Haseeb Ansari

Roll No: 53
PGDBM—A

Product: Maruti Suzuki

Swift
 Introduction
Maruti Suzuki India
• It was established in the year 1982, it was a joint venture
between Government of India & Suzuki Motor Corporation.
• In 1983 it launched its first car called Maruti 800
• In 1990s the company came up with cars that the Indian
Public had never seen in the country before.
• Maruti got listed in 2003 on the BSE & NSE
• Maruti is currently the leading car manufacturing company in
India.
Swift
• It was launched in the year 2005
• Swift had an altogether different look, unlike
the prevailing models of the cars in the
market.
• It was an absolute eye catching look of a car
for the Indian public.
• Once it got launched in India the sales went
only in the upward directions
Core Product---
Maruti Suzuki SWIFT
•The main benefit of the product is transportation.
•It was a new look given to the car market in India.
•It’s a medium range car

Augment
•SWIFT has come up with many variants viz. petrol, diesel & Duo(i.e.
petrol & LPG)
•43 liters fuel tank capacity
•Different shape, sporty look

Formal
•Maruti provides 3 free services & 2 paid services.
•It has the largest number of service stations across India.
•It provides a standby car to the privilege customers
•It has a very good tie up with insurance agencies
 Utility Function
•The main utility of SWIFT is for transportation.
•The compact nature is helpful in traffics.

Psychological Function
•SWIFT belongs to the No.1 company of India
• It is one of the fastest selling cars in India

Economic Function
•It has a fantastic average of 17 kms/ltr
•The competitors of SWIFT in the market are Hyundai
i10 & Skoda Fabia.
•SWIFT had a very low price than the competing 2 cars
because of which it managed to rule the market quite
comfortably.