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  • Definitions of Synergy and Convergence

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    Rui Ferreira
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    Media synergy is the way different elements of a media conglomerate work together to promote linked products across different media.

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    Media synergy is the way different elements of a media conglomerate work together to promote linked products across different media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    58 views1 page

    Definitions of Synergy and Convergence

    Uploaded by

    Rui Ferreira
    Media synergy is the way different elements of a media conglomerate work together to promote linked products across different media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Definitions:

    SynergyMedia synergy is the way in which different elements of a media conglomerate


    work together to promote linked products across different media.
    Examples:

    ConvergenceThese multiple of media convergence are leading us towards and a digital


    renaissance- a transition and transformation period that will affect all aspects of
    our lives.
    Examples:

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