About Us

ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint venture between
ICICI Bank Ltd., India's largest private sector bank, and Prudential plc, a leading
international financial services group headquartered in the United Kingdom. ICICI Prudential
Life was amongst the first private sector life insurance companies to begin operations in
December 2000 after receiving approval from Insurance Regulatory Development Authority
of India (IRDAI).
ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of March 31, 2015)
with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the
financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The
company has assets under management of Rs. 1001.83 billion as on March 31, 2015.
For over a decade, ICICI Prudential Life has maintained its dominant position (on new
business retail weighted basis) amongst private life insurers in the country, with an array of
products to match the different life stage requirements of customer and enable them to
achieve their long term financial goal

Vision & Values

Our vision:

To be the dominant Life, Health and Pensions player built on trust by world-class people and
service.

This we hope to achieve by:

Understanding the needs of customers and offering them superior

products and service;

Leveraging technology to service customers quickly, efficiently and

conveniently;

Developing and implementing superior risk management and investment

strategies to offer sustainable and stable returns to our policyholders;

Providing an enabling environment to foster growth and learning for our

employees;

And above all, building transparency in all our dealings.

Our values:

The success of the company will be founded in its unflinching commitment to 5 core values
-- Integrity, Customer First, Boundary-less, Humility and Passion. Each of the values describe
what the company stands for, the qualities of our people and the way we work. Every
member of the ICICI Prudential team is committed to the 5 core values and these values shine
forth in all we do.

Boundary less I will treat organization agenda as paramount

Integrity What I do when nobody is watching me
Humility Openness to learn a change
Customer First Service excellence towards Internal and External Customers
Passion Demonstrates infectious energy and enthusiasm
We do believe that we are on the threshold of an exciting new opportunity, where we can play
a significant role in redefining and reshaping the sector. Given the quality of our parentage
and the commitment of our team, there are no limits to our growth

Promoters
ICICI Bank

ICICI Bank Limited (NYSE:IBN) is India's leading private sector bank, with consolidated
total assets of Rs 8260.79 bn. as at March 31, 2015. ICICI Bank's subsidiaries include India's
leading private sector insurance companies, the largest online retail brokerage and among its
largest mutual funds and private equity firms. ICICI Bank's presence currently spans 17
countries, including India.

About Prudential Plc

Prudential plc is a company incorporated and with its principal place of business in England,
and its affiliated companies constitute one of the world's leading financial services groups. It
provides insurance and financial services through its subsidiaries and affiliates throughout the
world. It has been in existence for more than 166 years and has 496 billion in assets under
management (as at 31 December 2014). Prudential plc is not affiliated in any manner with

Prudential Financial, Inc., a company whose principal place of business is in the United
States of America.

Key Persons
Mr. Sandeep Bakhshi
Managing Director & Chief Executive Officer

Mr. Puneet Nanda

Executive Director (Chief Marketing Officer)

Mr. Sandeep Batra

Executive Director

Mr. Satyan Jambunathan

Chief Actuary (Appointed Actuary)

Mr. Manish Kumar

Chief Investment Officer

Mr. Deepak Kinger

Executive Vice President (Chief Compliance Officer)

Mr. Binay Agarwala

Chief Financial Officer

Mr. Pratyay Bhattacharya

Vice President (Chief Risk Officer - Enterprise Risk)

Mr. Amish Banker

Senior Vice President (Chief Risk Officer - Operational Risk)

Mr. Navin Sharma

Senior Vice President (Chief Internal Audit)

Corporate Social Responsibility (CSR)

The Company's objective is to pro-actively support meaningful socio-economic development
in India and enable a larger number of people to participate in and benefit from India's
economic progress. This is based on the belief that growth and development are effective
only when they result in wider access to opportunities and benefit a broader section of
society.
The Corporate Social Responsibility Policy (CSR Policy) of ICICI Prudential Life sets out
the framework guiding the Company's CSR activities. The Policy also sets out the rules that
need to be adhered to while taking up and implementing CSR activities.

Click here to view ICICI Prudential Life's CSR Policy

Awards & Recognition

For the project on Digitization, ICICI Prudential Life Insurance has won the 1st Prize for
Innovation at the Import Awards 2014.

ICICI Prudential Life featured as the top Life Insurance Brand in the BrandZ Top 50 Most
Valuable Indian Brands 2014 study conducted by the global research agency Mill ward
Brown & WPP. This study recognizes Indias most outstanding brands across categories that
have built a good reputation for themselves over the years.

Icici prudential life insurance ppt

1. 1. ICICI PRUDENTIAL LIFE INSURANCEPresented by:Anjali
Purohit(11BSPHH010120)Neha Malviya(11BSPHH010519)Deep
Shome(11BSPHH010252)Prateek Bhayana (11BSPHH010598)
2. 2. ABOUT THE COMPANY: Established July 2000 First Policy floated on
December 2000 A Joint Venture of ICICI Bank and Prudential Plc ICICI is the
leading private bank in India, Headquartered in Mumbai Prudential Plc is a
leading international financial service group headquartered in United Kingdom
No. of Branches: 2100 Micro-offices: 1,116 No. of Bancassurance Partners:
18 First Life Insurance Company to receive National Insurer Financial
Strength Rating of AAA(IND) from Fitch Ratings. Also won Most Trusted
Brand & Most Trusted Private Life Insurer by The Economic Times-AC Nielson
Org
3. 3. Wealth insurance: Wealth insurance ensures that you receive a lumpsum
amount of money at the maturity of the Policy. In the unfortunate event of
death during the term of the policy, your family receives lumpsum amount,
called the Sum Assured. Thus it combines the benefits of protection and
saving in a single instrument. Child insurance: Education solutions ensures
comprehensive financial planning for your childs education/ developmental
needs.. It offers financial protection to your childs future in the unfortunate
event of your death. ICICI Prudential Life to take decision on the claim
Claimant to submit the required documents ICICI Prudential Life to help the
claimant to complete the documentation Intimation of claim to ICICI
Prudential Life Term life insurance: Term Insurance Plans are designed to
ensure that in the event of the policyholders death, the family gets the sum
assured (the cover amount). 4 step claim process : PRODUCTS
4. 4. DETAILS OF POLICIESPOLICY NAME AGE PREMIUM TERM BENEFITSICICI Pru
iCare 18 - 65 Rs 3,000 5-30 years Premium paid towards the policy will be
eligible for tax benefits u/s years 80C of the Income Tax Act, 1961 2ICICI Pru
Pure 18 / 65 Rs. 2,400 10 / 30 any benefit amount received under this policy
will be eligible for theProtect years p.a. years tax benefit under section 10
(10D), as per prevailing Income Tax lawsICICI Pru 18 / 65 Rs. 2,400 10 / 30 In
case of total and permanent disability due to an accident, thisLifeGuard years
p.a. years rider would waive future premiums till maturity.ICICI Pru Home 18 /
60 Rs. 6,000 2-30 years On the death of the life assured, the benefit based on
the initialAssure years p.a. loan schedule will be payable.ICICI Pru iAssure 8-70
Rs. 20,000 5 or 10 Tax benefits u/s 10(10D) will not be available and benefits
receivedSingle Premium years years under the policy will be taxableICICI Pru
30 18,000 15 Years You have a choice of payingGuaranteed Years premiums
for either 7 or 10Savings Insurance years, while enjoying a long term savings
benefit underPlan the plan.
5. 5. DETAILS OF POLICIES CONT..POLICY NAME AGE PREMIUM TERM
BENEFITSICICI Pru Whole 0 / 60 years Rs. 6,000 per Whole life Life cover,
WealthLife annum creation, Additional life cover, Avail of tax benefitsICICI Pru
0 / 60 years Rs. 6,000 p.a. 10 / 30 years Accident and Disability
BenefitSavenProtect Rider, extended cover for 5 years after maturity of the
policyICICI Pru 16 / 70 years Rs. 6,000 p.a. 15 / 20 years Survival
Benefits,CashBak Death benefit , Accident and Disability Benefit RiderICICI Pru
0 / 25 years Rs. 8,400 p.a 10 / 25 years Benefits at critical
educationalSmartKid 20 / 70 years milestones,guaranRegular tees a

regularPremium income to secure your childs academic career Coverage

options,
6. 6. SEGMENTATIONPOLICY NAME Demographic Socio-Economic GeographicICICI
Pru iCare 18-60yrs above Lower middle class Urban and rural and above
indiaICICI Pru Pure 18-60yrs above Lower middle class Urban and ruralProtect
and above indiaICICI Pru LifeGuard 18-60yrs above Lower middle class Urban
and rural and above indiaICICI Pru Home 18-60yrs above Upper middle class
urbanAssure and aboveICICI Pru iAssure 1-60yrs above upper middle class
urbanSingle Premium and aboveICICI Pru 25-50yrs Upper middle class
urbanGuaranteed Savings and aboveInsurance Plan
7. 7. SEGMENTATIONPOLICY NAME Demographic Socio-Economic GeographicICICI
Pru Whole 1-60 yrs above Upper middle class urbanLife and aboveICICI Pru 160 yrs above Upper middle class urbanSavenProtect and aboveICICI Pru
CashBak 18-60 yrs above Upper middle class urban and aboveICICI Pru
SmartKid 1-60yrs Upper middle class urbanRegular Premium above(children
and and above parents)ICICI Pru SmartKid 5-18 yrs above Upper middle class
urbanPremier and above
8. 8. HEALTH INSURANCE Policy Name Age Benefit CoverICICI Pru Health 25 - 55
Policy Holder All problems that dependent require hospitalization and Critical
IllnessICICI Pru Hospital 01 - 65 Policy Holder All problems that Care II
dependent require hospitalization ICICI Pru Crisis 18 - 60 Upto 20 lakh 35
MAJOR Cover ILLNESS
9. 9. Segmentation Policy Name AGE Social Attitude (Demographic) Class
Towards (Psychographic) Product (Behavioral) ICICI Pru Health 25 55 Working
Class PositiveICICI Pru Hospital 01 - 65 Upper Class Highly Positive Care II ICICI
Pru Crisis 18 - 60 Working Low Postivity Cover Class
10. 10. Choose a one time lump sum amount that you will pay in order to
purchase this planSegmentation Product is target to Service Middle Class and
not for Deprived Income Group ( less then Rs 90,000)RETIREMENT PLANS
Name Age (At Minimum Maximum entry) Annuity Cover * ICICI Pru 45 100 Rs
12000 Not Defined Immediate years Annuity
11. 11. HealthSegmentationProduct is target to people who has slightly negative
approach towards theproducts (Behavioral Segmentation) Child Wealth
Retirement ULIPS Unit Link Insurance Plans Freedom to choose your life
insurance cover (Decide the percentages) Freedom to choose your
investment type (Equity or Bonds) Flexibility of additional investment (Top
ups) Goal based planning
12. 12. Credit Assure Utility Group Term Insurance Encashment Plan Plan
Group Leave Annuity Solutions Group Gratuity Plan GROUP PLANS
RETIREMENT SOLUTION PROTECTION SOLUTION
13. 13. The plans offer Life cover, low and affordable premiums. Sarva Jana
Suraksha and Anmol Nivesh are tailored to meet the unique requirements of
rural investors. 2.5 million lives across as many as 16 states in India.
Underserved segment
14. 14. SEGMENTATION Products Age Socio-economic GeographicGroup Gratuity
Plan 18-60 Working class urbanGroup leave 18-60 Working class
urbanencashment planAnnuity Solutions 45-80 Working class urbanGroup
Term 18-70 Working class urbanInsurance PlanCredit Assure Utility 18-60
Working class urbanSarva Jana Suraksha 18-55 Farmers /lower income
RuralAnmol Nivesh 18-50 Farmers /lower income Rural
15. 15. DISTRIBUTION: 2 FACTORS Personal Distribution System: Includes all
channels like distribution agencies of different models and brokerages,
bancassurances and work site marketing Direct Response Distribution System:
A method whereby the client purchases an insurance directly
16. 16. DISTRIBUTION Team Size: 13,000 Professionals Distribution Touch
Points: 5,000 Advisors:175,000 Customer Service Touch Points: 10,000

Grievances: Call-Centres, Branches, E-mail, Letter & Webs Grievance

Redressal Officer Senior Management Grievance Redressal Offic Grievance
Redressal Committee
17. 17. Flow Chart Depicting Service flow of ICICI Prudential Service BeingICICI
Prudential Attended by Queries Being Divided by Branch executive Asked
customer Efforts made toConvincing the Removing any Efforts made to
provide Person Misconceptions know interest solutions Solving theCreating
liking Ending with query/closingfor the Product the deed
18. 18. THANK YOU !!!