The value chain

Definition:
It is a tool for identifing ways to create more customer value.

There are 9 types of activities:.

1st five activities are primery activities:
1)
2)
3)
4)
5)

Inbound logistics
Outbound logistics
Operations
Marketing
Services

Remaning 4 activities are support activities:

6)
7)
8)
9)

Precurement
Techonology development
Human resource management
Firms infrastructure

Express the activities:

1) Inbound logistics:

Importance of rawmaterial
Choosing the best supplier
Relationship with suppliers
Raw materials quality
Which path to choose for getting supplies

Decision about the supply chain of the company

Methods of directing product to the customer
Decision about the path ways

2) Outbound logistics:

3) Operations:

Production method
Production procrdure
Use of raw material
Decision about plant & machinery
Product features
Product quality

Product packeging

Income selling
Communication method
Promotional mix
Integrated marketing communication tools
( ads, sales promotion, personal selling, publicity)

4) Marketing:

5) Services:

Pre-sale services
Post-sale services

Regarding need of the company

Regarding need of the product
Research and development
Advertisment development

Moving towards latest technology

Innovation
PEST analysis
Hiring of creative employees

Recruitment
Selection
Orientation
Training and development
Performance management
Performance evaluation
Performance apprasial
Compensation

Chain of command

6) Precurement:

7) Techonology development:

8) Human resource management:

9) Firms infrastructure: