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  • Factors For Starbucks' Success in 1990s

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    Vishal Bista
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    Starbucks succeeded in the 1990s by creating a unique coffee drinking experience focused on sourcing high quality coffee, customer intimacy, and attractive store atmospheres served by engaged employees. However, customer satisfaction declined as expectations for friendlier service, faster speeds, loyalty programs and lower prices went unmet. To maximize profitability, Starbucks aims to satisfy customers through clean stores, valuing customers, friendly staff, quick service, and high quality coffee, as satisfied customers generate on average $3,170 in revenue compared to $199 from unsatisfied customers.

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    Questions on starbucks

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    Starbucks

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    Starbucks succeeded in the 1990s by creating a unique coffee drinking experience focused on sourcing high quality coffee, customer intimacy, and attractive store atmospheres served by engaged employees. However, customer satisfaction declined as expectations for friendlier service, faster speeds, loyalty programs and lower prices went unmet. To maximize profitability, Starbucks aims to satisfy customers through clean stores, valuing customers, friendly staff, quick service, and high quality coffee, as satisfied customers generate on average $3,170 in revenue compared to $199 from unsatisfied customers.

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    © All Rights Reserved
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    6 views1 page

    Factors For Starbucks' Success in 1990s

    Uploaded by

    Vishal Bista
    Starbucks succeeded in the 1990s by creating a unique coffee drinking experience focused on sourcing high quality coffee, customer intimacy, and attractive store atmospheres served by engaged employees. However, customer satisfaction declined as expectations for friendlier service, faster speeds, loyalty programs and lower prices went unmet. To maximize profitability, Starbucks aims to satisfy customers through clean stores, valuing customers, friendly staff, quick service, and high quality coffee, as satisfied customers generate on average $3,170 in revenue compared to $199 from unsatisfied customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Factors for Starbucks success in 1990s

    1. A

    Starbucks value proposition in 1990s


    1. Creating a unique experience of drinking coffee
    2. Sourcing highest quality coffee from around the world
    3. Customer intimacy
    4. Atmosphere in the coffee shops
    5. Starbucks partners
    6. Channel of distribution
    Brand image of starbucks in 1990s
    1. Place to get good quality coffee, in a great atmosphere

    Reasons for decline in customer satisfaction score


    Expectation of the customers on the following fronts had not been
    met
    1. Friendlier more attentive staff
    2. Faster service Service time had increased
    3. Free cups after x number of visits
    4. Reduce prices
    Ideal starbucks customer from profitability standpoint
    Factors for ensuring customer is highly satisfied
    1. Clean store
    2. Customer is treated as valuable customer
    3. Friendly staff
    4. Fast service
    5. Quality of coffee
    Average revenue from unsatisfied customer $ 199
    Average revenue from satisfied customer $ 3170

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