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  • By Hendro Susanto, SE - MM

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    Lydia
    11 views9 pages
    This document discusses core concepts of marketing including that marketing is a social process where individuals and groups obtain what they need through creating and exchanging products and value. It defines key concepts like needs, wants, demands, market, exchange and relationships. It also discusses marketing management as the art and science of choosing a target market and building profitable relationships. Finally, it outlines different marketing concepts like production, product, and selling concepts that evolved to today's customer-focused marketing concept.

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    Introduction MP

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    This document discusses core concepts of marketing including that marketing is a social process where individuals and groups obtain what they need through creating and exchanging products and value. It defines key concepts like needs, wants, demands, market, exchange and relationships. It also discusses marketing management as the art and science of choosing a target market and building profitable relationships. Finally, it outlines different marketing concepts like production, product, and selling concepts that evolved to today's customer-focused marketing concept.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views9 pages

    By Hendro Susanto, SE - MM

    Uploaded by

    Lydia
    This document discusses core concepts of marketing including that marketing is a social process where individuals and groups obtain what they need through creating and exchanging products and value. It defines key concepts like needs, wants, demands, market, exchange and relationships. It also discusses marketing management as the art and science of choosing a target market and building profitable relationships. Finally, it outlines different marketing concepts like production, product, and selling concepts that evolved to today's customer-focused marketing concept.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Introduction

    By
    Hendro Susanto,SE.MM

    Marketing is not about


    selling product

    Marketing
    A social and managerial process
    whereby individuals & groups obtain
    what they need and want through
    creating and exchanging products
    and value with other

    Core Marketing Concepts


    Need, wants
    &
    Demands
    Market

    Exchange,
    transaction &
    relationships

    Marketing
    Offers
    (Product)

    Value &
    satisfaction

    Marketing Management

    The art and science of choosing target


    market and build profitable
    relationships with them

    Marketing Mix
    Marketing
    Mix

    Produc
    t

    Place
    Target
    market

    Price

    Promotion

    Marketing concept

    Production concept
    Product concept
    Selling concept
    Marketing concept
    Societal Marketing Concept

    Startin
    g
    Point

    Factory

    Focus

    Means

    Ends

    Product

    Selling &
    Promotio
    n

    Profit
    through
    sales volume

    Selling Concept

    Target
    Market

    Customer
    Needs

    Integrated
    Marketing

    Marketing
    Concept

    Profit through
    Customer
    satisfaction

    Marketing Mix
    Four Ps

    Four Ps

    Product
    Price
    Place
    Promotion

    Customer Solution
    Customer Cost
    Convenience
    Communication

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