Professional Documents
Culture Documents
Communicati
on,
Management
, and
Success
Module One
2014 The McGraw-Hill Companies, Inc. All rights reserved
McGraw-Hill/Irwin
Learning Objectives
LO 1-1 Recognize myths about onthe-job writing.
LO 1-2 Distinguish business
communication from other
school writing.
LO 1-3 Explain accomplishments
through communication.
1-2
Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective
messages.
LO 1-6 Apply strategies for
communication analysis.
LO 1-7 Apply strategies for creative
thinking.
1-3
1-4
Pictures/Company Logos
Gestures/Body Language
Who Sits Whereat a Meeting
How Long a Visitor is Kept Waiting
1-5
Workplace Communication
Challenges
40 million people in the U.S. alone
have limited literacy skills,
including some college graduates.
States spend more than $220
million annually on remedial writing
programs for employees.
1-6
Workplace Communication
Challenges
Corporations may spend $3.1
billion annually to fix problems
from writing deficiencies.
Two-thirds of private-sector
employers surveyed said writing
was an important responsibility for
employees
1-7
Workplace Communication
Challenges
Good communication skills are vital in
todays workplace.
Technology is making the globe a
smaller and busier place, one where
messages must be understood
immediately.
The better an employees
communication skills are, the better
his chance for success.
1-8
1-9
1-10
Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.
1-11
1-12
1-13
1-14
The Corporations
External Audiences
Figure 1.2
1-15
Basic Purposes
Workplace writing can have
one or more of these basic
purposes:
To inform.
To request or to persuade.
To build goodwill.
1-16
1-17
1-18
Is clear.
Is complete.
Is correct.
Saves the readers time.
Builds goodwill.
1-19
1-20
PAIBOC
P What are your purposes in writing?
A Who is (are) your audiences?
I What information must your
message include?
1-21
PAIBOC
B What reasons or reader benefits
can you use to support your
position?
Thinking Creatively
Creativity is essential to success in
business and business
communication.
Thinking creatively often means
shedding common paradigms.
1-23
Thinking Creatively
Ways to become more creative
include
brainstorming,
working within limits,
consciously seeking problems or
dissonances that need work.
1-24