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    11 views3 pages

    Nelson PDF

    Uploaded by

    tang_bozen

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    of 3
    George Nelson Good Design: What is it for2//1957 ‘Good Desig’ is either book of exguette nor social register, What follows is ‘one of may attempts to remove the heavy hand a authority frm what should ‘beam area of personal enioyment Wii the past few years the phrase "good desig’ has taken on anew ‘meaning over and above its original one: a programme oily sponsored by the "Museum of Modern Ar, New York, and the Merchandise Mart of Chicago Such 's the power ofan idea when backed by effective publicity. make mention af this atthe outset because my sublet has the same itl ae this programme, but aherwise no connection “ood desi 25 popularized by the Museum and the Merchandise Mart has cometo mean a certain numberof objects selected by Mr Kaufmann and his juries, objects whieh may then carry kindof label of approval when displayed fr Sle in stores. What I plan to cuss is much less speci. and it would Be wel. therefor, to avid any posibilty of confusion, ‘Among thes ‘ess speci’ maters isthe question of bow 3 design comes into existence and how ts refined ta certain degree of exelence. The process 's nota simple one. and t doubt serious If anyone understands it with any exre of completeness. In spite of ths, a tentative exploration of the question ‘nas some vale, Tradicon vs technology For a design to emerge at alla deft situation hasta ext. Tere has tobe a ‘eed ~ ora least a possible use for it~ and there has to bea designer. The designer may think of insel a farmer ora machinist ore may el ise designer doesnt matter paricully as longa theres someone around with ‘the urge and the competence to gve form to an ide, The channel tvough which ‘the designer idea lows to become a fished object shaped by tradition and bytechnolgy These twe dont always function sixth together npimiive cultures the need for designed products is expresed in a series of relatively simple implements. utensils and religious objects. The designe i requnty the ‘maker an the user as well With ecology moving slow train Becomes "the main guide towards suitable form, and design development tends to goon ‘over generations. Once developed, forms sete into ity eigtd moulds and “design would be described more precisely as imitation of standard pater, with individual variations. There are any aumber of empl of fms wich have persisted virtually unchanged over centuries and even millenia, In socites which saw themselies 8 permanent — fgypt fe an outstanding ‘example the persistence of established forms aso verve to support prevailing belie in an eternally stati stuation, Function highly overrated ‘When we tlk abou thence! fra certain kind of object, i 004 thing to realize that there sno necessary connection between the level or type af need and the qulty of the design. This isan important point in avy discussion of

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