SEM presentation

Intro
DCM > SEM overview = SEO + PAID/CPC
How big SEM has become, important in the DCM
How SEO and PAID are major internet marketing expenditures
Define SEO and PAID
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Overview of SERPs

SEO + PAID = marketer and consumer perspective

Marketer why choose either

Consumer: why choose either

Analytics technical and pros

Analytics cons, ethical, cause for reform

cONCLUSION