WLCI School of MediaRe ER a ULL \Wctisone ofthe largest professional taininginsttutionsin the country today. Over the last two decades, we have acquired adlstinct reputation Se ee aa eee eee ae ae (of Business Management, Media Production and Mass Communication, Fashion Technology, Advertisingand Graphic Desig. PORE ee ee oe ge as adequate for today's competitive work environment. Our unique traineeship programme provides you “on the job work" experience and the life and CoreSkis Programme helps you develop intoa well-rounded professional ‘The WLCI"EMPLOYERS COUNCI ‘consists of 300 senior industry professionals. They have been involved taloringthe skills based curriculum and. the holistic system of development that meets the requirements ofthe industry. Our learning locations provide excellent taining facilites and have well qualified and experienced trainers conducting contactor éleacning sessions. We ensure that each campus follows the high quality of training and enables our students to perform as achievers nthe industry. At WLCI, we recognize that you come here with aspirations and plans to Gone una ee eae een eee BEYOND EDUCATION ‘While education helps you understand the world around you, in Cec ey at WLCTit sour endeavor to go beyond education and inculcate ‘well defined and rigorously implemented training processes that en eer eee tet renee er ead Ce ea ee a ee eee ‘ensuring you to become an Achiever, By opting to choose the Se eee aR Rcd De ee es renee aaTHE SCHOOL OF MEDIA Ore Rete uM ean The Media Production and Mass Communication programme is sensitively designed with an updated curriculum which is defined eek eat ee es eae ie ie aera ea raed peepee ena arse meet ‘mapped in accordance with the industry requirements and focuses eee oe en Re aoe etc ee a Pr eee LeU ce ceed rena erases eared Demerara eee Radio Jockying and Production ins Resource Management borat Pecheaitt eee pen) eaten nie eee Pad ree pages eee Peano Perm Nereis reaper Peo ea Pei se tet nnn eee Pavone irate Eerie CoN en Communication Skis Conrerirrs Roane ers eae Ta oy CORE SKILLS poet eared ed preericnenas Seif Decne iat A al] Coren eee Datei on eae) Srna Bere Seer ey Beery) ete eae ee ne ee ed Industry. For the programme, the students are given hands on experience with ST ee ead arene eae ge ea ed Production houses/ Advertising agency- visits + Covering ress conferences/ Fashion hows/ Artexhibitions Se ee eee ere aa ae a a cee + Event Organizing hands on training ‘On completion of the programmes our students get placed with News channels, Advertising Agencies, Production Houses, Newspapers and Radio ee ea ee eaten Ce eg ar mee aS starting their own Production/ Advertsing houses or even work as freelance photojournalists getting fame for their exclusive photo-coverage ‘The content buf's get an added advantage and can become freelance ao eee eee ea reer eee) ey * Live Workshop's on Camera Handling, Video editing, Photography, Page Ceara ee rT) processes, tangible production of information, ideas and concepts. They Se ee eee amet Me eee ane ‘and are given opportunities to integrate their theoretical knowledge with Practical implementation. The programmes help them to create an impressive Audio Visual portfolio of their own work that meets industry standards andaidsin bulldinga successful career pathMEDIA nee WLCl Be OF eae roma Ce eoFROM REAL TO REEL - FROM AMATEURS TO PROFESSIONAI Our Programmes have been nurturing Creative talent for our two decades by creating opportunities and traversing the world of Media, technology and enterprise. It takes more than raw talent to be successful in the Media Industry. Our programmes give creative direction and careful guidance to young media aspirants and provide individuals the platform to develop professionally The course emphasizes the creative processes as well as mastering of technical skills, research and experimentation is encouraged with 3 whole range of creative approach. Students are encouraged to develop Ideas and employ diverse methods and materials. The various levels of the Media Production and Mass Communication programmes encourage exploration, provide a strong foundation and level for independent learning and finally steers them towards specialization. The students are encouraged to think for themselves and develop their own way of workings independent learners and get trainedto Ind_execute professional projects. The programme is nature with emphasis on Social, Aesthetic, Realistic, ative and Enterprising mode of research, The professional work styles develop attention to detail, innovation, dependability, initiative, achievement, independence, analytical thinking and leadership. The course focuses on developing professional skill sets in areas of Journalism, photography, production, editing, technology, processing, marketing and public relationFOUNDATION LEVEL First step towards becoming a Professional Eligibility: Class 10+2 or Equivalent HIGHER LEVEL Develops skit to perform entry level function, Foundation Level or Equivalent ADVANCED LEVEL Enables tearners to find a good job Eligibility: Graduation, Higher Level or Equivalent PROFESSIONAL LEVEL traines you tobe a Responsible Media Professionals Eligibility ~ Advance Level or equivalent PROGRAMMES FOR WORHING PROFESSIONALS De ee ee eee ee ne ea specialized areas of Media Technology. The course is structured to provide the working professionals with Ree een eeu ee ee ae ee ee offered in these programmes are News Reporting, Camera Handling, Documentary Production, TV Advertising eon ras Eligibility - Graduation or equivalent with atleast 2 years of work experience PART TIME PROGRAMME The Part Time Programmes are designed to offer learners an opportunity to gain the requisite OS ee eee ee eee Ae a Advertising, Public Relations and Documentary Production. The curriculum enables the learner to develop cor fundamental skills in Media specialization in a practical and interactive manner. Eligibility -10+2 or equivalent,PEOPLE @ WLC! ACADEMIC COUNCIL faseregnmiesateges Coed Gaeennun nunca) eensSkills Development Process ‘At WLC! we have designed a unique Skills Development process which ims at producing competent, energetic and focused professional. The focus i on Aeveloping job specific skills and competencies to enhance students performance as also improve life and core skis leading to their holistic development. n the Creative school, we aim to enhance students’ imagination, aesthetic and creative abilities to become successful professional in the chosen field of Graphic Design, Fashion or Media. The process essentially comprises ofthe following aspects Selection Process: It follows a comprehensive evaluation of the candidate through a Creative Aoitude Test and Personal Interview in order to ascertain his/her aptitude and suitability for the course. Creative Aptitude Test The Creative Aptitude test aims to assess the candidates “Creative Aptitude” and abit in their respective lds. This tests administered to assess speci stl of the candidates such as ideation, cbservation,innevation and conceptualzation. An important aspect ofthe testis to assess the knowledge and awareness on current affairs, perspective framing of ideas and communication sils. The performance inthis test isan important factor to ascertain his/her suitability forthe Course Personal Interview The personal interview sa detailed assessment ofthe candidate's suitability to join the course, He/she is assessed on creative ability (Voice clarity, ‘modulation, confidence, appearance, technical aptitude, leadership qualities etc), Grooming, Communication Skills and Attitude. During the personal interview, the students’ overall knowledge and Creative Aptitude Test results are discussed. Counseling At this stage, the candidate i given detailed information of the career pathways, fe structure and the fee payment plan. The candidate i also given ‘opportunity gather further information regarding the course and the institution. CREATIVE - ACADEMIC DELIVERY WLCI Creative School aims to develop professional expertise and aesthetic aptitude in students to become a successful professional in their respective creative fel The training is imparted by industry professionals with rich experience who can add much needed practical dimensions tothe learning process. The trainings conducted with the help of presentations, handling of equipments, recommended books, web links and latest periodicals onthe ‘modile. The academic delivery is primarily based on the folowing Orientation Programme The students undergo a comprehensive orientation programme prior to the commencement of thelr functional modules, It aims to bull a creative foundation inthe student, which comprises of three components ie. generation of creative ideas by an individval ina group, helping the creative performance, and stimulating the creative energy. The orientation programme follows an activty-based learning through photography, feature- writing, blogging lasses t also includes visit to Media houses, News Channels, Radio Channels, Advertsing companies etc. to enhance their awareness. The students are motivated to develop their skills through interactive sesions conducted by eminent speakers from the industry. The programme culminates with an assessment followed by a detailed feedback which ensures students are focused towards developing their creative abilities through the regular modules. Conduct of Workshops The conduct of workshops is based on the following |. The Assignment Brief is discussed withthe students wherein the learning outcome of the units explained in detal tothe students ji. Students are briefed on the training material required for effective learning during the practical workshop. fi, Itencompasses research, idea generation and production layout iv, Students' application in the form of practical outcome as relevant tothe unit. In order to provide opportunity to workin real profesional environment, the students undergo traineeship with industry atthe following levels Undergraduate Students~at Higher Level * Post graduate Students at Professional Level > Traineeship This process is the core of the WLCI methodology and is responsible for converting demonstrable skis into professional abilities. Concurrentto the functional modules, students are placed as a trainee with reputed organizations, where they can apply and practice the skills acquired during the delivery process. This helps students to develop hands on stills In addition to acquiring industry experience. The process consists of training the students, matching their profile with available ‘opportunities, placing them on traineeship, supporting them to perform in the industry and assess periodically to provide relevant feedbackfortheirfuturegrowthin theindustry.WLCI Creative Assessment System \WALc! follows a comprehensive, consistent and transparent Assessment system which aims to help the student in enhancing his/her creative ability as wel as sei development for future growth. The assessment is done through a system of sampling, moderation, internal verification and cross departmental co-ordination as applicable to the programme. Students are assessed on @ number of parameters. The overall assessment is based on the net result of these assessments, These areas follows 1. Formative Assessment Formative assessment is done during the initial stage of learning in order to channeliz the student for better understanding and application of the subject. t is based on a written assignment during the module. 2, Summative Assessment ‘Summative assessment is based on a project that covers learning of the complete module which occurs atthe end ofthe module. 3. Audio Visual / Print/Radio/ Film Contextual Project Assessment ‘The Audio Visual /prit/Radio/ Film Production Assessment draws a personal academic focus of the student, explores atopic through in-depth research, represents the acquisition and use of knowledge in new ways. tis ‘completed individually and presented infront of the Internal Jury. 4, Show: Reel Assessment Students are graded on completion and submission of their final Show- feel. The show -reel should have a purposeful collection oftheir Pint/ Photography/ Radlo/ News/ Documentary / Social Media work , across time Which exhibits student's efforts, progress and level of proficiency. 5. Traineeship Assessment Students on Traineeship are graded on their traineeship performance by the concerned Company. Based on their areas of improvement identified by the supervisor/nominated faculty, an action plan is generated and implemented ina time-bound manner to help the student improve. Students, not on traineeship for any reason, are allotted an industry Project in liew and are graded on the same. 6. Industry Project Students on industry project are graded on thei final submission oftheir research which is complex, usually requiring more than one type of activity, process or product for completion. 7.Bvent Assessment Students are expected to participate in atleast 2 events per level (semester), Students are graded ‘on the same. The aim isto teach critical sills and attitude to students through events, They Participate in events like: News Discussion Shows (deferred live), National Documentary workshops: (387), Press Conferences, Outdoor event coverage, and Cempus events ‘8, End Term Assessment (Written Exam) ‘There shal be an End Term Assessment on every module, at the end of each level Coaching Coaching marks the culmination of the assessment cycle and the objective i to help them to remove specific hindrance in the professional and personal development. i involves one on one interaction between the student and the coach to identify areas of improvement related to students! profciences, Focus & Energy and Traineeship Performance. Coaching helps students channelize their strengths inthe right direction, unlock their potential to maximize their output and in turn become an Achiever Mentoring Mentoring isthe nonjudgmental process that aims to assist the students in thir overall development. The mentor has a bird's eye View ofall areas of development and can make a complete assessment ofthe students. It isthe mentors job to discover the hidden and unsaid issues in development and help the students work on these. This process consists of reviewing the development plan, discovering areas of repeated failures, identifying a common thread, focusing or core issues, helping the student overcome these issues and helping them become an Achiever i lifeRe ee eo Ses eae ened een Sead eee ad ed Soren Sn een Mery eer aay Seay ee ed rs es Asvertorias Sees er cee ed Sey Seer Seed cere er reo ery enemas aay cetera) See ay ears eee Core cetera ie SPeACTn et oe eee rs Sree iy as oy ec ena Goal setting ery reer errr eee ee aes Se eee era retard + Presentation ord creme rd ce cee SES ean rer ronan) eae ens ert Sema eas cere enereee & g Bi PROGRAMMES FOR GRADUATES Pn) rover ees eae ee re Stay See peer seer) eed comran Sead erred rete eee as ‘TV News Reporting & Anchoring ee ans ee Sen + Serine Wing TV Seta ern) Ee ed rete ed ea eran ares rere Peery Senay ee VE fore aoe eo) eins Seay * Serine writing fms one Pereaets oer ora Ress eae) eee ei See ey Denon Peete cad eee oo mac Denes ee caer Sn te reorient Coes rere ered eee Ere eto Seay ere rete ee nn Dear Ly aed Pre Production Sac ag oer Seu w aayWLCI A Bridge to Your Future Placement WALCI Media placements are one ofthe bestin the industry, WLC! has built an extensive networkwith the industry anda large placement division to assist students with their traineeship and final placements. We have established Placement Cells in every campus of the College. paves the way for excellent career opportunities, best suited to your individual skllsand career interest The Placement cell regularly organizes seminars, pre- placement talks and campus interviews apart from a variety of student: Industry Interaction. Over the past decade more than 2,000 students from the Creative School have been sucessfully placed inthe industry. You too can fulfil your dreamsof a successful and rewarding future nthe industry of your cholce.“WLClis rulya bridgeto your future” WLCI Corporate Connect The WLC! Corporate Connect aims to work with some of the best employers in the Media industry with an objective of redefining professional Media education to make it more relevant tothe requirements of employers and rewarding for learners. Yo empower the students withthe required knowledge and skils, our Media course content has been developed in close collaboration with some ofthe ee een eee ee een ce en eee es See Le ee ere ca ete ee ee ee eee em ees supports our internship and traineeship programme and inthe final recruitment process, Our students have been successfully working With News Channels, Production houses, Advertsing Houses, Film industry, Web companies.te Alumni SU eee eee ae EC ce ae ee eee ent ee ee eee ree ey errr) ee ean ce eS ce ee ee a ey National Journalists, Correspondents, Producers, Directors, Radio and TV Anchors and research heads etc in leading national and eee acer ay The WLC! Annual Alumni Meet provides our alumni an opportunity to rekindle a relationship, share experience and celebrate their professional achievements with other Industry Networks. Industry events are organized to enable them tostay connected with others in. eaOe APPLICATION FORM to Your Future ‘A. Personal Information: Name Please affix photograph Date of Birth Nationality Local Mailing Address 0 Male 0 Female Telephone (Mobile) Email Address Permanent Address. B. Family Details Parent's Name Mobile No, Email Address Qualification Organization Designation lf not residing with Parents: Local Guardian's Name. Address ‘Telephone Email Address ©. Academic Qualifications Class 10th, 12th or equivalent & Graduation or equivalent [S No. ‘Name of School / Colege PeroeniagelGrade ‘Steam Board Universiy | Year of Completion D. Professional Qualifications Please provide details of professional or other qualifications received or pending: [SNol Name of insttuton / Unversity PercentageiGrade ‘Stream Board/ Universty | Year of Completion Work ExperienceE. Programmes Applied For Full Time Programmes couse Apple for Foundation ve Heer ieve Advances ee Protessiona evel eee a a o a eso Teomotgy a a o g rope Cesgn a Qo Qo a Meta a Qo o a Part Time Programmes Business Management Fashion Technology _| Advertising & Graphic Design Media Digital Marketing §=.[] Programmes for Programmes for Programmes for \Werking professionals Working professionals Working professionals. Research Analytics [] 2 ° 1o ° ° jo Sales Oo |5 3 is Talent Acquisition [ | ||P Part Time Programmes Part Time Programmes Part Time Programmes S é eo Accounting o |g . . ‘Terms & Conditions +The appear wou be eared ohave accept ang agreastabe bound by thetoms his appcatonandany other temsandconlions as etaledin the prospects. apaleatnterm rules and equations, by wiherskyngesomeoronaleraeteias ch ateant one Seas 2.W.CColege Inia herent refered a5 "The Colege reserves olsen ight change, amend ado, eet any requementorsupportserdces nd sylablone ‘ours, astray doom 5 Theappeantwibeesponabeto atendingclosses,andmaintaning danpline andaround ihe Catege srcbeingatiredin adecentandrespeciabie manner, ‘condicinghmesitnerselnapropr snd reepecadlomannor andnotcaveingany druptenoflasssordieurdance othr sens 4 The applicant ibe subject the aesamen{carodoutbyhecollogeproscly. Faire on te part ote appicantrequres the appicanto undergone reassessment procedior te colege. 5. The appcantena berespanbleforal personal propery ced broughttote Colage ac nalabity whatever fine Calegewoultarsforanylossor camage Caused rato 6 Falureto tendo minimum of 75% of asses, ntfloung he dress code, chestng, sng abusive language or behavior, teas, essouls, harassment, thet use ‘Shapueoholroeng invalvodtray ahr erin actly by any aptcartoson or sopporinglincigaing ao Ue abowe Hele or uti the Gologe prarisoe. 36150 ‘caeemaye wold onataeatreachon pao thesppeantatat 7. Theapolicantcausng any breach is apreament aco the tons ndcondtions apecabietohimwoulhavedeemeado have vainly wihdrawntromthe colegeand ‘wouldnatbeenveal any éomponsaton fom fe Colago watever 8 Tho Coleg il notbe oho foanylssidamage duo closure dsrupbon caused by any ndutial acon, Govermentalacton, fe, Nod, att Go. ore juror feranyohorreaeonnoinreconral ne cologe. 2. Nofoes, nding region antl fe ibe relunded or any eason whatsoever Alles subject change wihoutnace, the dscrton ofthe management WLC loge nda wanoutaesipng ary reason natsoover 10.Nont sprerttfooswilleadttherames being sbuckofl bell othe Clege, besides the stent bing debaredromaltending asses ‘1. incasetnestuentthenwshes to continue wih he cours helshewilbeesledasare-entyesse Areisvation case wl poy Rs. 15000 processingcharges. 1 Incase cheque ls lshonoued the student lela to pays. 1000/-es processing charges ante course ees DO slang wih Rs 100-perdaylte fees decovntabovomtnedate fetes was due. 18, Campustansers wabe chargeable at Re. 3500 +4. Thecllege wire responsible n anyway whatsoever forthe perormance ofthe stidertin any examina intrview ob evra curicar attest. The Cages _alsonatresponsilein anyway for ensuing biplacrrentofany alr Pus wl dopendon he prormance oft canddat 15.Nofeewitbe accepted inca. he collage sa nba responsbie foray cash paid he studeito any employe orassocateoftecollage. The collage shal accept ent only trough Crossed Ghaqu or Demand Dat raum afaverel WLC Cologe (Ld 16. Service Tax oronityat 12.30%, or asappleabe fon inatotine, willbecharged extra. ‘7 ludersand tne Pression Catcatesorebeingoeredby WH. Clareretrecogazedyenyahernssen/ AICTEIALIGo ond sndishas beenexpsinedo DECLARATION Teontemthat have ree he sitions ns saree to able bytecode condut. als contmthat nefermstion provided he erm ue correct and aecure Signature of he Applicant ateINDUSTRY PARTNERS WICI MEDIA SCHOOL PLACEMENT ALUMNIQ@ & & Creativity i is intelligence having fun. -Albert Einstein LOCATIONS DELHI _ ae BANGALORE TOM ora KATHMANDU HYDERABAD NAGPUR KOLKATA www.wicimedia.in Toll Free: 18001021522