Market Research on the

Basis of Product Research

 Product Research

Marketing Research that yields information about

desired characteristics of the product or service
 Steps of Product Research

 Test concept
 Determine optimal product design
 Package tests
 Product modification
 Test marketing
 Solving Market Problem
 Regular Check
 Feedback
 Test Concept

Idea Generation
Competitors
Market Position
Determining Optimal Product Design

Profitability
Competition in Target Market
Feasibility With respect to Technology
 Package Test

Reaction of customers
Cost of production
Selling Price
 Product Modification

Modification according to reaction of customers

Modification with respect to organizational goal
 Test Marketing

Testing product in market

Its behavior in market
Problem faced by product
 Solving Market Problem

Price
Design
Feature
Packaging
Substitute Product
Availability Of Product
 Regular Check

Regular check on the performance of product

How competitors are behaving
What are the additional things that we can do to
increase their sales
 Feedback

Feedback from customers Example:- what are

the additional features they require,
What they like in our product.
 Thank You

Presented By:- Group 6

Members:-
Vibhor Gupta
Vikas Vaidya
Prabhu Ram
Gopi
Ravi