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  • Fahad Javaid 121022

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    Muhammad Fadi Sheikh
    17 views39 pages
    This document outlines Pepsi Cola's various sponsorship activities in 2012, including sponsoring the Manchester United football club, the Pakistan cricket team including their shirts for the 2012 T20 cup, the Indian Premier League cricket tournament, and the Pakistan Idol television show. It also mentions Pepsi using transit, outdoor, and in-home media for promotions, as well as sponsoring sports cars and targeting consumers through pavilions and stumps.

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    strategic Marketing

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    This document outlines Pepsi Cola's various sponsorship activities in 2012, including sponsoring the Manchester United football club, the Pakistan cricket team including their shirts for the 2012 T20 cup, the Indian Premier League cricket tournament, and the Pakistan Idol television show. It also mentions Pepsi using transit, outdoor, and in-home media for promotions, as well as sponsoring sports cars and targeting consumers through pavilions and stumps.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views39 pages

    Fahad Javaid 121022

    Uploaded by

    Muhammad Fadi Sheikh
    This document outlines Pepsi Cola's various sponsorship activities in 2012, including sponsoring the Manchester United football club, the Pakistan cricket team including their shirts for the 2012 T20 cup, the Indian Premier League cricket tournament, and the Pakistan Idol television show. It also mentions Pepsi using transit, outdoor, and in-home media for promotions, as well as sponsoring sports cars and targeting consumers through pavilions and stumps.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 39

    FAHAD JAVAID

    121022

    PEPSI COLA
    INTERNATIONAL

    SALES
    PROMOTIONS

    SPONSORSHIP

    MANCHESTER UNITED

    PAKISTAN CRICKET TEAM

    PAKISTAN CRICKET TEAM SHIRTS


    IN 2012 T20 CUP

    INDIAN PREMIER LEAGUE

    BASE BALL

    PAKISTAN IDOL

    Integrated Media
    Communication

    TRANSIT MEDIA

    SPORTS CAR

    PAVILION TARGETED

    STUMPS

    OUT OF HOME MEDIA

    IN HOME MEDIA

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