Creative Digital Media Production Unit 1: Lesson 4

What does media consumption mean?

Media consumption or media diet is the sum of information and
entertainment media taken in by an individual or group. It includes

What do you think the difference between group and individual

consumption is?
Group
A group consumption is lots of
different people consume it.
Tutor definitions

Individual
Where individual is a single person
consuming it.

Group
Individual
A group consumption is lots of
Where individual is a single person
different people consume it.
consuming it.
Make a list of some products that are consumed by groups and some that
are consumed by individuals.
Group

What

Individual

Films
TV
Gaming
Radio
is a primary audience?

PC
Smartphones
Books
TV

Whoisthe
main targetaudience?
audience is E.G. an action movie would be people
What
a secondary
interested in action films and people the ages of 13-20 of people who

Secondary audience are consumers who fall outside the primary target

With
this in but
mind,
a up
think
about
who the
primaryofand
audience
theyhave
make
a large
enough
percentage
the secondary
audience
audiences would be for Sesame Street?
Primary
Children
List some opinion leaders.

Secondary
Adults

Lecturers

What are the four areas of the Uses and Gratification theory?
Entertainment and diversion
Social interaction

Information and education

(Surveillance)
Personal identity

Can you think of/list products or platforms that use for each of the
different uses or gratification areas? Remember some products/platforms
may fall into more than one area.
Entertainment and diversion
Football
Documentarys
TV and Film
YouTube

Information and education

(Surveillance)
Documentarys
YouTube

Social interaction

Personal identity

Gaming
YouTube

Social media
Facebook
Instagram
Snap Chat

Photoshop Task
Create a poster using Photoshop explaining one of the following theories...

Hypodermic Needle Theory

Opinion Leader Theory
Uses and Gratification Theory

Please complete for Homework and upload to Weebly site.