Scribd Logo
Upload

Welcome to Scribd!

  • Agenda Setting

    Uploaded by

    api-296687486
    41 views10 pages
    The document discusses how the media agenda-setting theory developed by Maxwell McCombs and Donald Shaw argues that mass media have the ability to influence the public agenda by transferring the salience of topics covered in news to the public. It uses Bruce Jenner as an example of how the media focused primarily on his gender transition despite his other accomplishments, and how saturation of certain topics in the media can force political candidates to take stances and influence elections and behavior by determining what the public thinks about.

    Original Description:

    Original Title

    agenda-setting

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses how the media agenda-setting theory developed by Maxwell McCombs and Donald Shaw argues that mass media have the ability to influence the public agenda by transferring the salience of topics covered in news to the public. It uses Bruce Jenner as an example of how the media focused primarily on his gender transition despite his other accomplishments, and how saturation of certain topics in the media can force political candidates to take stances and influence elections and behavior by determining what the public thinks about.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    41 views10 pages

    Agenda Setting

    Uploaded by

    api-296687486
    The document discusses how the media agenda-setting theory developed by Maxwell McCombs and Donald Shaw argues that mass media have the ability to influence the public agenda by transferring the salience of topics covered in news to the public. It uses Bruce Jenner as an example of how the media focused primarily on his gender transition despite his other accomplishments, and how saturation of certain topics in the media can force political candidates to take stances and influence elections and behavior by determining what the public thinks about.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Ashley Warren

    Dr. Andrew Critchfield


    COMM 3256

    Developed by Maxwell McCombs and Donald Shaw

    Mass media have the ability to


    transfer the salience of items on their
    news agendas to the public agenda
    (p. 375).

    Who Can Identify This Man?

    Decathlete
    Fierce

    Competitor
    Gold Medalist in the 1976
    Summer Olympics
    World Record Setter

    Oh HeyIts Bruce Jenner!

    Transgender is everywhere
    in the news right now!
    (AND YOU WOULD BE ABSOLUTELY CORRECT)

    But with so many other notable accomplishments,


    why would the media only focus on
    Bruce Jenners transition to a woman?

    Political, Political, Political


    Same
    Gay,

    Sex Marriage

    Lesbian, and Transgender Rights

    Republicans

    vs. Democrats

    If a topic saturates the media, then


    Candidates

    running for political office are


    forced to take a stance.

    Deciding
    Changes

    factor in elections.
    behavior.

    The

    media arent very successful


    in telling us what to think, but
    they are stunningly successful
    in telling us what to think
    about (p.378).

    Griffin, E., & Ledbetter, A. (2012). A First Look at


    Communication Theory (Ninth ed.). McGraw-Hill.

    You might also like