High Context Culture

Less verbally explicit

communication, less
written/formal information

Low Context Culture

Emphasis is on cultural
values; (collectivism over
individualism).

More internalized
understandings of what is
communicated

Long term relationships

They uses spiral logic (Moving

indirectly expressing the
topic)

Move affectionate towards

feelings and emotions.

Avoids saying NO directly

Learning is done through

demonstration and group
work

Preference to Direct Verbal

Communications, more
written/Formal.
Theres an emphasis on words
and text;
(Individualism over

collectivism).
More internalized
understandings of what is
written.
Short Term Relationships
The uses Linear Logic (Moving
linearly or directly to topic).
They tends to be more logical and
action oriented.
They say NO directly.
Learning is done through
instructions and by ones
attempts to perform the action.

Countries : The United States,

Germany and Scandinavian nations
etc.

Countries: Pakistan, Japan, Arab

nations and Greece etc.

Pakistan as High Context Country: Almost all of the minor trade and
agreements in Pakistan are made verbal whereas Major agreements i.e. at
industrial, political, even some social are followed by agreements. Humors &
Greets and communications are part of Pakistani culture; They focus on
family, Friends, Relations rather than organized about Work. Most of

Pakistanis seeks prolong relationship with the person at first interaction if

they match each other mentality.
It is assumed to say NO directly in Pakistan as rude/unpleasant/disrespectful,
Most of Pakistani enjoy working in groups / Communities rather than availing
Individualism Opportunities