PERCEPTUAL PROCESS

By
Asheem kumar palo(60)
Centurion University, INDIA

Introduction
Perception is a process by which an individual organizes
and interprets its sensory impressions in order to give
meaning to their environment.
Several aspects of Perception known as perceptual
processes are:

1. The process of receiving stimuli

It is by,

Seeing

Hearing

Smelling

Tasting

Touching

2. Process of selecting stimuli

Out of all received stimuli some necessary stimuli are
selected for further processing

Factors governing selection of stimuli :

internal factors &
external factors

2.1. External factors influencing selection:

Intensity

Size

Contrast
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Movement
Repetition

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2.2. Internal factors influencing selection

Psychological need
Background

Experience
Personality

3. Process of organizing
The aspect of forming bits of
information into meaningful
wholes is called perceptual
organization

4. Process of interpreting
It is the process understanding and giving
meaning to the organized stimuli
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Various factors contributing interpretation of data are,

i. Perpetual set:
Previously held belief about something influences the
perception.

ii. Attribution:
How a person perceives by assigning a cause to the
behaviour he conceives.

iii. Stereotyping:
When an individual perceives on the basis of group
characteristics to which he belongs.
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iv. Halo effect:

drawing a general impression about an individual on
the basis of single characteristics such as intelligence,
sociability or appearance.

v. Projection:
People tend to see others in other persons traits
that they themselves possess.

vi. Perceptual defense:

An individual likes to defend when it comes across
any unacceptable stimuli.
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5. Process of checking:
The perceiver confirms whether his/her
interpretation is right or wrong.

6. process of reacting:
The perceiver shows whether his perception is favourable
to him or not by his reactions.

Conclusion:
Perception is a complex process by which an
individual selectively absorbs or assimilates the stimuli
in the environment, cognitively organizes it in a specific
fashion and then interprets the information to give a
meaning to the environment.

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An ASHEEM KUMAR PALO presentation

asheemkumarpl3@gmail.com
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