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Case Study Analysis
Strategic planning is according to Wendy is a process of essential its strategy, and
production decisions on allocating its capital to follow this marketing strategy. According to the
case study, it may be important to manage mechanisms for guiding the completion of the
strategy. Strategic planning is a very famous marketing strategy that Wendy should consider
incorporating to his business as it peaks because it is a significant facet of strategic management.
The strategy is ideal for planner business organization as presented in the case study. The
ideal reason for using marketing strategic planning approaches as of Wendys case is to ensure
the business to be started as stable financial and marketing foundation. The vital step to take as
of the case is to allow the management to come up with a marketing or business plan that it
would use to determine the most important features for the business to start use. Among the main
strategic planning strategies that a business ought to use are adoption or implementation of a
better SWOT and PESTLE analysis.
The above analysis tools help in determining the strengths, weaknesses, threats and
business opportunities presented from the business environment. After considering the best
analysis tool to employ, Wendy should come up with an outstanding marketing mix strategy that
the business can use to meet the demands and preference of the target market. According to the
dilemma presented in the case study, Wendys business faces shocking financial and marketing
problems that can only be curbed through decent marketing strategy. Since the business is at its

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first steps, Wendy has to draw the marketing plan that covers key areas of the business. The
target market expectations and stakeholder expectations ought to be included in the plan for
efficient and smooth running of the business.