yotagnes SS Organizations and roles TALKING BUSINESS Se ue Bay Design SIGN Ss fe, ear 41 Read the information about Blue Bay Design. south of Engana, Is it better to have a boss in an organization? nh eromuces Printed materiat for fould you feel comfortable working in a The company has no hierarchy and 2 Would you fel comfortable working in anys comuny fatno Mercy an organization like this? staff of six, Ric Samson, says ‘We've | never had any serlous problems “between people in our organization - ete! VOCABULARY DABS Deere 1 Look at the organigram below. Complete the spaces (14) with the words in the box. ny subsidiary department role parent company 2- Match the company departments (1-6) with the words (a-f) below. 1 Human Resources a accounting reports 2 Production b future products 3 Marketing hiring staff 4 Information Technology 4. sales 5 Finance e factory, workshop 6 Research and Development {computers : 3 The job titles in italics don't match the responsibilities! Correct them. ‘The Accountant deals with calls to the company. The Managing Director buys equipment the company will need. The Brand Manager is in charge of hiring new staff, The Director of Human Resources manages the whole company. The Switchboard Operator prepares financial reports. The Purchasing Md the company's products. is responsible for marketing one of 4 What is your job? Ifyou are not working now, what job are you looking for? Why?Organizations and roles READING .- Pilar’ Mitagaya works for Fanes ‘Orthopaedic Equipment, a.family company'near Barcelona Inthe aft lunch dt home; I either go: back to the 6ffige'llike his wack) or J'g0 6if Fo. mest? > cuistomies in Bardelona: These mectingéaré often.very long. Ufnibh igi at About ix, chen’ go home or tay tows and meet fled, Ihasually: seit work about ning; This ig not hard since the office and warkshop dre: next dot 6 our house, but we sorierimes have dur‘Srat ‘meeting af about tight o'clock sound the breakfast table - iny mipther gets quite annoyed 1 idon'eseally have type days because ne day can be differen othe next s0 it's diffigule to by exactly: whar my job i Suppo ‘Personal: { Aaslarant? sold be the 1 neégat’detcription,;'s, igo sart yess; 9 the Workshopto speak ro my. Dad! HeWihebons andie discugs, any’ problems, or he telly me whit Re thinks I should do.in the office that morning. outhopaedic = adjestive fr meshcwse hat deals withthe bones or muscles Work in two groups, A and B. Group A, you are going to read about Pilar Miragaya, above, Group 8, turn to File 13 on page 82, to read about Morten Lauridsen. Start by putting the paragraphs in the right order, Complete this table with information from your text, For example, if you read about Pilar, complete the answers for Pilar. - PILAR MIRAGAYA job company place . Product or service boss typical morning activities afternoon evening Now work with a partner from the other group and ask and answer questions as in the example. If you reaé about Pilar, find out the information about Morten, What is Marten's job?GRAMMAR Le sent simple: describing routines 4 Completeshese forms of the present simple you / we / they work He / she it you / we / they don't work fe /she it work (Where). you work? (Where)... he / she /it work? 2. The sentences below are about Morten and Pilar, from the Reading texts on pi them are true, Correct them, as in the example. + Morten’s « computer programmer. Fanes is a large multinational 2 3. Pilar reports to her brother Morten goes home for lunch every day. Morten starts work hefore 8 o'clock 6 After lunch, Pilar goes home, Your corrected sentences (1-6) in 2 are answers to questions: Now write the questions and correct, answers, as in the example. What is Morten’s job? rand manager. 4 Put the adverbs in the box in order of frequency on the scale below usually hardly ever often sometimes Never ALWAYS at these sentences from the Reading section again. What do you notice about the position of the adverbtnd main verb in each sentence? 7 We sometimes have our first meeting at about S o'clock ever in the office before 4 o'clock 1es 14 and 82, However, none of Organizations and roles ‘Arrange the words in the correct order. 1 people—1~ three — work - with - other ~ usually 2 I-ever~Jane~ at ~ hardly ~ call ~ her - of 3. late - work ~ I'm ~ for ~ never 4 finish ~ you ~ do ~7 o'clock? ~ always — before work 5 often — July ~ business ~ away ~ on ~ is ~ in ~ i 6 a—week ~ customers ~ Tracy - visits ~ twice 7 often ~ travel ~ France ~ you ~ do - how ~ to ° MO ee ete ee cata Ce ee ees a ee Bi ieee Nee ees eco aa gd ye ee time / get up during the week? at weekends? See esr cared es Se ae eed Dee eaten A eed Bee eae ‘mobile phone? how often / make calls? send text CeOrganizations and roles ed LANGUAGE FOR describing roles 1 Colette Henessey is a Human Resources assistant at Palmar, a large food manufacturing company. She is writing new job descriptions for the company’s employees. At the moment, she’s interviewing the people in the table below. What do these employees do in their jobs? Write notes for each. 7 suveR EXPORT OFFICE MANAGER 2 22> Nowlisten to Julia, Sam, Andy, and Trisha describing their jobs, Number the jobs in the table in 1 in the order you hear them. 3 22 Listen again-and complagg she sentences below with the phrases in the box All the phrases describe responsibilities. Change the verb forms as necessary. j, 80 often | only have to arrange shiping, When therg 15.6 ocali ‘products and packaging them, as v : jarranging shipping ~ eventing eh doing the : Mere “department's accounts, and | often have “* “with appointments, and also” poy Ta8i to present accounting reports: bss eral enquiries by: the Chief Accountant: ‘ANDY: | report to the Purchasing Manager. I finding the' goods we . SPEAKING 41 A logistics company moves and stores goods for other companies. You work for VBN Logistics. Work in groups. Choose your role from one of the following, Peter Case ~ File 14 Alex Smith — File 28. Liz Jones - File 34 Paul Larsen ~ File 36 2. Ina break from work you meet one of the other employees. Use the expressions from Language for: describing roles to talk about what you do in your job. Begin like this: A: Hello, 'm (name), I'm new here. B: Me too! Pleased to meet you. I'm (name). What do you do? : 3 Now introduce your partner to the rest of your group, as in the example. Vd like you to nicet Peter Case. Peter is the Warehouse Manager. He reports toa : Organizations and roles. ¥) WRITING o 4 Read letters A and B below. What is the reason for writing in each case? © Mectoster, se FRC Holaings, DE Shey Gardens, 35, Piory Gardens 9, Sug cate som Rckwood WDS evR London SET sie WD9 SYR See Ema napier@Fac on {oth April 2006 —— sir or Madam, saemportt Me il Dear Sito Nona it souhne a remerty bbe tic ae ¢ over the summer. [am in m} or be sacaneies 0 ete and { am ooking "fo your letter concerning “suitable maces students on short contracts ver the Summer pence ake fcr femporay stat toganization recruits student on nd anal conaltions together with taf an erm Wey enclosed a copy of ™ : consideration. : vad ace Yours faithfully, “4 mish Napier croster ne Me Charles Foster porary vacancies = job opportunities for asort time, pefaps a month ‘stable placement = a new jh where you use all your qualiiatons and experience 2. Read the information below. What differences can you see in the beginnings and endings of letters A and B? Why? Beginning letters In a formal letter, when we don't know the name of the person we are writing to: Dear Sir or *Madam “Note the spelling of Madam! Note the capital letters! When we know the name of the person we are writing to: Dear Mr Scott ~ for a man Dear Ms Brown ~ many women prefer to be called Ms instead of Mrs or Miss. Ending letters if you started with: Dear Sir or Madam.- end with: Yours faithfully (Note the 's') It you started with: Dear + Name (e.g. Dear Mr Lennon) - end with: Yours sincerely or Best regards / wishes. ; 3. Lookat letters A and B again, Which expressions in the letters say: why you are writing? at you hope to hear from someone? ~ 3. that you are sending something with the leter? a (2 that you are writing with some information? 5 that this letter is a reply? A Amanda Stone would like 9 jab asa marker assistant, She has « degree in larketing and (wo years’ business experience, Write her letter to Mr Alvin Scott, Head of Human Resources at the JY) agency. Then, write a positive reply from, Mr Scott. VvMoney TALKING BUSINESS 1 Look at the short questionnaire below and decide if each sentence (1-5) is true (T) or false (F) for you. 1 Discuss your answers in groups, 2 Count your true (T) answers. Turn to File 2 on page 78 to find out about your relationship to money. {know exactly how much money ! have in my bank account. |i make sure ! leave enough credit on my credit card for emergencies I check: y bank statements for mistakes on my account | keep the ‘pt when | buy someting | pay bills on time, VOCABULARY 41 Match the speech bubbles (1-4) with the ictures (ad) on the left 1 Oh no, look at all 2 Keep the 3 Who shall! 4 16 ike to pay these bills! Which receipt. in case write the cash should we pay frst? its the wrong cheque to? size 2 Make sentences by joining 1-6 with a suitable ending af 1 An advantage of ths euro is that you don't need to order foreign 2d like to know how much I have in my bank 3 What's the dolla;~euro exchange 4 Don't worry ifthe bank is closed; there's a cash 5. When I travel on business, I always use a credit 6 Your bank a... rate today, please ? b... machine where you can take out some money. ©... statement gives details of all the money going in and out of your account ‘ » cheques when travelling in most of Furope © +, account, please card to pay restaurant and hotel bills.READING 4 What dd you know about the euro (/juars0/)? ‘Work in pairs or groups and decide if these statements are true « (T) oF false (F). Then check your answers in File 3 on page 78. The euro is Europe's first single currency since the Roman Empire, More than 300 million people live in the "Eurozone. The Italian lira was Europe's oldest currency, It ended with one, US dollar is the world’s most important currency. now covers the world's L iugest currency 20 1 Faronome = the group of counties which have adopted thee 2. Find out people's views on the euro, Read the text below and answer the questions. According to Hara, what happened after the arrival of the How good is the euro for Hara's business? How did Barry manage money before the euro? What are his views on the eura? low has the euro helped Dag What problem can Dagmara have if she bu s from outsicie Europe? Hara Tavrides, a hotel manager from Crete ‘When we changed over to the euro prices went up a lot and people protested. They went on strike and refused to go shopping. I think the euro has been good for tourism: people like their bills in a fantiliar currency. I miss the drachma though: it was Europe's oldest, Barry Watson, an international lorry driver from Ashford in Kent, UK don't need lots of cuvelopes for different currencies any more. I don't have lots of differént coins and fotes to carry around. All my receipts are in euros so doing my accounts is simple. Itis always a shock to come home to the British pound again. I hope we join the Eurozone soon.’ Dagmara Witter, a buyer with.a supermarket chain in Stuttgart, Germany “Tspend a lot of time comparing prices between European suppliers. I was sorry to see the German mark go. but prices are clearer since the euro. have to think carefully before order from the States or Japan. Exchai rates are really inaporant. 1's easy tu fose money if the dollar gets stronger. ener Money es brad Work in groups. Cnr Pes Tod ee rey ecm Tits ete ts Ses Pere et) Poe) oeemrone eng en errr ts ee ss]Travel TALKING BUSINESS il is 41 Read the extract on the left and answer the questions. a 1 sthere anything you find surprising? 2. Why do you think people sometimes commute long distances? fs 2. How far, on average, do people in your country commute? Describe your daily journey to work. VOCABULARY 41 Choose between the words in italics to complete these sentences. rey to Argen’ 2 3 here is a plan for about Te G00 British people to tive 4 Did you have a good ravel near the coast in Northern 5 Hurry up, we're going to lose/ miss our flight. France. The idea ist ernee ete work in London | 2. Match the words (1~6) with the things in the picture (a-f) below. by paying new cheap fares the Channel Tunnel 1 business class 3 travelagency,. 5 2 flight number 4 budget airline. 6oD Travel 364 Listen and repeat the words from 2. What &¢ you notice about thei stress? 4 62. Listen and match the words you hear (1-4) to the definitions (ad) below, extra services in a hotel - for sports or leisure » a place where large numbers of business people meet costs your company pays for food, hotels, flights when you travel on business aan event where companies show information about themselves READING 4 You are going to read about four different employees who travel for business. Read the texts and find out who: enjoys luxury wants value for money has to carry hand luggage thinks reliability and safety are important thinks about their health sometimes stays in cheap places has noticed problems since September 11th 2001 8 is in,charge of the company's business travel 9 doesn't care about luxury food and drink 10. thinks it’s easv to save money on business travel. Bis “a, | Peter Grey, director of an. julia:Burstein, fashion {intérnational trading. +... boutique owner. Iulia alvays low frst class ~ she + J; thinks thabat her advanced age you've got to lookafter yourself She arrives Te very important fr butiness, On ‘early atthe airport and always uses the’ sights e's not interested in lobe departure lounge tori before the | ne athe wen Miah Whenevershe has been on buying trips; she'has stayed in sare of the best hotels lke the Ritz in London ‘and Paris, and the Four Seasant in Milan and New fork i safe and reliable Hg that delivers his bags aul atthe Riaodoce claim. When it come to hotels, £6 he's happy to spend money, as long as asa fo He ota pherésswhieh ae otea Hee pegtoen’ “Sn thg cheapest | whens stehesra has) ge meetings a | ohn ‘ually stayed. nur ‘theyicay A : P ' 5 times | cheaply. For Fe fas pd, then Ke hat » sexamplex staff. travelling by train from save atleast £60,162) the ‘aifline wouldn't let them carry sie — sine .1 Work in pairs. Reorder the sentences (a~d) to form ¢ short dialogue. Well, the tir t sime we stayed in a beautiful hotel. Actually, yes. I've visited Venice twice. Where did you stay? Have you ever visited the same place as a tourist and on business? Which sentences use the past simple, and which ones use the present perfect? 2. How do you form the present perfect? Did you start the dialogue with the past simple or the present perfect? What isthe difference in meaning between these two sentences? 1 have visited a lot of countries in my career. 2. [ visited a lot of countries last year. “These time expressions usually go with either the present simple or the present perfect. Put the expressions in the most appropriate column below ever from 2001 to 2002 since 1990 this week last month on my first trip this year in yesterday's meeting lost month ever Complete sentences 1-7 below with the correct form of the present perfect or past simple. 1 / watch) an interesting programme last night. (you / ever / visit) Thailand? (T/ never / eat) a meal as bad as this! (you / discuss) the trade fair in yesterday's 2 meeting? 5 (wel ni November. 6 (1 work) for the same boss since 1995 J work) for Everytalk Consulting from 1996 to 2002 see) each other since the conference last ern Travel rer Work in pairs. Make questions by choosing a eee eee er ees If possible, ask and answer further questions, giving ees ered Sa ret ear Ort g A: Host it when f flew to Seattle last year Q: Did you get it hack? Pty eee peer ee for werk “ fo at ya ie. Travel w LANGUAGE FOR making sure 41 Have you ever booked flights or tickets on the Internet? How successful was it? 2. Read about two travellers in the short text on the left. Answer the questions. Have you ever taken a wrong train or flight? How can we make sure this doesn’t happen? 3. (He) Work in pairs. Have a conversation by matching the beginnings of sentences in A with their endings in B. Then listen and check. A A: Excuse me, is the ‘miss my flight out of New York. “Two teenagers from London | 8; Well actualy, they've that’s one-fve Booked chesp Rights to Sydney | on te Interne, As their plane A: Sorry New York tight leaving on time? funded, instead of the. opera see ee acbou ores {| BENo,fteen dic you say fifty minutes? they sew the Dominion steel | 4: Thank goodness | don't want to announced a feen-minute delay and coal plant. They were in! Sydney, the steelmaking { capital of Nova Scotia in| 4 Gags) Phils calling his colleague, Richard, to give him his travel details Listen to Canada, population 26.083. their conversation and take notes. Susana so ghee et 5 (6)8 Repeat their conversation, using the prompts below to help you. Then somes listen again to check your answers. Key phrases 6 Turn to the listening scripts for 3 and § on page 95. How can you: 1. ask somebody to speak more loudly? 3._ask somebody to repeat something? 2 check you have the right information? 7 \4i6) Practise saying the two numbers below. What is the ditference in pronunciation? a fifty > fifteen 8 Look at the question and answer. How does B correct what A says? A: Sorry, did you sty fifty minutes? B: No, fifteen. That's one-five. SPEAKING 4 Work in pais. Student A, look at your information in File 7 on page 80. Student 8, look at your information in File 20 on page 84 2 Only one of you has the right information. Talk to each other to make sure you both have the right information. Try to use the expressions from the Key phrases box. Lp aINOL for pront READING... 11 The photograph shows a young homeless person in a major city 1. What do you think she's doing? 2 How can this help her to improve her situation? 2 The Big Issue is a magazine sold by homeless people in the UK. Read this artich about The Big Issue and answer the questions below. 4 2 3 4 5 How did John Bird have the idea for the magazine? How does the magazine help the homeless? Is The Big Issue a business or a charity? ‘Why has the magazine been so successful? ‘What poor business decisions have caused the magazine's recent problems? NFR a & IN TROUBLE?” The Big Issue was founded by John Bird, who modelled it on Street News, a New York Tomeessness pape: rico managed oy company sedation manages 92 thripe Cops ofthe magnéne We sid (22 network of homeless people for 40p a copy. They then make a proft by selling it on the streets for £1 a copy. The idea was seen as ‘a business solution to a social problem’. It has been an trarmous sucess beens a is antes wel 2s sec msn, Now oud 20,000 copies are sold. However, The Big Issue magazine is facing ‘the biggest financial problems in its history. Things went wrong when it set up an office in the Los Angeles market but failed, It also lost a lot of money when moving to new offices in London. Management has now had to reduce the size of its London office to save money. Many fia staff could lose their jobs and the magazine faces an uncertain future. |,e customer Few people can afford made-to= imessire othes, However, there is» growing trend for customers to beable to customize thelr. ars by adding options tke leather seats or airconditioning, to the standard product. Eve: the sil ice cream cone cae be customized nowadays customers can create one to thelr own specifications by choosing toppings and sauces, TALKING BUSINESS 1 Look at the situations below and Gres) the most suitable answers. Then work in pairs and explain your choices to your partner. 1 You area flight attendant at an airport. 2. You work in the retail trade, A reiular The gate has just closed but a business customer at your clothes shop has twice class passenger wants to board. Do you: bought an expensive dress for a party ‘say that its against company policy and returned it the next day for a refund, to let him / her board the flight? ‘The third time this happens, do you: b tell the customer they've missed the _a refuse to give the refund? flight, but you will book him / heron give a refund but tell the shopper you the next flight in three hours’ time? __won't be able to do this again? ¢ tell the customer you will see what € refund the money and say nothing? you can da? 2. Have you ever been treated unfairly or impolitely: while shopping? while supplying a service to someone? VOCABULARY 4 Wecan form new words by joining the word customer with other nouns and adjectives. Match the beginnings of the sentences (14) with their endings (A-D) below: | ‘She is an extremely A... care and after-sales service demanding customer provide. 2+ 8 He isa regular and often expects a discoun customer Cin snale, and aged beeween 3. Weare proud of the and 25, They are responsible level of customer «. 85% of all our sales. 4 Our typical core D_ ... and we've been supplying h customer firm for years. \ | 2. Read the article on the left and match the words in italics to the definitions (1~5) 1 ' +a list of details for how something should be made = specifications to change a product so it suits one customer's personal wishes 3. clothes, made to fit one customer 4 normal 5 direction a fashion is taking19 J The customer READING ” 41 Can you think of any reasons why these two types of new product may fail? a product copying another product a good product 2 Read part A of the text below about a museum and answer the questions. | Who is Robert McMath and what is special about his museum? Why is it useful for companies to visit the museum? 3 Now read part B and compare your answers to 1. What do customers really w wal Si ent eal ScAtnderstanding gidromer a ih beoduer, they. was : compan idenehPhearket trend ‘eaniproduce? “pebdiets they ie cusromert will buy. Unfortunately, of those,25,000 new products which ideas like Sappéar in US water fot pets. ssupetmarkets cach yeas only 5% “succeed, “eSeimetimes, ‘companies think’ fase Havefognd a oppotunity in the ‘marker, but it -doean’reiliy'exise In NeW York State, ! wSmasketing expert Rabere MeMath “t ‘bas created’ se esmuseum: gf ccc ay ali Hee Sr eT Re eR Cree ee eresesd ost et SP ie Cece Cee ees eae eer! “innovative = using new ideas or methods 4 Complete this chart with information from the text in 3 tas klk ecu h et ae pct tatdaahes oat Peanuts sold in a coffee packet bottled water for petsThe customer iD LISTENING 11 Read the text below. How do you think Renault built its cars before mass production? 2 What advantages / disadvantages of mass production can you think of for: customers? workers? The year 1905 was very important for Renault. It received an order for 250 taxis. / ‘The workshop was no longer big enough. \ and so the company changed to mass production methods. Renault became the leading French car manufacturer, and the taxis were very successful in Paris and London. Two years later, almost all the taxis in these two capital cities were Renaults. They were even exported to faraway places like New York and Buenos Aires, 3 You are going to listen to an interview with Ralpia Straw, who is s futurologist at t Independent Consumer Foundation. What do you think his job involves? 4 (ait) Listen to part A of the interview and answer these questions How has buying a car changed since the early days of Renault? 2 What examples does Ralph Strew give of customization? 3 What is the possibility that two minis are the same? vie Sr et ttt 5 In part B, Ralph discusses the future of the retail trade. What do you think are the main differences between buying clothes: How would you customize yes Cd ec) «in the past? services to your own needs now / in the future? re Now listen to part B and compare your answers in Peet ted 6 om listen to part B and compare yor 5 a travel agenit ) 1 Huw eapensive is the new way of buying clothes? Perec 2 How common is customization in the retail trade today? 3. Why should companies accept 1 new way of doing business? ae ean neem aiy The customer GRAMMAR “4. Wecan use time expressions in the place of i When it becomes more standard, prices will come down . Complete the sentences by rearranging the words isten to and complete these sentences from PI Y Bing 1 sdtineningsecton " which fellow to pay for options such as a 1 Sorry everyone, Mary is going to be late so D player, the fa: add them when — we'll ~ thi ~ she ~ begin ~ arrives ~ meeting 2 Ifyou something to fit exactly, 2 I'm sorry, your car's not ready but .. spare~ we some shops now scan your body a8 soon as ~ parts ~receive~ the it= well~ fix on to their computer and email your details to heir factory or supplier. » 3. Please don't worry ... order ~ ready will -be - by if they change quickly, they urvive the time~ your - arrive ~ you eo 108 - 4 Listen carefully, this is the plan ... run ~ to ~ open — 2. Complete these sentences by choosing between the we'll ~the~ sale ~ the second = items ~ the ~ doors 1 Da yon give me a discount if | order 3 they double the salary, will / did you rake 4 ifyou chang rage the colour, 1 buy /"l ghim into e meeting wher © If they'won't / don't supply us on time this month, Vil look / took for a new supplier 3 Study this sentence from the interview. hey'll go out of business.= ey'll If they don't make changes, they sshas the idea of if not and adds emphasis, Re-phrase sentences 1-3 usi in your own words, unless and comtinue 4-6 The firm will suffer if we don't move to the new shopping centre. 2 {f they don't provide us with the information we need, production will be delayed, 2 won't supply customers if they don't send ¢ payment with theiardee YOuR TURN! Well be late unless Unless you pay this bill Pe cesta eae eee ere 1 a raise unless beginnings as below. gio 2 If become fluent in English Peart ee Oe a ee ae eee 6 You worThe customer wD LANGUAGE-FOR . making suggestions 41 Read this information about Galloway Hotels. What do you think is the main problem itis facing? 2 95 _ Listen and complete the conversation below between the three Galloway Hotels branch managers. Use the phrases in the box. adnan some ideas, ‘RATED? main points? HANNAH: Good idea. So, + change the menu? Peo © customers? art: Good — but we need to make them iar cistoriérs, What about 2 AFG thin that we woul 3 93 Listen again and check your answers. 4 94 Somebody is having a lot of problems today! Listen and after each problem, (1-4), make suggestions. SPEAKING 1 Read the text below about customer relationship marketing. What do you think are the main ways businesses can keep customers? Make alist. CUSTOMER RELATIONSHIP MARKETING (C0 Compainies which practise CRM: + aim to make longer-term relationships with their custoniers * think about their customers" future needs + adapt their products and services as necessary, ames ésBusiness online Yana 3 Howeiver/Mr.Evans,.41, WA works for IBM, decided he vegwou d praeto ae coker important part‘ wor he says eece kg Ie to sero down to the hattornat the page. 3, TALKING BUSINESS 1 Read the extract on the let and answer the questions below. What technology do you think Mr Evans needed to work from home? Why did he want to go back to work in an office? Do you ever work from home? If you had the choice, would you work from home or in an office? Why? VOCABULARY 1 Read the text below and match the words in italics to the definitions (1-4). 'UR Fashion ple began as @ shop ahd it has now decided to enter the world of commerce and to sell over the Internet as wellit has set up @ website anc, in future, UR Fashion customers wil be able to access elabsite to plice ofderssTNe website is user-tri 40 [twill be eaty for customers to md and; ath iy HB |9OkIng topes easy for people to use to make a place on the Internet you can put information about yoursc!f ing business electronically by using the Internet ent 2 Complete sentences 1-3 below with the words from the box. payment order (vb) sales 1. If you have no time to go to the shops, you may prefer to onlin 2 To make an online . you type in your credit card details 3. Many businesses now include online 3 Look at the extracts on the left from a training document for people learning to use the Iniernet, Match the extracts (1-3) to the pictures (2-).Business online READING ” 4] Which of the products and services on the right do you think would / wouldn't sell well online? 2 Re 3 According to the article, are the following statements true (7) or false (F)? the article below. Does the writer agree with your answers to 1? 2 Companies which have mail order catalogues should sell online 5 Office supplies are good products for an online business. Busy people are good online customers. is bad news if your competitors are online. | Niche products are never successful online. If you are unsure whether your business can sell successfully online, consider the following questions: What do you sell? Products sold through catalogues and other direct channels usually do wl ‘on the web too. Some services, such as travel planning, are also ‘suitable for online sales. Below is a list of types of products and services that might sell well online and those that may not. Easy to'sell online: ‘* Products which can be sent easily through the post. « Services or goods which customers don’t need to see or touch before buying. ‘* Things you need and have .o buy often. * Technology products. Difficult to sell online: + Products that are difficult to ship. © Services that can only sell in a local market. + Products which customers may want to custo to their own tastes /needs. | Are your customers online? ‘The most important e-commerce question to ask Is: Do your customers. use: the Internet? Do they go online to buy the kind of products and services you plan to sell? For example, if your customers have busy lifestyles, the time-saving advantages of shopping online may appeal to them. ‘Are your competitorsénline? It's a good sign if your main comy make your website different! For instance, if you want to sell children's toys. online, it may be difficult to compete against the e-commerce efforts of national toy store chains. Look for a niche market such as educational or toys based on book characters - you may be able to compete more successtll EELook at sentences | and 2 and say which of the definitions a or b is correct. use the Internet, I would never find work, a We use the 2» conditional when talking about things that are unlikely or impossible. We use the 2! conditional when talking about things that are probable. Match pictures a and b below to 1 and 2. 1 If ’s not 100 expen 2 fit wasn't so expen TH buy it Td buy it, Choose the correct form of the 2nd conditional in the sentences below: work only six months @ year, I winters in Barbados. 1 [fT worked / w 2 you do / did you do if you lost / would 3 1 buy an Aston Martin if ive the money? 4 fer you double the salary take the job? 5 didn’t accept the job, even if they ofjer me ten times the salary 11 Business online Work in small groups. There is going to be an election in your country. If your group was one of the political parties in the election, what would you change in the country? Use the sentences below to tell the class your ideas. If we won the election, there would be more / no mar If we were the government of this cow If people voted for ws, everybody wow YOUR TURN! i Work in groups. Use the sentence beginnings below to make chain stories, as in the example. Student A: If decided to study another language, learn French, Student B: [FH earnt French, a get a job in Paris Eee LOR d ea co aan ae Cite hen oko ees Cat ero ed a tee Se ee ieee ire tictesaeBusiness online wy LANGUAGE FOR explanations 4. A dicector of a hotel group and one of her managers are discussing putting their business on the web. Complete the conversation with expressions from the table belove. Sometimes more than one answer is possible. Vd tike to it's because of ... see one of the main reasons right would ve able to pay online. So, “s, ,.Matia tells me that’s 2 2 Listen and compare your answers from 1. 3. What do you notice about the word order in the following sentences? ta Why isn't it possible? tb Td like to know why it isn’t possible, 2a Why are we doing this? 20 Could you explain why we are doing this? Make new questions combining sentences from A and B. A 8 Can youtelime.~~~~”~*~*CWhat time do they start wor Could you explain Where's his office? Do you know How does this machine work? 4) Work in pairs, Use expressions from the box in 1 to ask for and offer explanation for the following facts. Fewer women use the Internet than men. The average business document is copied 19 times. About 90% of new European product launches fail, In ‘Tokyo; a bicycle is faster than a car for most trips of less than 50 minutes Employers in Canada believe Tuesday is the most productive day of the weeom Business online SPEAKING - 4 Work in groups of three. You work for different companies which each want to invest in a website Student A, turn to File 8 on page 80, Seudent B, turn to File 22 on page 86. Student C, turn to File 29 on page 87. Read your information. Present your company to the other students in your group. They will ask you to explain your ideas. 2 Discuss in your groups which company website you think will be the most successful, and give reasons why. Try to use the expressions from 1 in Language for: explanations. WRITING 4. Read the extract below from a website for a popular fish restaurant in Sydney. Then complete the table using the phrases in italics. INITE ARTICLE (THE) NOEFINITE ARTICLE wo anricie (-) Marlin’ isa family-run restaurant which old customer who hasn't visited us for some has become more and more popular time, we'd love to see you! Look out for sunce it opened in 1993. Locals consider our lemon cheesecake, created the restaurant 10 be one of the best fish fresh by the hend chef, = restaurant in town, We offer a wide Graham Jackson, every day. variety of fresh and local seafood as well We area popular venue and so we asa large choice of meat and vegetarian recommend resersations by email or clshes. IF you love seafood or youre an telephone a a 2. Match the ph the table in 4 to these rules, as in the example, a We use ‘the’ with superlatives, e.g. one of the best fish restaurants 1 Definite article. We use the: . . with sperlatives Bait with a noun we've already talked about ee when there is only one of something. i e epaesenla ne 2 Indetinite article. We use a: website listing the first time we talk about a noun, to say what kind of thing itis Cale with expressions of quantity si aoe . erent es 3 Noarticle, We use no article with: When you have finished, the name of a restaurant Ae eee a plural noun which we are talking about in general “tals ania preci s ncountable nouns which we are talking about in general ER BO with prepositions, to explain the way of doing som e.g. We went to pani ahaha ent prreiss) Maidrid by train,Not for profit TALKING BUSINESS 4. Discuss questions 1-3 below. 41 Would you work for a charity as a volunteer? 2. Would you work for a charity if you were paid? 3 What skills do you have which could be useful for a charity? VOCABULARY 4 Read the article below about charities and look at the logos. Do you know what these charities do? to provide help and raise money for those in need, Any money . raised by the charity is used to Amnesty International Carty out te work ofthe chatty and cannot be distbuted as prof. People wo fund chartes REENPEACE usualy havea clear ison such as helping te homeless oF people with dsabites, Most Charities depend on a network of volunteers who give thelr time and sts to cary ot tre we World Vision Even $0, neni ten prem and ie ukyouth aaeie Reanaiosn Save the Children - Croats or sac *, ws eee ee tewiy CANCER RESEARCH UK ¢ te uty at compan ‘rt Nerwane Fon Quay Woe We YouMe rom FIGHTING GLOBAL POVERTY Helo the Aged n forVout years ago, JHV set up an engineering plant in the countryside. The factory has not been ¥ery popular with many local people so it wants to improve its image and inks with the community. Read Marilyn O'Leary's email to colleagues who are on the Local Links committee and answer the questions. | What possibilities does she suggest? 2 Which option does she prefer? ou0 From: Marlyn O'Leary “To: Markus Weiss ce: Jane Wels, Subject: L Sancner inks commitee: ima In focal community Dear Markus, A the last meeting we discussed how to Improve links withthe local community. An annual budget af 5000 euros was suggested. | have investigated some of the options. ‘We could sponsor one, or mor, of the folowing actives: 1, the annual jazz festival 2 tne local children's football club “s 3. a minibus for laca elderly people. Parsonally, | think we should focus on just one activity | think we shoulf support the footnall cht would please employees who have children inthe teams. i we bought {he team shirts with our logo, it would cost about 800 euros a year but it would give us 1 lot of postive puhlicity We could use'the rest of the budget to Improve the ground vd ts facies. Obvinusiy, we should contact John Wilerby, the cub’s president, before going any further Please send me your feedback and any further ideas before the next meeting Study the three modal verbs in italics in Marilyn’s email. Which one is used: ~ 10 introduce possibilities and options? a conditional sentence? Write a reply to Marilyn's email. Say you prefer a different option, or suggest some other possibilities, giving your reasons. Use could, would, and should, So rem eRe ST Not for profitNot for profit GRAMMAR - Ete at ay 4 Match sentences 1 and 2 to a and b below. Soret 1 They 2 Copi ribute copies of “The Big Issue’ een The Big Issue’ are distribu ue ee ed goods that are donated to the charity Ox the example. aR oe er eee ee CE ee ras 4 present simple present simple + past participle (= present simple passive eC cen 2. Find sentences in the text in ‘Reading 2" which mean the same as sentences 1-3. Underline the passive in each sentence you find. A company manages production. 2 People saw the idea as @ business solution to a social problem. 3. Now the homeless sell around 250,000 copies 3 Complete this text with the correct form of the verbs in brackets. Maro (be) the world’s largest free newspaper. It? distribute) in major jis all over the world. Ie? (start) by Ceci? 28 und sition, Commuters reli ruminan f 252. (enjoy) it Ta facts Tas becbie'so populdé thet when oné passenger? urd Ce Ren! (put) down a copy, it somebody else.nttnitive We Tight loge ake weet vay put ead Ail rewrite ide Hog, sy sell send shake shine shoot show © stout sleep sell speale spect spell spend spin spiead stand steal suick ake teach tell shia iro understand wake write \ : REGULAR VERBS a Se coat I ea eat ya biel . done poi fale i i felt . a I tow jiew grown | | Past simplo lay lie lost wade tet paid put read rode rang said sold sent set shook shone shot shower! shu sang sank sat slept smetusmelled spoke sped speluspelted spent spunvspan spread stood sue woke tanughe wld ought crew understood! woke wrote Past parttelpla aly set shaken shane shot show sin slop sui mt slept sisted spoken spel shelispeled pent om spread stot stolen stuck aught cold hough howe tuniderstood woken 127