Professional Documents
Culture Documents
July 2014
TABLE OF CONTENTS
Key Insights
Page 4
Page 5
Page 7
Page 8
Page 10
Deep Dives
Top Sectors
Influential Products
Key Themes
Marketplace Trends
Pages 11-12
Pages 13-14
Pages 15-16
Pages 17-21
Appendix
Our Methodology for Measuring Influence
About Appinions
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2013
Appinions.
All Industry
rights reserved.
The
Internet
Of Things
- An
Influence Study | July 2014
Page 24
Page 25
Copyright 2014 Appinions Inc. All rights reserved.
Introduction
The internet already connects everyone and its about to connect everything. The ubiquity
of always-on connectivity, the declining price and increasing versatility of sensors, and the
benefits of remote information and control is prompting a new generation of devices ranging
from doorknobs to thermostats to refridgerators to lightbulbs.
From the largest technology and manufacturing companies to a cavalcade of startups, the
Internet of Things is exploding.
To understand this emerging market and discover who is demonstrating influence in the
marketplace, the data journalists at Appinions analyzed hundreds of millions of news, blog,
forum, and social media posts from March through June 2014.
In this report we reveal the overall influence trend, list top 10 most influential companies
and executives, and look at the different segments of this emerging market and the large
and small companies that are demonstrating measurable influence in this marketplace.
About Our Research
Appinions applies our patented technology to calculate the Net Influence Score (NIS) for any person
or company who as expressed a topically relevant opinion and elicited a reaction from others. We completed
full-text analysis on over 100 Million documents plus social media posts for this research.
A more complete discussion of our methodology is included at the conclusion of this report.
Copyright
2013
Appinions.
All Industry
rights reserved.
The
Internet
Of Things
- An
Influence Study | July 2014
Key Insights
WHAT WE LEARNED
WHILE ANALYZING INFLUENCE:
4500
Net Influence Score
4000
14000
3500
12000
3000
10000
2500
8000
2000
6000
1500
4000
1000
2000
500
0
3/31/2014
0
4/10/2014
Microsoft announced
an upcoming Windows
on the Internet of
Things [platform].
- PC World
4/20/2014
4/30/2014
5/10/2014
Underscoring bullishness
on the Internet of
Things, Zebra acquires
Motorolas Enterprise
business for $3.45 billion.
- Information Week
Copyright
2013
Appinions.
All Industry
rights reserved.
The
Internet
Of Things
- An
Influence Study | July 2014
5/20/2014
5/30/2014
Cisco made 3
investments in IoT
[startups] Alchemist
Accelerator , Ayla, and
Evrythng.
- Red Orbit
6/9/2014
6/19/2014
Opinion Volume
Influence Score
NIS
757
Apple
549
Nest
243
162
Intel
129
Microsoft
100
Cisco
94
Samsung
89
Vodafone
50
MediaTek
10
47
SecureRF
0
100
200
300
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2013
Appinions.
All Industry
rights reserved.
The
Internet
Of Things
- An
Influence Study | July 2014
400
500
600
700
800
7
160
140
Influence Score
120
100
80
60
40
CEO
Philips
Lighting
General
Counsel
Microsoft
President
Oracle
Brad Smith
Mark Hurd
CEO
TMC
VP
Apple
CEO
Blackberry
Chief
Technologist
HP
VP
Marketing
Microsoft
Charlie Bess
Tony Prophet
Founder
Aten Labs
SVP
PrismTech
20
0
Eric Rondolat
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The
Internet
Of Things
- An
Influence Study | July 2014
John Chen
Dan Tentler
Steve Jennis
8
NIS
38
RTI
29
24
Cisco
22
GE
22
Omron
17
DataLogic
15
Emerson Electric
11
Blackberry
10
Rockwell Automation
10
Apple
0
10
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2013
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rights reserved.
The
Internet
Of Things
- An
Influence Study | July 2014
20
25
35
40
10
11
Other
Securus: 28
Nokia: 23
Vodafone: 89
MediaTek: 50
SecureRF: 47
Skyworks Solutions: 45
Symmetry Electronics: 34
ZTE: 32
Macnica: 29
Home Automation
Apple : 757
Nest: 549
Google: 243
American Family: 27
Software Platforms
Intel: 162
Microsoft: 129
Cisco: 100
CloudPlugs: 25
Wind River Systems: 23
Blackberry: 21
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2013
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The
Internet
Of Things
- An
Influence Study | July 2014
12
13
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The
Internet
Of Things
- An
Influence Study | July 2014
14
Key Themes
WHAT INFLUENCERS ARE TALKING ABOUT
Looking inside the most influential comments and quotes, we examined the top concepts
discussed by the most influential people and companies in the Internet of Things marketplace.
Many of the most frequently occurring themes centered around home automation.
The general theme of connected home was very popular, and sub-sectors of home
automation like home security, smart thermostats, and smart TVs also gained recognition in
their own right.
Home automation is one of the most fully developed sectors in the Internet of Things in
terms of the number of firms and products in the market, and it was also host to a number
of the largest influencers like Apple, Nest, and Google, so it makes sense that it was the
subject of the majority of conversations.
The popularity of themes like connected cars and wearable tech show a growing interest in
getting more and more things plugged in: like our clothing, our vehicles, and even entire cities.
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2013
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Internet
Of Things
- An
Influence Study | July 2014
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The
Internet
Of Things
- An
Influence Study | July 2014
16
A Competive Marketplace
NO CLEAR LEADER HAS EMERGED
Only two months ago, Intel was riding high following an announcement that they would be
reporting revenue from Internet of Things related business in their first quarter report, climbing
even higher when their first quarter results revealed revenue up 32%.
But the lead has been hard to sustain with competitors like Microsoft, Cisco, Apple, and
Google also announcing forays into the market. These companies have been jockeying for
position throughout the past 90 days,
Most recently, Apple has taken a wide lead with its HomeKit announcements, but judging by
the precedent set by previous top influencers, this lead is only temporary until the next big
player comes in with an announcement of their own.
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Internet
Of Things
- An
Influence Study | July 2014
17
800
700
Apple
Intel
Microsoft
600
Influence Score
Cisco
500
400
300
200
100
0
3/31/2014
4/10/2014
4/20/2014
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2013
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The
Internet
Of Things
- An
Influence Study | July 2014
4/30/2014
5/10/2014
5/20/2014
5/30/2014
18
Apple
Intel
Cisco
Microsoft
900
800
Apple, for example, has chosen to partner rather than to enter the home
automation market with a device, at least for now.
- Source CNET 06/23/2014
700
600
500
400
300
200
100
0
5/25/2014
6/4/2014
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The
Internet
Of Things
- An
Influence Study | July 2014
6/14/2014
6/24/2014
19
Bursting Influencers
IN THIS MARKET ONE ANNOUNCEMENT CAN HAVE BIG IMPACT
Looking at the influence trend for several of the top influencers for the same period shows that
many of the most influential companies started the period with little to no influence at all before
major events or announcements propelled them to the top.
Microsoft and Zebra Technologies, major influence drivers in the overall market, were both
barely visible at the start of the period.
Microsoft received a boost from their April 2nd announcement of a new Internet of Things
software.
Zebra got on the map after announcing on April 15th, that they would be purchasing of
Motorolas Enterprise business, which includes Motorolas mobile computing business and
identity data capture technology
Announcements of new acquisitions, financing, products, and partnerships were also
instrumental in putting Ayala, BlackBerry, Skyworks, and MediaTek on the map.
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2013
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The
Internet
Of Things
- An
Influence Study | July 2014
20
250
Influence Score
200
100
50
0
3/31/2014
4/10/2014
4/20/2014
4/30/2014
5/10/2014
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2013
Appinions.
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The
Internet
Of Things
- An
Influence Study | July 2014
5/20/2014
5/30/2014
6/9/2014
6/19/2014
21
WHAT IS AN INFLUENCER?
An influencer is a person, brand or company that expresses contextually relevant opinions on a specific topic, which elicit
meaningful reactions from others. The kinds of reactions we measure include quotes, references, comments, and
retweets. Someone can share opinions frequently, and have those opinions reach large audiences, and yet not be
considered influential if their opinions on a specific topic fail to generate meaningful reactions. We measure only the
ability to garner meaningful reactions.
HOW ARE INFLUENCE SCORES CALCULATED?
Appinions reviews full-text from online, oine, and social sources, and calculates individual influence scores for each
person or company who shared an opinion on a specific topic which generated a meaningful reaction. Scores are
calculated independently for each topic, based on a specific topic definition that includes keywords, key phrases, and
negative keywords. Its also important to note that all scores exist on a single scale, so you can compare the relative
value of any two scores, even on dierent topics or from dierent time frames.
The score considers: 1) Which people or entities reacted to an opinion, weighted by their respective influence on that
topic; 2) What is the credibility of the outlet where the reaction was published or consumed; and 3) What volume of
reactions were generated based on the opinions attributed to that influencer over the past 60 days.
Reviewing all opinions from everyone who comments on a given topic, identifying all of the reactions, and completing this
calculation, results in a ranked list of influencers for any given topic or theme. In this report we reviewed over 40,000
opinions (within over 100 million documents) between March 31, 2014 and June 27, 2014.
Copyright
2013
Appinions.
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The
Internet
Of Things
- An
Influence Study | July 2014
22
About Appinions
Appinions is an influence marketing platform. Our software enables B2B marketers to identify, manage, and analyze the
impact of influence in their business. Appinions reveals the people, topics, content, and sources that are having a
measurable impact on any marketplace. Fortune 1000 clients use Appinions to strategically drive their content marketing,
executive influence, product launch, and more.
CUSTOMERS
Xerox, Dell, Nissan, Aflac, and American Airlines are among the companies that rely on Appinions to keep them aware
and engaged. Appinions also publishes reports with partners such as Forbes, USA Today, and The Economist.
TECHNOLOGY
The Appinions platform is built on more than a decade of research conducted at Cornell University. Its patented
technology extracts and aggregates opinions from more than three million articles every day including oine media,
newspapers, magazines, blogs, forums, and social networks, and determines influence rankings based on reactions that
have been generated.
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2013
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Internet
Of Things
- An
Influence Study | July 2014
23