ASSIGNMENT: Webquest for Compiling Company Data.

Surf the net and gather information on the company you most desire to be
employed at. Complete the company data sheet below:

COMPANY DATA SHEET

Company Name: Cheil Worldwide Inc.

Nationality: Korea

Business Line: advertising agency

Location: Cheil Building 736-1, Hannam-dong, Yongsan – gu,

Seoul , Korea

Year Established: 1973.01.

CEO: Nak Hoi Kim

Number of Employees:

Account executives : 188

Creative : 85
Promotion : 102
Marketing : 87
Media : 42
Interactive : 25
Others : 286
Total : 815

Types of Products/Services:

1. Strategy and Consulting – develop the strategy to take action and

solve problems related to markets
2. Media – make commercial messages which are suitable to the brand, target
and creative concept
3. Creative – develop marketing strategies to upgrade brand value and
improve produce sales
4. Media – suggest media solutions by developing media planning programs
that maximize advertising effects and sales results.
5. Promotion – improve the brand value by Cheil’s own Integrated Promotion
program
6. Sports Marketing – perform global brand campaigns through both global
strategy development and regional marketing and maximize power brand
activities by Holistic Marketing.
 7. Global Growth – work as a client’s, do business on the global market,
global agency by developing marketing strategies and produce and execute
advertising programs for local clients.

Why do you want to work at this company?

1. It’s Korean best advertising agency

2. I like Cheil’s advertisements aim to give humors to viewer such as KT Olleh

ad, Bacchus(Korean famous drink which is acopic, energy provider) ad.

3. The company gives an idea vacation up to two months, so employees can

come up with creative ideas.

4. In my opinion, most of the innovative ads are made by Cheil so I believe that
the company offers best work conditions for employees to use their
creativity..

5. Cheil established offices and branches in 25 parts of the world, so employees

have chance to work abroad such cities as New York, London, Beijing, Sao
Paulo and Singapore.