Pretesting Enlighten Results

The Enlighten brochure was handed out to five minorities and men who have sex with men
(MSM) in the targeted populations. Representatives were asked the six questions from the
Pretesting Health Communication Materials document. All five of the representatives agreed that
the image on the front of the brochure was eye catching and was the first thing they noticed.
Three out of five of the representatives understood that the brochure was about understanding
how to reduce ones risk of contracting HIV, and the other two thought that the brochure was
about ways of contracting HIV. All five of the subjects stated that the images in the brochure
were appealing and made them interested in reading further. Four out of the five representatives
thought that the words were a little hard to interpret. None of the five thought improvements
needed to be made to the brochure. Lastly, none of the representatives thought anything should
be changed about the brochure.