswear
55
Non-ethnic Womenwear
30
30
Ethnic wear
37
Sportswear
22
Kids wear
17
Department Stores
F&B QSR
18
F&B Cafes
Eyewear
Cosmetics
14
Multiplexes
33
F&B Cafes
Hyper/Supermarkets
91
Cosmetics
50
10
15
14
86
0
73
27
0
Hyper/Supermarkets
100
200
300
10
Electronics
Share of mall space
Ghaziabad has a negligible distribution of modern retail space on its shopping streets. Most of its retail is concentrated in its
malls
Ghaziabad ranks second, after Gurgaon, with 344 sq ft of modern retail space per 1,000 population in the department store
category
Ghaziabad's modern retail footprint across all the product categories is more than East Delhi. This is attributed to the
distribution of retail space in Ghaziabad where Ghaziabad has nine malls, East Delhi has only three
81
0
71
62
26
0
Footwear
67
19
Accessories
Source: Knight Frank Research
0
0
400
21
0 2
Multiplexes
33
81
282
44
42
74
Eyewear
17
Electronics
60
3
Department Stores
34
15
37
Kids wear
F&B QSR
29
57
Ethnic wear
16
Footwear
Sportswear 97
Accessories
74
Non-ethnic Womenwear
58
22
Non-ethnic Menswear
344
20
56
64
70
283
Chart 3
Chart 4
Future trends
in Ghaziabad
Retail spending
in 2019 (` bn)
96
100
18%
80
17%
53%
` bn
60
40
27
12%
21
20
2014
< `300,000
> `1,000,001
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in Ghaziabad is projected to increase from `43 bn in 2014 to `96 bn in 2019, resulting in an annual
growth rate of 18 per cent
While the share of E-tail in total retail spending in Ghaziabad is estimated to increase from 4 per cent in 2014 to 22 per cent
in 2019, the share of brick and mortar modern retail is estimated to fall from 36 per cent to 28 per cent during the same
period
However, the share of modern retail is expected to increase from 41 per cent in 2014 to 50 per cent in 2019. It is to be noted
that though the share of modern retail registers a growth, the non-modern retail will take up 50 per cent of the total retail
spending in this zone
284
285
Faridabad
Zone Analysis
Chart 1
Non-ethnic Menswear
28
Non-ethnic Womenswear
29
Faridabad map
26
Ethnic wear
21
Sportswear
18
Kids wear
Department Stores
49
F&B QSR
40
F&B Cafes
Eyewear
Cosmetics
14
Multiplexes
34
Hyper/Supermarkets
50
37
Electronics
36
Accessories
Footwear
13
0
10
20
30
40
50
60
286
Faridabad is seen as an industrial hub, with many small scale industries and auto showrooms. Owing to this character, this
zone does not have dened or continuous stretches of shopping streets, and most of its modern retail is concentrated in
malls
The modern retail space in Faridabad across categories like F&B, footwear and apparel is the lowest in NCR
287
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
140
129
19%
0 8
Non-ethnic Womenswear
Non-ethnic Unisex clothing
24
39
0
Ethnic wear
Sportswear 100
37
0
Kids wear
Department Stores
F&B QSR
28
66
42
10
F&B Cafes
Eyewear
Cosmetics
Multiplexes
Hyper/Supermarkets
39
100
8%
80
66%
7%
60
40
20
2014
< `300,000
36
80
64
68
34
43
100
21
> `1,000,001
100
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
11
100
Accessories
41
22
19
Electronics
Footwear
72
` bn
17
Non-ethnic Menswear
120
E-tail
The total retail spending in Faridabad is projected to increase from `61 bn in 2014 to `129 bn in 2019
Unlike other zones in NCR, the share of modern retail in Faridabad will increase to just 15 per cent by the end of 2019, and
non-modern retail will continue to dominate the retail market in this zone over the next ve years
The share of brick and mortar in Faridabad will be impinged on by E-tail, whose share will increase from 1 per cent in 2014 to
7 per cent by 2019
288
289
Future trends
in Faridabad
Greater Noida
Zone Analysis
Greater Noida map
290
291
Chart 1
Chart 2
Space in sq ft
Share in Percentage
Non-ethnic Menswear
53
Non-ethnic Womenwear
127
70
Ethnic wear
37
Sportswear
32
Kids wear 0
Department Stores
16
Non-ethnic Womenwear
F&B QSR
48
45
23
Cosmetics 0
Salons & Spas
19
11
Kids wear
Department Stores
F&B QSR
61
Multiplexes 0
F&B Cafes
Hyper/Supermarkets 0
Eyewear
Cosmetics
11
Electronics
90
Accessories 0
Watches & Jewellery
16
26
Footwear
47
0
30
60
90
120
Note: Kids wear, F&B ne dining, cosmetics, family entertainment centres, multiplexes,
hyper/supermarkets and accessories have a negligible presence in this zone
Source: Knight Frank Research
292
The men's non-ethnic wear category is distributed across shopping streets and malls, while women's non-ethnic wear is
concentrated only in malls in Greater Noida
The available square feet for department stores is the lowest in Greater Noida, at only 16 sq ft per 1,000 population
Categories like ne dining, kids wear, accessories, hypermarkets/supermarkets and entertainment have a negligible presence
in Greater Noida
0
100
Multiplexes
Hyper/Supermarkets
Electronics
Accessories
Footwear
43
Sportswear 100
Ethnic wear
F&B Cafes
Eyewear
65
Non-ethnic Menswear
10
60
67
293
Chart 3
Chart 4
Future trends
in Greater Noida
Retail spending
in 2019 (` bn)
20
12%
18
17
16
15%
14
58%
` bn
12
10
8
15%
6
4
2014
< `300,000
> `1,000,001
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
Growing annually at a healthy 20 per cent, the total retail spending in Greater Noida is projected to increase from `7 bn in
2014 to `17 bn in 2019
Currently, Greater Noida has negligible retail spending on E-tail. It is projected that by 2019, the online platform will take a 6
per cent share from the total retail spending of the zone, which is at the cost of brick and mortar formats, whose share is
expected to come down from 12 per cent in 2014 to 9 per cent in 2019
Greater Noida is still in the development stage, with many under-construction and undelivered residential
projects. While the zones' basic retail needs are met by the local sector retail, most of its residential
catchment is dependent on the Noida market for variety and options across product categories. With only a
few upcoming retail projects, the next ve years will not bring any signicant change in the modern retail
landscape of this zone.
294
295
PUNE
Retail
Landscape
Chart 1
Chart 2
Space in sq ft
Space in sq ft
5,000
7,000
6,000
5,000
4,000
4,000
3,000
3,000
2,000
1,000
0
2,000
Pune
South
North
West
West
East
Central
1,000
298
South
North
West
West
East
Central
Pune
299
Chart 3
Chart 5
100%
49%
27%
73%
94%
100%
80%
60%
PUNE
CITY
SPLIT
40%
51%
20%
73%
27%
6%
0%
Central
Malls
East
West
North
West
South
Shopping streets
Department
Stores
18
11
Apparel
Food &
Beverages
12
Home &
Lifestyle
14
Hyper/
Supermarkets
11
Watches &
Jewellery
Electronics
Personal
Care
Entertainment
Footwear
17
Sportswear
Books,
Gifts & Music
Accessories
Department
Stores
Apparel
Chart 4
22 18 11 10
11
Chart 6
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
300
Food &
Beverages
19
Home &
Lifestyle
Electronics
Personal
Care
Books,
Gifts & Music
Source: Knight Frank Research
Entertainment
13
Hyper/
Supermarkets
Watches &
Jewellery
12
9
Footwear
18
Sportswear
Accessories
301
18
15 12 11
21 3
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Chart 9
Department Stores
Chart 7
Central
24%
47%
5%
23%
East
18%
61%
5%
16%
West
18%
34%
20%
28%
North West
12%
42%
20%
26%
South
8%
37%
Foreign
National
17%
Regional
38%
Local
Chart 10
65%
1% 5%
East
21%
Chart 8
67%
3% 9%
West
10 11 16
16 24 11
Accessories
Sportswear
Footwear
Personal Care
Electronics
Hyper/Supermarkets
Entertainment
Apparel
Department Stores
7%
40%
49%
4%
North West
10%
24%
32%
33%
Note: South Pune is not represented in the chart above as there are no major malls within this zone
Foreign
Regional
Local
Chart 11
10%
42%
East
National
19%
10%
45%
11%
34%
West
22%
32%
10%
37%
North West
12%
43%
19%
25%
10%
South
8%
Foreign
37%
National
Regional
17%
38%
Local
302
303
Chart 12
CATEGORIES
Hidesign
Accessorize
Vero Moda
NATIONAL/REGIONAL BRANDS
Hallmark
Esbeda
Jai Hind
Lifestyle
Max
Ethnicity
Vama
Hobby Ideas
Crossword
Landmark
Shoppers Stop
Central
Ayesha
Fastrack
Archies
Pantaloons
Chart 13
Size-wise
split of
occupied
modern
retail stores
in malls
0 500
500 1000
1000 2000
2000 3000
>3000
100%
13%
4%
7%
4%
5%
14%
11%
6%
80%
15%
24%
24%
28%
60%
10%
Space in sq ft
LG
Croma
Cinepolis
City pride
multiplex
Reliance
Digital
Vijay Sales
E Zone
19%
40%
INOX
PVR Cinemas
70%
Cinemax
20%
McDonald's
Dominos
KFC
31%
39%
41%
Mainland China
21%
17%
0%
Shoe
Express
Inc 5
Tangent
Rawat
Star Bazaar
HyperCITY
Reliance
Mart
Vision
Express
Jawed
Habib
Bata
Reliance
Footprint
Shoe
World
Home Centre
Home
Town
@ Home
Auchan
Big Bazaar
Gold's Gym
Solaris
Central
Woodland
Nike
Puma
West
North West
Titan
Eye +
East
Malls in West Pune have a good mix of all shop sizes compared to
malls in East Pune, which are dominated by stores less than 500 sq ft
in size
40 per cent of the shops in Central Punes malls are above 1,000 sq ft
in size, which is very high, considering that the rentals in this zone are
much steeper than the other zones. In contrast, only 16 per cent of the
shops in East Pune are above the size of 1,000 sq ft, indicating better
designed malls in the zone
Planet Sports
Adidas
Time Out
Kalyan
Jewellers
Tanishq
Ranka
Jewellers
PN
Gadgil
304
305
Chart 15
Chart 14
Size-wise
split of
occupied
modern
retail stores in
shopping streets
Space in sq ft
3%
100%
3%
5%
3%
9%
5%
8%
8%
12%
11%
4%
3%
17%
91%
3% 5%
8%
80%
6%
5%
11%
5%
24%
7%
20%
63%
13%
70%
16%
25%
16%
60%
58%
13%
10%
7%
7%
14%
16%
26%
2%
40%
8%
1%
3%
14%
8%
5% 2%
60%
67%
25%
9%
8%
21%
4%
4%
17%
55%
24%
64%
68%
56%
62%
11%
11%
15%
23%
40%
47%
20%
64%
38%
1% 3%
3%
0%
Central
East
West
North West
1%
1%
South
3%
0 500
500 1000
1000 2000
2000 3000
14%
14%
11%
79%
14%
8%
11%
32%
17%
51%
16%
56%
>3000
>3000
2000 3000
1000 2000
500 1000
0 500
306
307
Chart 16
Chart 17
Total retail
spending (` bn)
Pune
19%
2%
79%
238
91%
42
92%
89
South
14%
North West
West
85%
45
East
6%5%
6%
46%
38
52%
6%
42%
24
5% 4%
10% 8%
37%
E-tail
40%
Non-modern retail
91%
218
82%
96
30%
33%
84
34%
E-tail
26%
51
Non-modern retail
308
96
Central
89%
East
48%
Central
545
West
13% 2%
74%
North West
7%1%
12%
Central Pune
Zone Analysis
South
8% 1%
Total retail
spending (` bn)
Pune
309
Chart 1
Chart 2
Space in sq ft
Share in percentage
110
Non-ethnic Menswear
83
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
188
104
Ethnic wear
Sportswear
56
Kids wear
56
Department Stores
668
F&B QSR
215
Non-ethnic Menswear
31
Non-ethnic Womenswear
29
F&B Cafes
23
Eyewear
26
Sportswear
19
Kids wear
30
40
27
Multiplexes
320
227
70
Footwear
75
0
100
200
39
300
400
500
600
700
800
F&B QSR
23
72
13
36
0
20
21
13
35
45
0
94
Multiplexes
100
Hyper/Supermarkets
33
20
43
53
24
Electronics
23
15
57
17
83
Footwear
55
Accessories
Central Pune has a good mix of mall and shopping streets across most of the product categories, with hyper/supermarkets,
accessories and kids wear highly skewed towards malls
All the F&B ne dining outlets are located on shopping streets like Koregaon Park Road, Bund Garden Road and East Street.
These roads have historically been prime retail destinations in Pune, and they continue to attract shoppers, thereby providing
higher footfall and enhanced visibility to the outlets located in this zone
The penetration of product categories like accessories, cosmetics and F&B cafes is extremely low in this zone despite it
being located in the centre of the city
42
28
Cosmetics
10
27
Eyewear
90
Electronics
51
73
F&B Cafes
209
Accessories
310
21
Department Stores
280
Hyper/Supermarkets
36
Ethnic wear
88
Cosmetics
47
24
36
62
26
311
Chart 3
Chart 4
60
Future trends
in Central Pune
51
50
20%
54%
13%
` bn
40
30
20
20
17
13%
10
2014
< `300,000
> `1,000,000
312
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in Central Pune is projected to increase from `24 bn in 2014 to `51 bn in 2019 resulting in an annual
growth rate of 16 per cent
While the share of E-tail in total retail is estimated to increase from 6 per cent in 2014 to 34 percent in 2019, the share of
brick and mortar modern retail is estimated to fall from 52 per cent to 40 per cent during the same period
However, the share of modern retail, which includes both E-tail and brick and mortar, is expected to rise from 59 per cent in
2014 to 74 per cent in 2019. In other words, around three-fourths of the total retail spending in Central Pune will be towards
modern retail by 2019
313
East Pune
Zone Analysis
80
Non-ethnic Menswear
53
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
81
54
Ethnic wear
Sportswear
40
Kids wear
37
Department Stores
496
F&B QSR
232
77
F&B Cafes
26
Eyewear
35
11
Cosmetics
Salons & Spas
30
32
86
Multiplexes
383
Hyper/Supermarkets
302
401
122
Electronics
26
Accessories
Watches & Jewellery
65
36
64
Footwear
0
100
200
300
400
500
600
700
314
The per capita penetration of product categories that require large-format stores, such as department stores, multiplexes,
hyper/supermarkets and home & lifestyle, is very high in East Pune. This zone has nine malls, and the strong preference for a
mall location among these product categories is reected here with a high per capita penetration
While categories like accessories, family entertainment centres and cosmetics are present only in malls, eyewear and other
personal care categories are highly skewed towards shopping streets
The cosmetics category has a very low presence in this zone, as only 11 sq ft per 1,000 population is available for this
product category
315
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
90
84
80
20%
70
60
45
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
28
32
23
0
Ethnic wear
Sportswear
75
23
Department Stores
64
19
F&B QSR
81
32
21
12
F&B Cafes
34
55
30
Eyewear
11
29
25
10%
20
10
2014
2015
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
> `1,000,000
E-tail
80
63
98
62
67
24
62
34
10
7
50
31
30
45
23
Hyper/Supermarkets
Accessories
40
< `300,000
Electronics
50
31
14%
43
0
56%
30
57
Footwear
25
Kids wear
Cosmetics
68
` bn
57
30
Non-ethnic Menswear
52
72
33
The total retail spending in East Pune is expected to grow at a marginally higher rate of 17 per cent per annum as compared
to Central Punes 16 per cent per annum growth. East Punes total retail spending will rise from `38 bn in 2014 to `84 bn in
2019
While the share of E-tail is estimated to jump by ve times, from 6 per cent in 2014 to 30 per cent in 2019, the share of brick
and mortar modern retail is expected to fall from 48 per cent to 37 per cent during the same period
However, the share of modern retail is expected to rise from 54 per cent in 2014 to 67 per cent in 2019 on the back of higher
growth in the E-tail segment. This will result in the E-tail segment eating into brick and mortars share over the next ve years
316
317
Future trends
in East Pune
West Pune
Zone Analysis
West Pune map
318
319
Chart 1
Chart 2
Space in sq ft
Share in Percentage
31
Non-ethnic Menswear
22
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
49
22
Ethnic wear
Sportswear
18
4
Kids wear
Department Stores
58
F&B QSR
95
15
10
Multiplexes
Department Stores
4
34
10
34
Footwear
0
20
40
60
80
100
Note: Family entertainment centres and cosmetics have a negligible presence in this zone
Product categories like family entertainment centres and cosmetics have a negligible presence in West Pune, as mall
presence in this zone is marginal
The per capita penetration of accessories, salons & spas and kids wear is also signicantly low in this zone
The presence of a large number of jewellery stores on Karve Road and Paud Road has resulted in a relatively higher per
capita penetration of the watches & jewellery category here
Multiplexes and F&B QSR are the other categories with a relatively higher per capita presence in West Pune
30
0
8
Multiplexes
Hyper/Supermarkets
Electronics
11
21
93
17
47
49
Accessories
Footwear
39
84
82
16
12
Cosmetics
64
Electronics
84
10
Eyewear
48
76
F&B Cafes
18
93
Accessories
0 9
Kids wear
F&B QSR
Hyper/Supermarkets
20
Sportswear 88
41
Ethnic wear
Cosmetics 0
Salons & Spas
20
Eyewear
84
4 0
Non-ethnic Womenswear
21
F&B Cafes
Non-ethnic Menswear
21
100
41
92
22
Share of foreign brands
Share of national brands
320
321
Chart 3
Chart 4
100
Future trends
in West Pune
80
27%
` bn
60
48%
40
16%
9%
20
2014
< `300,000
> `1,000,000
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in West Pune is projected to increase from `45 bn in 2014 to `96 bn in 2019, resulting in an annual
growth rate of 16 per cent
Unlike Central and East Pune, the share of modern retail in West Pune will increase to just 18 per cent by the end of 2019.
Non-modern retail will continue to dominate the retail market in this zone over the next ve years
Although share of the E-tail segment will witness a phenomenal rise, from 2 per cent in 2014 to more than 8 per cent by 2019,
it will be largely at the cost of brick and mortar modern retail, which is estimated to fall from 13 per cent in 2014 to less than
10 per cent by 2019
322
323
11
Non-ethnic Menswear
Non-ethnic Womenswear
7
20
Ethnic wear
Sportswear
4
3
Kids wear
Department Stores
F&B QSR
39
15
F&B Cafes
Eyewear
Cosmetics 0
Salons & Spas
3
10
Hyper/Supermarkets
32
40
31
Electronics
1
Accessories
Watches & Jewellery
15
3
5
Footwear
0
10
20
324
40
50
Note: Family entertainment centres and cosmetics have a negligible presence in this zone
30
The penetration of ethnic wear is the highest in North West Pune compared to the other apparel sub-categories. A large
number of traditional wear stores on the Old Mumbai Pune Highway in Pimpri-Chinchwad has resulted in such a skewed
number for this category
Cosmetics and family entertainment centres have a negligible presence in this zone. This is similar to the West Pune zone,
where both these categories have a negligible presence. Moreover, this has deprived the entire western part of the city of
these product categories
Since there are only two major malls in the North West zone, the share of malls in most of the categories is negligible. The
home & lifestyle and F&B QSR categories have a relatively higher penetration as compared to other product categories in
North West Pune
325
Chart 2
Chart 3
Chart 4
Share in Percentage
Retail spending
in 2019 (` bn)
250
218
200
19%
Non-ethnic Womenswear
61
31
20
Ethnic wear
Sportswear 100
Kids wear
Department Stores
F&B QSR
35
65
Cosmetics
0
16
57
150
59%
12%
100
10%
50
11
8
0
2014
< `300,000
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
60
2015
> `1,000,000
E-tail
Multiplexes
Hyper/Supermarkets
100
72
63
0
0
10
29
24
Accessories
Footwear
54
26
9
Electronics
100
Eyewear
75
12
12
` bn
Non-ethnic Menswear
100
34
72
North West Pune is expected to continue having a dominant share in the total retail spending in Pune, moving to `218 bn in
2019 from `89 bn in 2014. Additionally, the retail spending in this zone is projected to witness the fastest annual growth rate
in Pune, at 20 per cent from 2014 to 2019
Non-modern retail will continue to lead in terms of retail spending within North West Pune over the next ve years, with its
share remaining above 90 per cent by 2019
While the share of E-tail is estimated to increase from 1 per cent in 2014 to 4 per cent by 2019, the share of brick and mortar
modern retail will drop marginally, from 7 per cent to 5 per cent during the same period
45
Share of foreign brands
Share of national brands
326
327
Future trends
in North West Pune
South Pune
Zone Analysis
South Pune map
328
329
Chart 1
Chart 2
Space in sq ft
Share in Percentage
Non-ethnic Menswear
3
Non-ethnic Womenswear
Non-ethnic Unisex Clothing
14
16
Ethnic wear
Sportswear
Kids wear
Department Stores
F&B QSR
34
11
F&B Cafes
Cosmetics 0
10
8
Multiplexes
67
Hyper/Supermarkets
100
67
47
Electronics
Accessories 0
4
10
20
40
60
80
100
120
Kids wear
Department Stores
Note: Accessories, family entertainment centres and cosmetics have a negligible presence in this zone
330
The absence of any major malls has resulted in the majority of modern retail space of South Pune being located on shopping
streets
Most of the product categories have a poor penetration in this zone, with certain categories like accessories, family
entertainment centres and cosmetics non-existent here
The presence of Big Bazaar and D-Mart on Satara Road has helped this zone report a higher space per capita in the
hyper/supermarkets category
In apparel, ethnic wear has the highest penetration. This is similar to North West Pune, as the demographics of these two
zones are very similar
33
100
17
27
F&B Cafes
Eyewear
Cosmetics
0
0 8
58
Multiplexes
Hyper/Supermarkets
99
0 9
10
Electronics
62
Accessories
21
20
Footwear
29
11
12
22
0 5
56
22
F&B QSR
Footwear
Sportswear 100
Non-ethnic Womenswear
Ethnic wear
6
Eyewear
Non-ethnic Menswear
75
0
Share of foreign brands
Share of national brands
331
Chart 3
Chart 4
120
Future trends
in South Pune
96
100
22%
54%
14%
` bn
80
60
40
10%
20
6
5
0
2014
< `300,000
> `1,000,000
332
2016
2017
2018
2019
`300,001 `500,000
`500,001 `1,000,000
2015
E-tail
The total retail spending in South Pune is projected to increase from `42 bn in 2014 to `96 bn in 2019, resulting in an annual
growth rate of 18 per cent
While the share of E-tail in total retail is estimated to increase from 1 per cent in 2014 to 5 per cent in 2019, the share of brick
and mortar modern retail is estimated to fall from 8 per cent to 6 per cent during the same period
However, the share of modern retail, which includes both E-tail and brick and mortar, is expected to rise from 9 per cent in
2014 to 11 per cent in 2019. Therefore, despite the phenomenal growth in the share of E-tail within South Pune, non-modern
retail will continue to be the dominating segment of the total retail spending in this zone
333
Chart 1
Crystal-Gazing
Indias Retail
Potential
Our research, based on a mammoth survey of more than
30,000 modern retail stores across the top seven cities in India,
presents interesting insights. The dynamics of the 23 retail
product categories and their nuances across 42 distinct retail
catchments offers food for thought. Certainly, with the
emergence of new models to reach out to the consumer, the
Indian retail market is poised for a tectonic shift. We project the
retail market across the top seven cities to clock a
compounded annual growth rate (CAGR) of 16 per cent over
the next ve years (2014-2019), catapulting from `3,568 bn to
`7,650 bn. On the back of a 22 per cent CAGR, the modern
retail segment is estimated to increase its share in total retail
from the present 19 per cent to 24 per cent by 2019.
Retail landscape:
Top 7 cities
In ` bn
2014
2019
3,586
7,650
Total Retail
615
1,029
839
72
E-tail
334
335
Chart 2
A phenomenon that is
emerging as a strong
contender in the retail
market and will gain
further momentum is
E-tail. Encapsulating the
sale of retail products
through online channels
like the Internet, mobile
phones and television,
E-tail differs from
e-commerce
2%
17%
2014
81%
11%
336
introduction of 3G networks
improved connectivity on handheld
devices signicantly, the
commercial rollout of 4G networks
this year will make on-the-move
online shopping even more
convenient.
While private capital is leading the
cause, the government is stepping
in wherever necessary. In fact,
through its ambitious National
Optical FibreNetwork programme,
the Government of India intends to
connect 250,000 villages at a cost
of `200 bn. In the state of Gujarat,
the last assignment of Prime
Minister Narendra Modi, all the
18,000 villages are equipped with
13%
2019
76%
337
338
Chart 4
Inbeam
Pepperfry
HomeShop18
Myntra
Jabong
eBay
Local
banya
Flipkart
Firstcry
Amazon
Snapdeal
BigBasket
Logistics and
supply chain
ramp up remains
a challenge.
Stretched
valuations could
undermine further
investments.
Success not
spread to all
retail product
categories.
Limited players
thriving.
Despite its
scale, protability
is still distant.
Select list of
e-tailers serving
Indian consumers
Chart 3
339
Report Authors
Ankita Nimbekar
Ankita Sood
Consultant - Research
ankita.sood@in.knightfrank.com
+91 124 4075030
Hetal Bachkaniwala
Hitendra Gupta
Consultant - Research
hitendra.gupta@in.knightfrank.com
+91 22 6745 0102
Vivek Rathi
Yashwin Bangera
Lead Consultant - Research
yashwin.bangera@in.knightfrank.com
+91 22 6745 0102
Copy Editors
340
Rhea Pinto
Maunesh Dhuri
Lead Editor
rhea.pinto@in.knightfrank.com
+91 22 6745 0102
Copy Editor
maunesh.dhuri@in.knightfrank.com
+91 22 6745 0102
341