Creative Digital Media Production Unit 1: Lesson 4

What does media consumption mean?

Media being taken in by an audience.

What do you think the difference between group and individual

consumption is?
Group
Media aimed at a large group of
people
Tutor definitions

Individual
Media aimed at a more specific
audience

Group
Individual
Consumed by multiple
Consumed by one
Make a list of some products that are consumed by groups and some that
are consumed by individuals.

Group
Films (Cinema)
TV
Games Muliplayer/Online
Music
Social Media
Radio

Individual
Games Single Player
Books
Music
Films (DVD)
TV
Social Media
YouTube
Apps
Radio

What is a primary audience?

The is
aimed
at Audience
What
a secondary
audience?
Side viewers

With this in mind, have a think about who the primary and secondary
audiences would be for Sesame Street?
Primary
Children
List some opinion leaders.

Secondary
Parents/Siblings

Celebrities
YouTubers
Music Makers
What areCompanies
the four areas of the Uses and Gratification theory?

Entertainment/ Diversion
Social Interaction

Inform and Educate

Personal Identity

Can you think of/list products or platforms that use for each of the
different uses or gratification areas? Remember some products/platforms
may fall into more than one area.
Entertainment And Diversion
Games/Music
Social Interaction
Social Media(Twitter #)

Inform and Educate

Documentaries/News
Personal Identity
Football

Photoshop Task
Create a poster using Photoshop explaining one of the following theories...

Hypodermic Needle Theory

Opinion Leader Theory
Uses and Gratification Theory

Please complete for Homework and upload to Weebly site.