Professional Documents
Culture Documents
About Aditya Birla Money Limited
About Aditya Birla Money Limited
EXECUTIVE SUMMERY
This project is partial fulfillment of requirement of MBA 2nd semester in
Department of Management studies, Basaveshwar Engineering College,
Bagalkot.
The organization where I conducted my project was Aditya Birla Money. The
project focuses on the Study On Online and Offline Share Trading, Pune.
About Aditya Birla Money:
Aditya Birla Money Limited formerly known as Apollo Sindhoori Capital
Investments is a leading player in the broking space with nearly 15 years of
experience. It became a part of Aditya Birla Group in March 2009, when the
group acquired 76% of the company.
IMPORTANCE OF THE TOPIC
The security and exchange board of India has permitted such trading on
January-31-2000. After that many players have offered these services to the
investors. Is trading through Internet safe? What if someone steal my investments
or, does anyone else have access to my accounts? If these are the questions that
stop you from online share trading then the solutions are here. Which decade you
are living in? Internet trading today is one of the largest mediums of investments
and nothing can compete with it.
The Objective of Project is:
To study the existing online & offline share trading scenario with respect to
Aditya Birla Money.
To study the importance of IT in investment.
Findings
1. The study found that rating of Online and Offline Trading by the respondent.
It clearly tells that 52% people agree to do Online Trading and 46% Disagree
to do offline Trading.
2. The study found that 28% respondents prefer Online Trading because it is
Time Saving and 54% respondents prefer Offline Trading because of
Brokerage.
3. The study found that 70% respondent prefers more Technology while doing
investment.
Suggestions:
1. The company has to make aggressive marketing so that everyone is aware of the
online share trading.
2. Thus awareness gives the opportunity for the acceptance of the online share
trading.
Conclusion:
It was an opportunity to learn the practical aspects of industries. I choose this
topic concerned to company requirement. The Aditya Birla Money is the leading
Market Leader in Pune city with providing satisfactory service to the customers
and to expand its market now the company can plane to open a new branch.
So they need to know, what are the awareness level & the customer response
about Stock Market and Trading. I collected the information by a structured
questionnaire that included requirements what the company needed & the
questionnaire is attached in the appendix.
Company Profile
Aditya Birla Money Mart Limited ABMML (formerly Birla Sun Life
Distribution Company Limited) is a wholly owned subsidiary of Aditya Birla
Nuvo Ltd. (Nuvo). Earlier it was established as a joint venture between Aditya
Birla Nuvo and Sun Life (India) Distribution Investments. In March 2009, Nuvo
purchased the remaining 50.001 per cent stake from its joint venture partner. The
company was launched in the year 1999 with the vision to be 'the first preference
of our customers as a leading integrated provider of financial services through
superior value creation and technology.
Aditya Birla Money Mart Limited offers wealth management, financial planning
and investment solutions, mainly through a range of products like mutual funds,
insurance, PE funds, alternate investments, select fixed deposits and IPOs and
structured products. The company provides life insurance products of Birla Sun
Life Insurance, sourced through its wholly owned subsidiary BSDL Insurance
Advisory Services Ltd (BSDLIAS), licensed to act as a Corporate Agent of Birla
Sun Life Insurance Company Limited.
The Corporate & Institutional section caters to banks, financial institutions and
other companies; Wealth Management service focuses on HNIs; while the Retail
section offers solutions through Channel Partners and branches.
A combination of personal attention, ethical practices, strong research, state-ofthe-art technology, streamlined processes and innovative marketing has made
ABMML one of the premier distribution companies in India, well poised to serve
the growing economy and increasing investor population. ABMML has also been
honoured with awards and certifications by leading industry watchers.
Noteworthy achievements
Among the top distributors in the country with AUM (Assets Under
Management) of Rs 18000 cr from 3.25 lakh investors
Network of 47 branches in 35 cities across India and growing, besides over 7800
business associates
In India:
Among the top five asset management and private sector life insurance
companies
Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where
success does not come in the way of the need to keep learning afresh, to keep
experimenting.
Beyond Business:
Department of Management Studies, BECPage 5
Transcending business for over 50 years now, the Group has been and continues
to be involved in meaningful welfare-driven initiatives that distinctly impact the
quality of life of the weaker sections of society in India, South-East Asia and
Egypt.
In India, the Group's social projects span 2,500 villages. It reaches out to six
million people annually through the Aditya Birla Centre for Community
Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla. Its focus
is healthcare, education, sustainable livelihood, infrastructure and espousing
social causes.
The Group runs 42 schools, which provide quality education to over 45,000
children in India's interiors. Of these, 18,000 children receive free education. An
additional 8,000 students receive merit scholarships. Likewise at its 18 hospitals
in India, more than 500,000 patients are given extremely subsidised medical care.
The Group transcends the conventional barriers of business and reaches out to the
marginalised because of its conviction of bringing in a more equitable society.
Trading facility in Equity segment on and Derivative segment on NSE & BSE
1995
Ali Towers,No 55 Greams Road,
Chennai,
Tamil Nadu-600006
91-44-39190000/39190001
91-44-28290835
Kanwar Vivek
S Balaji
S R Batliboi & Associates
1
1
Chennai,Mumbai,NSE
Cameo Corporate Services Ltd
Subramanian Building,1ST Floor No 1,Club
House Road,Chennai 600002
Mutual Funds (through Birla Sun life Asset Management Company Limited
(BSLAMC))
Our foray in to asset management services is through the joint venture with Sun
Life Finanical
Incorporated Canada wherein we have 50% stake in it. As on August 31, 2006,
BSLAMC manage Rs 17,099 Crores of assets under us, with an investor base of
over 0.1 crore customers.
Our joint venture offers a range of investment options, which include sector
specific equity schemes, income plans, debt and treasury products, and offshore
funds. It currently has a range of 35 investment schemes including two offshore
funds, designed to cater to every need of the investor. We also offer portfolio
advisory services for high net-worth investors, which is a rapidly growing
business segment for the Company. We are the Indias first asset management
Company to be awarded the ISO 9001:2000 certification by DNV Netherlands.
Life Insurance [through Birla Sun Life Insurance Company Limited
(BSLI)]
We have presence in life insurance through our subsidiary Birla Sun Life
Insurance Company Limited wherein we hold 74% shareholding and rest is with
our joint venture partner, Sun Life Financial Incorporated, Canada. BSLI has
strategy to create value for all its stakeholders - namely, policyholders,
employees and shareholders. This has been driven through customer-focused
products, a portfolio mix, risk management practices and a multi channel
distribution capability in individual and group insurance. BSLI started operations
with the launch of innovative unit-linked insurance products. It has geared up
through superior value creation and technology in fulfilling our aim to provide
multiple products and benefits, greater investment opportunities and to provide
the investor populace in India with better liquidity and security.
Our Vision
To be a leader and role model in financial services sector with a broad based
and integrated business
Our Mission
To deliver superior value to our customers,
Share holders, employees and society at large.
Our Values
Integrity Conduct business in an Ethical & Transparent manner.
Commitment Towards all Stakeholders and to our Business to provide a healthy,
profitable environment.
Passion Bring in passion in all our activities. Keep Clients and Partners the
foremost in all dealings.
Seamless-ness Work seamlessly across functions to provide "A" Class Service.
Speed Deliver promises on time.
Year
Unit
% of
STO
Brokerage
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 201
0
Mar 200
9
Mar 200
9
Mar 200
9
Mar 200
9
Mar 200
9
Mar 200
9
Mar 200
Rs.
Interest Received
Income from
Depository Service
Income from
Transaction Charge
Account Opening
Charges
Profit on Sale of
Investments
V Sat Rent/Bandwith
Charges
Referral Fee
Dividend
Set Up Cost
Income from
Operations
Brokerage
Interest Received
Income from
Depository Service
Income from
Transaction Charge
Account Opening
Charges
V Sat Rent/Bandwith
Charges
Referral Fee
Installe
d
Capacit
y
Prod
uctio
n
Sale
s
Qua
ntity
Sales
(Rs
Cr)
77.00
%
Capacit
y
Utilisati
on
0.0
0.00
0.00
0.00
77.04
Rs.
11.76
0.0
0.00
0.00
0.00
11.77
Rs.
5.47
0.0
0.00
0.00
0.00
5.47
Rs.
4.44
0.0
0.00
0.00
0.00
4.44
Rs.
0.85
0.0
0.00
0.00
0.00
0.85
Rs.
0.18
0.0
0.00
0.00
0.00
0.18
Rs.
0.15
0.0
0.00
0.00
0.00
0.15
Rs.
0.10
0.0
0.00
0.00
0.00
0.10
Rs.
0.05
0.0
0.00
0.00
0.00
0.05
Rs.
0.00
0.0
0.00
0.00
0.00
0.00
Rs.
0.00
0.0
0.00
0.00
0.00
0.00
Rs.
73.14
0.0
0.00
0.00
0.00
51.79
Rs.
12.87
0.0
0.00
0.00
0.00
9.11
Rs.
6.93
0.0
0.00
0.00
0.00
4.91
Rs.
4.75
0.0
0.00
0.00
0.00
3.36
Rs.
1.13
0.0
0.00
0.00
0.00
0.80
Rs.
0.65
0.0
0.00
0.00
0.00
0.46
Rs.
0.48
0.0
0.00
0.00
0.00
0.34
Dividend
Set Up Cost
Income from
Operations
9
Mar 200
9
Mar 200
9
Mar 200
9
Rs.
0.06
0.0
0.00
0.00
0.00
0.04
Rs.
0.00
0.0
0.00
0.00
0.00
0.00
Rs.
0.00
0.0
0.00
0.00
0.00
0.00
Compare Company
Company Name
Aditya Birla
Bagalkot
Debt-Equity Ratio
Long Term Debt-
Money
0.45
0.05
Udyog
0.00
0.00
Equity Ratio
Current Ratio
Fixed Assets
Inventory
Debtors
Interest Cover
1.12
1.80
0.00
1.92
6.95
0.29
0.13
0.00
0.00
0.00
Ratio
PBIDTM (%)
PBITM (%)
PBDTM (%)
CPM (%)
APATM (%)
ROCE (%)
RONW (%)
23.59
17.96
21.00
15.01
9.39
24.96
18.89
-203.75
-206.25
-203.75
-203.75
-206.25
0.00
0.00
Company Name
Aditya Birla
Tata
First
CIFCO
Eicher
Debt-Equity Ratio
Long Term Debt-
Mon
0.45
0.05
Inv.Corpn.
0.18
0.18
Leasing
4.56
4.51
Finance
0.00
0.00
0.00
0.00
Equity Ratio
Current Ratio
Fixed Assets
Inventory
Debtors
Interest Cover Ratio
PBIDTM (%)
PBITM (%)
PBDTM (%)
CPM (%)
APATM (%)
ROCE (%)
RONW (%)
1.12
1.80
0.00
1.92
6.95
23.59
17.96
21.00
15.01
9.39
24.96
18.89
6.26
151.54
0.00
129.96
0.00
95.84
95.78
95.84
83.42
83.36
15.25
15.67
7.44
1.00
0.22
8.72
1.48
89.61
79.56
35.81
26.90
16.85
14.44
17.00
0.39
0.01
0.00
0.08
-0.22
-40.00
-260.00
-1220.00
-1220.00
-1440.00
0.00
0.00
2.02
27.19
0.00
0.00
0.00
99.43
99.40
99.43
99.49
99.46
71.05
71.09
Company Name
Aditya
Sundaram
Walchand
Oswal
Rossel
Debt-Equity Ratio
Long Term Debt-
Birla Mon
0.45
0.05
Finance
5.98
4.63
People
0.01
0.00
Agro Mills
0.05
0.00
Finance
0.29
0.26
Equity Ratio
Current Ratio
1.12
3.70
2.46
8.97
6.12
Fixed Assets
Inventory
Debtors
Interest Cover
1.80
0.00
1.92
6.95
2.56
4.77
88.09
1.51
0.28
0.00
0.00
7.50
0.21
0.12
0.32
-98.86
0.13
8.95
0.93
-1.46
Ratio
PBIDTM (%)
PBITM (%)
PBDTM (%)
CPM (%)
APATM (%)
ROCE (%)
RONW (%)
23.59
17.96
21.00
15.01
9.39
24.96
18.89
80.25
76.66
29.49
21.75
18.16
11.12
18.37
37.59
22.56
34.59
-74.44
-89.47
1.36
-5.45
-241.30
-243.23
-243.76
-231.46
-233.39
0.00
0.00
3.48
-47.68
-29.14
-29.14
-80.30
0.00
0.00
Services
Enterprise Application Services
Enterprise Solutions
Increased globalization and rapid, unavoidable technology changes have added to
an organizations challenges in recent years. One of the riskiest among them is the
implementation and management of complex enterprise software packages, as
they drastically impact almost every business process within the organization.
The implementation of an enterprise application requires mitigating the inevitable
risks that come with any change:
Time/effort required
Organizational stability
functional, technical, and SAP solution expertise. Minacs is a partner who quickly
understands your business challenges and delivers the appropriate SAP solutions.
Implementation Services
Drawing on our Aditya Birla Group experience and our strategic focus, we
provide SAP implementation services in the following industries:
Functional testing
Test planning
Test pilot
Security testing
Regressive testing
Solution Integration
We bring together technology and domain competencies with best-in-class
components, frameworks, and partner solutions to offer complete solution
integration. Some examples:
SOA-enablement/migration
Strategic Consulting Service
Increasing the ROI of existing investments in IT: feasibility studies and postimplementation audits
Area of Operation
Macro-economic data for the US and Europe show some recovery of economic
activity compared to the last year. The acute phase of financial crisis has
apparently passed by, and global economic recovery is under way. Financial
markets have stabilized. Interbank liquidity has reached a level close to its
normal pre-crisis range. Currencies, which fell against the U.S. Dollar in the
immediate aftermath of the crisis, have largely recovered to their pre-crisis levels.
Also, borrowing costs for emerging market borrowers have stabilized over the last
few quarters. International capital flows to developing countries have also
improved with a rapid run-up during the last months of 2009.
The continuing situation over Greece and some other European countries remains
a concern but countered action is being taken to deal with this. US unemployment
claims still remain a concern within US but still the improvement in the jobless
claims in early 2010 gives hopes of economic revival . The Feds move to keep
interest rates near- zero indicates the government focus on supporting the
economic recovery which is in nascent stage. Chinas GDP expansion by 8.4% in
FY10 once again made it the fastest growing economy in the world. The growth
was driven by financial stimulus packages to infrastructure projects and also an
easy money policy. But the recent indications are one of tightening from the
Chinese central bank to prevent unnatural build up of asset prices. A revaluation
of Yuan is also a factor to reckon with.
Infrastructure Facility
IT Infrastructure Management
IT Infrastructure outsourcing is a fairly recent trend but has evolved into a
differentiating, agility-creating business solution that enterprise are increasingly
looking to leverage. It offers significant room for continuous improvement and is
thus a key business solution from Aditya Birla Minacs, melding as we do our
process and technology expertise to provide strategic partnership, value for
money, and to help you optimize the usage of your infrastructure.
If you want your IT infrastructure to do more for your business, you need a
partner who can provide strategic as well as business solutions. Minacs can
transform your present infrastructure or cost landscapes (e.g. to restructure capex/
opex imbalances).
Our comprehensive array of IT infrastructure services broadly encompasses
Strategic IT Assessment, and Infrastructure Monitoring and Management
Services, which include:
End user services:
Server management
Network services
Messaging services:
Monitoring
Basic administration
Proactive monitoring
Performance tuning
Automation
Advanced administration
Antivirus
Content filtering
RIM practices:
Organization Structure
BOARD OF DIRECTORS
Composition, Category, Size of the Board
The Board of Directors of the Company is a balanced Board, comprising of a
Managing Director and Non-Executive Directors which includes independent
professionals. As on March 31, 2010, there were six Directors on the Board, out
of which two are Independent, three are Non-Executive and one is a Managing
Director. The Company do not have an appointed Chairman and the same is
appointed for each such Board Meetings.
None of the Directors of the Board is a member of more than 10 Committees or a
Chairman of more than 5 Committees (as specified under clause 49) across all
Companies in which he is a Director. All Directors have made necessary
disclosures regarding their Directorship and Committee positions occupied by
them in other Companies.
The details of other Directorships, positions held either in Committees of
Board of Directors as well as attendance at Board Meetings/Annual General
Meeting are as follows:
Name of the Category No. of No. of No. of Last AGM Director Board
Directorships Committee Attend- Meetings held in other Membership dance
Companies# held in other (Yes/No) Companies
Held Attended
Mr. Pankaj Razdan NonExecutive Director
Mr. Kanwar Vivek Managing Director
Mr. P. Sudhir Rao Independent Director
Mr. G. Vijayraghavan Independent Director
Mr. Manoj Kedia Non-Executive Director
Mr. Sudhakar Ramasubramanian Non-Executive Director
Number of Board Meetings
The Board of Directors met four times during the year ended March 31, 2010 i.e
on April 21, 2009, July 15,2009, October 14, 2009 and January 19, 2010. The
maximum gap between the two Board Meetings was not more than four months.
Organization Chart
Chairman of Board
Kumar Mangalm Birla
CEO
D.Muthukumaran
CIO
Legal
Aditya Birla
Management
Corporation
Santrupt Misra
Aditya Birla
Management Private
Vikram Rao
Audit
World Class
Manufacturing
Central Cell
Communication
Hindalco Ind.Ltd
Idea Cellular Ltd
Management Service
Division
Strategy Business Development
Human Recourse
Skills
Experienced Management and Technical Team
The management team across our businesses brings with them experience in their
respective business segments. We believe that our management team is well
placed to provide strategic leadership and direction to explore new emerging
opportunities in these sectors as well as constantly improve our current
operations. We have witnessed low attrition of key management personnel and
have also recruited several professionals with domain expertise in critical areas.
We believe these provide us with a significant competitive edge.
STRATEGY
To managed a diversified portfolio of businesses over a period of time classified
into two broad segments i.e. High Growth Businesses and Value Businesses.
While the high growth businesses have potential to grow and expand requiring
funds to meet their plans, value businesses are those businesses, which have
matured and are generating stable surplus. Our strategy is to increase the share of
High growth businesses in total revenue by deploying surplus cash from Value
businesses to grow the high growth businesses.
SWOT Analysis
FINANCIAL PERFORMANCE AND REVIEW OF
OPERATIONS
Your Company recorded an Income from Operations of Rs. 11,045. 92 Lakhs for
the year under review, on a consolidated basis. This was 51% higher than the
previous year. The total consolidated income for the year under review stood at
Rs. 11,636.16 Lakhs. The Companys performance witnessed robust growth in the
first three quarters, the 4th Quarter was muted due to a slowdown in the cash
market volumes. The Consolidated Net Profit for the year stood at Rs. 1,268.33
Lakhs (up from Rs. 120.62 Lakhs for the previous year) and the net profit margins
increased from 1.4% in 2008-09 to 10.9% during the financial year 2009-10.
Revenues from equity broking business grew by 49% to Rs. 7,703.84 Lakhs led
by increased volumes.
Commodities business recorded strong growth for the year under review with a
brokerage income of Rs. 1,259.29 lakhs, 165% higher than the previous years
brokerage of Rs. 474.37 Lakhs, driven by increased volumes. Your Company also
obtain credit rating of P1+ from CRISIL Limited for its short term debt
programme.
Strengths
A Diversified Business Portfolio
We have a strong portfolio of diversified businesses across manufacturing and
services, in most of which we have a significant market presence. Our business
portfolio also has a blend of high growth and emerging businesses, and stable and
mature businesses. This allows us to de-risk ourselves from the dynamics of any
particular industry and has also helped us generate cash flows from our mature
businesses, which we have been able to invest in our emerging businesses to
create value for shareholders.
Strong Brands
We believe that as a consolidated Company, our continuing efforts on brand
building have resulted in the development and strengthening of a range of strong,
distinctive brands like Louis Philippe, Van Heusen, Allen Solly, Peter
England in Garment business, RAY ONE in the Rayon business, Birla Carbon
in the Carbon Black business, Linen Club in the Textile business and
Shaktiman in the Fertilizer business, which we believe enables us to derive
benefits in the market space, through greater consumer confidence and in certain
cases a premium pricing for our various products as against our competitors. We
believe we are able to leverage our brands to launch new products and extend into
new product categories like transforming our brands in Garments business from
pure shirts brands to wardrobe brands by introducing range of products namely
suits, jackets, t-shirts, accessories etc, which are further being transformed to life
style brands by introducing perfumes, shoes. Also, Allen Solly mainly a mens
brand was extended to offer women apparels. We believe that in the process of
building these brands we have gained valuable insight into our clients / consumer
behaviour, which we leverage and utilize to drive business in todays competitive
markets. Our brands have also won various awards and recognitions in both
national and international forums.
Integrated Manufacturing
We have sizeable integrated manufacturing facilities for most of our businesses
with access to captive power and in house manufacturing of key inputs like
caustic soda for VFY, wool top for worsted yarns, and ammonia for urea. Our
manufacturing base helps us to have a control on our production and also allow us
to manufacture high quality products on an efficient basis and at low cost. We
believe our facilities help us to substantially reduce new product /design
development time and cost and ensure continued availability of our products to
customers.
Focus on Quality
We believe that we have established our reputation as a reliable manufacturer of
products. All of our units namely carbon black, textile, fertilizer, rayon, insulator.
We have received various accreditations for our manufacturing units. For more
details on the various certifications received by us, please refer to the section
titled History and Corporate matters on page 95 of this Draft Letter of Offer. 30
Track record of handling large projects and successful acquisitions
Since our inception, we have implemented several expansions at our existing
facilities as well as
greenfield projects. We have also successfully completed and integrated several
acquisitions, including the acquisition/merger of Madura Garments, PSI Data
Systems, TransWorks, and Indo Gulf Fertilizer to name a few. We believe that our
knowledge
of
multiple
businesses, acquisition
experience
and
project
OUTLOOK
After an exciting 2009-10 which saw most equity markets around the globe
recover sharply from their March lows, the markets move into 2010-11 with hope
of a steady global economic recovery translating into pickup in business and
investment cycles.
Corporate earnings have been good and the strong GDP growth and IIP numbers
send signals that the economy is positively on revival phase. A stable government
that is focused on moving ahead with the divestment process and stepping up
infrastructure spending should support the recovery.
In India, while the view is positive on equity markets over the medium term,
2010-11 promises to be an interesting year as well as a challenging one. With this
background, and having posted encouraging numbers for the year ended March
31, 2010, your company is poised for growth and expansion in 2010-11. The
Company now see the need more than ever to work on the 5 pillars of our
business - Brand, Product, Distribution, Operations, Service and People in a
focused and sustained manner. The Company plans to augment its research and
product offerings to match the best in the industry. Your Company will increase its
footprint mainly through business partners. However, additional branches are
being added predominantly in Western and Northern India which represent a large
opportunity for broking. This would also help to enhance the Companys presence
in these geographies.
Achievement Awards
Aditya Birla Group, India's first multinational corporation, traces its origins back
to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv Narayan Birla
started cotton trading operations in 1857. Today, the Group's footprint extends to
25 countries and its revenues are US$ 29 billion. We retrace the highlights of this
remarkable journey, starting from the present:
2010
Mr. Kumar Mangalam Birla, Chairman of the Group, was conferred the All
India Management Association (AIMA) Managing India Award 2010 for '
Business Leader of the Year'. AIMA confers these awards to persons who are
exemplary leaders who have made a fundamental difference.
2009
Grasim's pulp and fibre division has won the highly prestigious Asian CSR
Award. The Asian CSR Awards, Asia's Premier CSR Awards program, is a
consecutive years.
The Birla Sun Life Equity-Linked FMP won the "Best Local Currency
2009.
Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on
Mrs. Rajashree Birla by Mr. Jyotiraditya Scindia (Union Minister of State,
Commerce & Industry) on 19 August 2009. The award recognises Mrs.
Birla's pathbreaking work among the poor, more so in India's villages, carried
out through the Aditya Birla Centre for Community Initiatives and Rural
Development.
Idea Cellular wins the Economic Times' "Emerging Company of the Year
2008
The President of India, Mrs. Pratibha Patil conferred the much coveted
Rotary International Polio Eradication Champion Award on Mrs. Rajashree
Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by
the Chairman, select Rotarians and WHO officials.
2007
The Aditya Birla Group was honoured with the India Today Group's Readers
Digest Gold award in recognition of the work that truly exemplifies the
highest values of society as well as those of Reader's Digest. The award was
2006
Minacs Worldwide.
Grasim Industries Limited, India; Thai Rayon Public Company Limited,
Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jing
2005
2004
Chairman.
Completion of the implementation process to demerge the cement business of
L&T and completion of open offer by Grasim, with the latter acquiring
controlling stake in the newly formed company UltraTech.
family welfare.
Hindalco recieves India CFO Award 2004 for excellence in finance in a large
corporate.
Scheme of Arrangement announced to merge Indal with Hindalco.
2003
concern, Birla Sun Life Insurance, is ranked 9th in the same study.
The Group is ranked 20th in a study on the 'Best Employers in India',
The board of engineering major Larsen & Toubro Ltd (L&T) decides to
demerge its cement business into a separate cement company (CemCo), in
which L&T will retain 20 per cent of its equity with the balance to be
distributed to their shareholders in proportion to their shareholding in L&T.
As a consequence, Grasim to acquire an 8.5 per cent equity stake from L&T
and then make an open offer for 30 per cent of the equity of CemCo, to
Corporation (ONGC).
Birla Copper acquires the Nifty Copper Mines in Australia, as part of a
strategic plan to make the company an integrated copper producer, and source
Limited.
Birla Copper, a strategic business unit of Hindalco, is accorded London Metal
Exchange (LME) registration. Its copper cathodes are approved as 'Grade A'
copper brand by LME.
2002
The Grasim board approves an open offer for purchase of up to 20 per cent of
the equity of L&T, in accordance with the provisions and guidelines issued
by the Securities & Exchange Board of India Regulations, 1997.
Grasim increases stake in L&T to 14.15 per cent (351.84 lakh shares).
with Indal.
The Group receives The Economic Times' "Corporate Citizen" of the year
award.
2001
Grasim acquires 2.50 crore shares -- representing just over 10 per cent of the
2000
Indian Rayon acquires Madura Garments and selected overseas brand rights,
taking the Group to the top of the league in the branded apparels sector.
The Group forays into e-business through a strategic alliance of its software
arm, Birla Software and Consultancy Services (BCSS), with Lawson
Software (USA).
is inaugurated.
Hindalco acquires Indal. The Indal board is reconstituted. Mr Kumar
Mangalam Birla becomes Indal's new chairman. The Group holding goes up
Project' in Karnataka.
The merger of Birla AT&T and Tata Cellular is completed.
1999
A joint venture with financial services major Sun Life of Canada is inked, as
part of the overall restructuring of the Group's financial services business.
1998
The Group forms a 50:50 joint venture company with Tembec Inc. of Canada,
called A.V. Cell Inc., to supply pulp for the Group's VSF operations.
Grasim acquires Dharani Cement and Shree Digvijay Cement to consolidate
entity in India.
The Group forays into copper with the commissioning of Indo Gulf's copper
1996
Department of Management Studies, BECPage 45
To honour the memory of the late Aditya Birla, a new corporate logo
1995
The Group enters the telecommunications sector through a joint venture with
AT&T (USA).
Thai Sulphites & Chemicals is incorporated to manufacture sodium sulphite
The Birla Growth Fund is renamed Birla Global Finance Limited, as its span
of operations expands.
Alexandria Carbon Black, the Group's first joint venture with the Egyptian
government, is established.
1992
1991
1990
1989
1988
The government liberalises the petroleum industry. The Aditya Birla Group
enters into a joint venture with Hindustan Petroleum Corporation Ltd to set
up a three-million-tonne refinery, Mangalore Refineries and Petrochemicals
Ltd (MRPL), at Mangalore, Karnataka.
1987
1986
The Birla Growth Fund is set up to finance industrial equipment, plant and
India's first gas-based fertiliser plant in the private sector Indo Gulf goes
on stream at Jagdishpur, UP.
1984
1982
P.T Indo Bharat Rayon is established. It is the first producer of Viscose Staple
Fibre in Indonesia.
1978
Thai Carbon Black, the Group's first carbon black company is incorporated in
Thailand.
1977
1975
The Indo Phil Group of companies, the first Indo-Filipino joint venture
commences production of spun yarn.
1974
Thai Rayon, the Group's Viscose Rayon Staple Fibre business is incorporated
in Thailand.
1973
1969
Aditya Birla sets up Indo-Thai Synthetics Company Ltd, the group's first
overseas company.
1967
1966
1965
Department of Management Studies, BECPage 48
1962
1958
Hindalco is incorporated.
1947
1919
Ghanshyamdas Birla, grandson of Shiv Narayan Birla, sets up the first Birla
jute mill, marking his entry into the manufacturing sector. Rapid business
expansion follows.
1857
Financial Summary
Latest Results:
Particulars
Jun 2010
Gross Sales
Other Operating Income
Other Income
Total Income
Total Expenditure
PBIDT
Interest
PBDT
Depreciation
Tax
Fringe Benefit Tax
Deferred Tax
Reported Profit After Tax
Extra-ordinary Items
Adjusted Profit After Extra-ordinary item
(Rs. In Crores)
25.51
0.00
1.19
26.70
19.73
6.97
1.21
5.76
1.62
1.37
0.00
0.00
2.77
0.00
2.77
0.50
0.50
0.50
0.50
2.00
2.00
0.00
0.00
Particulars
Jun 2010
(Rs. In Crores)
0.00
1.00
13850000.00
25.00
0.00
0.00
0.00
41550000.00
100.00
75.00
PBIDTM(%)
PBDTM(%)
PATM(%)
27.32
22.58
10.86
Quarterly Results:
In Quarters (Rs. In Crores)
Mar 2010
Dec 2009
23.11
24.56
0.00
0.00
1.33
0.87
24.44
25.43
19.39
18.94
5.05
6.49
0.83
0.55
4.22
5.94
1.39
1.38
0.64
1.47
0.00
0.00
0.50
0.19
1.69
2.90
0.00
0.00
1.69
2.90
Particulars
Gross Sales
Other Operating Income
Other Income
Total Income
Total Expenditure
PBIDT
Interest
PBDT
Depreciation
Tax
Fringe Benefit Tax
Deferred Tax
Reported Profit After Tax
Extra-ordinary Items
Adjusted Profit After Extra-ordinary item
Jun 2010
25.51
0.00
1.19
26.70
19.73
6.97
1.21
5.76
1.62
1.37
0.00
0.00
2.77
0.00
2.77
0.50
0.50
0.50
0.50
2.00
2.00
0.00
0.00
Particulars
Reserve & Surplus
Face Value
Jun 2010
0.00
1.00
13850000.0
13850000.0
13296000.0
0
25.00
0
25.00
0
24.00
0.00
0.00
0.00
0.00
0.00
0.00
Holding
Pledged/Encumbered - % in Total Equity
0.00
0.00
0.00
0.31
0.52
0.31
0.52
0.31
0.52
0.31
0.52
1.22
2.09
1.22
2.09
0.00
0.00
0.00
0.00
In Quarters (Rs. In Crores)
Mar 2010
Dec 2009
0.00
0.00
1.00
1.00
41550000.0
41550000.0
42104000.0
0
100.00
0
100.00
0
100.00
Holding
Non Encumbered - % in Total Equity
75.00
75.00
76.00
PBIDTM(%)
PBDTM(%)
PATM(%)
27.32
22.58
10.86
21.85
18.26
7.31
26.43
24.19
11.81
Particulars
Excise Duty
Other Income
Total Income
Total Expenditure
PBIDT
Interest
PBDT
Depreciation
Tax
Deferred Tax
Reported Profit After Tax
Extra-ordinary Items
Mar 2010
0.00
2.21
49.89
38.32
11.57
1.38
10.19
2.79
2.11
0.69
4.60
0.00
Sep 2009
0.00
1.31
51.10
38.85
12.25
1.23
11.02
2.89
2.74
0.51
4.88
0.00
(Rs. In Crores)
Mar 2009
0.00
1.25
28.74
27.45
1.29
2.36
-1.07
2.28
-1.29
0.03
-2.33
0.00
Balance Sheet:
Particulars
Mar 201
Mar 200
Mar 200
Mar 200
Mar 200
Mar 200
SOURCES OF
FUNDS
Department of Management Studies, BECPage 54
Share Capital
Reserves Total
Equity Share
5.54
49.38
0.00
5.54
39.90
0.00
5.54
39.56
0.00
5.54
23.16
0.00
4.77
19.17
0.00
4.77
13.39
0.00
Warrants
Equity Application
0.00
0.00
0.00
0.00
0.00
0.00
Money
Total Shareholders
54.92
45.44
45.10
28.70
23.94
18.16
5.00
35.00
40.00
94.92
0.00
5.00
5.00
50.44
40.30
0.00
40.30
85.40
43.14
0.05
43.19
71.89
33.80
5.04
38.84
62.78
13.24
0.00
13.24
31.40
FUNDS :
Loan / Non-Current
0.00
0.00
0.00
0.00
0.00
0.00
Assets
Fixed Assets
Gross Block
Less: Accumulated
58.85
24.34
53.58
18.87
46.31
14.28
34.58
10.77
25.37
8.28
15.68
5.39
Depreciation
Less:Impairment of
0.00
0.00
0.00
0.00
0.00
0.00
Assets
Net Block
34.51
34.71
32.03
23.81
17.09
10.29
Funds
Secured Loans
Unsecured Loans
Total Loan Funds
Total Liabilities
APPLICATION OF
Particulars
Mar 201
Mar 200
Mar 200
Mar 200
Mar 200
Mar 200
0
1.32
9
0.16
8
0.00
7
0.00
6
0.79
5
0.79
2.01
2.03
2.05
1.04
1.52
1.01
0.00
81.46
76.96
0.00
23.91
40.72
0.00
55.46
93.63
0.00
52.50
43.46
0.00
82.73
22.56
0.00
32.06
15.17
32.93
191.35
24.91
89.54
19.11
168.20
27.79
123.75
33.52
138.81
11.51
58.74
127.06
1.86
128.92
70.49
1.36
71.85
111.18
1.58
112.76
61.92
12.01
73.93
84.74
9.43
94.17
33.79
5.14
38.93
62.43
0.00
17.69
0.00
55.44
0.00
49.82
0.00
44.64
0.00
19.81
0.00
off
Deferred Tax Assets
Deferred Tax
1.15
6.50
1.74
5.89
0.44
4.56
0.35
3.13
0.95
2.21
0.53
1.03
Liability
Net Deferred Tax
Total Assets
Contingent Liability
-5.35
94.92
11.43
-4.15
50.44
6.38
-4.12
85.40
3.53
-2.78
71.89
31.37
-1.26
62.78
19.39
-0.50
31.40
12.23
Capital Work in
Progress
Investments
Current Assets,Loans
& Advances
Inventories
Sundry Debtors
Cash and Bank
Balance
Loans and Advances
Total Current Assets
Less: Current Liab. &
Provisions
Current Liabilities
Provisions
Total Current
Liabilites &
Provisions
Net Current Assets
Miscellaneous
Expenses not written
INTRODUCTION
One reason why many people are never seriously interested in share trading
apart from the risk is that although they are curious, they know it is a hassle to go
some place to trade and handle all those paper certificates. Also, many don't have
the time for all this.
Online trading eliminates both these hassles. First by making your
transaction virtually paperless and second by enabling you to buy and sell shares
anytime anywhere where there is Internet access. In fact you can even place a sell
or buy order by specifying your order value during non-market hours. Which
broker can you talk to place a buy order in the middle of the night? With online
trading, this is easily possible.
It can be your home, office or Internet caf; you are ready to go to your account to
buy or sell shares or to just watch how your portfolio is performing. There is
absolutely no paper involved whatsoever except for the initial application you
sign and give for the purpose of taking a web trade account.
Only thing you would need to do is send your money to the bank account so that
you have the money in the account to be able to buy your favorite stocks. Your
share trading system will be linked to your bank account and once you have the
money in the account it can be made immediately available for purchase of shares
To study the existing online & offline share trading scenario with respect to
Aditya Birla Money.
To study the importance of IT in investment.
1) PRIMARY DATA
A primary data is the data collected afresh. It is collected for the first time from
the original source. Primary data is the data that the researcher is collecting
themselves using methods such as ,
By questionnaire
By interview
2) SECONDARY DATA
A secondary data is that data that is required to conduct the study and can be
obtained from books, journals, magazines, records etc. Secondary data is data
taken by the researcher from secondary sources, internal or external. Secondary
data is collected from following sources: 1) Magazines and journals
2) Company websites.
3) Internet
4) Books
Indian stock market is a market where sentiments play a major role in price;
hence 100% accurate predictions cannot be made about its future path.
THEORITICAL BACKGROUND
CONCEPTUAL BACKGROUND:
Definition of share trading
Share Market is nothing but you are investing the money on which company you
trusted that there is a growth of this company in future. If you choose the right
company you will earn or else you will loss. There is also fluctuation in the
market due to the Currency value against dollar
1 year ago
Share-marketing is a type of gambling - respected gambling. It is better that you
do not know about it. It will be better if you do not try to know about it. Earn
clean money, by hard work. Do not go for lotteries, share-markting, etc. They will
give you more tension than money.
OFF-LINE TRADING
Doing share trading with the help of broker or through phone is called Offline
trading.
In other words trading will be done by another person on your behalf based
on the instructions given by you, and then the other person can be a broker. The
broker will do buying and selling of shares on your behalf depending on the
instructions given by you.
If you want to do offline share trading then you need to open the demat
account.
ONLINE-TRADING
Doing share trading with help of computer, Internet connection and with
trading/demat account is called Online Share Trading.
If you would like to do online share trading then you should have a computer,
Internet connection and online trading account.
CONCEPT
Department of Management Studies, BECPage 67
1) DEMAT
It is nothing but an electronic form of share.
2) DEMATERIALISATIONS: Physical form converted into electronic form.
3) STOCK BROKER: Stockbrokers are the intermediaries who are allowed to trade in securities on the
exchange of which they are members, they buy and sell on behalf of their clients.
4) MUTUAL FUNDS: Mutual funds are financial intermediaries who collect the saving of small
investors and invest them in a diversified portfolio of securities to minimize risk
and maximize returns for their participation.
5) PRIVATE PLACEMENT: Many companies choose to raise capital for their operation by taking through
various intermediaries by taking what in marketing terms would be known as
wholesale route. The retail route of approaching the public is expensive as well as
time consuming. This is called in financial Market as private placement.
6) INTERNET BROKIN: With the Internet becoming ubiquitous institution have set up securities trading
agencies that provide online trading facilities to their clients from their homes.
7) SPEED-e-: In order to extend the benefits of technological progress to investors NSDL has
launched SPEED-e services, SPEED-e is internal based facility for all depository
8) IdeAs:NSDL offers a secured based service for a clearing member of stock exchange
and to account holders. This service called Ideas enable clearing member and
beneficial account holder to view details of their accounts directly on the Internet.
Share Market Trading includes buying and selling of company shares either
through Stock Exchange or Over-the-Counter (OTC). It is also called the equity
trading. Shares are a certificate, which represents ownership rights of the holder in
the company.
Share Market is the market for securities where organized issuance and
trading of shares takes place either through exchanges or over-the-counter in
electronic or physical form. It plays an important role in channelizing capital from
the investors to the business houses, which consequently leads to the availability
of funds for business expansion.
1. Primary Market: -It is the market where new issues of securities are offered to
the investors.
(a) Stock Exchange: These are organized market places where stocks, bonds are other equivalents are
traded between the buyers and sellers where exchange acts as a counter-party to
both the participants in case of any default. The contracts are standardized and not
customized ones. For example, NYSE, NASDAQ, NSE, NIKKEI, etc.
(b) Over-the -Counter (OTC): These are not centralized exchanges. Here, the trade takes place through a
network of dealers. Generally, the OTC contracts are bilateral customized
contracts and not standardized ones.
1) Buyer: - An investor who buys a script in the belief that the market will rise. If
his hinge becomes right then he makes profit otherwise he suffers loss.
2) Seller: - Seller of a stock sells in the hope that the stock price will go down.
3) Stock Broker Brokers are persons or firms who execute buy/sell order on
behalf of the investors and charge a commission for rendering the service.
(a) Offline Share Trading:- In this form of trading the customer either goes to
the share broker's place and sits before the share trading terminal and asks the
dealer to place orders in his account. Or rings the share broker, ask the share
quotes and other relevant informations, and accordingly places orders over the
phone.
(b) Online Share Trading The client could avail the share market and could
place his order on his own from any place he wants, provided he has a computer
with an Internet connection.
(C) Open Outcry Trading: Here, the investors put their orders through the brokers and these share brokers in
turn place and execute orders on behalf of them on the floor of the exchange.
These brokers gather in a particular place on the trading floor known as Trading
Post. There is a person called as the Specialist present in the trading post who
does the matching of the buy and sell orders. This type of auction method is called
Open Outcry Method.
Open - The first price at which the stock opens when market opens in the
morning.
High - The stock price reached at the highest level in a day.
Low - The stock price reached the lowest level in a day.
Close - The stock price at which it remains after the end of market timings or the
final price of the stock when the market closes for a day.
Volume - Volume is nothing but quantity.
Bid - The Buying price is called as Bid price.
Offer - The selling price is called offer price.
Bid Quantity - The total number of shares available for buying is called Bid
Quantity.
Offers Quantity - The total number of shares available fo selling is called Offer
Quantity.
Buying and selling of shares Buying is also called as demand or bid and selling is also called as supply or offer.
First selling and then buying (this only happens in day trading)
is called as shorting of shares or short sell.
Share Trading - Buying and Selling of shares is called share trading .
Transaction - One complete cycle of buying and selling of shares is called One
Transaction .
Squaring off - This term is used to complete one transaction. Means if you buy
then have to sell (means square off) and if you sell then you have to buy (means
square off).
Limit Order - In limit order the buying or selling price has to be mentioned and
when the share price comes to that price then you will execute your order with the
mentioned price.
Market Order - When you put buy or sell price at market rate then the price get
executes at the current rate of market. The market order gets immediately
executed at the current available price.
Stop Loss Orders - Stop loss orders ("stops") are limits set by traders at which
they will automatically enter or exit trades - an order to buy or sell is placed in the
market if price reaches a specified limit.
A stop loss order is set to limit a trader's potential loss. The stop loss is
placed below the current price (to protect a long position) or above the current
price (to protect a short position).
RESEARCH DESIGN
Exploratory Design:
The research was generally used to clarify thoughts and opinions about the
research problem. I carried-out depth interview and approached clients asked
questions about share trading, which helped to explore the research and enjoyed
while doing the project in the organization.
Descriptive Design:
The research was carried-out in detailed by framing the questionnaire. To
know the response of the respondents about the Share Trading, it was carried-out
pretest and it was re-framed several times.
These questionnaires were administered to a sample size of 50 respondents which
includes both male and female. Information obtained from the respondents was
analyzed and interpreted with the help of SPSS Software. Simple tabulations,
cross tabs, hypothesis testing were utilized wherever necessary. A conclusion was
drawn for each objective.
RESEARCH METHODOLOGY
We are using survey method to collect primary data.
Sample: we have chosen 50 people as our respondents for our survey who
10%
10%
10000-50000
50000-100000
50%
30%
Analysis:
50%
The above table shows that 50% respondents have investment less than
Rs.10000 and 30% respondents have their portfolio size between 10000 to
50000.Also 10% respondents have their portfolio size in between 50000-100000
or more than 100000.
Interpretation:
It means that people prefer to invest in fixed return investment rather than
in share .So from that it could be predicted that through there are many fluctuation
in the share market but still people prefer to invest in it for the short gain purpose,
so it is a positive signal for the online trading.
Table No: 2
A Table showing distribution level of respondent as per their
Awareness level about the different corporate brokers providing the
facilities of online share trading
Frequencies
Stock Broker You Prefer More
Company
Frequency
Percentage
Share Khan
6
12%
Religare
4
8%
Icici
6
12%
Kotak Mahindra
9
18%
Reliance Money
8
16%
Aditya Birla Money
17
34%
Share Khan
12%
Religare
8%
34%
Icici
Kotak Mahindra
12%
Reliance Money
Aditya Birla Money
16%
18%
Analysis:
From the graph it shows that people who are with the online trading highly
awareness with Aditya Birla Money and it is about 34% ,then next come the
Department of Management Studies, BECPage 80
Kotak Mahindra 18%, Reliance Money about 16% and then comes with ICICI
direct 12%, Share khan 12%, and Religare about 8% .
Interpretation:
It clearly shows that Aditya Birla Money is market leader and Kotak
Mahindra is a follower and next to it is Reliance Money, ICICI, Share Khan and
then Religare.
Table No: 3
A Table showing distribution level of respondent as per their
frequency of doing trade
Factors
Daily
Weekly
Monthly
Sometime
15
16
15
14
12
10
6
8
5
4
2
0
Daily
Weekly
Monthly
Analysis:
Sometime
The above chart shows the percentage of Online and Offline Trading of 50
respondents.
5 people do daily online trading, 7 people do weekly online trading, 8 people do
monthly online trading, and 15 people do sometime both online and offline
trading.
Interpretation:
It clearly shows that professional people prefer more online for trading than
offline, and other people prefer rare both online and offline for trading.
Table No: 4
A Table showing distribution level of respondent rating online trading
option.
Frequencies
Factors
Strongly Agree
Agree
uncertain
Disagree
Strongly Disagree
percentage
12%
52%
14%
12%
10%
10%
12%
Strongly Agree
Agree
12%
uncertain
Disagree
Strongly Disagree
14%
52%
Analysis:
The above chart shows the rating of Online Trading by the respondent. 12%
Strongly Agree, 52% Agree, 14%, Uncertain, 12% Disagree, 10% Strongly
Disagree.
Interpretation:
It clearly tells that people Agree to do Online Trading.
Table No: 5
A Table showing distribution level of respondent rating offline trading
option.
Frequencies
Factors
Strongly Agree
Agree
uncertain
Disagree
Strongly Disagree
percentage
10%
12%
20%
46%
12%
12%
10%
Strongly Agree
Agree
12%
uncertain
Disagree
Strongly Disagree
46%
20%
Analysis:
Department of Management Studies, BECPage 86
12%
46%
10
%
20%
12%
The above chart shows the rating of Offline Trading by the respondent. 10%
Strongly Agree, 12% Agree, 20%, Uncertain, 46% Disagree, 12% Strongly
Disagree.
Interpretation:
It clearly tells that people Disagree to do Offline Trading.
Table No: 6
A Table showing distribution level of respondent as per their factors
influences Online Trade
Frequencies
Factor Influencing Online Trading
Factors
Frequency
Percentage
Time Saving
10
28%
Brokerage
1
3%
Price Floating
7
20%
Flexibility
8
23%
Accessibility
9
26%
26%
Time Saving
29%
Brokerage
Price Flucation
Flexible
3%
23%
20%
Analysis:
Accessibility
This pie chart shows that the influencing factors to trade online out of 35
respondent 28% Time Saving, 3% Brokerage, 20% Price Fluctuating, 23%
Flexible, 26% Accessibility for which respondents prefer more Online Trading
service.
Interpretation:
Analysis of pie chart tells us clearly that respondent prefers more Online Trading
because it is Time Saving.
Table No: 7
A Table showing distribution level of respondent as per their factors
influences Offline Trade
Frequencies
Factor Influencing Offline Trading
Factors
Frequency
Percentage
Time Saving
2
13%
Brokerage
8
54%
Price Floating
2
13%
Flexibility
1
7%
Accessibility
2
13%
13%
13%
Time Saving
Brokerage
7%
Price Flucation
Flexible
13%
Accessibility
53%
Analysis:
This pie chart shows that the influencing factors to trade offline out of 15
respondent 13% Time Saving, 54% Brokerage, 13% Price Fluctuating, 7%
Flexible, 13% Accessibility for which respondents prefer more Offline Trading
service.
Interpretation:
Analysis of pie chart tells us clearly that respondent prefers more Online Trading
because of Brokerage.
Table No: 8
A Table showing distribution level of respondent as per the
technology while doing investment.
Frequencies
Respondent
Yes
No
Technology is Helping
Frequency
percentage
35
70%
15
30%
30%
Yes
No
70%
Analysis:
This pie chart shows that 74% respondent says Yes and 26% respondent says
No and the technology helps for which respondents prefer more Online Trading
service.
Interpretation:
Analysis of pie chart tells us clearly that respondent prefers more Technology
while doing investment.
Table No: 9
A Table showing distribution level of respondent as per the stock
market.
Frequencies
Stock Market
Frequency
Factors
Very Risky
Somewhat Risky
Moderate
Somewhat Safe
Very Safe
10
15
10
9
6
percentage
20%
30%
20%
18%
12%
12%
20%
Very Risky
Somewhat Risky
Moderate
18%
Somewhat Safe
Very Safe
30%
20%
Analysis:
This pie chart shows the respondent believes towards Stock Market. Out of 50
Respondents- 20% say very risky, 30% say somewhat risky, 20% say moderate,
18% say somewhat safe and 12% say very safe.
Interpretation:
It clearly shows that respondent think investing in Stock Market is somewhat
risky.
Findings
1. The research study found that people prefer to invest in fixed return investment rather
than in share .So from that it could be predicted that through there are many fluctuation in
the share market but still people prefer to invest in it for the long term gain purpose, so it
is a positive signal for the online trading.
2. The study found that Aditya Birla Money have 34 % market share so it is market leader
and Kotak Mahindra have 18% market share so it is a follower and next to it is Reliance
Money 16%, ICICI & Share Khan 12% and then Religare 8%.
3. The study found that 35 respondents do trading online and 15 respondents do trading
offline but professional people prefer more online for trading than offline, and other
people prefer rare both online and offline for trading.
4. The study found that rating of Online and Offline Trading by the respondent. It clearly
tells that 52% people agree to do Online Trading and 46% Disagree to do offline Trading.
5. The study found that 28% respondents prefer Online Trading because it is Time Saving
and 54% respondents prefer Offline Trading because of Brokerage.
6. The study found that 70% respondent prefers more Technology while doing investment.
7. The study found that 30% respondent think investing in Stock Market is somewhat risky.
Suggestions
1. The company has to make aggressive marketing so that everyone is aware of the
online share trading.
2. Thus awareness gives the opportunity for the acceptance of the online share
trading.
3.
On the other hand it shows that there is less awareness about the derivatives
segment so it is advice to the online broker to give the facilities to the trader.
Conclusion
The concept of Online Trading is a unique concept with providing quality service
to people with affordable price. It launched its Branches in different areas of Pune
like Shivaji Nagar, Chinchwad, and Aundh. As the competition is common in all
sectors, the Aditya Birla Money is also having tough competitors like Kotak
Mahindra, ICICI, Reliance Money, Share Khan, and Religare and other than these
it faces competition from unorganized Trader, but the Aditya Birla Money with its
best service quality policy and principle it maintaining its brand image in market.
Keeping all the above in mind it planning to create awareness. As per the survey
of 50 samples size of the respondent shows all positive signals for the online
trading. The respondents are much aware about the Trading and Stock Market, so
they are willing to purchase the products in it. Finally from Aditya Birla Money
the respondents are looking for good quality services, reasonable price and
personnel cabin for online share trading. By looking into all above factors there is
potential market for Aditya Birla Money in Pune.
Annexure
Name: Age: -
Occupation: -
b) No
2.
b) 10000-50000
3.
a)
b)
c)
d)
e)
f)
b) Weekly
c) Monthly
d) sometime
b) Offline
Agree
Uncertain
Disagree
Agree
Strongly
Disagree
b) Offline
Strongly
Agree
Uncertain
Agree
Disagree
Strongly
Disagree
a)
b)
c)
d)
e)
Time saving
Brokerage
Price fluctuating
Flexible
Accessibility
BIBILOGRAPHY
B) Websites:1) www.adityabirlamoney.com.