N HA DOANH NGHIP VINAM

Nhm 5
Nguyn Phan Hong K
Nguyn L Thy Tin
H Th Yn Nga
Nguyn Th Phng Trang
Trn Hong Khnh Th
c Minh
Hong Nht Huyn

TNG B MT
1. Kin trc

Nh my x
nghip theo 2
mu ch o

2. ng phc cng ty

Nn trng in
logo cng ty

3. Logo v slogan

Slogan:cht lng
quc t, cht lng
Vinamilk

4. n phm

c in ln cc
dng nh
sch

5. Nhn vin

Nhn vin thn thin,

nng nhit

6. Hot ng
x hi

T chc cc qu
t thin

7. L hi cng ty

T chc cc hi ngh, lin hoan, tng kt

TNG GIA

 Vinamilk mong mun tr thnh sn phm c yu thch nht mi khu vc, lnh
th. V th chng ti tm nim rng cht lng v sng to l ngi bn ng hnh ca
Vinamilk. Vinamilk xem khch hng l trung tm v cam kt p ng mi nhu cu ca
khch hng.

Trit l kinh
doanh
Chin lc
pht trin

t mc doanh s tr thnh 1 trong 50 cng ty sa ln nht th gii, vi mc tiu

trong giai on 2012 2017 t mc doanh s 3 t USD.

S mnh

Vinamilk cam kt mang n cho cng ng ngun dinh dng tt nht, cht lng
nht bng chnh s trn trng, tnh yu v trch nhim cao ca mnh vi cuc sng con
ngi v x hi.

Tm nhn

Tr thnh biu tng mang tm vc th gii trong lnh vc thc phm v thc ung,
ni m tt c mi ngi t trn nim tin vo sn phm an ton v dinh dng.

Gi tr ct li

S cng bng:
Tnh minh bch:
Tnh trch nhim:
Trch nhim gii trnh:

TNG SU
ng tm hp lc, lm ht sc mnh, cht lng c t ln hng u,
tm huyt gi vo tng sn phm v tt c v c nguyn chm sc sc
kho cng ng cho tung lai th h mai sau

Vinamilk lun t cht lng hng u. Mang truyn thng tt p lun v

sc kho ca cng ng.