Professional Documents
Culture Documents
Anonim, (2011), Kota Palembang dalam Angka Tahun 2009, Badan Pusat
Statistik Kota Palembang, Palembang.
Assael, H., (1998), Consumer Behavior, 6th ed, Cincinatti:OH, South Western College
Publishing.
Babin, B.J., Darden, W.R., and Grifin, M., (1994), Work and/or FUN: Measuring
Hedonic and Utilitarian Shopping Value, Journal of Consumer Research, 20
March:644-656
Baker, J., Grewal, R., and Parasuraman, A., (1994), The Influence of Store of
Environment on Quality Interface and Store Image, Journal of The
Academy of Marketing Science, Volume 22 No 4.
Berman, B., and Evans, J.R., (2007), Retail Management : a strategic approach,
tenth Edition, Pearson Education, New Jersey.
Chang, Chih-Hon and Chia-Yu Tu., (2005), Exploring Store Image, Customer
Satisfication and Customer Loyalty Relationship: Evidence from Taiwanese
Hypermarket Industry, Journal of American Academy of Business, Cambridge,
9, Vol.7, No.2, 197-202.
Consuegra, D.M., Molina, A., and Esteban A. (2007), An integrated Model of
Price, Satisfaction and loyalty: an Empirical Analysis in the service
Sector, Journal of Product and Brand Management, 16,7, 459-468.
Dharmmesta, B.S., dan Irawan, (2005), Manajemen Pemasaran Modern, Liberty,
Yogyakarta.
Dunne, P.M., and Lusch, F.R., (2005), Retailing, Fifth Edition, Thomson
Corporation, South Western.
Engel, F.J., (1995), Perilaku Konsumen Jilid 2 (terjemahan), Binapura Aksara,
Jakarta.
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