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  • Predictive Analytics Quiz - Coursera

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    This document is a summary of a predictive analytics quiz on the Coursera online learning platform. It indicates that the user answered 5 out of 10 questions correctly on the quiz and needs to answer at least 7 correctly to pass. It provides the question topics but not the full questions or multiple choice answers. The topics covered include probability vs regression models, data mining procedures, assumptions about randomness in modeling customer behavior, reasons to favor probability models, explanations for the order of factors in the RFM customer analysis rubric, definitions of customer cohorts, comparisons of customer purchase histories, definitions of BTYD models, reasons to use a beta distribution in probability models, and the most diagnostic model summary figure. It encourages the user to review the related

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    Predictive Analytics Quiz _ Coursera

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    Predictive Analytics Quiz _ Coursera

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    This document is a summary of a predictive analytics quiz on the Coursera online learning platform. It indicates that the user answered 5 out of 10 questions correctly on the quiz and needs to answer at least 7 correctly to pass. It provides the question topics but not the full questions or multiple choice answers. The topics covered include probability vs regression models, data mining procedures, assumptions about randomness in modeling customer behavior, reasons to favor probability models, explanations for the order of factors in the RFM customer analysis rubric, definitions of customer cohorts, comparisons of customer purchase histories, definitions of BTYD models, reasons to use a beta distribution in probability models, and the most diagnostic model summary figure. It encourages the user to review the related

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views3 pages

    Predictive Analytics Quiz - Coursera

    Uploaded by

    da
    This document is a summary of a predictive analytics quiz on the Coursera online learning platform. It indicates that the user answered 5 out of 10 questions correctly on the quiz and needs to answer at least 7 correctly to pass. It provides the question topics but not the full questions or multiple choice answers. The topics covered include probability vs regression models, data mining procedures, assumptions about randomness in modeling customer behavior, reasons to favor probability models, explanations for the order of factors in the RFM customer analysis rubric, definitions of customer cohorts, comparisons of customer purchase histories, definitions of BTYD models, reasons to use a beta distribution in probability models, and the most diagnostic model summary figure. It encourages the user to review the related

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    17/9/2015

    PredictiveAnalyticsQuiz|Coursera

    Predictive Analytics Quiz

    5/10questions correct
    Youhaven'tpassedyet.Youneedatleast7questionscorrecttopass.
    Reviewthematerialandtryagain!Youhave3retakesevery8hours.

    ReviewRelatedLesson(/learn/whartoncustomeranalytics/home/week/3)

    1.

    Inwhichofthesesituationswoulditbemoreappropriatetouseaprobabilitymodelratherthana
    regression/dataminingapproach?

    2.

    Whichofthefollowingaregenuinedataminingprocedures?

    3.
    Help Center

    Whichofthesestatementsismostalignedwithourassumption(s)aboutrandomnesswhenit
    comestomodeling/explainingcustomerbehavior?

    4.

    Amongtheexplanationsbelow,whichoneisnotareasontofavoraprobabilitymodelovera
    regressionlike(e.g.,datamining)modelforlongrunprojectionsofcustomerbehavior?

    5.

    WhydoestheRFMrubricpresentthethreekeymeasures(recency,frequency,andmonetary
    value)inthatorder?
    https://www.coursera.org/learn/whartoncustomeranalytics/exam/QvKOP/predictiveanalyticsquiz

    1/3

    17/9/2015

    PredictiveAnalyticsQuiz|Coursera

    6.

    Whenwerefertoacohort,wearetalkingaboutagroupofcustomerswho:

    7.

    Referringbacktothedataset(andmodel)wecoveredextensively,howwouldthesetwo
    customers(bothacquiredin1995)comparetoeachother,intermsoftheirexpectedfuture
    purchasing?

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    Vrinda

    Yoshinori

    8.

    WhatdoesaBTYDmodelreferto?

    9.

    Amongtheexplanationsbelow,whichoneisnotareasontofavortheuseofabetadistributionto
    capturecrosscustomerdifferencesinourprobabilitymodelofcustomerbehavior?

    10.

    Ofthevariousmodelsummaryfigureswediscussed,whichoneisthemostdiagnosticaboutthe
    modelsoverallvalidity?

    https://www.coursera.org/learn/whartoncustomeranalytics/exam/QvKOP/predictiveanalyticsquiz

    2/3

    17/9/2015

    PredictiveAnalyticsQuiz|Coursera

    (https://accounts.coursera.org/i/zendesk/courserahelp?return_to=https://learner.coursera.help/hc)

    https://www.coursera.org/learn/whartoncustomeranalytics/exam/QvKOP/predictiveanalyticsquiz

    3/3

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