NAME; PRAKYATH PR

SUBJECT; OPERATIONAL MANEGEMENT

Product
Parachute oil is the world largest packaged coconut oil
brand, a market leader in its category and one of the
oldest brands, Parachute Coconut Oil today stands for
purity and quality. Over the years, the brand has seen a
lot of innovations in packaging, sizing and tamperproofing. Parachute enjoys enormous loyalty in urban,
semi-urban and rural market.

Introduction of the company

Marico Limited is one of India's leading consumer
product. 1 out of every 10 indians is Marico consumer.
Maricos distribution network covers almost every indian
town with a population over 20,000 . marico uses 1 out
of every 25 coconuts grown in india.
Depot -3,Direct distributors- 882,Super distributors- 153

MARKET RESEARCH
Demand
Parachute advance-has now positioned itself on the
platform of the world best hair old. Is on based on
research finding that the users of parachute advanced
hair oil has better hair than the non-users of hair oils.
Parachute is in top 2 in the hair oil market for with
success of new product parachute jasmine and shanti
alma

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

Customer target
Parachute differentiation aspects
Parachute after shower hair cream; it is special hair
cream for men
Parachute oil spray; it is for modern generation like youth
Parachute ayurvedic oil; the herb and medicinal herbs are
used to enrich the oil content
Parachute scalp oil; to prevent excessive hair fall
Parachute tender coconut oil; a light coconut hair oil

Area of product
Maricos distribution network covers almost every indian
town with a population over 20,000. marico uses 1 out of
every 25 coconuts grown in india. There are 8 factories
Depot -33,Direct distributors- 882, Super distributors-153
Sales territories; urban-135 Rural-35,Towns covered
Urban-more than 32000, Rural- more than 11000
Retail outlets; urban 1.65 million reach and rural 0.85
million reach

Manufacturing
Raw material procuring;
Business Project Proposal Extraction of Crude Coconut
Oil, Production of coconut flour and virgin coconut oil,
Process Of coconut oil, Improving Small scale
Extraction of coconut oil
2

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

INGREDIATE
100% pure coconut oil Coconut oil,
Machines
Baby Boiler with Feeding Pump, Bucket Elevators,
Coconut Cutter, Energy efficient Oil expeller Machine,
Plate filter Presses, Screw Conveyer Components,
Fluidmech Equipment

LABOUR
They are 3230 labour are working in the compancy

INITIAL OUTBOUND SUPPLY CHAIN

5 FACTORIES
2WAR
30
E
DEPO
HOUS TS
E

100
750
2500
SUPER DISTRUT WHOLESA
DISTRUT ER
LER
ER

PACKINGING
AVAILABLE SIZE
100ML BOTTLE
100ML JAR
175ML JAR
175ML BOTTLE,
Mini- a bottle shaped small pack; re 1
3

1.6
18 MILLON
MILLON HOUSEHOL
RETAIL ED
ER

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

PROMOTION
50 PIONTS- one hair brush free
150 points-100ml parachute hair oil free
250 points-100ml parachute hair therapie free
different promotion had done by parachute advertised by
banner ads A market leader in its category and one it
advertises through television, print, outdoor digital, radio
the brand has been endorsed by celebrities like deepika
padukone, diya mirza, yuvraj

Profile
Marico ltd has reported 27.38% increases in net profile at
rs 157.72 crore for the first quarter ended june 30 2013

Conclusion
Company marico has strong and long term association
with retailers in rural areas
Parachute is most satisfied brand/product

Parachute comes with more innovative bottle

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

Market Rech
Demand
Parachute advance-has now positioned itself on the
platform of the world best hair old. Is on based on
research finding that the users of parachute advanced
hair oil has better hair than the non-users of hair oils.
Parachute is in top 2 in the hair oil market for with
success of new product parachute jasmine and shanti
alma

Customer target
Parachute differentiation aspects
Parachute after shower hair cream; it is special hair
cream for men
Parachute oil spray; it is for modern generation like youth
Parachute ayurvedic oil; the herb and medicinal herbs are
used to enrich the oil content
Parachute scalp oil; to prevent excessive hair fall
Parachute tender coconut oil; a light coconut hair oil

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

Area of product
Maricos distribution network covers almost
every indian town with a population over
20,000. marico uses 1 out of every 25
coconuts grown in india. There are 8 factories
Depot -33,Direct distributors- 882, Super
distributors-153 Sales territories; urban-135
Rural-35,Towns covered Urban-more than
32000, Rural- more than 11000
Retail outlets; urban 1.65 million reach and
rural 0.85 million reach
Manufacturing
Raw material procuring;
Business Project Proposal Extraction of
Crude Coconut Oil, Production of coconut
flour and virgin coconut oil, Process Of
coconut oil, Improving Small scale
Extraction of coconut oil
INGREDIATE
100% pure coconut oil Coconut oil, Oil Ideal
Fat next only to Mothers Milk, Coconut Oil: An
Important Functional Food, Pure Coconut Oil,

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

Effects of Coconut Oil, Versatility of Coconut

Oil, The Facts on Organic Virgin Coconut Oil

Machines
Baby Boiler with Feeding Pump, Bucket
Elevators, Coconut Cutter, Energy efficient Oil
expeller Machine, Plate filter Presses, Screw
Conveyer Components, Fluidmech Equipment
LABOUR
They are 3230 labour are working in the
compancy
INITIAL OUTBOUND SUPPLY CHAIN
5 FACTORIES
2WAR
E
HOUS
E

30
DEPOT
S

100
SUPER
DISTRUT
ER

PACKINGING
AVAILABLE SIZE
100ML BOTTLE
7

750
DISTRUT
ER

2500
WHOLESA
LER

1.6
MILLON
RETAIL
ER

18 MILLON
HOUSEHOL
ED

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

100ML JAR
175ML JAR
175ML BOTTLE,
Mini- a bottle shaped small pack; re 1

PROMOTION
50 PIONTS- one hair brush free
150 points-100ml parachute hair oil free
250 points-100ml parachute hair therapie free
different promotion had done by parachute
advertised by banner ads A market leader in
its category and one it advertises through
television, print, outdoor digital, radio the
brand has been endorsed by celebrities like
deepika padukone, diya mirza, yuvraj
Profile
Marico ltd has reported 27.38% increases in
net profile at rs 157.72 crore for the first
quarter ended june 30 2013

NAME; PRAKYATH PR
SUBJECT; OPERATIONAL MANEGEMENT

Conclusion
Company marico has strong and long term
association with retailers in rural areas
Parachute is most satisfied brand/product
Parachute comes with more innovative bottle