Brain responsible:

Analysis - left
Centre for Information processing and controlling ability to act
Creativity - right
Learning
Holographic - when you break it into pieces each peace is a source for t
he whole
How does the brain work and can we mirror that in the organisation?
In the brain although there are specialist areas if the specialist areas are tak
en away
the other areas compensate. Specialisation is fine but should something happen t
o one
department the rest of the dept should know enough to compensate.e.g Paramedics
can do basic
medical procedures,
Our brain processes information through the paradox, we only know light because
we know darkness
In the organisation - every action we create potentially creates its opposite.
Distributed Intelligence - Can we have intelligence distributed in a way that ev
ery part of the whole has enough intelligence to make
decisions. That way everyone in the organisation can make informed decisions.
This can be acheived by management directing intelligent action, where rather
Can you think of any department in your organisation that doesnt depend on infor
mation?
Bounded Rationality - We make good enough decisions not perfect ones
because there is no perfect decision because there is no perfect information.
This introduces the reallity/possibility that there is left brain and right brai
n thinking?
Do we want to encourage that? Sometimes we make decisions based on a hunch, and
these decisions can turn out right.
n organisation exists in terms of the information.
Cybernetics - Are self regulating behaviours to maintain a steady state.
Its based on adapting what you are doing to maintain/acheive a desired state.
Single loop learning - to make and sell phones
Double loop learning - Should I be making this phone.
Is it of any value to do the process very well but when it doesnt meet the objec
tive?
e.g near perfect claims processing process that only processes 32% of the claims
The challenge for management in this metaphor is to allow and maintain knowledge
flows.
Brains are saying we decide how to respond to environment(As opposed to organism
which is a victim of its environment)
principles in summary

Whoe in Parts
Redundancy
Requisite variety
Minimum spec
Learn to learn (Double Loop Learning)