Products penetration in rural marketing

Category

Category
penetration

Brand with highest Brand with highest

penetration(retailer) penetration(consumer)

Toilet soap

90%

breeze

Lux

Washing cake

95%

Nirol

Nirol

Edible oil

100%

P mark(bangra)

P mark(bangra)

Tea

85%

Taaza tea

nelson

Washing powder

90%

Nirma

Nirma

Chips

35%

lays

lays

cigratte

56%

Goldflake and
capstain,noor biddi

Goldflake and
capstain, noor biddi

Showing occupation of respondents( out of 10)

Agriculture

Employee

Labour

Business man

Showing which toilet soap do people use:- ( out of 10)

Lux

Lifeboy

Nirma

breeze

Any other