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Tài Liệu SEO Tiếng Việt
Tài Liệu SEO Tiếng Việt
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Mc lc
Gii thiu SEO v SEO Copywriting ..................................................................................... 4
i vi c gi ...................................................................................................................... 4
iu kin tin ................................................................................................................... 4
SEO l g? ............................................................................................................................ 4
Cch phng tin tm kim lm vic?............................................................................... 5
SEO Copywriting l g? ..................................................................................................... 6
Search Engine Rank l g? ............................................................................................... 6
On-Page v Off-Page SEO l g? ..................................................................................... 6
Chin thut & Phng thc trong SEO ................................................................................ 6
White Hat SEO ................................................................................................................. 7
Black Hat hoc Spamdexing............................................................................................. 7
Tn min Website trong SEO ............................................................................................... 8
Guru Mantra ..................................................................................................................... 9
Tn File thch hp trong SEO ............................................................................................. 10
Phong cch t tn File .................................................................................................. 10
V d v tn File .............................................................................................................. 10
ui m rng ca File..................................................................................................... 11
Tn URL th mc ph .................................................................................................... 11
Guru Mantra ................................................................................................................... 11
SEO - Thit k & B tr........................................................................................................ 11
Ti u ha T kha (Keyword) trong SEO ......................................................................... 12
Tn s t kha Keyword Frequency ............................................................................ 13
Trng lng t kha Keyword Weight ......................................................................... 13
Keyword Proximity .......................................................................................................... 13
Keyword Prominence ..................................................................................................... 14
V tr t kha - Keyword Placement ................................................................................. 14
V tr tt nht t cc t kha ...................................................................................... 14
http://vietjack.com/ Trang chia s cc bi hc online min ph
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i vi c gi
Bi hng dn c chun b dnh cho ngi mi bt u hc gip h hiu cc c trng SEO
c bn nhng hiu qu.
iu kin tin
Chng ti gi s bn c hiu bit n gin v cc cng ngh web n gin nh HTML, XHTML,
Style Sheet, . Nu bn pht trin bt k Website no, th khi n l mt li th v n s gip
bn hiu cc khi nim v SEO c gii thch trong lot bi hng dn ny.
SEO l g?
SEO l vit tt ca Search Engine Optimization. SEO l tt c v ti u ha mt Website cho cc
phng tin tm kim. SEO l mt cng ngh cho:
Tip th bng vic hiu cch cc thut ton lm vic, v nhng g con ngi c th tm
kim.
SEO l mt nhnh ca tip th qua phng tin tm kim. SEO cng c gi l SEO Copyrighting
bi v hu ht cc cng ngh m c s dng thc y cc site trong cc phng tin tm
kim, lm vic vi vn bn.
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Crawling - Tin trnh thu thp tt c cc trang web c lin kt ti mt Website. Cng vic
ny c thc hin bi mt phn mm, c gi l Crawler hocSpider (vi Google l
Googlebot).
Retrieving Results - Bc cui cng trong cc hot ng ca phng tin tm kim l thu
nhn cc kt qu m kt ni tt nht vi chui tm kim. V c bn, n khng l g khc
ngoi vic hin th chng trn trnh duyt.
Cc phng tin tm kim nh Google v Yahoo! thng xuyn cp nht thut ton Relevancy
hng chc ln mi thng. Khi bn thy cc thay i trong kt qu phn hng ca bn, l do mt
s chuyn dch thut ton hoc mt ci g khc ngoi tm kim sot ca bn.
Mc d quy tc hot ng c bn ca tt c cc phng tin tm kim l ging nhau, nhng ch
cn mt s khc nhau nh trong cc thut ton Relavancy ca h cng nh hng ln ti kt qu
hin th.
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SEO Copywriting l g?
SEO Copywriting l cng ngh vit vn bn c th quan st trn mt trang web theo cch m
ngi lt web c th c tt, v cng c mc tiu hng ti cc mc tm kim ring bit. Mc
ch ca n l xp hng cao trong cc phng tin tm kim cho cc mc tm kim c ch ch.
Cng vi vn bn c th quan st, SEO Copywriting thng ti u ha cc phn t On-Page khc
cho cc mc tm kim c ch ch, bao gm: Title, cc th Meta miu t, t kha, Heading v vn
bn thay th.
tng ng sau SEO Copywriting l cc phng tin tm kim mun cc trang ni dung chn
tht m khng phi l cc trang b sung - thng c gi l Doorway Pages m c to cho
mc ch duy nht l ginh c cc th hng cao.
On-Page SEO - N bao gm vic cung cp ni dung tt, cc t kha tt, v t cc t kha
trn cc v tr chnh xc, cung cp tiu chnh xc v mi trang, .
Off-Page SEO - N bao gm vic xy dng lin kt, lm tng tnh ph bin ca lin kt bi
vic trnh cc th mc m, cc phng tin tm kim, cc thay i lin kt, .
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White Hat SEO - Cc cng ngh m cc phng tin tm kim ngh nh l mt phn ca
mt thit k tt.
Black Hat SEO - Cc cng ngh m cc phng tin tm kim khng chp nhn v c
gng ti thiu ha cc nh hng ca n. Nhng cng ngh ny cng c bit n
nh l Spamdexing.
Lun lun theo mt chin thut White Hat SEO v ng c gng la di cc khch truy cp ca
bn. Trung thc v bn s gt hi c nhng thnh cng ngoi mong i.
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Phn chiu cc Website bng vic hosting nhiu Website tt c vi ni dung tng t
nhau nhng s dng cc a ch URL khc nhau.
Lun lun trnh xa cc chin thut Black Hat ci thin th hng site ca bn. Cc phng tin
tm kim thng minh nhn din tt c cc c tnh trn trong site ca bn v cui cng bn
s khng kim c bt c th g.
Ai l c gi m bn hng ti?
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Rt nhiu ngi ngh rng n l quan trng c cc t kha trong mt tn min. Cc t kha
trong tn min thng quan trng, nhng n thng c th c thc hin trong khi gi tn min
ngn, d nh, v t du gch ni.
S dng cc t kha trong tn min cho bn mt li th cnh tranh mnh m vi i th ca bn.
Vic c cc t kha trong tn min c th lm tng t l click trn cc danh sch ca phng tin
tm kim cng nh lm n d dng hn s dng cc t kha ca bn trong vic nhn c cc
link giu tnh miu t t kha.
Trnh vic mua cc tn min di v kh hiu. Nhiu ngi phn bit cc t trong tn min ca h
bi s dng cc du gch di hoc gch ni. Trong qu kh, tn min chnh n l mt yu t xp
hng quan trng nhng by gi cc phng tin tm kim ci tin cc tnh nng v n khng
cn l yu t quan trng na.
Dng hai n ba t trong tn min ca bn s d dng hn nh. Mt vi trong s cc Website
tr danh thc hin tt cng vic m to ra cc t miu t v nhn hiu ca ring h. Mt s v d
nh eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google,
Khi bn ni tn min cho ngi khc qua in thoi v ngi ny c th bit cch nh vn n,
v h bit nhng g m bn ang ni v.
Guru Mantra
Cui cng, bn nn c th tr li cc cu hi sau:
To 5 tn min khc nhau, trong t nht mt tn c tnh hi hc. Ni chng cho nhiu
ngi v quan st xem tn no l d nh nht. Bn s nhn c cc phn hi trung thc
nht nu nhng ngi khng bit bn.
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N lun lun l tt s dng cng cc t kha trong mt tn File cng nh trong Title ca
trang.
V d v tn File
Di y lit k mt s v d v tn File l tng t quan im ca ngi s dng cng nh SEO.
slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html
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ui m rng ca File
Bn nn ch rng .html, .htm, .php v bt k ui m rng khc khng l g cho cc khch truy
cp ca bn v n gin chng ch c ngha l ti mt s cng vic v nh cu hnh Webserver
ca bn mt cch chnh xc trn cc site khc truy cp. Hay ni cch khc, bn ang ngh site
khch ca bn ni cho Webserver cch to trang , ch khng phi trang khc.
Nhiu Webmaster ngh rng n l tng tt s dng tn File m khng c ui m rng. N
c th gip bn, nhng khng nhiu.
Tn URL th mc ph
T quan im SEO, tn URL th mc ph (sub-directory) hu nh khng c bt c ngha g. Bn
c th th cung cp mt vi t kha trong bt k tm kim no v bn s khng tm thy bt k tn
th mc ph no vi cc t kha . Nhng t quan im ca ngi s dng, bn nn gi mt
tn th mc ph vit tt.
Guru Mantra
Ghi nh nhng im sau trong u trc khi t tn cho cc File ca bn:
Gi tn File trang web ngn, n gin, giu tnh din t v thch hp ti ni dung trang.
C gng s dng 3-4 t kha trong tn File, v nhng t ny cng nn xut hin trn cc
Title ca trang web.
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Thit k v b tr Website cung cp n tng u tin v site ca bn. C nhng trang web m
qu l mt v nhng ngi lt web thng xuyn truy cp vo cc trang v thot ra ngay m
khng to mt c nhp chut no.
Cc phng tin tm kim l rt thng minh, nhng ng sau tt c, chng l cc phn mm v
khng phi l con ngi, ngi m c ni dung m h a thch. Nu bn to cc site m qu
phc tp, th khi phng tin tm kim s khng th phn tch ni dung site ca bn mt cch
chnh xc, v cui cng trong vic lp ch mc s khng hiu qu, v kt qu l th hng thp.
Ni dung trang web thc s nn c mt mt t kha khong 10% v nn vo khong 200 t nhng c rt nhiu ty chn v iu ny nh khi c cc Chuyn gia v SEO. Mt vi ngi ni,
mt t kha nn l 5% v mt vi ngi khc li ni n nn l 20%. Ti ngh bn nn s dng
vi 10% l tt.
Di y l mt s Guideline m bn nn ghi nh trong khi thit k mt trang Web:
Khng c cc a phng tin nh Flash, Splash, Animated, Gifs, Rollovers, tr khi tht
s cn thit.
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Keyword Proximity
N l v tr ca cc t kha trn mt trang web trong mi lin h ln nhau, hoc trong mt s
trng hp, trong mi lin h vi cc t khc vi ngha tng t nh l t kha truy vn.
i vi cc phng tin tm kim, m phn hng mt kt ni t kha bng Keyword Proximity, v
gi s bn ang tm kim cho cm t home loans, th cc cm t kt nihome loans s mc
cao hn mt trch dn c cp l: home mortgage loans.
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Keyword Prominence
N o lng thi gian m cc t kha c tm thy trong mt trang. Vic c cc t kha trong
u u tin hoc on vn u tin (v d: 20 t u tin) trn mt trang web l tt nht.
V tr tt nht t cc t kha
Di y l danh sch cc v tr m bn nn c gng s dng cc t kha chnh ca bn:
Tm kim cc t kha
C rt nhiu cch khc nhau tm kim cc t kha cho Website ca bn. Mt s tng v t
kha tt l:
Cc t tim nng, m con ngi s s dng tm kim sn phm hoc dch v ca bn.
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Bn c th suy ngh k cng nhn din cc t kha chnh xc cho site ca bn.
Word Stemming l g?
Google s dng mt tnh nng c gi l Word Stemming m cho php tt c cc form ca t:
s t, s nhiu, ng t cng nh cc t tng t tr v cho mt truy vn tm kim.
V th, nu ai nhp house plans, khng ch cc trang m c ti u ha cho cm t ny m c
cc trang cha tt c cc bin dng ca cm t cng c tr v. V d: "house plan", "house
planning", "house planner".
Hy vng bn hiu mt t v cc t kha v bn cng bit cch nhn din chng v ni s
dng chng. Chng ti s gii thch cch ti u ha cc th Meta cho cc kt qu tt hn.
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Vi Google, vic thm cc th Meta miu t khng dn n mt s tng trong Search Engine
Results Pages (SERPs), nhng cc th Meta ny c th c s dng miu t cho danh sch
SERP ca bn trong Google.
Vi Yahoo!, h s dng th Meta t kha khi n xp hng mt trang. V th, n l hp l thm
mt th cho Yahoo! v bt k phng tin tm kim nh no khc m vn s dng.
<meta name="description"
content="An accurate, keyword-rich description
about 150 characters">
S dng mt th Meta miu t khc nhau cho mi trang web, khi mi trang l khc nhau v
nu bn t mt Title v mt miu t tt trn trang , n s c c hi cao c tm
thy.
S dng t ng ngha
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Cc Robots Meta
Th Meta quan trng m i khi bn cn l th Robot Meta, trng ging nh sau:
<meta name="robots" content="noindex,nofollow">
S dng th Meta trn, bn c th ni cho Spider hoc Robot rng bn khng mun mt s trang
ca bn c lp ch mc, hoc bn khng mun c ng link n trang .
S s dng khng ng cc Title trong cc trang web lm cho trang ca bn khng nm trong th
hng cao trn Google hn l bt k yu t khc, ngoi tr vic ni dung trang ca bn khng lin
quan hoc vic thiu cc ng link cht lng t Website khc ti trang ca bn.
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Anchor Text l mt phn quan trng khc, m nn c la chn tht cn thn bi v phn
vn bn ny c s dng khng ch cho cc phng tin tm kim m cn cho mc ch
iu hng. Bn nn c gng s dng cc t kha tt nht trong Anchor Text.
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Trong trng hp ny, Anchor Text c i v tr bi mt hnh nh. V th, trong khi s dng
mt hnh nh thay th mt Anchor Text, n nn c kim tra rng bn t thalt mt cch
chnh xc. Mt th alt hnh nh nn c cc t kha chnh xc.
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Cc site sao chp hoc trng ni dung b nhn th bi cc phng tin tm kim.
Khch truy cp site ca bn bt u tin tng v h tm kim cho cc thng tin cp nht tip
theo, v c nh th.
Cho d bn c nm trong danh sch ca phng tin tm kim, nhng nhng ngi lt
web ch click vo cc trang m trng duy nht v th v.
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Bt k cht lng trang web no cng ph thuc vo cch bn vit trang web c tt
khng. N nn ng c php v nn ng chnh t.
Khi bt k phng tin tm kim no thc hin Indexing cho ni dung trang web ca bn, n
c th b bi ri nu cc th HTML khng c vit chnh xc, v nhiu ni dung trang
khng c lp ch mc mt cch chnh xc.
W3C Compliance l g?
W3C l v t nm 1994, W3C cung cp Guideline m da vo n, cc Website v trang web
nn c cu trc v to ra. Di y l cc link xc nhn trang web bn hp l:
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Mi th phi c ng.
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Tm kim t kha Xy dng mt danh sch cc cm t kha lin quan ti cng vic kinh
doanh ca bn.
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ng tm kim cc SEO r tin. Nhng cng cn cn trng, gi cao cng cha chc m
bo cht lng cao.
Tm kim Google v cc Cng ty hoc Chuyn gia SEO bit thm thng tin.
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Tham gia Link Exchange Progams. Tm 20 site nm trong top m thc hin cng cng
vic kinh doanh v lin h h cho cc Reciprocal Link. Trao i lin kt gia cc site khng
lin quan c th nh hng ti xp hng ca Website trong phng tin tm kim.
Lun lun duy tr ni dung trang tt phc v khch truy cp. C gng lm cho h bn rn
trn trang ca bn. Nu c th, to cc din n, bi bo mi, blog, ...
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Mobile SEO l g?
Mobile Search Optimization l tin trnh thit k mt Website lm cho n thch hp quan st
trn cc m hnh khc nhau c di bng thng thp ca cc thit b di ng. Bn ngoi tt c cc
quy tc SEO p dng vi cc Website trn my tnh, chng ta cn thc hin cc hot ng sau
trong khi thit k mt Website cho cc thit b di ng. Mt Website l thn thin vi in thoi di
ng nu chng c cc thuc tnh sau:
C thit k m va thc hin tt trn cc Destop va thc hin tt trn Mobile. N khng
ch gim s bo dng Website m cn lm ni dung ca n ph hp vi cc Search
Engine.
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Home Page ca Mobile Website ng vai tr quan trng trong vic kt ni ngi s dng
vi ni dung m h tm kim. V th, cc Mobile Website tt m bo cc ng link quan
trng nht c hin th trn Home Page m chng nhn thy.
Mobile Configuration
URL
HTML
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Cng mt URL
Cng HTML
Dynamic Serving
Cng mt URL
Separate URLs
Khc URL
Dynamic Serving
Dynamic Serving l mt kiu cu hnh Mobile m a ch URL ca Website khng thay i, nhng
n phc v ni dung HTML khc nhau khi c truy cp t mt thit b Mobile.
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Separate URLs
Khi bn duy tr hai URL khc nhau mt cho ngi s dng Mobile v mt cho ngi s dng
Destop m bo bn thng bo cho Google mt cch dt khot khi ti Server vi mi phin bn.
Google khng ngh s dng Separate URLs bi v n c th pht hin t ng rng cc trang
Mobile l khc vi cc trang Destop.
Hng tip cn ny khng thc t khi bn c mt Website ln bi v duy tr hai phin bn ca cng
mt Website s yu cu lng thi gian v tin bc gp i. Ti cng mt thi im, bn khng th
trnh khi cc s khng ng nht v ni dung trong khi duy tr hai phin bn.
T quan im ca SEO, mi URL thc hin ring r. V th, th hng ca Destop s khng bao
gi c nhp thm vo th hng Mobile v chng s lun lun c coi l hai Website ring bit.
Chng ti khng ngh duy tr URL khc nhau cho cc phin bn Mobile v Destop nu bn
mun nhn cc li ch t SEO.
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Viewport quyt nh cch trang web s c hin th trn mt thit b. Mt site vi Responsive Web
Design c kch c a dng da trn kch c mn hnh hin th. Khai bo mt Viewport m
Webpage hin th chnh xc trn bt k thit b no.
Nu Website ca bn l Dynamic Serving, m bo bn cho php Google d tm cu hnh ca bn
s dng mt Vary Header.
Vary: User-Agent
Vary Header l quan trng ni cho cc Search Engine rng ni dung khc nhau s c phc
v khc nhau trn cc thit b Destop v Mobile. Header ny l tht s quan trng khi ni dung ca
bn c phc v bi bt c Cache System no nh Content Delivery Network v nhng h thng
ny s s dng Header ny trong khi phc v ni dung trn cc thit b khc nhau.
Trong trng hp bn duy tr Separate URLs, v d: example.com v m.example.com, th bn c
th thng bo Google bng vic thm mt th link c bit rel=alternate trong phin bn Destop v
ngc li nh sau:
Desktop page should have following in its header:
<link rel="alternate" media="only screen and (max-width: 640px)"
href="http://m.example.com" >
Mobile page should have following in its header:
<link rel="canonical" href="http://www.example.com" >
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Ti trang Mobile chm Mng Mobile l chm hn cc mng Internet khng dy, v th n
l quan trng tm cch lm th no tng tc ti trang trn Mobile. N l yu t xp
hng quan trng ca Google. S dng mt cng c Mobile SEO tm tc ti trang ca
bn. Google cung cp mt s cc cng c tt m bn c th s dng. Bn truy cp link
sau:https://www.google.com/webmasters/tools/mobile-friendly/
Mobile Redirects khi cc mng Mobile thng chm th vic qu nhiu s iu hng
ti trang khc c th nh hng ti tc ti trang. Nu bn ang duy tr nhiu URL, m
bo rng tt c im link ti cc trang lin quan. Trong trng hp bn duy tr nhiu URL
v nhn ra mt ngi s dng ang thm mt trang Destop t mt thit b Mobile v bn
c mt trang Mobile tng ng ti mt URL khc, th khi Redirect ngi s dng ti
URL thay v hin th mt 404 Error.
Hnh nh nng (Heavy Images) Lm tng thi gian ti, tuy nhin chng ta khng th t
b tt c chng khi chng hu ch v hiu qu. V th bn nn duy tr mt s cn bng tt
gia vn bn v hnh nh nng. S dng mt cng c tt ti u ha cc hnh nh ca
bn v lu gi chng phn gii thp.
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Trong khi to mt Mobile, lun lun ghi nh trong u rng ngi s dng c khong khng gian
gii hn lm vic trn . V th, bn cn to cc Title, URL, v cc th Meta miu t cng sc
tch cng tt tt nhin l khng lm tn hi n bn cht hoc ni dung thng tin.
Mobile Emulator N cho bn thy cch site ca bn xut hin trn cc thit b Mobile c
kch c a dng.
Cng c kim tra Responsive Web Design S dng cng c ny thy cch site c
phn hi cao trng nh th no trn cc thit b Mobile vi cc kch c m hnh tiu
chun khc nhau.
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ng s dng th mc ph c su nhiu hn 1 - 2.
ng lng cc trang.
To trang Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy.
Kim tra ton b site tm cc ng link v. Broken Link s lm gim th hng trang ca
bn.
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chng Cc cng ngh hn hp, chng ti gii thiu cc im quan trng khc m s gip bn
ti u ha Website.
Tm li, chng ta c th c cc im sau nh l cc chin lc ng n ti u th hng trong
Search Engine:
Danh mc l c s c Index.
Cc link hu ch v SEO
SEO Article from Wikipedia - Mt bi bo hay v SEO trn Wikipedia. N cng cha cc link
hu ch v SEO.
Wiki Page for SEO related Concepts - Bn s thy cc khi nim v SEO.
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Cng c SEO hu ch
Search Engine Spider Simulator - Kim tra cch site ca bn c Crawl bi Search
Engine Web Crawler.
Keyword Density Checker - Kim tra Keyowrds Density trn trang web ca bn.
HTML/XHTML Validator - Kim tra site ca bn l tng thch vi chun W3C hoc khng.
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