THEMESFROMTHERONSTANCASETHATYOUHIGHLIGHTEDINCLASS

*Note:thesethemesrangeacrossthemanydifferenttopicswehavebeencovering(andareyet
tocover):

Alreadyestablishedinthedomesticmarketbeforeexportingcommenced
earlyon,anexperimentalapproachtoexportegdistributorsapproachingRonstan
(unsolicitedorders)morecommittedovertime
Distributorsareabsolutelykeytosuccess(butyoumaynotfindtherightonefirstup):
importanceofrelationshipsandnetworks(butintheendyoudonothavecontrol)
Lengthofrelationshipwithdistributors(partofthefamily):highdegreeofloyalty/trust(very
cooperativerelationship)
Lackofformalagreementswithdistributors(isthistoberecommend??)
Diversification(buthowmuch?Negativesandnotjustpositives):transferringtechnical
knowledgefromoneindustrytoanother
Distributionnetworksetupformarinemadeithardtodiversifytootherproductmarkets
Overseassuccessinonebusinessdoesntimmediatelytranslatetoanother
Exportingrequiresmanagerialcommitmentandhastobesustainedovertime
differentpull/pushfactorstostartexporting
importanceoftradeshowsandnotjustatbeginning,butevenwhenwellestablished
innovationexportinggohandinhand
Nichenatureofbusinessmayrequireacompanytogointernational
Lowstaffturnover,strongteamattitude
InternationalisationhaschangedRonstansidentityovertime(productrange,ownership,
innovationetc)
strongorganisationalcultureofexcellencewithinRonstan
Thinkoutsidetheboxintermsofhowyoucanapplyyourskillsandproductknowledge
Expansiontakestime!Astagedapproach
Needforresilienceifmarketconditionsgosour(managingrisksovertime)
Ronstan:Importingandnotjustexporting
Makingtheswitchtoawhollyownedsubsidiarynotalwayseasyduetocostsinvolved,may
notgettimingright