Rational Models

The focus is on the process of decision- making instead of the structural

framework which constrains but does not determine managerial decisions.

The sequence of the Rational Models

Perception of a problem
Analysis of the problem
Formulation of other solutions or choices
Choice of the most appropriate solution.
Implementation of the chosen one.
Monitoring and evaluation of the effectiveness of the chosen strategy.

The limitations of the Rational Models:

Data decision if its not available.

Arguments about the definition and the objectives of the Problem
The choice of the solution can be detached
The effectiveness of the chosen solution may vary according to people

The Rational Principles:

Aims and priorities

Long-term planning
Evaluation alternatives
Zero-based budgeting
Selecting the most appropriate options

13/9/2015