25 16 561

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(BusinessInsider, 2013. 8. 5).

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2013/9/2

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2013/9/2

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2013/9/2

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2012
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2013. 2. 28).
1) 2008 11(www.11st.co.kr) ,
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2013/9/2

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reverse-showrooming
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(BusinessInsider, 2013. 8. 5).
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2013/9/2

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2013/9/2

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(< 1> ).

< 1> (2006~2012)

Year

Facebook

Twitter

Linkedln

WordPress

Tumblr

Google+

Pinterest

2006

12,000,000

1,000

8,000,000

600,000

2007

50,000,000

750,000

15,000,000

2,000,000

170,000

2008

100,000,000

5,000,000

33,000,000

4,300,000

1,000,000

2009

350,000,000

75,000,000

50,000,000

8,000,000

2,000,000

2010

600,000,000

145,000,000

75,000,000

11,100,000

7,000,000

10,000

2011

800,000,000

300,000,000

135,000,000

50,000,000

38,000,000

90,000,000

11,700,000

2012 1,000,000,000

500,250,000

200,000,000

60,830,000

86,800,000

400,000,000

25,000,000

507.47

71.00

120.43

248.03

344.44

4,900.00

CAGR

109.00

: dstevenhwhite.com

2013/9/2

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2013/9/2

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2013/9/2

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2013/9/2

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, , SNS
SNS . 2012 8
4,700 1,200 Bizrate
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.
43% ,
24% .

2013/9/2

72

4.
, reverse-showrooming
,
. 3 (Foursquare), (Yelp) ,
,
(Livestar) (Cnet, 2013. 3. 20) .
SNS
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rid=199&contents_id=20969
2013/9/2

73

, http://terms.naver.com/entry.nhn?docId=1716389&
cid=390&categoryId=390
Ryan, M. (2012). Ordering Food Online? Thatll Be More Calories, Cost And
Complexity.
Bizrate Insights (2012. 8). Social Image Sharing and Online Shopping Series 3.
BusinessInsider (2013. 8. 5). Showrooming Killer? Pinterest Drives Reverse
Showrooming At Bricks-And-Mortar Retailers.
Cnet (2013. 8. 1). Amazon gets all Pinterest-like with Collections.
Cnet (2013. 3. 20). Pinterest acqui-hires Livestar team.
comScore (2011. 12. 23). State of the U.S. Social Networking Market: Facebook
Maintains Leadership Position, but Upstarts Gaining Traction.
Edison Research (2012. 6). The Social Habit 2012.
Experian (2012. 1. 17). Pinteresting Trend in Social Media.

Times (2012. 9. 12). Could Showrooming Actually Be Good for Brickand-Mortar Retailers?.

2013/9/2

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