Changer 1
INTRODUCTION
yt
Not only ist easy to ie with maps,’ essential To portray
meaningfal zelationships for a complex, three-dimensional
‘world ana fat sheet of paper or a video server a map must
istort reality. Asa sale model, the map must use symbols,
that almost always ae proportionally much bigger or thicker
than the festures they represent. To avoid hiding cial im
formation in a fog of deal, the map must offer a select
incomplete view of reality. There's no escape fe the eato-
‘raphe paradox to present a useful and trthful picture, an
Sccurate map must el white les.
Because most map usees willingly tolerate white les on
maps, isnot dificult for maps also to ell more serious lies.
Map users generally are «trsting lot they understand the
need to distor geometry and suppress featores, and they
bnlieve the cartographer reilly does know where to dra the
Tne, figuratively as well as Iiterally. AS with many things
beyond their Fill understanding, they readily entrust map
making to a priesthood of technically competent designers
And drafters working for government agencies and commer
‘alms, Yet cartographers are not iensed, and many map
makers competent in commercial art the tse of computer
‘workstations have never studied cartography. Map uses
dom ever, question these authorities, and they often fai to
appreciate the map’s pote asa tool of deliberate falsification
‘oF subtle propaganda
Becnise of personal computers and electronic publishing,
imap users can now easily le to themeelves-—and be unaware
‘offt Before the personal computer folk cartography consist
fd largely of hand-drawn maps giving directions. The dir
tion giver had full control over pencil and paper and usualChapter One /2
had no difficulty wansferring routes, landmarks, and other
relevant recollections from mind to map. The computer al
lows programmers, marketing experts, ad other anonymous
middlemen without cartographic savvy to strongly influence
the lok of the map and gives modern-day folk maps the esp
type, uniform symbols, and versimilitue of maps from the
cartographic priesthood, Yet software developers commonly
Ihave mate it easy forthe lay cartographer t select an inap-
propriate projection ora misleading set of symbols. Because
ff advances in low-cost computer graphics, inadvertent yet
Serious cartographic les can appear respectable and accurate
‘The potential for cartographic mischief extends well be-
yond the deliberate suppression used by some cartographer:
politicians and the electronic blunders made by the cart-
fraphically ignorant. any single caveat can alert map users
to theirunheathy but widespread natveté tis thate single map
1 but one of on indefintly large numberof maps tht might be
produce or the same situation o rm the same data, The alles
Feflct an academic Ifetime of browbeating undergraduates
‘with this obvios but readily ignored warning, Hv easy Is
to forget, and how revealing to recall that map authors can
‘experiment freely with features, measurements, area of cover-
!age, and symbols and can pick the map that best presents their
fase or supports their unconscious bas. Map users must be
[Ware thal cartographic license is enormously broad
“The purpose ofthis book sto promote «healthy skepticism
about maps, not to foster either eynicism or deliberate dishon
testy. In showing how tole with maps, Twantto make readers
ware that maps, like speeches and paintings, are suthored
Collections of information and also ae subject to distortions
arising fomgnorance greed, ideological blindness, or malice
Examining the misuses of maps also provides an interest
Ing introdtion to the nature of maps and their range of
appropriate uses. Chapter 2 considers as potential sores of
‘lstortion the map's main elements: see, projection, and
Symbolization. Chapter 3 further purses the effects of scale
by examining the various white les cartographers jst
necessary generalization, and chapter looks at common,
blunders resulting from the mapmaker’s ignorance or over.
sight. Chapter treats the seductive use of symbols in adver-
Using maps, and chapter 6 explores exaggeration and sup-
Invasion / 3
pression in maps prepared for development plans and env
ronmental impact statements. Chapters 7 and 8 examine dis
torted maps tsed by governments as politcal propaganda
ands “disinformation” formitary opponents. Thenext two
Chapters ae particularly relevant fo users oF mapping, sf
‘ware and electron publishing chapter 9 addresses distortion
{nd self deception i statistical maps made from census data
And other quantitative information, and chapter 10 looks at
Tow a cateless of Machiavellian choice of colors can confuse
‘or mislead the map viewer. Chapter If concludes By noting
mapa’ dual and sometimes conflicting roles and by recom
mending a skeptical assessment ofthe map author’s motives.
“Abook about hove te with maps can be more ssf than
«book about how to lie with words. Afterall, everyone is
famuliar with verbal lies, nefarious as well as white, and is
‘wary about how words can be manipulated. Our schools
{cach thee pupils tobe cautious consumers who read the fine
print and between the lins, and the public has a guarded
respect for advertising law, marketing, politics, public rel
tons, iting and other occupations requiring ski in verbal
‘manipulation Yet education nthe use of maps and diagrams
EE spotty and limited, and many otherwise educated people
are graphically and cartographically literate. Maps, ke
‘numbers, are often arcane images accorded undue respect and
‘credibility This book's principal goal i to dispel this arto
[graphic mystique and promote a more informed use of maps
bhsed upon an understanding and appreciation of their flex
bility as’ medium of comminiatin,
The book's insights can be especially useful for those who
right more effectively use maps i ther work oF a cizens
Fighting environmental deterioration or social il. ‘The in
formed skeptic becomes a perceptive map author, better able
to describe locational characters and explain geographic we
Uonships as wells better equipped to recognize and counter
the self-serving anguments of bated or dishonest mapmakers.
‘Where a deep mistrust of maps reflects ether ignorance of
how maps work or a bad personal experience With maps, tls
book can help overcome an unhealthy skepticism called ci.
fophobia” Maps nesd be no more threatening or less teliable
‘han words, and rejecting or avoiding oF ignoring maps Is
fakin to the mindless fears of iliterates who regard books 35‘Chapter One / +
evil or dangerous. This book's revelations about how maps.
must be white lies but may sometincs become real les shoud
provide the same sort of reassuring knowledge that allows
‘humans to contro and exploit fie and elect.
Chapter 2
ELEMENTS OF THE MaP
XK
“Maps have three basic attributes: sae, projection, and sym
Bollzation, Each element isa source of distortion. Asa group,
they describe th essence ofthe map’s posites and limita
tions, None can use maps or make maps safely and effectively
‘without understanding map seals, map projections, and map
symbols
Seale
Most maps ate stale than the reality they represent, and
tnap seals tellus how anach smaller,” Map ca state their
Silein thice ways a ato, a a short sentence, and as a
Simple graph. Figure 21 shows some typical satements of
map scale
Toto sales relate one unt of distance on the map to a
speci istaner onthe ground. The uns must be the same,
SEihata rato of 110,000 means that a Tinch ine on the map
Fepresents 2 100:inch stretch of oad-—or tat 1 cenineter
fepresens 10000 centimeters oft stand "1000 feet.
‘Rvtongas they ae the came, the units dort mater and need
tot be sated the ratio sale sa dimensionles number By
Srovention, the prt of the ratio tothe Ie ofthe colon is
sways
“Some mapsstate the ratio scale asa fraction, but both forms
havethe ame meaning, Whether he mapmaker uses 1:2000
671/24 000i solely a matter of syle
rational statements hep the user compare map scales.
‘Ascale of 1/10,000 (or 110,000) i larger than a scale of
1/250 90 (or 125,00) becase 1/1000 1 a larger faction
than 1/280,000, Recall tht snl factions have big denomi-Chapter six 6
Sie aa amenities han he oe with th scond highs
SS essa faganty bon plying snk
the newromer” your ais il snd Snr mesa tat
Youn fly pope to ears the fond ls hey
Thcsnepproacadjunen you e ac nto ne
ey
“hugh he tone ofthis chapter ici hans to
rake You sepia about how ae Pope map tt
Srl dou nape pment, Unoteig cao
anton W pert sobeinganinerme izes
rs erg opp ran age
Sate crronme I icving tape sen foe
ime hata prea ew ay ora a)
mottheoly view and iot ecto red apronmaton
Sou
Wiieipieecininiors sien.
Chapter 7
‘Mavs For PourticaL PROPAGANDA
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‘good propagandist knows how to shape opinion by mac
ipulating maps. Poitial persuasion often concern trite.
ial claims, nationalities, tational pride, honders,seategic
Positions, conquests, attacks, top movements, defenses,
spheres of influence, regional inequality and other geograpie
Phenomena conveniently portrayed cartographica The
Propagandist molds the map's message by: emphasizing
supporting features, suppressing contradictory information
and choosing provocative, dramatic symbols” People ts,
‘maps, and intriguing maps atract the eye as well as connote
authority. Naivecitizens willingly accept as tat maps btced
‘oma Biased and sometimes faudlent selection of acs
Although all three manipulate opinion, the propagandist’
goals differ from those of the advertiser and the resbestate
developer: Both the advertiser andthe polite propaganlist
attempt to generate demand, but the advertise tll prt
‘orservce,notan ideology. Both the advertiser and the prop.
fandist attempt to lower public waistance or to improve a
‘ague oF tarnished image, but the advertiser's objectives sre
commercial and financial, whereas the propoganist’ are
siplomatic and military. Both the real-estate developer snd
‘he political propagandist seek approval or permission, bat
the developer is concerned with & much smaller terior,
‘often uninhabited, and seldom acts nately without ofl
sanction. Although both the realestate developer and the
Propagandist fce opponents, the developer usually confronts
_groups of neighboring property owners, environmentalist,
storie preservationist, whereas the propagandist commen
iy confronts voeal thn minority, another country, an allan
of countries, an opposing ideology, o 8 widely acceptedChapter Seven / #6
standard of ight and wrong. Because propaganda maps are
ino ly oe to ones abe than x he
tical propapandist hos «greater opportanty than el
EResaivertseco the reaentate developer 0 stort realty by
Iarpulting he projection an ng ofthe map
“Ts chaper explores the maps vari and vrata as
an instrument of pital propaganda. Itefist section exam
ines how maps function as politcal ions—symbol of power,
uthority an nana unity. Next the chapter looks 3 hs
trap profectins can inflate or Gimiish the are ane relative
Importance of countries and eps and how a map pejection
a ite! become 2 sling pot for eatographally op-
presed regions A ind seco examines the manipulations
EF Nod propagandists, who used maps to fst German
xpanson beers Workd War I nd toy to keep Ameria
outa. A final section focuses on a fe fave symbols of
cog propane om: ton hes
‘nd placenames
Cartographic Icons Big and Small:
‘Maps as Symbols of Power and Nationhood
“Te map is the perfect symbol of the state your grand
iuchy ov tribal ape seems tied run-down, and ayed atthe
‘cigs, simply take a sheet of paper, plot sme ce, roads
She phys features awa heavy distin boundary around
‘Simuch erry ae you dare cin, clit add name—
perhaps reinforced withthe impeesive prefix “Republic a™—
Tr pret: you ae now the adr of Rew vere, aton-
mous county. should nyore doubt merely point to the
fap. Not ony i your new stateon papers. ap, 0
rust be re
Tiths mapaesymbol-thestate concep seems fetched,
consider the national atves England and Prance produced n
thelatesteenthcentry Elzabeth1of England commissioned
{Chrstophersaion to Carry out country Topographic
Save of Enpamd and Wes ato publish the maps in an
aporatehand-colored las. Im adn to providing infor
tration sel for governing her Kingdom, the aa bound
{Dpether maps of the varous English counties and asserted
Maps for Plital Propaganda /2
their unity under Elzabeth’s rule, Rich in symbolism, the
Bass fromispiece (ig. 71, lel) was a heavy, decorated
engraving thal denied the queen a a patton of Geopaphy
tnd astronomy. A ew decades Iter, flemy IVof France
Celebrated the recent eunfication of hs kingdom by com
missioning Booksller Maurice Bouguereau to prepare 0
Sinvloly detailed and decorated tae Like Sinton = ais Le
ia fogs incaes an ipesive engraving ig. 71
Tigh procaiming the glory of ling and Wangdon. tn both
Mave eplonal maps provid geographic detail and sin
gle overview map of the ettne county averted national
The spate of newly independent states formed ater World
Worl revived the nations atlas ta symbol of sationood
Although » few countries in western Eorope and North
‘America ad satesponsred hational atlases i the late
‘netenth and erly went centric, these served lngely
2 reference works and symbols of scene achevenent
between THD and 1980 the number of national acesChapter Seven / 50
increased ffom fewer than twenty to more than eighty, as
forme colonies turned fo carlography 28a tool of Bath e