ONLINE MARKET MODEL

PREPARED BY: JEENAL.A.DABHI

ROLL NO : 2530
CLASS : TYBBA(GEN)
SUBJECT: B.P.&P.S.
COLLGE :SHRI D.N.INSTITUTE OF
BUSINESS ADMINISTRATION

INTRODUCTION
ONLINE SHOPPING& INDUSTRY
The Ecommerce industry INR 9200 crores by end
of 2008
at 30% per annum for next 5 years
More than 32 million internet users
daily online sales are on pace to triple (flip kart)

Retail Market Industry

10 per cent of the countrys GDP
around 8 per cent of the employment
US$ 175-200 billion by 2016
growing at over 20 per cent per year

GENERAL INFORMATION
Internet , essential part of our daily life
shopping channel to reach existing and
potential consumers
Online Shopping as a whole has rapidly
grown
Widely acceptance can increase online
shopping

THE CHALLENGES
Low involvement of local people in this
business.
More acceptance of online shopping
With low cost of marketing and building
trust.

THE MODEL

FEASIBILITY

Targeting the Wholesaler

(such facts/ assumptions)

They have 2-3 local person working in shop

Getting more margin then retailer.

Working: (as Per Model)

1. Visit to website and place order
2. Order directly place to near wholesaler
3. By managing current resources ,deliver
products

TOOLS
Facebook
Youtube
Twitter
Mobile

ADVANTAGES

Benefit to the Customer

Can get products at lower then MRP at their door step.
Fast service
Can trust as local people are involved

Benefit to the Wholesaler

Maximum utilization of current recourse
Low cost, up gradation
More business generation

Benefit to the Online Shopping Industry

Improving acceptance of online shopping
Improving growth for whole online shopping industry
Hugh acceptance will open door for next level shopping
industry.

DISADVANTAGES
Dependability on technology
Security, privacy issue
Maintenance cost
Worldwide competition through
globalization

CONCLUSION
Only 0.08% of our retail industry is capture
by e tail industry
There is Hugh scope for growth if
acceptance increase
Proposed integrated model can have ability
to increase acceptance of online shopping.

THANK

YOU