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  • As Settled On A: Offer The Aging, Developed World The Power and Technologies To Maintain Its Standard of Living

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    Preetosh Srivastava
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    General Electric has simplified its business strategy to focus on two areas: offering power and technologies to the aging developed world to maintain its standard of living, and offering power and infrastructure to the young developing world to help it develop. This focus on infrastructure and technology has helped GE transform its portfolio over the last 7-8 years, growing its infrastructure platforms through major moves and investing in related areas. Between 2007 and 2014, GE shifted its business significantly from capital and GE Money to focus 60% of its revenue on industrial infrastructure, growing that segment from 11% to 60% of total revenue.

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    General Electric 4

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    General Electric has simplified its business strategy to focus on two areas: offering power and technologies to the aging developed world to maintain its standard of living, and offering power and infrastructure to the young developing world to help it develop. This focus on infrastructure and technology has helped GE transform its portfolio over the last 7-8 years, growing its infrastructure platforms through major moves and investing in related areas. Between 2007 and 2014, GE shifted its business significantly from capital and GE Money to focus 60% of its revenue on industrial infrastructure, growing that segment from 11% to 60% of total revenue.

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    © All Rights Reserved
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    12 views2 pages

    As Settled On A: Offer The Aging, Developed World The Power and Technologies To Maintain Its Standard of Living

    Uploaded by

    Preetosh Srivastava
    General Electric has simplified its business strategy to focus on two areas: offering power and technologies to the aging developed world to maintain its standard of living, and offering power and infrastructure to the young developing world to help it develop. This focus on infrastructure and technology has helped GE transform its portfolio over the last 7-8 years, growing its infrastructure platforms through major moves and investing in related areas. Between 2007 and 2014, GE shifted its business significantly from capital and GE Money to focus 60% of its revenue on industrial infrastructure, growing that segment from 11% to 60% of total revenue.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    General Electrics business strategy has always been simple and despite so many

    offerings in terms of product and services, their strategy is to keep things simple.
    Though General Electric has settled on a strategy with two focused areas:

    Offer the
    aging,
    developed
    world the
    power and
    technologies
    to maintain
    its standard
    of living

    Offer the
    young,
    developing
    world the
    power and
    infrastructure
    to develop

    With the above two focus areas, General Electric has been repositioned to worlds
    best infrastructure and Technology Company. Over the last 7-8 years General
    Electric has made significant strides in transforming their portfolio and focusing on
    their industrial leadership. The company has considerably grown their infrastructure
    platforms with major portfolio moves, investing in adjacencies and pursuing
    opportunities that are closely related to their core
    Following has been change in portfolio of operating segments of General Electric
    from 2007 to 2014.

    2007

    2014

    Industrial; 11%
    NBC Universal;Infrastructure;
    9%
    35%

    Capital; 40%

    Healthcare; 10%
    Industrial; 60%
    GE Money; 15%
    Commercial Finance; 20%

    There has been considerable change in Industrial segment from 11% to 60% in
    terms of its share in consolidate revenue.

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