New Launch

Sensitive Expert

Sales Progress

Pepsodent Sensitive Expert showing fantastic result

TO growth +76% (ytd June12) which shows good acceptance from
Consumers.
Its time to extend the variant and replicate the success.

Why we launch new Sensitive

Experts ?
#1 Sensitive Teeth Market is Growing Rapidly

+41%

in10,

+53% in 11 and its already

+33%

inytd May12
#2 Fierce Competition in the market --- > aggressive key player of

Sensodyne
#3 Consumer awareness of Sensitive Teeth Problems
increased (has been built from Sensodyne)
#4 Sensitive Expert currently has been Growing Fantastically

TO

+76%

(ytd june12)
#5 Create Faster Upgradation from Pepsodent Core to Premium

Health Expert
Credibility
#6 Build an

Image & Establish the

What is Our Strategy Vs.

Competitor ?

#1 Be different in Educating
Sensitive Teeth Brand
Awareness (compt. has pioneered in

#2 Emphasize on Strong
Product Claim for Sensitive
Expert

educate)

#4 Faster in delivery of new

Product Launch/Innovation to
compete Vs. Competitors

#6 Get the Dental Expert

recommendation by expanding
Detailing program

2 new variants : Gum Care &

Whitening

PET pack,
darker pink
colour
new
parenthesis

area of new
variants

Product
1
Sensitive Expert that helps you to reduce rasa
ngilu due to Sensitive Teeth, giving you longer
protection.

Sensitive Expert that helps you to reduce rasa

ngilu due to Sensitive Teeth, giving you longer
protection and making your teeth looks naturally
white.
Sensitive Expert helps you to reduce rasa ngilu
due to Sensitive Teeth, giving you longer protection
& helps protecting your gum.

Price
1

Gives better Profitability Margin Compare

to Basic
Gives better Retailer Margin of 20% for
trade

Network for Launch

Deployment Launch
Plan
TVC 30sc & 15sc Version
will used Cold
Challenge tvc 15sc
and alternate with
chameleon tvc30sc

Print-Ad in Kompas in Sept

Promoting the new
product launch 1
October

Cold Challenge Activation

Visibility (IMS, ActMedia & Display
Competition on
selected MT
channel) -- > (Oct
Nov)

Consumer Promotion
(Senseholic y.2 , Banded
Promotion) -- > Sept - Nov

Distribution Strategy

THANK YOU