9/23/2015

$ERXW 3RVW-LW 1RWHV : 30 8. & ,UHODQG

30 XVHV FRRNLHV RQ WKLV VLWH 'HWDLOHG LQIRUPDWLRQ RQ FRRNLHV DQG WKHLU XVH
FDQ EH IRXQG LQ RXU 3ULYDF\ 3ROLF\. <RX FDQ FXVWRPL]H WKH FRRNLH-UHODWHG
VHWWLQJV DW DQ\ WLPH E\ FOLFNLQJ RQ &RRNLH 3UHIHUHQFHV LQ WKH IRRWHU RI WKLV
SDJH.

%\ FOLFNLQJ "$FFHSW DQG 3URFHHG" \RX DFNQRZOHGJH WKDW \RX DJUHH WR WKH XVH
RI FRRNLHV RQ \RXU FRPSXWHU

$FFHSW DQG 3URFHHG

6HDUFK 3RVW-LW:
Uni ted Kin gd om & Ireland [C hange]

6RO XWL RQV

3URGXFWV

& RQQHFWL RQV

6SHFL DO 2IIHUV

& RQWDFW 8 V

:KHUH WR % X\

Pos tit UK & I reland > About Postit Notes

$ERXW 3RVW-LW 1RWHV : 30 8. & ,UHODQG

+,6725< 7,0(/,1(

)RU RYHU 40 \HDUV, WKH 3RVW-LW %UDQG KDV KHOSHG SHRSOH EH PRUH SURGXFWLYH, FRPPXQLFDWH EHWWHU DQG H[SUHVV
WKHPVHOYHV LQ D QXPEHU RI FUHDWLYH ZD\V.
<HW DV XQLYHUVDO DV WKHVH SURGXFWV KDYH EHFRPH, WKHLU EHJLQQLQJV ZHUH IDU IURP FHUWDLQ. /RRNLQJ EDFN, WKH ELUWK RI RXU &DQDU\
<HOORZ SKHQRPHQRQ UHPLQGHG XV RI D YDOXDEOH OHVVRQ: SHUVSLUDWLRQ FDQ EH MXVW DV LPSRUWDQW DV LQVSLUDWLRQ ZKHQ LW FRPHV WR
EULQJLQJ DQ LGHD WR OLIH.

+(5('6 +2: ,7 $// %(*$1:

)URP 'LVFRYHU\...
'U. 6SHQFHU 6LOYHU, D 30 VFLHQWLVW, ZDV EXVLO\ UHVHDUFKLQJ DGKHVLYHV LQ WKH ODERUDWRU\. ,Q WKH SURFHVV, KH
GLVFRYHUHG VRPHWKLQJ SHFXOLDU: DQ DGKHVLYH WKDW VWXFN OLJKWO\ WR VXUIDFHV EXW GLGQW ERQG WLJKWO\ WR WKHP.
",W ZDV SDUW RI P\ MRE DV D UHVHDUFKHU WR GHYHORS QHZ DGKHVLYHV, DQG

$W WKDW WLPH ZH ZDQWHG WR GHYHORS ELJJHU, VWURQJHU, WRXJKHU DGKHVLYHV," VDLG

6LOYHU. "7KLV ZDV QRQH RI WKRVH."
:KDW 6LOYHU GLVFRYHUHG ZDV VRPHWKLQJ FDOOHG PLFURVSKHUHV ZKLFK UHWDLQ WKHLU VWLFNLQHVV EXW ZLWK D
"UHPRYDELOLW\ FKDUDFWHULVWLF," DOORZLQJ DWWDFKHG VXUIDFHV WR SHHO DSDUW HDVLO\.

3UHDFKLQJ WKH *RVSHO

)RU \HDUV, 6LOYHU VWUXJJOHG WR ILQG D XVH IRU KLV LQYHQWLRQ. %XW
WKDW GLGQW NHHS KLP IURP WRXWLQJ WKH PHULWV RI KLV FUHDWLRQ WR
FROOHDJXHV.
", FDPH WR EH NQRZQ DV 0U. 3HUVLVWHQW EHFDXVH , ZRXOGQ W JLYH
XS.
0HDQZKLOH, $UW )U\, DQRWKHU 30 VFLHQWLVW, ZDV IUXVWUDWHG. (YHU\
:HGQHVGD\ QLJKW ZKLOH SUDFWLFLQJ ZLWK KLV FKXUFK FKRLU, KH
ZRXOG XVH OLWWOH VFUDSV RI SDSHU WR PDUN WKH K\PQV WKH\ ZHUH
JRLQJ WR VLQJ LQ WKH XSFRPLQJ VHUYLFH. %\ 6XQGD\, KHG ILQG WKDW WKH\G DOO IDOOHQ RXW RI WKH K\PQDO.
+H QHHGHG D ERRNPDUN WKDW ZRXOG VWLFN WR WKH SDSHU ZLWKRXW GDPDJLQJ WKH SDJHV.

...7R (XUHND!
7KLQNLQJ EDFN WR D VHPLQDU KHG DWWHQGHG RQ 6LOYHUV PLFURVSKHUHV, KH KDG ZKDW KH QRZ UHIHUV WR DV KLV
HXUHND PRPHQW. 7KH RQH ZKHUH \RX JHW WKH DGUHQDOLQH UXVK." 1
KWWS://VROXWLRQV.3P.FR.XN/ZSV/SRUWDO/30/HQB*%/3RVW,W-(8-*OREDO/3RVW,W/$ERXW-3RVWLW/'LUHFWRU\/

1/
5

9/23/2015

$ERXW 3RVW-LW 1RWHV : 30 8. &

,UHODQG

3DUWQHULQJ ZLWK 6LOYHU, WKH\ EHJDQ GHYHORSLQJ D SURGXFW. 2QFH WKH\ IRXQG WKHPVHOYHV ZULWLQJ PHVVDJHV
RQ WKHLU QHZ QRWHV WR FRPPXQLFDWH DURXQG WKH RIILFH, WKH\ UHDOL]HG WKH IXOO SRWHQWLDO RI WKH LGHD.

", WKRXJKW, ZKDW ZH KDYH KHUH LVQ'W MXVW D ERRNPDUN," VDLG )U\. ",W'V D
ZKROH QHZ ZD\ WR FRPPXQLFDWH."

7U\ ,W, <RX'OO /LNH ,W

)U\ GHFLGHG WR PDNH 30 FRUSRUDWH KHDGTXDUWHUV KLV SURYLQJ JURXQG.

)U\ VXSSOLHG WKH HQWLUH FRPSDQ\ ZLWK WKH QHZ DGKHVLYH QRWHV. (PSOR\HHV
ORYHG WKHP.
3M initially launched the product in four cities under the name Press 'n Peel with mixed results.

7KH %RLVH %OLW]

0DUNHWHUV GHFLGHG WR SXW WKH SURGXFW GLUHFWO\ LQWR FRQVXPHUV KDQGV. 7KH PDVVLYH VDPSOLQJ HIIRUW
NQRZQ DV WKH %RLVH %OLW] EHFDXVH RI LWV ODXQFK LQ %RLVH, ,GDKR ZDV D UXQDZD\ VXFFHVV. 1LQHW\
SHUFHQW RI WKRVH ZKR WULHG WKH SURGXFW VDLG WKH\G EX\ LW.

1980
WR
1986

A Star is Born
7KH QRWHV VSUHDG "OLNH D YLUXV," VDLG )U\. ",W ZDV DOZD\V D VHOI-DGYHUWLVLQJ SURGXFW EHFDXVH FXVWRPHUV
ZRXOG SXW WKH QRWHV RQ GRFXPHQWV WKH\ VHQW WR RWKHUV, DURXVLQJ WKH UHFLSLHQW V FXULRVLW\. 7KH\ ZRXOG ORRN
DW LW, SHHO LW RII DQG SOD\ ZLWK LW, DQG WKHQ JR RXW DQG EX\ D SDG IRU WKHPVHOYHV."
6LOYHU VDLG, WKDW OLNH PDQ\ JURXQG-EUHDNLQJ LQQRYDWLRQV, WKHLUV ZDV D SURGXFW QRERG\ WKRXJKW WKH\
QHHGHG XQWLO WKH\ GLG.

Yellow Gets Its Due

2Q $SULO 6, 6LOYHU DQG )U\V XQVXQJ KHUR GHEXWHG LQ 86 VWRUHV DV 3RVW-LW 1RWHV.

,WV QRZ LFRQLF &DQDU\ <HOORZ FRORU ZDV FKRVHQ E\ KDSSHQVWDQFH D

ODE QH[W GRRU RQO\ KDG VFUDS \HOORZ SDSHU RQ KDQG.
/HH ,DFRFFD DQG RWKHU )RUWXQH 500 &(2V ZURWH WR VD\ KRZ PXFK WKH\ ORYHG WKHP. 3RVW-LW 1RWHV DUH
LQWURGXFHG LQ &DQDGD DQG (XURSH.

Highlighting Greatness
)U\ ZDV KRQRUHG ZLWK WKH FRPSDQ\ V WRS WHFKQLFDO WLWOH, FRUSRUDWH UHVHDUFKHU. "0\ ELJJHVW UHZDUG," KH
VDLG, "LV WR VHH VR PDQ\ SHRSOH XVH DQG DSSUHFLDWH P\ SURGXFW."
3RVW-LW )ODJV ZHUH LQWURGXFHG DV D QHZ ZD\ WR RUJDQL]H ZLWK FRORU FRGLQJ, ILOLQJ DQG LQGH[LQJ.

1987
WR

Staying Power

1996

7KH 3RVW-LW 1RWH FHOHEUDWHG LWV lOWK DQQLYHUVDU\ DQG ZDV IHDWXUHG RQ
PDQ\ OLVWV RI WRS FRQVXPHU SURGXFWV RI WKH GHFDGH.
3RVW-LW (DVHO 3DGV ZHUH LQWURGXFHG. %UDLQVWRUPLQJ KDV QRW EHHQ WKH VDPH, VLQFH.
$IWHU 28 \HDUV ZLWK WKH FRPSDQ\, 6SHQFHU 6LOYHU, FR-IRXQGHU RI 3RVW-LW 1RWHV, UHWLUHG IURP 30
ZLWK PRUH WKDQ 22 86 SDWHQWV WR KLV QDPH.
%RWK 6LOYHU DQG )U\ ILQLVKHG WKHLU FDUHHUV DW 30 KDYLQJ ZRQ WKH KLJKHVW KRQRUV IRU UHVHDUFK DV ZHOO DV
QXPHURXV DZDUGV ZLWKLQ WKH LQWHUQDWLRQDO HQJLQHHULQJ

1997
WR
2003

PostIt
Brand
Goes
Hollywoo
d

7KH PDLQ FKDUDFWHUV LQ 5RP\ DQG 0LFKHOHV +LJK 6FKRRO 5HXQLRQ FODLP WR KDYH LQYHQWHG 3RVW-LW
1RWHV LQ WKH WLPH VLQFH WKHLU JUDGXDWLRQ.

$ ZRUNSODFH VWXG\ VKRZHG WKH DYHUDJH SURIHVVLRQDO QRZ UHFHLYHV ll

PHVVDJHV RQ 3RVW-LW 1RWHV HDFK GD\.
3RVW-LW 1RWHV DUH VROG LQ PRUH WKDQ 100 FRXQWULHV. 7KH QRZ IDPRXV 3RVW-LW DGKHVLYH FRQWLQXHV WR EH
XVHG RQ PDQ\ 30 SURGXFWV.

Sticky Situations
3RVW-LW 6XSHU 6WLFN\ 1RWHV ZHUH LQWURGXFHG ZLWK D VWURQJHU DGKHVLYH WKDW DGKHUHV EHWWHU WR YHUWLFDO
DQG QRQ-VPRRWK VXUIDFHV.
,Q DQ HSLVRGH RI 6H[ LQ WKH &LW\, &DUULHV ER\IULHQG EURNH XS ZLWK KHU YLD 3RVW-LW 1RWH.
$IWHU LWV LQWURGXFWLRQ, WKH 3RVW-LW )ODJ +LJKOLJKWHU UHFHLYHG KLJK PDUNV IURP VWXGHQWV IRU EHLQJ
D KLJKOLJKWHU DQG 3RVW-LW )ODJ GLVSHQVHU DOO LQ RQH.

2004
WR
7RGD\

Stuck On You
3RVW-LW 1RWHV FHOHEUDWHV LWV 25WK DQQLYHUVDU\.
,Q WKH VHDVRQ ILQDOH RI *UH\V $QDWRP\, 0HUHGLWK *UH\ DQG 'HUHN 6KHSKHUG ZURWH WKHLU ZHGGLQJ YRZV
RQ 3RVW-LW 1RWHV.
7KH 3RVW-LW 6XSHU 6WLFN\ )XOO $GKHVLYH 1RWH ZDV LQWURGXFHG. 1RZ, WKRVH ZKR SUHIHU WKHLU 3RVW-LW
1RWHV RQ-WKH-JR FDQ DSSO\ WKHP WR QRWHERRNV DQG ODSWRSV. 7KLV ZD\, D SDG RI QRWHV LV DOZD\V QHDUE\.

Making It Big
7DON VKRZ KRVW 2SUDK :LQIUH\ LQFOXGHG 3RVW-LW )ODJ +LJKOLJKWHUV RQ KHU )DFH %HKLQG WKH 1DPH
HSLVRGH. 30 3URGXFW 'HVLJQHU 'DYLG :LQGRUVNL WRRN D FXUWDLQ FDOO RQ WKH VKRZ.

$OO 3RVW-LW 6XSHU 6WLFN\ 1RWHV DUH QRZ PDGH ZLWK D SODQW-EDVHG DGKHVLYH
(6% SODQW-EDVHG DGKHVLYH E\ ZHLJKW .

The World Takes Note

3RVW-LW 1RWHV DUH QRZ DYDLODEOH LQ PRUH WKDQ 150 FRXQWULHV. &ROOHFWLYHO\, WKHUH DUH PRUH WKDQ 4,000
3RVW-LW 3URGXFWV.
+DYLQJ VHHQ 3RVW-LW 1RWHV IHDWXUHG LQ ILOPV, PRVDLF SRS DUW DQG WKH GDLO\ OLYHV RI PLOOLRQV, 6LOYHU LV
EORZQ DZD\. 7KH IDFW WKDW WKH\YH MXVW H[SORGHG DV D SURGXFW LV PRUH WKDQ , FRXOG HYHU KRSH IRU."

1 &11 RQOLQH HGLWLRQ. 7KXUVGD\, $SULO 4, 2013

(YHUQRWH LV D WUDGHPDUN RI (YHUQRWH &RUSRUDWLRQ
30, 3RVW-LW DQG WKH FRORU &DQDU\ <HOORZ DUH WUDGHPDUNV RI 30. 30 2014

3M, Postit and the colour Canary Yellow are trademarks of 3M.
Postit Brand: Co ntac t Us
Legal I nfo r m atio n

FAQ s

P rivac y Polic y

W here to Buy

Site Map

Cookie Preferences

Abo ut Pos tit Brand

3M 2015. All Rights Reserved.